Health.compare Pty Ltd

What Health.compare Pty Ltd does

Health.compare Pty Ltd is an Australian consumer-facing health insurance comparison platform headquartered in Docklands, Melbourne. It serves Australian individuals and families seeking to compare and purchase private health insurance (Hospital, Extras, or combined cover) across single, couple, single-parent, and family household compositions. The company operates a free-to-consumer service that generates revenue through commissions paid by partner health funds when customers purchase through the platform, with commissions typically structured as one-off fees, sometimes paid in increments over several years.

The platform combines a multi-step online guided questionnaire with a phone-based expert advisory service (1300 861 413) that produces personalized quotes from a panel of 30+ Australian health fund partners, including the largest insurers (Medibank Private, Bupa, HCF, NIB, HBF) as well as a long tail of regional and niche providers. Technology services are provided by ItsMy Group (ABN 85 167 289 965), and both Health.Compare and ItsMy Group are signatories to the Private Health Insurance Intermediaries Code of Conduct. The product surface is supplemented by a "Get Reminded" renewal/notification service and a Refer-a-Friend incentive program offering $75/$50 digital rewards vouchers.

The business model is a sales-led, affiliate-referral intermediary. Customers do not pay fees, and there is no premium uplift — the company is paid only when a customer buys through the platform. Marketing channels include SEO-driven blog content, organic social (Instagram, Facebook, LinkedIn), email, and referral, with phone-based advisors handling the bottom-of-funnel conversion. The company is privately held, with no disclosed funding rounds, no parent company, and no management team disclosures in the source materials.

Name

Health.compare Pty Ltd

Legal name

Health.compare Pty Ltd

Website

https://health.compare

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Health.compare Pty Ltd is an Australian online comparison platform and advisory service that helps consumers compare and purchase private health insurance policies from 30+ health fund partners, operating on a free-to-consumer, commission-based affiliate model.

Ownership category

akta.pro rank

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission from Health Fund Partners: Health.Compare provides free comparison services to customers. Revenue is generated through commissions paid by third-party health fund providers when customers use the service to purchase health insurance products. For most funds this is a one-off fee but can also be paid in increments over several years. Customers do not pay anything extra to the health fund on top of their premium as a result of joining through Health.Compare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Health.compare Pty Ltd operates Health Compare, a free online comparison and advisory platform that helps Australian consumers compare private health insurance policies from a panel of 30+ Australian health funds. The service combines a 24/7 website with licensed advisor phone support to assist users in selecting appropriate cover, with revenue generated via commissions from insurers when policies are taken out. Supplementary offerings include an annual "Get Reminded" policy review tool and a "Refer a Friend" program.

Product overview

Health.Compare operates a consumer-facing health insurance comparison platform that aggregates and displays policies from multiple Australian health fund partners. The core product is a comparison engine with guided decision-making tools organized by cover type (Single, Couple, Family, Single Parent). The platform is supplemented by Get Reminded (a policy renewal reminder service) and a Refer a Friend incentive program. Technology services are provided by the ItsMy Group, and advice services are provided by Health.Compare itself.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• ItsMy Group (IMG)coreTechnology or IntegrationTechnology services provider for Health.Compare platform. Both Health.Compare and ItsMy Group are signatories to the Private Health Insurance Intermediaries Code of Conduct. IMG has relationships with health funds that form the comparison panel and processes payments when customers join partner funds.
• NIB Health FundscoreChannel Partner/ Reseller/ DistributorMajor Australian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• HCF (Hospitals Contribution Fund)coreChannel Partner/ Reseller/ DistributorMajor Australian nonprofit health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• BupacoreChannel Partner/ Reseller/ DistributorMajor Australian health fund partner (24.7% market share) displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Medibank PrivatecoreChannel Partner/ Reseller/ DistributorLargest Australian health fund (27.3% market share) partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• HBF HealthcoreChannel Partner/ Reseller/ DistributorMajor Australian nonprofit health fund partner (7.3% market share) displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• ahm (ahm Health Insurance)coreChannel Partner/ Reseller/ DistributorAustralian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Australian Unity HealthmajorChannel Partner/ Reseller/ DistributorAustralian health fund partner (2.5% market share) displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Health Insurance Fund of Australia (HIF)majorChannel Partner/ Reseller/ DistributorAustralian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• RT HealthmajorChannel Partner/ Reseller/ DistributorAustralian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Hunter Health InsurancemajorChannel Partner/ Reseller/ DistributorRegional Australian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• AIA Health InsurancemajorChannel Partner/ Reseller/ DistributorAustralian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Health PartnersmajorChannel Partner/ Reseller/ DistributorAustralian health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• See-u By HBFmajorChannel Partner/ Reseller/ DistributorBrand under HBF health fund partner displayed on Health.Compare website. Part of the panel of health funds available for comparison.
• Teachers HealthmajorChannel Partner/ Reseller/ DistributorAustralian health fund partner (2.5% market share) available through Health.Compare platform.
• GMHBAmajorChannel Partner/ Reseller/ DistributorAustralian health fund partner (2.1% market share) available through Health.Compare platform.
• CBHS Health FundminorChannel Partner/ Reseller/ DistributorAustralian health fund partner (0.1% market share) available through Health.Compare platform.
• Defence HealthminorChannel Partner/ Reseller/ DistributorAustralian health fund partner (0.4% market share) available through Health.Compare platform.
• Other Partner Health FundsmajorChannel Partner/ Reseller/ DistributorAdditional partner health funds including: Latrobe Health Services, Queensland Country Health Fund (QCH), Navy Health, Mildura District Hospital Fund (MDHF), Phoenix Health Fund, Onemedifund, ACA Health Benefits Fund, CBHS Corporate Health, Health Care Insurance (HCI), TUH (Teachers Union Health), St Luke's Health, Doctors' Health Fund, Police Health, Peoplecare Health Insurance, Frank, Emergency Services Health, CUA Health, Westfund Limited, and others available through Health.Compare platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Finder: Finder is one of Australia's leading comparison portals across insurance, banking, and telco, with a dedicated health insurance comparison vertical. It overlaps with Health.Compare in PHI comparison and affiliate commission economics at a larger scale.
• CompareClub: CompareClub is an Australian comparison platform covering health insurance, energy, and home loans, with a strong emphasis on health fund comparisons. It directly competes with Health.Compare for the same consumer switching and acquisition flows.
• Canstar: Canstar is an Australian financial product comparison and research firm that rates and compares health insurance policies among other financial products. It overlaps with Health.Compare in PHI consumer research and decision support, though with a research/ratings-led rather than lead-gen model.
• Choosi: Choosi is an Australian comparison service focused on life, income protection, and health insurance products. It is a direct comparator to Health.Compare in the private health insurance comparison category, using a similar online-plus-advisor funnel and commission-based model.
• Compare the Market Australia: Compare the Market is an international comparison brand (originating in the UK) that also operates in Australia across health insurance, car, and energy. It is a direct comparator to Health.Compare in the Australian PHI comparison category.
• iSelect: iSelect is one of Australia's largest comparison platforms, with health insurance as a flagship category alongside energy, broadband, and life insurance. It is the most direct competitor to Health.Compare, offering guided online comparison plus phone advisory, funded by partner commissions.
• Mozo: Mozo is an Australian financial comparison site offering side-by-side comparisons of health insurance, energy, banking, and broadband products. It competes for the same SEO-driven consumer traffic in PHI comparison.
• Money.com.au: Money.com.au is an Australian comparison and content platform covering home loans, credit cards, and insurance products including health insurance. It is a comparable commission-funded comparison player targeting similar Australian consumers.

Broad incumbents

• Medibank Private: Medibank is Australia's largest health fund (27.3% market share) and a direct partner of Health.Compare. As a vertically integrated insurer with its own direct acquisition channels, it represents both a key revenue source and a structural competitor that could bypass intermediaries.

Regional players

• Selectra: Selectra is a comparison service operating across multiple countries (France, UK, Australia, etc.) covering energy, telecommunications, and insurance. It is a comparable comparison platform business model, though its primary Australian focus has historically been energy rather than health insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Health-Compare/100088507825001/?sk=about
• LinkedInlinkedin.com/company/healthcompare-au
• Instagraminstagram.com/healthcompare.au?igsh=MXJ6a3Izenk1enIycg==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health.compare Pty Ltd