Harmony Yoga

What Harmony Yoga does

Harmony Yoga is a privately-held, single-location yoga studio operating in Portland, Oregon since 2006 under Director Moline Whitson. The studio delivers in-person group yoga classes across multiple skill tiers (Level 1, Level 1-2, Level 2, Gentle-Level 1, Gentle, and Vinyasa Style), supplemented by a portfolio of specialized wellness programs including TRE (Tension and Trauma Releasing Exercises), Love Your Brain Yoga for acquired brain injury survivors, a 4-week Nervous System Restoration series, and Pelvic Floor Yoga. The physical studio at 2108 NE 41st Ave is equipped with standard yoga props and an RGF REME HALO in-duct air purification system, and classes run on term-based schedules with Summer 2026 scheduling already published.

The business operates a community-led go-to-market model relying on direct teacher-to-student relationships for registration, with each of the 10+ instructors maintaining publicly listed phone and email contact. Revenue is generated primarily through drop-in class fees of $10-18 per session and private TRE sessions priced at $75-90 on a sliding scale, with additional revenue from bundled specialized series ($150 for 4-week Nervous System Restoration). Customer segments span general yoga practitioners, seniors and those with physical limitations, trauma and stress relief seekers, brain injury survivors, and nervous system health seekers. The Love Your Brain program is offered free as part of a certified partnership with the Love Your Brain Foundation.

Distribution is exclusively in-person at the single Portland studio, with no e-commerce, online classes, or third-party channels. Marketing relies minimally on digital channels (a basic website and Facebook page) supplemented by word-of-mouth and community engagement through social justice initiatives that channel proceeds from donation-based Group Shake events to Don't Shoot PDX and NAYA. The studio has no disclosed funding, no parent company, and operates as an independent small business with part-time contracted teaching staff rather than employees.

Name

Harmony Yoga

Legal name

Harmony Yoga

Website

https://harmonyyogapdx.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Harmony Yoga is a single-location yoga studio in Portland, Oregon, founded in 2006, offering in-person group classes at multiple skill levels alongside specialized programs in trauma release, brain injury adaptation, and nervous system restoration for individual community members.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga studio
• Yoga classes
• Yoga instruction
• Wellness programs
• Trauma-informed yoga

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Drop-in Class Fees: Per-class fees ranging from $10-18 per session. Students contact teachers directly to register and pay for individual classes. Classes run on a term basis (Summer term June 21 - September 12, 2026).
2. TRE Private Sessions: One-on-one TRE sessions offered on a sliding scale basis at $75-90 per session. Instructor recommends at least 2-3 sessions to ensure proper understanding and regulation of the practice.
3. Specialized Series Classes: 4-week Nervous System Restoration series offered at $150, with sliding scale available upon request. This represents a bundled package model for specialized wellness programming.
4. Donation-Based Classes: Group Shake for Social Justice events offered on a donation basis with suggested $15 donation. Proceeds support Don't Shoot PDX or NAYA organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Harmony Yoga is a single-location in-person yoga studio in Portland, Oregon offering group yoga classes at multiple skill levels (Level 1, Level 1-2, Level 2, Gentle, Gentle-Level 1, L1-2 Vinyasa Style), specialized wellness programs (TRE, Love Your Brain, Nervous System Restoration, Yoga & the Pelvic Floor), and private yoga sessions. All classes are held at the studio with teachers maintaining direct contact for registration and payment.

Product overview

Harmony Yoga is a yoga studio offering a diverse portfolio of in-person yoga classes and wellness programs. The core offerings include Level 1, Level 2, Level 1-2, Gentle-Level 1, Vinyasa Style, and Gentle yoga classes at various skill levels. Specialized programs include TRE (Tension and Trauma Releasing Exercises) for stress and trauma release, Love Your Brain Yoga for brain injury survivors, Nervous System Restoration series, and Yoga & the Pelvic Floor classes. The studio provides all necessary props and operates from a single Portland, Oregon location.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 1 Yoga Classes Foundational yoga classes for students with little or no yoga experience, teaching basic hatha yoga postures from various traditions to develop strength, flexibility, balance, and healthy body alignment. Held in-person at the Portland studio.
• Level 1-2 Yoga Classes
• Level 2 Yoga Classes
• Gentle-Level 1 Classes
• L1-2 Vinyasa Style Classes
• Gentle Classes
• TRE (Tension and Trauma Releasing Exercises)
• Love Your Brain Yoga
• Nervous System Restoration Series

Quantifiable outcome

• Better sleep, more resiliency, improved mood, and reduction in stress/anxiety from TRE practice
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Don't Shoot PDXminorOthersDonation recipient for Harmony Yoga's Group Shake for Social Justice events. Proceeds from donation-based community shake sessions support this Portland-based organization. The partnership enables community healing work while supporting local social justice causes.
• NAYA (Native American Youth and Family Center)minorOthersDonation recipient alongside Don't Shoot PDX for Group Shake for Social Justice events. NAYA serves Native American youth and families in Portland. Partnership supports indigenous community organizations through yoga studio's social justice programming.
• Love Your Brain FoundationcoreStrategic or Co-development PartnerHarmony Yoga is a certified provider of the Love Your Brain Yoga program - a free 6-week gentle yoga program adapted for individuals with acquired brain injuries. This is a branded program with specific training and certification requirements, representing a meaningful partnership for specialized programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Y7 Studio: Boutique heated yoga and flow concept with strong brand identity and signature class formats. Comparable to Harmony Yoga as a small-format studio differentiating through curated class experience and community-driven positioning.
• Modo Yoga: Globally franchised hot yoga chain with explicit community, accessibility, and environmental-values positioning. Comparable to Harmony Yoga's values-driven brand and inclusive class-level structure, though at much greater scale.
• Baptiste Power Yoga: Methodology-led yoga brand built around a signature style plus teacher training and partnerships. Comparable to Harmony Yoga's branded class levels (Level 1/2, Gentle) and instructor-credentialing approach, though Baptiste is franchised nationally.

Emerging players

• Glo: Subscription streaming platform offering on-demand yoga, meditation, and Pilates classes. Emerging substitute competing for the same student-time and dollars as a Portland studio, particularly relevant given Harmony Yoga has no online offering.
• Alo Moves: Premium online yoga and wellness content subscription tied to the Alo apparel brand. Represents a digitally-native substitute that competes for in-person class enrollment and retention via app convenience.
• The Class by Taryn Toomey: Boutique mind-body studio concept built around somatic, nervous-system-style movement. Comparable adjacent positioning to Harmony Yoga's Nervous System Restoration and trauma-aware programming targeting similar affluent wellness consumers.

Broad incumbents

• CorePower Yoga: Large US yoga studio chain offering group classes plus teacher training at scale. Broad incumbent in studio-based yoga with overlapping Vinyasa and beginner offerings, but operates a corporate, multi-location model rather than trauma-informed specialty programming.
• Kripalu Center for Yoga & Health: Yoga and wellness center in Massachusetts offering residential retreats, teacher trainings, and therapeutic programs. Comparable to Harmony Yoga's trauma-informed and Amrit/Yoga lineage heritage (Moline Whitson's Amrit certification traces to Kripalu's founder).

Regional players

• Mighty Networks / Mindbody yoga studio operators (regional Portland boutique studios): Mindbody is the dominant scheduling and payments platform for boutique fitness studios including Portland's local yoga market. Represents the operational/substitute layer in which Harmony competes for student share with other small studios in the same metro geography.

Others

• Love Your Brain Foundation: Non-profit that licenses and certifies the Love Your Brain gentle yoga curriculum for brain injury survivors, of which Harmony Yoga is a certified provider. Ecosystem partner rather than competitor, but shapes Harmony's ability to scale adaptive programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Harmony-Yoga-Portland-OR/143420852373105

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmony Yoga