Headsup San Rafael Public Education Foundation

What Headsup San Rafael Public Education Foundation does

HeadsUp San Rafael Public Education Foundation is a 501(c)(3) nonprofit public education foundation founded in 1982 and headquartered in San Rafael, California, that delivers enrichment, wellness, and college readiness programming to students in the San Rafael City School District. The foundation operates 10 programs spanning elementary and middle school enrichment, transition and leadership programs, college consulting, mental health and wellness services, and teacher grants including DEIB grants, delivering 132 weekly art, music, and dance classes that reach nearly 7,000 students across 12 schools. HeadsUp positions itself as a supplemental funding vehicle to compensate for gaps in California K–12 financing, working in coordination with district PTAs and PTAs to fund resources that public budgets do not cover.

The organization raises revenue through five primary streams: individual tax-deductible donations accepted via the Donorbox online platform and direct outreach, a tiered Business Partner Program (Diamond through Bronze) that generates corporate sponsorships from local and regional employers in exchange for promotional benefits, event-based fundraising (HeadsUp Carnival, Book Passage Luncheon, Consistent Achiever Awards), grants distributed through the SchoolsRule Marin coalition, and an annual SF Giants ticket partnership via GoFevo. Cumulative receipts from SchoolsRule Marin exceed $1M, and the foundation has articulated an annual fundraising goal of $500,000 alongside publication of an annual Impact Report.

HeadsUp is governed by a volunteer board led by President Alicia Klein and managed operationally by Executive Director Michelene Moayedi with a staff of 1–10. The foundation's distinctive structural feature is membership in SchoolsRule Marin, a coalition of all 20 public school foundations in Marin County plus the Marin County Office of Education, which provides countywide coordination, pooled corporate donor relationships, and a unified advocacy platform. The foundation's addressable footprint is concentrated within a single school district, with the broader Marin County ecosystem representing the primary vector for expanded donor capture and programmatic reach.

Name

Headsup San Rafael Public Education Foundation

Legal name

HeadsUp San Rafael Public Education Foundation

Website

https://headsupsr.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

HeadsUp San Rafael Public Education Foundation is a 501(c)(3) nonprofit that delivers arts enrichment, wellness, college readiness, and teacher grant programs to nearly 7,000 K–12 students across 12 schools in the San Rafael City School District, funded by individual donations, corporate sponsorships, events, and the SchoolsRule Marin coalition.

Ownership category

akta.pro rank

Product category

Public Education Foundation Services

NAICS

Grantmaking and Giving Services (81321), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Private Foundations (BPAGAKAA), College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

Keywords

• Public education foundation
• Student enrichment programs
• School wellness services
• College readiness support
• Arts education programs

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals to support enrichment programs for students in San Rafael City Schools.
2. Business Partner Program: Corporate partnerships at various donation levels (Diamond, Platinum, Gold, Silver, Bronze) with promotional benefits including store-front decals, website recognition, social media promotion, and event visibility.
3. SchoolsRule Marin Distribution: Funds received from SchoolsRule Marin coalition, a countywide coalition of public school foundations. HeadsUp has received over $1M from SchoolsRule to date.
4. Event Fundraising: Revenue from events including HeadsUp Carnival, Book Passage Luncheon, and Consistent Achiever Awards.
5. SF Giants Partnership: Discounted ticket sales for San Francisco Giants games with a portion supporting HeadsUp public education programs.

Distribution channels4 records

Marketing channels6 records

Core offering

HeadsUp San Rafael Public Education Foundation is a nonprofit that delivers enrichment, wellness, college readiness, and leadership programs to students in the San Rafael City School District. It operates 10 programs across 12 schools serving more than 7,000 students, including 132 weekly art, music, and dance classes, and supplements this with Teacher Mini Grants and DEIB Grants. The foundation also hosts fundraising events and a tiered corporate Business Partner Program to sustain its program funding.

Product overview

HeadsUp San Rafael Public Education Foundation is a nonprofit organization that serves as a centralized platform connecting San Rafael City Schools with enrichment and support programs. The foundation operates a portfolio of educational programs including Elementary and Middle School Enrichment, Transition & Leadership Programs, College Consultants, and Mental Health & Wellness services. Additional offerings include Teacher Mini Grants and DEIB Grants for educators. The organization also hosts fundraising events including the annual HeadsUp Carnival, Book Passage Luncheon, and Consistent Achiever Awards. A Business Partner Program enables corporate sponsors to support public education while gaining promotional visibility. The foundation partners with SchoolsRule Marin to address economic disparities across Marin County schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementary School Enrichment Enrichment programs designed for elementary school students providing equitable access to arts education and supplemental learning opportunities within San Rafael City Schools.
• Middle School Enrichment Enrichment programs for middle school students focusing on academic support and developmental activities within San Rafael City Schools.
• Transition & Leadership Programs Programs designed to help students navigate school transitions and develop leadership skills, serving students across the San Rafael City School District.
• College Consultants College access support services to help San Rafael City Schools students prepare for and navigate higher education options.
• Mental Health & Wellness Mental health and wellness resources provided to San Rafael City Schools students to support their overall well-being.
• Teacher Mini Grants + DEIB Grants Grant programs providing funding to teachers in San Rafael City Schools for classroom initiatives and Diversity, Equity, Inclusion, and Belonging (DEIB) projects.
• Business Partner Program Corporate partnership program offering tiered sponsorship levels (Diamond, Platinum, Gold, Silver, Bronze) with promotional benefits including store-front decals, website directory listing, newsletter and social media promotion, and event recognition.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, secondary, flagship, major, standard and minor.

• SchoolsRule MarincoreStrategic or Co-development PartnerSchoolsRule is a coalition of all 20 public school foundations in Marin County and the Marin County Office of Education. HeadsUp partners with SchoolsRule to benefit every public school student in Marin County through countywide discussions, volunteering, and fundraising. HeadsUp has received over $1M from SchoolsRule to date. Donors include Bank of Marin, Wells Fargo, Redwood Credit Union, Marin Community Foundation, Marin Sanitary, Kaiser, RH, Marin Association of Realtors, Dominican University, Hennessy Funds, BioMarin, Fishman Supply Company, McLeran Roofing, PBL Works, and Marin Home Team.
• San Francisco GiantssecondaryGTM or Marketing PartnerAnnual partnership with the SF Giants for fundraising through discounted game tickets. The 2026 season tickets are available for purchase with proceeds supporting HeadsUp public education programs.
• County of MarinflagshipGTM or Marketing PartnerDiamond-level business partner supporting public education in Marin County.
• The Dutra GroupflagshipGTM or Marketing PartnerDiamond-level business partner supporting public education in Marin County.
• Marin SanitaryflagshipGTM or Marketing PartnerDiamond-level business partner supporting public education in Marin County.
• Meritas Wealth ManagementflagshipGTM or Marketing PartnerDiamond-level business partner supporting public education in Marin County.
• PG&EflagshipGTM or Marketing PartnerDiamond-level business partner supporting public education in Marin County.
• Luther Burbank SavingsmajorGTM or Marketing PartnerPlatinum-level business partner with promotional benefits including store-front decal, website recognition, social media promotion, and event visibility.
• Book PassagemajorGTM or Marketing PartnerPlatinum-level business partner hosting the annual Book Passage Luncheon event for HeadsUp.
• Alan Hynes ConstructionstandardGTM or Marketing PartnerGold-level business partner.
• Golden State LumberstandardGTM or Marketing PartnerGold-level business partner.
• Jackson's HardwarestandardGTM or Marketing PartnerGold-level business partner.
• Front Porch Realty GroupstandardGTM or Marketing PartnerGold-level business partner.
• G Family ConstructionstandardGTM or Marketing PartnerGold-level business partner.
• Alten ConstructionminorGTM or Marketing PartnerSilver-level business partner.
• Peter Levi PlumbingminorGTM or Marketing PartnerSilver-level business partner.
• The Magic Flute Music StoreminorGTM or Marketing PartnerSilver-level business partner.
• Hanson BridgettminorGTM or Marketing PartnerSilver-level business partner.
• System PaversminorGTM or Marketing PartnerSilver-level business partner.
• Bananas at LargeminorGTM or Marketing PartnerBronze-level business partner.
• Bordenave'sminorGTM or Marketing PartnerBronze-level business partner.
• Marin Ace HardwareminorGTM or Marketing PartnerBronze-level business partner.
• Kaplan OrthodonticsminorGTM or Marketing PartnerBronze-level business partner.
• Haney OrthodonticsminorGTM or Marketing PartnerBronze-level business partner.
• T&B SportsminorGTM or Marketing PartnerBronze-level business partner.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/headsupsr
• Facebookfacebook.com/HEADSUPSR
• LinkedInlinkedin.com/company/headsup---san-rafael-public-schools-foundation
• Instagraminstagram.com/headsupsanrafael

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headsup San Rafael Public Education Foundation