Heaven Hill Farm L.l.c.

Name

Heaven Hill Farm L.l.c.

Legal name

Heaven Hill Farm

Website

https://heavenhillfarm.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agritourism and Farm Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Agritourism festivals
• Garden center retail
• Farm market produce
• Seasonal family events
• Christmas tree sales

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Festival Admission: Ticket sales for seasonal festivals including Great Pumpkin Festival and EGGstravaganza. Weekend/Holiday tickets $24.99 online; weekday tickets $15.99 online; season passes $59.99. EGGstravaganza tickets $15 online, $19 day of.
2. Farm Market Retail Sales: On-site retail sales of fresh produce, baked goods, specialty foods, jams, jellies, honey, locally raised meat, cheese, ice cream, handcrafted chocolates, sauces, and beverages. Bakery includes pies, donuts, cookies, teabread, strudel sticks, and danish.
3. Garden Center Sales: Retail sales of annuals, perennials, shrubs, trees, hanging baskets, houseplants, herbs, gardening tools, fertilizers, decorative containers, pottery, arbors, and trellises. Also offers amendments, weed control, and insect/pest control products.
4. Christmas Tree and Decor Sales: Sales of fresh-cut Christmas trees (Fraser Fir, Balsam Fir ranging 6-10 feet), wreaths, roping, grave blankets, door swags, poinsettias, and holiday decorations. Trees include free fresh cut and wrap, and tying to car.
5. Additional Activity Fees: Carnival rides ($1.50 per ticket), pony rides ($10), paintball range ($10 for 150 rounds), apple cannons ($10 for 12 shots), gem mining ($10 large bag), kettle corn ($10 large bag), wine tasting (4 for $8). Pumpkins sold by weight.
6. Gift Cards and Garden Club Loyalty: Gift cards available in any denomination via SquareUp. Garden Club loyalty program awards 1 point per $1 purchase; 500 points = $25 off next purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Heaven Hill Farm operates a 365-acre farm destination in Vernon, New Jersey offering seasonal agritourism festivals (Great Pumpkin Festival, EGGstravaganza, Trick or Treat Trail), a year-round Farm Market with fresh produce and bakery items, a Garden Center with plants and gardening supplies, and Christmas tree and holiday decoration sales during the December season. The business combines direct-to-consumer retail with event-based admissions, loyalty rewards through the Little Piece of Heaven Garden Club, and gift card sales.

Product overview

Heaven Hill Farm operates as a diversified farm retail and agritourism business in Vernon, New Jersey. The company offers a portfolio of seasonal festival events (Great Pumpkin Festival, EGGstravaganza, Trick or Treat Trail), a year-round Farm Market retail operation, and a Garden Center. Products are available à la carte: core festivals require admission tickets while individual activities, carnival rides, and specialty attractions are available as add-ons. The Garden Club loyalty program provides points-based rewards across all purchases, and Gift Certificates offer another purchase mechanism. The farm spans 365 acres and was established in 1982 as a roadside stand, growing into a major regional agritourism destination.

Differentiator

Problem solved

Functional benefit

Brands

• Great Pumpkin Festival: Seasonal fall festival featuring 35+ family-friendly activities including hayrides, corn maze, farm animals, pig races, carnival rides, and more from September through November.
• EGGstravaganza
• Little Piece of Heaven Garden Club
• Farm Market
• Garden Center

Products and services

• Great Pumpkin Festival Annual fall festival marketed as the Largest Fall Festival in Northern New Jersey, featuring 35+ family-friendly outdoor activities including hayrides, a themed corn maze, farm animals, pig races, a stunt dog show, carnival rides, and seasonal food concessions. Targeted at families seeking outdoor seasonal entertainment.
• EGGstravaganza Spring Easter celebration featuring an Easter egg scavenger hunt, visits with Hopper the Bunny, hayrides, carnival rides, pony rides, farm animals, and spring food treats. Targeted at families with young children.
• Trick or Treat Trail and Costume Contest Halloween event with 10 candy stops throughout the farm and a costume contest for children 12 and under with prize awards. Targeted at families seeking seasonal Halloween activities.
• Farm Market Year-round retail market offering fresh in-season produce, fresh baked goods, apple cider donuts, jams, jellies, locally raised meat, cheese, honey, ice cream, specialty foods, and gourmet chocolates. Open daily 9AM-5PM. Targets local consumers seeking farm-fresh and locally sourced products.
• Garden Center Garden center offering annuals, perennials, shrubs, trees, herbs, hanging baskets, houseplants, gardening tools, fertilizers, weed control, pest control, decorative containers, pottery, arbors, and trellises, produced in part from four on-site greenhouses. Targets gardeners and homeowners in Sussex County NJ and Orange County NY.
• Christmas Trees and Holiday Decorations Fresh cut Christmas trees (Fraser Fir, Balsam Fir) ranging 6-10 feet, handmade wreaths, grave blankets, door swags, roping, greenery, and poinsettias, with free fresh cut, wrap, and tying to car. Targets holiday decorators and Christmas tree purchasers in the regional market.
• Gift Certificates Gift cards available in any denomination, sold online via Square, redeemable across flowers, plants, specialty foods, jams, jellies, and baked goods at the farm.
• Little Piece of Heaven Garden Club Loyalty program where members earn 1 point per $1 spent and redeem 500 points for $25 off the next purchase, with additional benefits such as discounts, pre-sale notices, and private sales.

Quantifiable outcome

• 100% renewable - For every Christmas tree available, at least one other tree is planted at the tree farm where it was harvested.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wright's Farm: Gardiner, NY family farm with farm market and bakery in the Hudson Valley / Orange County NY trade area overlapping Heaven Hill's catchment.
• Lewin Farms: Wading River, Long Island, NY farm with U-pick, farm market, and seasonal fall offerings serving a NY metro catchment that overlaps Heaven Hill's draw radius.

Direct peers

• Alstede Farms: Chester, NJ family farm offering a farm market, garden center, pick-your-own, and seasonal festivals including a large fall pumpkin festival. Closest comparable NJ agritourism + farm retail operation to Heaven Hill.
• Stony Hill Farms: Chester, NJ family farm operating a farm market, garden center, and large fall corn maze / pumpkin festival comparable to the Great Pumpkin Festival.
• Schnepf Farms: Queen Creek, AZ large-scale family agritourism operation with seasonal festivals, U-pick, farm market, and garden center — analogous multi-revenue agritainment model.
• Liberty Mills Farm: Orange, VA agritourism destination offering corn maze, pumpkin patch, festival attractions, and farm market — analogous agritainment business model.
• Johnson Farms: Medford, NJ farm market, garden center, and seasonal festival operator with a multi-generational ownership profile similar to Heaven Hill Farm.
• Terhune Orchards: Princeton, NJ family-owned farm with farm market, garden center, pick-your-own, and seasonal fall/winter festivals. Directly comparable product mix (market + plants + festival).
• Underwood Family Farms: Moorpark, CA multi-generation farm with farm market, U-pick, and seasonal fall festival (Fall Harvest Festival) — comparable agritainment + retail mix.
• Great Country Farms: Bluemont, VA family farm with U-pick, farm market, and seasonal festivals including fall pumpkin festival — closely aligned agritourism model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeavenHillFarmNJ
• LinkedInlinkedin.com/company/heaven-hill-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heaven Hill Farm L.l.c.