HOSKINS INTERIOR DESIGN

What HOSKINS INTERIOR DESIGN does

Hoskins Interior Design is a privately held residential interior design firm headquartered at 1057 East 54th Street, Suite G, Indianapolis, Indiana. Founded in 1990 by Deanna Hoskins and now led by owner and lead designer Madelyn Eckhart, the firm serves affluent homeowners across the Indianapolis metropolitan area — including Carmel, Zionsville, and Schererville — on remodeling, new construction, and furnishing projects. Service delivery is organized around a five-step process (Interview, Clarify & Conceptualize, Design, Implement, Finalize Details) and is executed by a small in-house team of three designers (Madelyn Eckhart, Claire Ervin, Michael Wheeler) supported by an established network of contractors, architects, builders, and trade vendors.

The firm offers two core service lines: Full Service Interior Design, which spans space planning, interior architectural detailing, material and finish selection, and contractor coordination across kitchens, bathrooms, living areas, bedrooms, dining rooms, laundry rooms, staircases, and accessory detailing; and Furnishings Services, which provides custom furniture plans, moodboards, fabric and finish palettes, window treatments, lighting, art, accessories, and white-glove delivery, including trade-only sourcing through the High Point Furniture Market. There is no proprietary technology stack disclosed; design and project management rely on standard industry tools.

Hoskins generates revenue through project-based professional services fees quoted after initial consultation, with no publicly disclosed pricing tiers or rates. The go-to-market motion is direct-to-consumer: prospective clients engage via the firm's website form, phone, or email, supplemented by an active blog (active since at least 2015) and organic social channels (Facebook, Instagram, Pinterest) that serve top-of-funnel demand. The firm holds no patents, has no subsidiaries, and has not raised external capital; its only disclosed recognition is the 2017 Best of Houzz Design award. Customer concentration is structurally low because each engagement is an individual residential project rather than an enterprise contract, and the firm's partner ecosystem (Steve Gray Renovations, Goldberg Design Group, Homes by Pat O'Connor, Zionsville Custom Cabinetry, Ferguson Bath Kitchen & Lighting Gallery, Tremain Tile, Nathan Alan Design) provides project delivery capacity beyond what its three in-house designers could execute independently.

Name

HOSKINS INTERIOR DESIGN

Legal name

Hoskins Interior Design

Website

https://hoskinsinteriordesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoskins Interior Design is a privately held boutique residential interior design firm in Indianapolis, founded in 1990, serving affluent homeowners across the Indianapolis metro with full-service design, remodeling coordination, and furnishings procurement delivered by a three-designer in-house team.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Residential interior design
• Home remodeling
• Kitchen design
• Bathroom design
• Furnishings planning

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Full-Service Interior Design: Comprehensive interior design services for remodeling and new construction projects including space planning, material selections, interior detailing, and project management through contractor coordination.
2. Furnishings Services: Furniture procurement, window treatments, lighting, art and accessory selections with white glove delivery. Custom furniture sourcing from trade-only vendors and High Point Furniture Market vendors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Hoskins Interior Design is a residential interior design firm based in Indianapolis, IN that provides professional interior design services for homeowners. The company offers full-service interior design, furnishings planning, and specialized design for kitchens, bathrooms, basements, and outdoor living spaces, supporting clients through new construction and remodeling projects across the Indianapolis metro area.

Product overview

Hoskins Interior Design is a traditional interior design firm offering two primary service lines: Full Service Interior Design and Furnishings Services. The Full Service Interior Design encompasses comprehensive project management from concept through completion including space planning, interior architectural detailing, material selections, and contractor coordination for both remodeling and new construction projects. The Furnishings Services provides furniture procurement, custom furniture plans, moodboard presentations, and White Glove Delivery for clients seeking to refresh existing spaces. The firm specializes in residential design across multiple room categories including Kitchens, Bathrooms, Living Rooms, Bedrooms, Dining Rooms, Laundry Rooms, Staircases, and Accents & Details. Design services are delivered through a five-step process: Interview, Clarify & Conceptualize, Design, Implement, and Finalize Details.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Interior Design
• Furnishings Services
• Kitchen Design
• Bathroom Design
• Basement Design
• Outdoor Living Design

Quantifiable outcome

• Successfully completed projects ranging from room refreshes to whole-house remodels and new construction

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Steve Gray RenovationscoreImplementation/ SI/ Consulting PartnerRemodeler partner collaborating on home renovation projects. Worked together on the Carmel master suite remodel project including master bedroom, bathroom, closet, and office renovations. Steve Gray Renovations handles construction while Hoskins provides interior design services.
• Goldberg Design Group (Steve Goldberg)coreStrategic or Co-development PartnerArchitecture firm partnered on new construction and whole-house remodel projects. Steve Goldberg served as architect on a Carmel, IN kitchen design project for entertaining, working alongside custom home builder Pat O'Connor.
• Homes by Pat O'ConnorcoreImplementation/ SI/ Consulting PartnerCustom home builder partnering on new construction and major remodel projects. Collaborated with Hoskins on a Carmel, IN whole-house gut renovation including kitchen design.
• Zionsville Custom Cabinetry (Ron Wagle)coreImplementation/ SI/ Consulting PartnerCustom cabinetry craftsman who creates bespoke cabinetry for kitchen and other built-in projects. Ron Wagle crafted custom inset cabinetry with architectural detailing for client projects.
• Ferguson Bath, Kitchen & Lighting GalleryminorImplementation/ SI/ Consulting PartnerKitchen and bath showroom partner providing cabinetry and appliance expertise. Collaborated on the Indianapolis modern condo remodel project as experts in cabinetry and appliances.
• Tremain Tile, Marble & GraniteminorImplementation/ SI/ Consulting PartnerLocal tile and stone installer specializing in natural materials. Worked on the Indianapolis modern condo project for marble installation in the master bathroom, including shower floor and niche details.
• Nathan Alan DesignminorChannel Partner/ Reseller/ DistributorCabinet designer and supplier who works with Hoskins Interior Design. Nate Slabaugh recommends Hoskins for interior design projects requiring cabinet design integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Modsy: Online interior design platform connecting homeowners with remote designers for room-by-room design services. Partial overlap as a lower-cost alternative to local boutique design firms for budget-conscious homeowners.
• Decorist: Online interior design platform matching homeowners with designers for virtual consultations and design packages. Competes for the affluent homeowner segment at lower price points than traditional boutique firms.
• Havenly: Online interior design service offering affordable design packages with remote designers. Targets the same end-customers as boutique firms but with a different lower-touch, lower-price delivery model.

Broad incumbents

• Mary Cook Associates: National interior design firm specializing in model home merchandising and residential design for large developers and builders. Comparable residential design focus at greater scale and broader geographic reach.
• Suzanne Kasler Interiors: Atlanta-based established residential interior designer with broader product line partnerships and national recognition. Comparable affluent homeowner focus but with a broader brand and product licensing model.

Direct peers

• House of Jade Interiors: Idaho-based boutique residential interior design firm with national recognition through social media and portfolio marketing. Comparable boutique model with full-service design, trade vendor relationships, and affluent clientele.
• Robin Colman Studio: Chicago-based luxury residential interior design firm serving high-end homeowners with full-service design. Comparable boutique firm serving a major Midwestern metro with affluent clientele.
• Studio McGee: Salt Lake City-based boutique residential interior design firm that scaled into a nationally recognized brand. Closest comparable: small team, full-service residential design, strong portfolio-driven brand, affluent homeowner target, and product extensions beyond pure design services.
• Marie Flanigan Interiors: Houston-based full-service residential interior design firm serving affluent homeowners with comprehensive design, remodeling, and new construction services. Comparable service offering, client demographic, and project delivery model.
• Amy Berry Design: Texas-based boutique residential interior design firm with strong regional reputation and national media presence. Comparable boutique scale, full-service offering, and affluent homeowner focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoskinsInteriorDesign
• Instagraminstagram.com/hoskinsinteriordesign
• Pinterestpinterest.com/hoskinsdesign
• LinkedInlinkedin.com/company/hoskins-interior-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOSKINS INTERIOR DESIGN