What Isurus does

Isurus is a privately held, Latin America–focused gaming and esports agency founded in 2011 in Argentina and operating as Isurus LLC in the United States. The company operates a dual structure that combines a full-service B2B agency (Isurus Studio) with a portfolio of proprietary gaming IPs (Isurus Team esports club, Visa Valkyria female esports league, the Gorilon creator network, and the Isurus Streaming Program). Its agency services span strategic consulting, partnership development, influencer marketing, esports tournament organization, content production, livestreaming, and immersive branded experiences for enterprise clients seeking authentic access to gaming audiences.

The company's proprietary platforms function as both owned-and-operated businesses and distribution channels for client work. Isurus Team delivers 250M+ annual impressions; the Valkyria League has engaged 440+ players with 2.3M+ video views; the Gorilon Fortnite community operates as LATAM's #1 creator brand in that title; and the Strib Twitch channel, operated in partnership with AMC Networks, has accumulated 1.8M+ hours watched since 2021. Marketing analytics, esports talent management, and creator partnerships are delivered through human-led services rather than automated or AI-driven infrastructure.

Isurus generates revenue through project-based, quote-driven engagements with enterprise customers. Its client roster includes Fortune 500 brands across technology (Visa, AMD, HyperX, HP/OMEN, Kingston FURY), food & beverage (McDonald's, Doritos), beverage (Heineken), and media & entertainment (AMC Networks). The company operates across at least six LATAM countries (Mexico, Brazil, Argentina, Chile, Peru, Colombia) with multi-market campaigns reaching up to 12 countries. No public pricing tiers, funding rounds, or revenue figures are disclosed.

Name

Isurus

Legal name

Isurus LLC

Website

https://isurus.gg

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Isurus is a Latin American gaming and esports agency founded in 2011 that combines full-service B2B agency capabilities (strategic consulting, influencer marketing, esports tournaments, content production) with proprietary gaming IPs including the Isurus Team esports club, the Visa Valkyria league, and the Gorilon creator network.

Ownership category

akta.pro rank

Product category

Gaming and Esports Marketing Agency Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Esports Teams & Player Organizations (MPAFADAB), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

Keywords

• Esports agency services
• Gaming influencer marketing
• Esports tournament production
• Gaming brand strategy
• Live event gaming

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting: Strategic guidance, workshops, and training programs helping brands and teams understand and thrive in the gaming ecosystem.
2. Partnership Development: Developing partnerships and brand integrations within the gaming ecosystem.
3. Influencer Marketing: Managing top-tier creators and designing community-driven activations for brands.
4. Esports & Events: Organizing online competitions and large-scale live branded events that resonate with gamers.
5. Content Production & Livestreaming: Creating high-quality optimized content, livestreaming, and social media management for gaming audiences.
6. Immersive Experiences: Creating immersive branded experiences within gaming environments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Isurus is a full-service gaming and esports agency founded in 2011 that helps brands, institutions, governments, and publishers connect with gamers across Latin America. It delivers strategic consulting, partnership development, influencer marketing, esports tournament production, community events, content production, livestreaming, and immersive branded experiences. The agency also operates proprietary IPs (Isurus Team esports club, Valkyria League, Gorilon, Isurus Streaming Program) that serve as turnkey engagement platforms for brand activations.

Product overview

Isurus is a full-service gaming and esports agency founded in 2011 that connects brands with gamers across Latin America. The company operates as a unified agency-plus-portfolio model, combining agency services (strategic consulting, influencer marketing, esports tournament production, content creation, livestreaming) with proprietary IPs including Isurus Team (esports club), Visa Valkyria (female esports league), Gorilon (Fortnite creator brand), and Isurus Streaming Program (multi-talent network). Isurus Studio serves as the agency's full-service division while Isurus Team handles esports operations.

Differentiator

Problem solved

Functional benefit

Brands

• Isurus Team: Flagship esports division and one of LATAM's most influential gaming brands, uniting pro players, top creators, and engaged fanbase with 250M+ annual impressions.
• Isurus Studio
• Valkyria League
• Gorilon
• Isurus Streaming Program

Products and services

• Isurus Team Flagship esports division and one of LATAM's most influential gaming brands, uniting pro players, top creators, and an engaged fanbase with 250M+ annual impressions. Offers brands an authentic entry point into gaming culture through competitive presence, content, livestreams, and tournaments.
• Visa Valkyria League Proprietary female esports league connecting players, talent, and fans across LATAM through tournaments, broadcasts, and community engagement. A high-energy platform for brands seeking credibility with gaming audiences.
• Gorilon LATAM's #1 Fortnite creator brand, providing a creator-led ecosystem for brands seeking organic reach and deep engagement with millions of young gamers via content, livestreams, and international event appearances.
• Isurus Streaming Program Multi-talent network providing brands access to a network of streamers and content creators for marketing campaigns and community engagement across Latin America.
• Isurus Studio Full-service agency division providing strategic consulting, influencer marketing, competition organization, content production, streaming channels, and live event services to connect brands with gamers across Latin America.

Quantifiable outcome

• 250M+ annual impressions for Isurus Team esports division
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• VisaflagshipGTM or Marketing Partner · 1 January 2021Visa is the title sponsor of the Visa Valkyria League, a proprietary female esports league for League of Legends spanning Latin America. The partnership includes competitive gaming events, community building, and live experiences across LATAM North and LATAM South regions. Visa has been a sustained partner supporting the growth of female esports.
• HyperXcoreGTM or Marketing PartnerHyperX is a longstanding partner (since 2012) supporting multiple campaigns including HyperX Play Together interactive Twitch events, HyperX Academy educational platform, and event activations. Isurus collaborated with HyperX on product campaigns, creator management, and brand experiences throughout Latin America.
• AMDcoreGTM or Marketing PartnerAMD partners with Isurus for esports tournaments including the AMD Gorilon Cup (Fortnite) and AMD University Challenge. These competitions engage university students and gaming communities across multiple Latin American countries.
• KingstoncoreGTM or Marketing PartnerKingston (including Kingston FURY brand) partners with Isurus for gaming hardware activations including Argentina Game Show presence, Tu SetUp Soñado campaign, and tournament sponsorships.
• HP / OMENcoreGTM or Marketing PartnerHP partnered with Isurus for the Shark Gamer Bundle launch across Chile, Peru, Mexico, and Colombia. Isurus helped design customer experiences and platform content for HyperX Academy following HP's acquisition of HyperX.
• AMC NetworkscoreStrategic or Co-development PartnerIsurus partnered with AMC Networks to create and operate Strib, a regional Twitch channel with exclusive gaming content from Latin American creators. Isurus handles brand strategy, creator scouting, programming, and social media management.
• DoritosminorGTM or Marketing PartnerDoritos partnered with Isurus for the Doritos Flamin' Hot launch campaign in Peru and Colombia, featuring interactive Twitch experiences and cross-market content collaborations with local creators.
• McDonald'scoreGTM or Marketing PartnerMcDonald's partnered with Isurus for the FIFA Legacy Cup regional tournament promoting McDelivery to gaming audiences across 12 Latin American countries with simultaneous bilingual broadcasts.
• HeinekenminorGTM or Marketing PartnerHeineken partnered with Isurus for a streaming campaign combining gaming, Champions League soccer content, and creator collaborations with Momo for a regional promotion in Argentina.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESL FACEIT Group: Global esports tournament operator and competitive gaming platform owned by Saudi Arabia's Savvy Gaming Group. Operates ESL, FACEIT, and DreamHack — a far larger incumbent that competes for the same enterprise sponsorship budgets as Isurus.
• 100 Thieves: US-based gaming lifestyle organization operating esports teams, apparel, and content. Broader incumbent in the same competitive gaming/esports category, with overlapping brand partnership model.
• FaZe Clan: Global gaming and esports organization that went public via SPAC. Comparable combination of esports teams, creator network, and brand sponsorships at a larger scale, validating the gaming-org-as-platform model.

Regional players

• LOUD: Brazilian esports organization and creator network with massive YouTube and Twitch reach. Closest LATAM regional peer to Isurus Team — also operates esports teams, creator management, and brand partnerships within the same geographic footprint.
• Gamers Club: Brazilian esports platform and competitive gaming community (primarily CS) with league operations and brand integrations. Comparable regional esports competition platform to Isurus's Valkyria League in LATAM.
• BoomTV: Latin American gaming platform and tournament organizer (also Brazilian-rooted) with creator monetization and brand activation capabilities. Operates in overlapping LATAM geographies with similar esports community and tournament offerings.

Direct peers

• Freaks 4U Gaming: German-based gaming and esports agency offering influencer marketing, content production, tournament organization, and strategic consulting to brands. Closest international analog to Isurus's integrated agency-plus-owned-IP model.
• AMP Agency: US-based marketing agency with a dedicated esports and gaming practice serving Fortune 500 brands. Comparable agency-services model targeting enterprise advertisers seeking authentic gaming audiences.
• Night Agency: Gaming marketing agency specialized in influencer campaigns, content production, and brand activations for entertainment and consumer brands. Overlapping service offering with Isurus Studio's content and influencer work.
• Wehype: European gaming influencer marketing and content agency connecting brands with creators across multiple regions. Directly comparable to Isurus's influencer marketing and content production services for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/teamisurus?lang=es
• Facebookfacebook.com/teamisurus
• LinkedInlinkedin.com/company/isurusgg
• Instagraminstagram.com/teamisurus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isurus