Jati & Kebon Furniture

What Jati & Kebon Furniture does

Jati & Kebon Furniture, legally operating as Garden Consulting and Investment BV, is a Belgian manufacturer of luxury outdoor furniture headquartered at Business Park 'De Prijkels' in Nazareth, Belgium. The company designs and produces premium outdoor collections in materials including A-grade teak, powder-coated aluminium, handwoven wicker, Italian ceramics, Sunbrella performance fabrics, Olyna polypropylene yarn, and rope weaving, organized across two catalog lines: a Signature Collection developed with named international designers (Santiago Sevillano of Spain, Made Studio of Spain, and Povl Eskildsen of Denmark) and a Heritage Collection positioned as timeless luxury. Product breadth spans seating, dining, sunloungers, tables, and complementary accessories such as the Strada outdoor rug.

The company operates a pure B2B distribution model, selling exclusively through an authorized network of dealers and resellers across at least six European markets (Belgium, Germany, Spain, France, Italy, and the Netherlands), supported by a B2B login portal, a public store locator, and an active dealer-recruitment funnel. Pricing is not publicly disclosed and is handled through trade accounts on multi-year wholesale terms. The business is privately held with no disclosed funding rounds, parent entity, or external investors, and operates with 11–50 employees from a single Belgian site that combines office and warehouse functions.

Commercial activity is supported by a multi-channel marketing apparatus including an annual 60-page brand magazine (Seasons Outside), interactive digital flipbooks per collection, organic social presence on Instagram, Pinterest, LinkedIn, and Facebook, and editorial placements in European home and garden publications. The website is localized into six European languages. Reported warranty terms range from two years (teak, ropes, cushions, table tops) to five years (aluminium frames, Sunbrella fabrics, Serge Ferrari Batyline slings), serving as both a quality signal and a competitive differentiator in the premium outdoor category.

Name

Jati & Kebon Furniture

Legal name

Garden Consulting and Investment BV

Website

https://jati-kebon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jati & Kebon is a Belgian manufacturer of luxury outdoor furniture crafted from premium materials (teak, aluminium, Italian ceramics, performance fabrics) and co-designed with named European designers. The company sells exclusively B2B through authorized dealers across Belgium, Germany, Spain, France, Italy, and the Netherlands, serving residential and hospitality buyers.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro industry

PRIMARYCRAIAIAF

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAAAJ

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Outdoor furniture manufacturing
• Luxury garden furniture
• Teak outdoor furniture
• Hospitality outdoor furniture
• Designer outdoor collections

Headquarters

HQ city

Nazareth

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Furniture Sales: Jati & Kebon manufactures luxury outdoor furniture and sells exclusively to B2B partners including wholesalers, retailers, and trade/dealer accounts. The company does not sell directly to end consumers. Products are distributed through authorized dealer and reseller networks across Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Jati & Kebon Furniture manufactures luxury outdoor furniture collections — including sofas, dining sets, sunloungers, and tables — from premium materials such as A-grade teak, powder-coated aluminium, handwoven wicker, Italian ceramics, Sunbrella fabrics, and Olyna yarn. The company distributes exclusively through authorized B2B dealers and resellers across European markets, also offering accessories such as outdoor rugs and cushions.

Product overview

Jati & Kebon Furniture is a Belgian outdoor furniture manufacturer offering two main catalog lines: the Signature Collection for premium, bold exclusive design and the Heritage Collection for timeless luxury. The product portfolio centers on premium outdoor furniture including dining sets, lounge seating, sunloungers, and tables across multiple material-focused collections: Truro (teak/aluminium), Boho (teak/rope), Lynn (teak/ceramic), Phil (aluminium/wicker in rust/green), Benoa Teak, Benoa Alu, Fortuna, and Tofino Alu. Supporting accessories include Strada outdoor rugs (Olyna material), Sunbrella fabric cushions, ceramic tabletops, and the Seasons Outside annual brand magazine. Products are sold exclusively through resellers and wholesalers via a B2B portal.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Collection: Premium designer collection created with international designers, representing bold and exclusive design for luxury outdoor living.
• Heritage Collection

Products and services

• Truro Collection
• Boho Collection
• Lynn Teak Collection
• Phil Collection
• Benoa Teak Collection
• Fortuna Collection
• Tofino Alu Collection
• Benoa Alu Collection
• Cala Collection
• Strada Outdoor Rug

Quantifiable outcome

• 5-year warranty on aluminium frames, Sunbrella fabrics and Serge Ferrari Batyline slings
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, key supplier and minor.

• Santiago SevillanocoreStrategic or Co-development PartnerSpanish designer Santiago Sevillano collaborated with Jati Kebon to create the Phil Collection, inspired by the natural beauty and warm sunsets of the Philippines. The collection features organic curves, soft silhouettes, and expressive colors such as rust and green. Santiago's Valencian studio worked closely with the Jati Kebon design team in Belgium.
• Made StudiocoreStrategic or Co-development PartnerSpanish design studio Made Studio collaborated with Jati Kebon to create the Boho Collection. The collection combines rational functionality with emotional design, bringing a balance of premium teak and refined woven rope details to outdoor spaces.
• Povl EskildsencoreStrategic or Co-development PartnerDanish furniture designer Povl Eskildsen, educated at the Aarhus School of Architecture, collaborated with Jati Kebon to create the Lynn Collection. With over three decades of experience, Eskildsen brings Scandinavian design principles combining clean lines, functional elegance, and timeless appeal.
• Sunbrellakey supplierTechnology or IntegrationSunbrella is the worldwide reference in high-performance outdoor fabric. Jati Kebon uses Sunbrella fabrics for cushions, dining cushions, deco cushions, and poufs across their collections. Sunbrella provides water repellency, UV resistance, and mold resistance.
• Olynakey supplierTechnology or IntegrationItalian-made high-tech polypropylene yarn used in Jati Kebon's Strada outdoor rugs. Olyna provides anti-stain, antibacterial, UV and chlorine resistant properties with 100% recyclability.
• GIP MediaminorGTM or Marketing PartnerPublisher of Landelijk Wonen, Tijdloos Wonen, and Landelijke Woonstijl magazines. GIP Media collaborated with Jati Kebon for a feature shoot showcasing the Boho Collection in the July-August 2025 edition of Landelijk Wonen magazine.
• Hybrid PoolsminorGTM or Marketing PartnerGarden design partner for the Boho Collection editorial shoot with Landelijk Wonen. Hybrid Pools provided the garden setting for showcasing Jati Kebon outdoor furniture.
• Salt & Pepper StylingminorGTM or Marketing PartnerStyling partner for the Boho Collection editorial feature with Landelijk Wonen magazine. Salt & Pepper provided styling services for the outdoor furniture photoshoot.
• Sarah Van HoveminorGTM or Marketing PartnerPhotographer for the Boho Collection editorial feature in Landelijk Wonen magazine, capturing the outdoor living lifestyle imagery.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manutti: Belgian luxury outdoor furniture brand with designer collaborations and a dealer-led distribution model. Comparable in target customer (residential + hospitality), pricing tier, and use of teak and weather-resistant textiles.
• Tribù: Belgian luxury outdoor furniture brand with a comparable premium positioning, designer collaborations, and European dealer network. Directly competes with Jati & Kebon in the high-end residential and hospitality patio segment.
• Extremis: Belgian outdoor furniture manufacturer with a designer-driven, premium positioning. Comparable in size, Belgian origin, and dealer-driven go-to-market, though with a more design-forward, conceptual product range.
• Fermob: French outdoor furniture manufacturer (part of groupe Hévéa) with metal/wood/aluminium product lines. Direct peer in outdoor furniture materials and European dealer distribution, though Fermob is more mass-market and color-driven.
• Unopiù: Italian outdoor furniture manufacturer with teak, aluminium, and woven collections. Overlaps with Jati & Kebon on materials, Mediterranean design, and European dealer network targeting residential and hospitality buyers.
• Sifas: French luxury outdoor furniture manufacturer with a designer-driven, premium positioning. Comparable in teak and aluminium materials, hospitality and residential customer base, and European dealer distribution.
• RODA: Italian luxury outdoor furniture maker targeting high-end residential and hospitality projects. Directly comparable in materials (teak, aluminium, fabrics), premium positioning, and Mediterranean design aesthetic.
• Royal Botania: Belgian manufacturer of premium outdoor furniture using teak, aluminium, and ceramic materials. Overlaps with Jati & Kebon on materials, dealer distribution model, and luxury outdoor positioning.
• Cane-line: Danish outdoor furniture brand with designer collaborations and a European-wide dealer network. Comparable in design-led brand identity, use of weather-resistant materials, and premium residential/hospitality positioning.
• Gandia Blasco: Spanish outdoor furniture brand with designer-led collections and a global dealer network. Directly comparable in Mediterranean design language, premium materials, and luxury outdoor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jatikebonfurniture
• LinkedInlinkedin.com/company/jatikebon
• Instagraminstagram.com/jatikebon
• Pinterestpinterest.com/JatiKebonOutdoorLiving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jati & Kebon Furniture