Hyper Studio

What Hyper Studio does

Hyper Studio is a Madrid-based creative studio founded in 2016 by Cristóbal Baños (designer and developer) and Diego Iglesias Gómez (architect and cultural manager) that operates at the intersection of physical and digital worlds. It delivers end-to-end services across three practice areas: Design (branding, corporate identity, graphic and web design, web development, XR, metaverse, VR, and AR filter design), Art (digital and new media art creation, new media curation, art+technology production, exhibition design, and cultural innovation projects), and Research (teaching, academic program design, conferences, and R&D projects). The studio's proprietary technological capabilities span interactive motion-sensing installations, 360-degree immersive digital filmmaking using manipulated 3D scans, real-time AR face filters, photogrammetry-based digital reconstruction, facial recognition-driven installations, and low-carbon sustainable web design. The company maintains a 1-10 employee footprint and operates without disclosed external funding or parent company.

The studio serves a diverse base of cultural institutions, galleries, museums, architecture studios, fashion education providers, NGOs, and select commercial clients. Named engagements include the National Museum of Architecture (La casa de la casa podcast), Teatros del Canal (Augmented Reflections AR gallery), Galería Max Estrella (Windows installation), IED Madrid (Master in Digital Fashion program direction), Iberia (Digital Intimacy installation sponsorship), Oxfam Intermón (Be a Tree Now! transmedia climate action), and LOOP Barcelona (LOOP Virtual metaverse). Hyper Studio also self-organizes two cultural assets: the MMMAD urban digital arts festival (founded 2019, EFFE European Quality Label 2022, 428 urban screens, 15M media audience) and the HYPER HOUSE creative space in Madrid (founded 2022 with Madrid City Hall support).

Revenue is generated on a project-based professional services model with custom pricing per engagement, supplemented by academic program leadership fees from IED Madrid and grant-funded festival/transmedia work. The company distributes primarily through direct client engagement, portfolio-driven organic marketing via its website, Instagram, and LinkedIn, and ecosystem leverage from MMMAD and HYPER HOUSE. Ownership remains founder-controlled with no disclosed institutional capital.

Name

Hyper Studio

Legal name

HYPER STUDIO

Website

https://hyperstudio.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrid-based creative studio operating at the intersection of art, design, and technology, delivering interactive installations, AR/VR experiences, branding, and cultural innovation projects for museums, galleries, fashion institutions, and select commercial clients in Spain and Europe.

Ownership category

akta.pro rank

Product category

Creative Services / Digital Arts Studio

NAICS

Independent Artists, Writers, and Performers (71151), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAHAD

Creator Content Production & Co-Creation Studios

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPAGAOAJ

Virtual Training, Workshops & Masterclasses (Interactive Sessions)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Creative studio services
• Interactive installations
• Digital art design
• Web development
• Augmented reality experiences

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative services revenue generated through client engagements including branding, graphic design, web design and development, XR experiences, interactive installations, art curation, and cultural project production. The studio works with both private companies and public cultural institutions.
2. Academic Program Leadership: Teaching and academic program leadership, specifically directing the Master in Digital Fashion at IED Madrid, which generates revenue through educational partnerships with the institution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hyper Studio is an independent creative studio offering end-to-end services across three pillars: Design (strategic design, graphic design, web development, and extended reality), Art (artistic direction, curation, and production of exhibitions and digital-physical installations), and Research (teaching, academic programs, and R&D into emerging digital practices). The studio serves cultural institutions, brands, architecture and design studios, and educational organizations, producing both commissioned client work and self-initiated cultural programs such as MMMAD Festival, HYPER HOUSE, and the Master in Digital Fashion program with IED Madrid.

Product overview

Hyper Studio is a creative agency founded in 2016 that operates at the intersection of physical and digital worlds, offering three core service areas: Design (branding, graphic design, web development, XR, interactive experiences, metaverse, VR, and AR filter design), Art (digital art creation, new media curation, art+technology production, exhibition design, cultural innovation), and Research (teaching, course design, conferences, R&D projects). The company creates named projects including interactive installations (MIX, Windows, Digital Intimacy, Augmented Reflections), immersive experiences (Fragmentalism, LOOP Virtual), artistic residencies (74 degrees), net art (itsalwaysrainingsomewhere.com), transmedia actions (Be a Tree Now!), cultural programs (La casa de la casa podcast), educational initiatives (Master in Digital Fashion at IED Madrid), festivals (MMMAD), and creative spaces (HYPER HOUSE). The studio develops technology-driven creative solutions combining art, design, and technology.

Differentiator

Problem solved

Functional benefit

Brands

• HYPER HOUSE: Creative space located in the Vista Alegre neighbourhood of Madrid, created in 2022 with the aim of exploring the relationship between the physical and digital worlds, providing space for expanded and experimental artistic practices
• MMMAD Festival

Products and services

• Design Services End-to-end design services covering strategic design, graphic design, web development, and extended reality (XR), delivered to cultural institutions, brands, and architecture and design studios. Includes brand commissions (e.g., Zara, Rimowa), web platforms with real-time video processing, and immersive digital experiences.
• Art Services Artistic direction, curation, and production of digital and physical art installations and exhibitions for museums, galleries, festivals, and cultural institutions. Includes projects such as MIX for La Casa Encendida, Windows for the Thyssen-Bornemisza Museum, SYNESTHESIA for COSMIC, RESONANCIA for the Museo Reina Sofía, and Hydras for ESAT.
• Research Services R&D, teaching, and academic program development in emerging digital practices, including speculative design and self-initiated research projects that explore new cultural and technological intersections.
• MMMAD Festival An annual festival focused on digital art and contemporary culture, programmed and produced by Hyper Studio as a recurring cultural event for the public and partner institutions.
• HYPER HOUSE A permanent creative space in Madrid that hosts events, exhibitions, and cultural programming tied to Hyper Studio's practice, serving as a venue and ecosystem hub for the studio's work.
• Master in Digital Fashion (Master Universitario en Moda Digital) An academic postgraduate program in digital fashion co-led by Hyper Studio's co-founders at IED Madrid, providing tuition-based training at the intersection of fashion, design, and emerging digital technologies for students and design professionals.

Quantifiable outcome

• MMMAD Festival reaches 15 million media audience and features 50+ artists across 428 urban screens

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• MMMAD FestivalcoreStrategic or Co-development Partner · 1 January 2019
• HYPER HOUSEcoreStrategic or Co-development Partner
• La Casa EncendidacoreStrategic or Co-development Partner
• Espacio Fundación TelefónicacoreStrategic or Co-development Partner
• Medialab MataderocoreStrategic or Co-development Partner
• IED MadridcoreStrategic or Co-development Partner
• MIRA FestivalmajorStrategic or Co-development Partner
• LOOP BarcelonamajorStrategic or Co-development Partner
• Galería Max EstrellacoreStrategic or Co-development Partner
• Teatros del CanalcoreStrategic or Co-development Partner
• Roca Madrid GalleryminorStrategic or Co-development Partner
• Casa AntillóncoreStrategic or Co-development Partner
• National Museum of Architecture (La Casa de la Arquitectura)coreStrategic or Co-development Partner
• Ministry of Culture of SpainmajorGTM or Marketing Partner
• AC/E Acción Cultural EspañolamajorGTM or Marketing Partner
• INJUVEminorGTM or Marketing Partner
• Madrid City CouncilmajorGTM or Marketing Partner
• SeditionminorStrategic or Co-development Partner
• HarddiskmuseumminorStrategic or Co-development Partner
• ARAN Art NetworkminorStrategic or Co-development Partner
• ecal (École cantonale d'art de Lausanne)minorStrategic or Co-development Partner
• proHelvetiaminorStrategic or Co-development Partner
• TBA21 - Thyssen Bornemisza ArtminorStrategic or Co-development Partner
• IE UniversityminorStrategic or Co-development Partner
• Whitelab GallerycoreStrategic or Co-development Partner
• Compañía Nacional de DanzamajorStrategic or Co-development Partner
• Oxfam IntermóncoreStrategic or Co-development Partner
• IberiaminorGTM or Marketing Partner
• European Union (Spark Programme)majorGTM or Marketing Partner

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Lusion: Brighton-based real-time creative studio specializing in immersive digital experiences using Unreal Engine and real-time technologies. Direct peer in the boutique creative-tech studio category with strong technical differentiation.
• Artechouse: US-based digital art exhibition operator producing large-scale immersive installations for cultural audiences. Comparable in producing experiential digital art for institutional settings; less agency-side, more venue/operator.
• Studio NAND: Berlin-based digital design studio working across art, design, and technology with cultural institutions and brands. Comparable boutique scale and art+tech+design crossover; emerging European peer.

Broad incumbents

• Moment Factory: Montreal-based multimedia entertainment studio producing immersive installations, XR experiences, and cultural projects for global clients. Same hybrid art/design/tech model as Hyper Studio but at materially larger scale; closest analog for the trajectory Hyper Studio could pursue.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital installations that fuse art, technology, and design. Operates permanent exhibitions globally; comparable in the intersection of art+tech+experiential design that defines Hyper Studio's practice.

Direct peers

• FIELD: London-based creative studio for design, art, and technology producing generative visuals, interactive installations, and brand experiences. Direct peer in the boutique European creative-tech category serving cultural and commercial clients.
• Daito Manabe / Rhizomatiks: Tokyo-based studio combining technology, engineering, and contemporary art to produce installations, performances, and immersive experiences. Comparable art+tech+performance crossover serving cultural and brand clients.
• Random International: London-based studio creating large-scale interactive and immersive digital art installations (e.g., Rain Room). Direct peer in the intersection of contemporary art and sensor-driven interactive installations for cultural and brand contexts.
• Universal Everything: UK-based digital art and design studio working at the intersection of art, technology, and brand experiences for cultural institutions and global brands. Closely mirrors Hyper Studio's positioning as a boutique creative studio serving cultural and enterprise clients.
• Onformative: Berlin-based studio for digital art and design, specializing in generative, data-driven, and interactive experiences for cultural and commercial clients. Direct peer in the European boutique creative-tech studio category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hyper-studio
• Instagraminstagram.com/hyperstudio.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyper Studio