Make Golf

What Make Golf does

Make Golf, legally Green Tellus Golf AB, is a Swedish-founded, Sweden-headquartered company that designs and manufactures custom golf club heads using a parametric-design-to-additive-manufacturing workflow. Its core proposition is to close the gap between detailed launch-monitor swing data and equipment by translating CSV inputs from devices such as the Foresight GCQuad, TrackMan, and FlightScope into individually calculated specifications for CoG, loft, lie, and offset, validated before production and manufactured in 316L and 17-4PH stainless steel by ProMateria GmbH in Essen, Germany at tolerances of \u00b150\u00b5m with surface roughness Ra 4\u00b5m. The product range covers irons (\u20ac300\u2013450), wedges (\u20ac350\u2013500), and putters (\u20ac600\u2013800), sold direct via make.golf with a 4\u20136-week lead time.

The company operates a hybrid GTM. A product-led, free Swing Report screening tool ingests launch-monitor data and generates a Player DNA profile as the top-of-funnel acquisition mechanism. Mid-funnel conversion runs through a curated certified-fitter network (including Golf Uppsala and Custom Clubs in Sweden) that runs in-person fitting sessions. The third leg is MAKE DNA, a B2B SaaS platform launched for club fitters at Pro ($149/mo), Studio ($379/mo), and Enterprise (from $999/mo) tiers, with a Founding Fitter program recruiting the first 20 partners at a locked $75/month and a $75-per-profile Player DNA transaction fee split 50/50 with the fitter. Reported performance outcomes include 2\u20134 meter reductions in off-center carry loss and 8\u201315% tighter dispersion from CoG optimization.

The company remains bootstrapped and founder-owned (three Swedish golfers, with M\u00e5rten Eker identified as founder/ambassador at +2 handicap and 3rd place at the Swedish Championship), operating with 1\u201310 employees and no disclosed external funding, revenue, or patents. It is presently concentrated in Sweden and Germany with global D2C shipping and a planned content-marketing journal on parametric design and additive manufacturing.

Name

Make Golf

Legal name

Green Tellus Golf AB

Website

https://make.golf

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Golf (Green Tellus Golf AB) designs and 3D-prints custom stainless-steel golf clubs from individual launch-monitor data via parametric design, selling direct and through a certified-fitter network, and operates the MAKE DNA SaaS platform for club fitters.

Ownership category

akta.pro rank

Product category

Custom Golf Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Custom golf clubs
• 3D printed golf equipment
• Club fitting services
• Swing analysis software
• Parametric club design

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Custom Golf Club Sales: One-time sales of custom golf club heads (irons, wedges, putters) manufactured to individual specifications. Prices range from €350-800 per club head, excluding shafts and grips. Order includes Player DNA profile, design optimization, and 4-6 week delivery.
2. MAKE DNA SaaS Platform: Monthly subscription SaaS platform for club fitters. Three tiers: Pro ($149/mo), Studio ($379/mo), Enterprise (from $999/mo). Includes analysis tools, design studio, customer management, and order handling.
3. Player DNA Profile Sales: $75 per Player DNA profile generated from fitting sessions. Fitters receive 50% ($37.50) share. Profiles are auto-generated and can be purchased even when customers don't buy clubs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Make Golf designs and manufactures custom 3D-printed golf clubs — irons, wedges, and putters — using parametric design driven by individual launch monitor data, with each club's center of gravity, loft, lie, and offset calculated from the player's swing profile. The company also offers the MAKE DNA B2B SaaS platform for professional club fitters, providing analysis tools, parametric design studio, customer management, and order handling on a subscription basis. Manufacturing is performed through additive 3D printing in stainless steel at ProMateria GmbH in Essen, Germany.

Product overview

Make Golf is a player-engineered golf club company operating across two product lines: (1) a direct-to-consumer offering comprising free Swing Report screening, a Sweet Spot Estimator tool, and three categories of custom metal clubheads — irons, wedges, and putters — all manufactured additively in stainless steel using parametric design driven by the customer's launch monitor data, and (2) a B2B SaaS platform called MAKE DNA for professional club fitters, which bundles analysis tools, a parametric design studio, and order management. All products share the Player DNA swing profile as the unifying data layer that translates launch monitor CSV data into individual club specifications for manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• MAKE DNA: SaaS platform for club fitters providing analysis tools, design studio, customer management, and order management. Available in Pro ($149/month), Studio ($379/month), and Enterprise (from $999/month) tiers.

Quantifiable outcome

• Off-center carry loss reduced by 2-4 meters with optimized CoG positioning
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ProMateria GmbH (GMH Gruppe)coreStrategic or Co-development PartnerGerman additive manufacturing partner for 3D printing of stainless steel club heads. Located in Essen, Germany. Produces 80-150 heads per batch with ±50µm tolerance. Uses 316L and 17-4PH stainless steel materials.
• Golf Uppsala (Fredrik Hedlund)coreChannel Partner/ Reseller/ DistributorCertified fitting partner in Uppsala, Sweden. Uses Foresight GCQuad and Gears launch monitors. Focuses on identifying root causes of problems and matching shafts to delivery patterns.
• Custom Clubs (Oscar Fälth)coreChannel Partner/ Reseller/ DistributorCertified fitting partner in Göteborg, Sweden. Uses triple monitor setup (GCQuad + TrackMan + Capto) for comprehensive data from all angles. Also supplies shafts and grips for Make Golf orders.
• MAKE DNA Partners (Founding Fitters)coreChannel Partner/ Reseller/ DistributorFirst 20 certified fitters on MAKE DNA platform. Pay $75/month (50% discount on Pro tier), locked for 12 months. Receive priority support and product development influence.
• Custom Clubs (Shaft/Grip Supplier)minorChannel Partner/ Reseller/ DistributorExternal partner in Göteborg for sourcing shafts and grips. Make Golf club heads are sold without shafts and grips; customers are guided to Custom Clubs for complete clubs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foresight Sports: Dominant launch monitor maker (GCQuad, GC3) whose data feeds Make Golf's Screening tool. Ecosystem incumbent that could decide to compete downstream with their own club recommendations.
• TrackMan: Industry-standard launch monitor and simulator platform. A partner data source for Make Golf today, but a potential competitor if they expand into club recommendations or custom builds.
• Cobra Golf (PUMA): Major OEM with 3D-printed KING Supernova putter. Demonstrates the path by which incumbents can enter the metal 3D-printed club category that Make Golf pioneered.

Direct peers

• True Spec Golf: Premier custom club fitting and building brand operating retail studios across the US. Direct comparison to Make Golf's custom fitting + build model, though True Spec builds from existing OEM components rather than additive manufacturing.
• Club Champion: Largest US custom club fitting chain with 100+ studios. Competes directly for the custom-fitted golfer segment, using launch monitor data and major OEM components, which is the same buyer Make Golf targets through MAKE DNA fitters.
• Edel Golf: Custom-fit irons and wedges built from launch monitor data with proprietary fitting software. Most direct functional peer to Make Golf's parametric design + swing data approach.
• Sub 70: Direct-to-consumer custom-fit golf equipment brand with online fitting tools. Competes on the same premium-but-DTC thesis, though manufacturing is traditional OEM.
• LAB Golf: Direct-to-consumer putter brand with lie-angle-balanced designs. Comparable in DTC go-to-market and engineering-driven customization, though focused on putters only.
• Bettinardi Golf: Premium milled putter maker with custom-fit options. Similar premium custom positioning to Make Golf's putter line, with comparable price points (€600-800 range).
• Miura Golf: Premium Japanese forged/cast irons hand-built in small batches. Closest comparable in price positioning and bespoke-manufacturing ethos, though Miura uses traditional forging rather than additive manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/make-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Golf