Konjac Innov

What Konjac Innov does

NAH Foods LTD, trading as Konjac Innov, is a UK-registered private-label manufacturer and contract supplier of plant-based konjac foods, incorporated in February 2012 (Companies House 07964881). The group operates two production hubs: a SALSA-approved facility in Bedford, UK producing chilled ready meals with up to 90-day preservative-free shelf life, and a BRC Global Standard Issue 9 Grade A+ and IFS Food Version 8 Higher Level (95.72%) certified konjac and shirataki extrusion plant in Huizhou, Guangdong. Sister commercial entities — Calorie Watchers B.V. (Netherlands), Havant Foods LLC (Florida, USA) and Havant Foods Pvt Ltd (Gujarat, India) — extend direct in-market presence across 30+ countries on four continents.

The product portfolio spans konjac and shirataki noodles (multiple shapes including spaghetti, fettuccine, pappardelle, penne, lasagne), konjac rice, instant konjac pots, protein noodle pots, chilled ready meals (Pad Thai, Bolognese, Korean Chilli Garlic, Biryani, Mapo Tofu, Teriyaki, Thai Green Curry), high-protein rice at 20g protein per 100g with 10.7g fibre, vacuum-packed marinated tofu, hot-fill table sauces, and sugar-free chewing gum. Manufacturing covers wet and dry noodle/rice extrusion, retort sterilisation, gluten-free production, and hot-fill bottling under one vertically-integrated roof. The portfolio is sold through ten own brands (Konjac Innov, iTz noT, Eat Water, Better Than Foods, Nashi, Keto Chef, Keto Skinny, Turmeric Merchant, Chef2Plate, Natural Organic) and twelve private-label customers spanning health retail, sports nutrition, organic specialists and GCC importers.

The business model combines own-brand sales, contract manufacturing, and white-label programmes. MOQs start at mixed pallets for launch SKUs and scale to six-figure monthly retainer programmes with full-container contracts on FOB, CIF, or DDP terms. Named-account distribution includes Holland & Barrett and Ocado in the UK, with distributor networks across Ireland, Belgium, the Netherlands, Germany, Austria, France, Slovakia, Romania, the UAE, India, China, Hong Kong, Singapore, Brazil, USA and Canada. Pricing is quote-based and not publicly disclosed, with payment structures ranging from 30% deposit plus 70% against Bill of Lading to Letter of Credit at sight for established accounts, and 45–60 day reorder lead times FOB.

Name

Konjac Innov

Legal name

NAH Foods LTD

Website

https://konjacinnov.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NAH Foods LTD (Konjac Innov) is a UK-registered manufacturer and private-label supplier of plant-based konjac foods, operating production in Bedford, UK and Guangdong, China, and serving retail, foodservice, and challenger brands across 30+ markets worldwide.

Ownership category

akta.pro rank

Product category

Plant-based food manufacturing

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Perishable Prepared Food Manufacturing (311991), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), All Other Food Manufacturing (31199)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Konjac food manufacturing
• Private label manufacturing
• Plant-based food production
• Low-carb food manufacturing
• Contract food manufacturing

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private label and contract manufacturing: Manufactures konjac, shirataki noodles, chilled ready meals, high-protein rice, tofu, and sauces for retail and foodservice buyers under their private labels. MOQs start at mixed pallet for launch SKUs and scale to six-figure container contracts.
2. Own-brand product sales: Operates ten retail and foodservice brands including Konjac Innov, iTz noT, Keto Chef, Keto Skinny, Eat Water, Chef2Plate, Nashi, Natural Organic, Turmeric Merchant and Better Than Foods selling directly to retailers and distributors.
3. White-label programmes: White-label programmes for European retailers, specialists and wellness brands. Twelve private-label customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Konjac Innov is a B2B konjac ingredient and private-label manufacturing platform operated by NAH Foods LTD, producing konjac noodles, shirataki, konjac rice, instant konjac pots, protein noodle pots, chilled ready meals, high-protein rice (20g per 100g), plant-based tofu and table sauces for retail, foodservice and brand owners. Manufacturing runs at SALSA-approved Bedford, UK and BRC A+ / IFS Higher Level certified Guangdong, China, with private-label, contract and own-brand supply to 30+ export markets.

Product overview

Konjac Innov is a B2B konjac ingredient and private-label manufacturing platform operated by NAH Foods LTD. The company offers a diversified product portfolio across seven ranges: konjac noodles (various shapes), shirataki noodles, konjac rice, instant konjac pots, protein noodle pots, chilled ready meals, high-protein rice (20g/100g), plant-based tofu, and table sauces. These products are offered through ten own brands (Konjac Innov, iTz noT, Eat Water, Better Than Foods, Nashi, Keto Chef, Keto Skinny, Turmeric Merchant, Chef2Plate, Natural Organic) as well as private label manufacturing services for retail and foodservice buyers. The company operates manufacturing facilities in Bedford, UK (chilled ready meals) and Guangdong, China (konjac and shirataki production), with distribution across UK, Europe, Middle East, Asia, and the Americas.

Differentiator

Problem solved

Functional benefit

Brands

• iTz noT: Low-calorie sauces, pot noodles, protein pots
• Eat Water
• Better Than Foods
• Nashi
• Keto Chef
• Keto Skinny
• Turmeric Merchant
• Chef2Plate
• Konjac Innov
• Natural Organic

Products and services

• Konjac Noodles Various konjac noodle shapes including Spaghetti, Fettuccine, Tagliatelle, Pappardelle, Angel Hair, Capellini, Penne, Lasagne, Orzo and Couscous manufactured for retail and private label customers.
• Shirataki Noodles Traditional shirataki noodles made from konjac root, manufactured at the BRC A+ and IFS Higher Level certified Guangdong production site for retail and private label buyers.
• Konjac Rice Low-calorie rice alternative made from konjac, including sticky rice variants, supplied to retailers and private label customers.
• Instant Konjac Pots Ready-to-heat instant pot products available in Chicken, Beef and Vegetable flavours, manufactured for retail and private label customers.
• Protein Noodle Pots High-protein noodle pots in various flavours including vegetables and chicken, available as nests or ready-to-eat formats, manufactured for retail and private label customers.
• Chilled Ready Meals Chilled ready meals including Pad Thai, Spaghetti Bolognese, Korean Chilli Garlic, Biryani, Mexican Rice, Mapo Tofu, Teriyaki and Thai Green Curry with up to 90-day shelf life, preservative-free, produced at the SALSA-approved Bedford facility.
• High-Protein Rice Konjac-and-rice-flour blend rice products at 20g protein per 100g with 10.7g fibre, gluten-free and vegan, including 110g ambient pots ready in 2 minutes and 500g plain pouches.
• Plant-Based Tofu Vacuum-packed chilled and marinated tofu in multiple flavour profiles including Original, Black Pepper, Korean Chilli, Tikka Masala, Mediterranean Herbs and Smoked Paprika.
• Table Sauces Hot-fill table sauces including Tomato Ketchup, Vegan Mayo, Smoky BBQ, Sweet Chilli and Sweet Curry, manufactured for retail and private label customers.
• Chewing Gum Sugar-free chewing gum available in pellet and blister pack formats.
• Private Label and Contract Manufacturing Contract manufacturing and private label services for retailers, foodservice operators and brand owners across konjac, shirataki, noodles, konjac rice, instant konjac pots, protein noodle pots, chilled ready meals, high-protein rice, tofu and sauces. MOQs start at mixed pallet for launch SKUs and scale to six-figure container contracts under FOB, CIF and DDP terms.

Quantifiable outcome

• 20g protein per 100g with 10.7g fibre for high-protein rice products
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Calorie Watchers B.V.coreStrategic or Co-development PartnerSister commercial entity operating in the Netherlands. Located at Delflandseweg 41, 1183 DJ Amstelveen, Netherlands.
• Havant Foods Pvt LtdcoreStrategic or Co-development PartnerSister commercial entity operating in India. Located at V R Nagar, Kachchh, Bhuj, Gujarat, 370001, India. UK production through Havant Foods Ltd for SALSA-approved Bedford facility.
• Havant Foods LLCcoreStrategic or Co-development PartnerSister commercial entity operating in the United States. Located at 7545 Centurion Parkway, Suite 204, Florida, USA.
• Huizhou Wangjia Food Co. LtdcoreStrategic or Co-development PartnerProduction and domestic commercial operations partner in China. Located at No. 30 Industrial Base, Tong Qiao Town, Huizhou City, Guangdong Province. Konjac and novel foods production site.
• Body and FitminorChannel Partner/ Reseller/ DistributorNetherlands sports nutrition brand (Glanbia). Private label customer for organic konjac and functional foods distribution.
• Damhert NutritionminorChannel Partner/ Reseller/ DistributorBelgium functional foods leader. Distributes NAH Foods products in Belgian market.
• nu3minorChannel Partner/ Reseller/ DistributorGermany health and nutrition retailer and DTC. Distributes NAH Foods products in German market.
• GymBeamminorChannel Partner/ Reseller/ DistributorSlovakia sports nutrition retail chain. Distributes NAH Foods products in Slovakian market.
• KibsonsminorChannel Partner/ Reseller/ DistributorUAE GCC retail importers. Distributes NAH Foods products in Middle East market.
• SmaaktminorChannel Partner/ Reseller/ DistributorNetherlands organic konjac and pantry brand. White-label customer for organic konjac range.
• ENVI-BIOminorChannel Partner/ Reseller/ DistributorFrance organic konjac range. White-label customer distributing organic konjac products in French market.
• LIV Happy FoodminorChannel Partner/ Reseller/ DistributorFrance konjac and functional pasta brand. White-label customer for functional pasta range in French market.
• Konjac Massa MFminorChannel Partner/ Reseller/ DistributorBrazil konjac specialist brand. Distributes NAH Foods products in Brazilian fitness and functional retail market.
• Organic MamaminorChannel Partner/ Reseller/ DistributorHong Kong specialist organic retail. Distributes NAH Foods products in Hong Kong organic market.
• Z Foods / Philip's MarketminorChannel Partner/ Reseller/ DistributorSingapore premium grocery retail. Distributes NAH Foods products in Singapore premium grocery market.
• JasberryminorChannel Partner/ Reseller/ DistributorOrganic Thai purple rice brand. Distributed by NAH Foods LTD for UK and EU distribution.
• DNV Business AssuranceminorImplementation/ SI/ Consulting PartnerIssues BRC Global Standard Food Safety Issue 9 at Grade A+ (certificate C593415) and IFS Food Version 8 at Higher Level 95.72% (certificate C593416) for Guangdong production sites.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 2 Sisters Food Group: One of the largest UK private-label food manufacturers, with chilled, frozen and ambient categories including ready meals, sauces and noodles; comparable on the private-label manufacturing model serving UK and European retailers.
• Nomad Foods: Listed European frozen-food group (Birds Eye, iglo, Findus) with broad prepared-food manufacturing; comparable on retail private-label manufacturing of prepared/ambient food categories across Europe.
• Premier Foods: UK branded and private-label packaged-food group covering ambient sauces, ready meals and ingredients; comparable to Konjac Innov on UK retailer listings and on the table-sauce and ready-meal lines manufactured at Bedford.
• Bakkavor Group: UK-listed major private-label and own-label chilled prepared-food manufacturer (salads, sandwiches, ready meals, sauces); comparable to Konjac Innov on the Bedford chilled ready-meal side but operating at vastly larger scale with UK supermarket long-term contracts.
• Greencore Group: UK-listed convenience-food and private-label manufacturer covering chilled ready meals, sandwiches and sauces; competes for the same UK retailer private-label mandates and shares the chilled-meal category overlap with Konjac Innov's Bedford facility output.
• McCain Foods: Global frozen and chilled prepared-food manufacturer with significant UK operations; comparable to the chilled ready-meal side of Konjac Innov's portfolio and an established buyer counterpart in private-label and foodservice channels.

Direct peers

• Miracle Noodle: US-based konjac shirataki noodle specialist that sells directly to consumers and through retail; directly comparable to Konjac Innov's shirataki, konjac noodle and konjac rice ranges, and competes for the same low-carb/health retailer shelf space in North America and Europe.
• Slendier: Australia-originated konjac pasta, rice and noodle brand with European and US listings; competes head-to-head with Konjac Innov on the same supermarket and health-store shelves in zero-calorie/low-carb pasta SKUs.
• House Foods America: US/Japan affiliate of House Foods Group, manufacturer of tofu and shirataki/konnyaku noodles; highly comparable product portfolio (tofu plus konjac noodles plus plant-based) with branded and private-label reach across multiple retail channels.

Emerging players

• Itsu: UK-founded Asian-inspired grocery and restaurant brand heavily featuring konjac noodles and low-carb pot formats; an adjacent rather than directly competitive player that shares the same end-consumer trends and represents both potential customer and indirect competitor for Konjac Innov.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/konjac-innov

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konjac Innov