Konjac Massa MF

What Konjac Massa MF does

Konjac Massa MF is a Brazilian functional food company that manufactures and sells zero-carbohydrate, glucomannan-based pasta and rice substitutes under the registered trademark "Konjac Massa®." The company's core technology leverages konjac flour (amorphophallus konjac root) to produce high-fiber, low-calorie (approximately 9 calories per serving) alternatives to traditional wheat pasta and rice, targeting consumers managing weight, diabetes, ketogenic diets, and food allergies. The portfolio spans twelve core cuts (Espaguete, Fettuccine, Arroz, Penne, Pappardelle, Linguine, Lasanha, Cabelo de Anjo, Noodles, Bucatini, Risoni, Couscous de Pérola) plus a High Protein Dry Noodles variant, sold in 200g individual packs, 1kg family-size packs, and bundle configurations priced between R$22 and R$380.

The business operates on a multi-channel model with direct-to-consumer e-commerce via a Shopify storefront (konjacmassamf.com.br) as the primary revenue engine, supplemented by a dedicated B2B wholesale portal for retailers and resellers (b2b.konjacmassamf.com.br), a prescriber program for nutritionists and physicians (parceiros.konjacmassamf.com.br), an affiliate/influencer program (goaffpro.com), and physical retail distribution across Brazil. Marketing combines content (recipe blog, educational content on glucomannan), organic social (Instagram), email, SEO, and earned media placements on CNN Brasil, RedeTV (with celebrity chef Edu Guedes), and Revista Exame.

The legal entity is TGE Bem Estar Comercio de Produtos Naturais Eireli (CNPJ: 22.844.085/0002-08), a private Brazilian individual limited liability company with no disclosed external investors or subsidiaries. The company holds ANVISA Ministry of Health registration (N.MS: 672950001) authorizing commercialization of functional food products, and operates with a lean team of approximately 9 employees. Geographic scope is domestic Brazil only, with no documented international or export operations.

Name

Konjac Massa MF

Legal name

TGE Bem Estar Comercio de Produtos Naturais Eireli

Website

https://loja.konjacmassamf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Konjac Massa MF is a Brazilian functional food company that sells zero-carbohydrate, glucomannan-based pasta and rice substitutes through DTC e-commerce, B2B wholesale, and prescriber partnerships, serving health-conscious consumers managing weight, diabetes, and ketogenic diets across Brazil.

Ownership category

akta.pro rank

Product category

Functional Foods

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Low-carb pasta
• Konjac products
• Functional foods
• Glucomannan fiber
• Rice alternatives

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales through Shopify e-commerce platform, selling individual products, kits, and boxes. Transaction-based purchases with per-unit pricing ranging from R$22 to R$380 depending on product type and quantity.
2. B2B Wholesale/Revenda: Wholesale distribution to business customers (pessoa jurídica) through dedicated B2B portal (b2b.konjacmassamf.com.br). Retailers and resellers purchase in bulk at wholesale pricing.
3. Prescriber Program: Partnership program for health professionals (prescritores) who recommend the products, likely involving affiliate or referral-based revenue sharing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Konjac Massa MF manufactures and sells zero-carbohydrate, konjac-flour-based pasta and rice substitutes targeted at health-conscious Brazilian consumers. Its portfolio includes 12 pasta cuts (Espaguete, Fettuccine, Penne, Pappardelle, Linguine, Lasanha, Cabelo de Anjo, Noodles, Bucatini, Risoni, Couscous de Pérola), a konjac rice alternative (Arroz), a high-protein dry noodle variant, and bulk 1kg family sizes. Products are positioned as ANVISA-registered functional foods with high glucomannan fiber content and approximately 9 calories per serving.

Product overview

Konjac Massa MF is a Brazilian functional food company specializing in zero-carbohydrate konjac-based pasta and rice substitutes. The product portfolio consists of 12 core pasta and rice products (Espaguete, Fettuccine, Arroz, Penne, Pappardelle, Linguine, Lasanha, Cabelo de Anjo, Noodles, Bucatini, Risoni, and Couscous de Pérola), a High Protein Dry Noodles variant, and various promotional bundles (Box varieties with 8 units and Mix packages with 14 units). Products are sold in 200g individual packaging, 1kg family-size packs, and bundle configurations. The offerings target health-conscious consumers seeking low-carb, low-calorie alternatives for diets including keto, diabetic, vegan, and fitness-focused nutritional plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Konjac Massa® Tipo Espaguete Zero-carbohydrate konjac-based spaghetti substitute; sold in 200g individual packs (R$22.00) and 1kg family size (R$74.99) for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Fettuccine Zero-carbohydrate konjac-based fettuccine-style pasta; sold in 200g and 1kg family size packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Arroz Zero-carbohydrate konjac-based rice substitute providing a low-carb alternative to traditional rice; sold in 200g (R$22.00) and 1kg family size (R$69.99).
• Konjac Massa® Tipo Penne Zero-carbohydrate konjac-based penne pasta sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Pappardelle Zero-carbohydrate konjac-based pappardelle-style pasta sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Linguine Zero-carbohydrate konjac-based linguine-style pasta sold in 200g and 1kg family size packaging.
• Konjac Massa® Tipo Lasanha Zero-carbohydrate konjac-based lasagna sheets sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Cabelo de Anjo Zero-carbohydrate konjac-based angel hair pasta sold in 200g (R$22.00) and 1kg family size (R$69.99).
• Konjac Massa® Tipo Noodles Zero-carbohydrate konjac-based noodles sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Bucatini Zero-carbohydrate konjac-based bucatini pasta sold in 200g and 1kg family size packaging.
• Konjac Massa® Tipo Risoni Zero-carbohydrate konjac-based risoni (orzo-style pasta) sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa® Tipo Couscous de Pérola Zero-carbohydrate konjac-based pearl couscous sold in 200g packaging for low-carb, keto, diabetic, and weight-management consumers.
• Konjac Massa High Protein Dry Noodles Sabor Cogumelo High-protein dry noodles in mushroom flavor, a protein-enriched variant of konjac noodles; box of 6 units containing 192g of protein total, priced at R$159.99 for fitness and performance-focused consumers.

Quantifiable outcome

• Products contain only 9 calories per serving
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• RedeTVminorGTM or Marketing PartnerTelevision appearance partnership where Konjac Massa products were featured on RedeTV cooking segments with celebrity chef Edu Guedes, demonstrating recipes and product usage in prime-time programming.
• Edu Guedes (Chef)coreGTM or Marketing PartnerCelebrity Brazilian chef Edu Guedes featured Konjac Massa products in live cooking demonstrations at RedeTV studios, creating functional low-carb recipes. This partnership elevates brand visibility and credibility through association with a renowned culinary figure.
• Revista ExameminorGTM or Marketing PartnerFeatured in business column of Revista Exame, one of Brazil's leading business publications, highlighting brand positioning in the functional food market.
• CNN BrasilminorGTM or Marketing PartnerProducts cited in CNN Brasil health article about dietary changes during and after GLP-1 medication use, positioning products as functional alternatives for weight management.
• Informe CapixabaminorGTM or Marketing PartnerRegional news outlet coverage highlighting glucomannan health benefits and Konjac Massa products to regional Brazilian audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slendier: Australia-founded konjac pasta, noodle, and rice brand with similar 'slimming pasta' positioning and multiple SKU formats (spaghetti, fettuccine, rice). Closely comparable product format and functional-food marketing approach.
• MyOkonjac: European konjac noodle/pasta DTC brand with multi-SKU range similar to Konjac Massa MF's 12-shape lineup. Comparable premium positioning and online-first distribution model.
• NuPasta: Canadian konjac-based pasta brand (and broader category like 'Eat Water') targeting keto, diabetic, and weight-management consumers. Same single-ingredient product architecture as Konjac Massa MF.
• The Konjac Food Company: UK-based konjac food brand selling pasta, rice, and noodle alternatives via DTC and grocery retail. Comparable European-market template for the product line Konjac Massa MF sells.
• Better Than Foods: US-based konjac pasta brand (Better Than Noodles/Pasta) offering direct substitutes for traditional pasta shapes with the same low-carb/zero-calorie claim set. Head-to-head competitor in the konjac pasta category.
• Miracle Noodle: US-based pioneer of konjac (shirataki) pasta and rice products — the original global direct competitor to Konjac Massa MF's product line. Operates the same ingredient, same zero-carb/9-calorie positioning, similar DTC-plus-retail GTM.

Broad incumbents

• Jasmine Alimentos: Established Brazilian rice, grains, and pasta manufacturer with national grocery distribution. Most likely physical-retail competitor on Brazilian shelves for carb-conscious consumers.
• Barilla: Global pasta incumbent with a gluten-free line and broader low-carb/specialty offerings. Represents the mainstream shelf-share threat that any niche pasta brand must displace to grow basket share.
• Tinkyáda: Established North American gluten-free rice pasta brand with broad retail distribution. Competes for the same celiac and carbohydrate-conscious consumer, though via rice/corn rather than konjac.

Emerging players

• Trofist Alimentos: Brazilian low-carb/functional food brand offering keto-friendly noodles, breads, and mixes — direct overlap in the local 'low-carb Brazilian' segment served by Konjac Massa MF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/konjacmassa_mf
• LinkedInlinkedin.com/company/konjac-massa-mf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konjac Massa MF