Instituto Brasil Solidário

What Instituto Brasil Solidário does

Instituto Brasil Solidário (IBS) is a Brazilian non-profit civil society organization of public interest (OSCIP) founded in 1998 that delivers territorial development through education, primarily targeting the country's public school network. The organization operates a replicable social technology called the Programa de Desenvolvimento da Educação (PDE), organized around three work fronts — complementary education, an educator-multiplier network, and public policy integration — and delivered via in-person formations alongside a proprietary distance learning platform (IBS EaD). Core products include the Jogos Piquenique e Bons Negócios financial education games (a board game for ages 6+ teaching saving concepts and a card game for ages 10+ on investing and entrepreneurship), the Kit Ambiental environmental education kit, thematic EaD courses across eight subject areas (financial literacy, citizenship, environmental education, reading, arts, health, educommunication, entrepreneurship), and an annual São João Literário contest. According to organizational reporting, IBS has reached 2,042,662 students across 812 municipalities and 26 Brazilian states, distributed more than 1,052,800 books, and begun international expansion into Chile and Colombia with Portuguese and Spanish-language game versions.

IBS operates a donation-funded business model with no commercial pricing. Revenue is generated through private-sector corporate partnerships — including the Aliança pela Educação Financeira involving Bank of America, Citi Foundation, Instituto XP, Bayer, B3 Social, and Ypê — fiscal incentive donations under Brazil's Lei de Incentivo à Cultura, and corporate-sponsored program delivery (e.g., Echoenergia, John Deere) where partners fund specific thematic or geographic initiatives. All programs are offered free of charge to municipalities, schools, educators, and students; distribution occurs via formal cooperation agreements with municipal Secretarias de Educação, which then authorize program integration into their school networks' Political-Pedagogical Projects (PPPs). IBS has achieved full PPP integration in reference municipalities such as Catalão (GO), where 1,131 educators were trained between 2023 and 2025. The organization is led by President Luis Salvatore and was recognized as a UBS Visionaris Award finalist in 2020.

The addressable operating model combines a multiplier-driven grassroots delivery mechanism with a top-down corporate-funder acquisition motion, supported by an active communications and events program (Encontro Nacional Brasil Solidário, Expedição Trilha Brasil, São João Literário). Headcount, revenue, and detailed governance data are not disclosed in available materials, and there is no evidence of AI/ML, API, or developer-facing technology components — the platform is fundamentally an educational content and program-delivery operation rather than a technology product.

Name

Instituto Brasil Solidário

Legal name

Instituto Brasil Solidário

Website

https://brasilsolidario.org.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Brasil Solidário is a Brazilian non-profit OSCIP founded in 1998 that delivers educational programs, financial education games, and teacher training to public school networks across 812 municipalities and 26 Brazilian states, funded by corporate partnerships and donations, with expanding operations in Chile and Colombia.

Ownership category

akta.pro rank

Product category

Public Education Programs (K-12 Non-Profit Services)

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

akta.pro secondary industry

Project-Based/Inquiry-Based Learning (School-Delivered) (EDAJAFAN)

Keywords

• Public education programs
• Teacher training services
• Financial literacy games
• Environmental education kits
• Distance learning courses

Headquarters

HQ city

Freitas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Sector Donations and Partnerships: IBS is a non-profit civil society organization (OSCIP) that operates primarily through donations and partnerships with the private sector, which is described as the main financing arm of the organization.
2. Fiscal Incentive Donations: IBS accepts donations through Brazil's fiscal incentive mechanisms (Lei de Incentivo à Cultura, etc.), allowing donors to direct a portion of taxes to the organization.
3. Corporate-Sponsored Program Delivery: Corporate partners (Bank of America, Citi Foundation, Instituto XP, Bayer, B3 Social, Ypê) fund specific programs and geographic expansions, with IBS implementing educational initiatives on behalf of sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IBS delivers free educational programs and teacher training to Brazilian public schools through the Programa de Desenvolvimento da Educação (PDE), a replicable methodology spanning eight thematic areas (financial education, environmental education, reading incentive, citizenship, art & culture, health, educommunication, and entrepreneurship). The organization provides in-person formations, an EaD platform, educational games (Jogos Piquenique e Bons Negócios), and environmental kits, all funded by private-sector donations, fiscal incentives, and corporate partnerships.

Product overview

Instituto Brasil Solidário (IBS) operates as a platform organization offering educational programs through multiple interconnected products and services. The core offering is the Programa de Desenvolvimento da Educação (PDE), a replicable social technology for territorial development through education. This platform encompasses thematic areas (Environmental Education, Art & Culture, Reading Incentive, Health Prevention, Educommunication, Citizenship, Financial Education, and Entrepreneurship) delivered via a distance learning (EaD) platform and in-person training. Key products include the Jogos Piquenique e Bons Negócios (educational financial education games), Kit Ambiental (environmental education materials), and Intercâmbio Solidário (solidarity exchange). IBS also offers specialized services like Assessoria Técnica for organizations and annual programs like São João Literário and Encontro Nacional. The organization functions as an OSCIP (civil society organization of public interest) relying on private sector partnerships for funding.

Differentiator

Problem solved

Functional benefit

Brands

• PDE - Programa de Desenvolvimento da Educação: A replicable social technology for local and territorial development focused on education, which is the main program through which most of the Institute's activities are carried out.
• Jogos Piquenique e Bons Negócios
• IBS EAD

Products and services

• Programa de Desenvolvimento da Educação (PDE)

Quantifiable outcome

• 2,042,662 students reached, 812 municipalities, 26 Brazilian states, 1,052,800+ books distributed
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• HD Sunflower / Cordão de GirassolminorStrategic or Co-development PartnerIBS is an official partner of the Sunflower Lanyard (Cordão de Girassol) in Brazil, a global tool developed by HD Sunflower that identifies people with hidden disabilities. IBS promotes this cause as part of its broader social mission.
• SeacrestminorStrategic or Co-development PartnerSeacrest partnered with IBS to bring IBS projects to the state of Espírito Santo, expanding geographic coverage.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Instituto Unibanco: Brazilian OSCIP funded by Itaú that develops curricula, teacher training, and youth programs for public high schools. Comparable because it channels private-sector capital into supplemental K-12 content via municipal/state partnerships, the same architecture IBS uses.
• Fundação Lemann: Major Brazilian philanthropic foundation investing in public education quality, leadership development, and evidence-based policy. Comparable to IBS as a donor-funded civil-society player pursuing long-horizon public-school reform through municipal/state agreements.
• Room to Read: Global non-profit running literacy and girls'-education programs with materials, training, and partner-school models across LATAM. Comparable to IBS in the multi-thematic K-12 supplemental programming model and donor-funded country expansion approach.
• Aflatoun International: Non-profit that delivers social and financial education curricula to children ages 3-18 globally, including LATAM. Comparable to IBS Piquenique/Bons Negócios because it provides age-segmented, gamified financial-education content to public schools through partner NGOs and governments.
• Junior Achievement: Global non-profit delivering financial literacy, work-readiness, and entrepreneurship programs to K-12 students, including in Brazil and across LATAM. Directly comparable to IBS's Financial Education Games work and corporate-partnership delivery model.
• Instituto Ayrton Senna: Brazilian non-profit that designs and implements public-school education programs in partnership with state and municipal education secretariats. Highly comparable to IBS in donor-funded delivery model, municipal PPP-style integration, and supplementary-curriculum focus.

Broad incumbents

• Ashoka: Global network supporting social entrepreneurs in education and other sectors, including significant LATAM presence. Comparable as a donor-funded ecosystem player advancing educational innovation through partnerships, though broader than IBS's school-delivery model.

Regional players

• Ensina Brasil: Brazilian arm of Teach For All placing professionals into underserved public schools and providing training. Comparable as a donation- and partner-funded program operating through public-school networks with measurable student outcomes.

Emerging players

• Instituto Reúna: Brazilian non-profit focused on education management and quality in public networks with tools for municipal education secretaries. Comparable as a civil-society intermediary that partners with municipal education departments to deliver structured improvement programs.
• Ação Educativa: Long-standing Brazilian non-profit working on public education policy, youth rights, and teacher training, including financial-education themes. Comparable to IBS as a thematic-focused education NGO working with municipal partners in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brasilsolidario
• YouTubeyoutube.com/brasilsolidario
• Facebookfacebook.com/institutobrasilsolidario
• LinkedInlinkedin.com/company/brasilsolidario
• Instagraminstagram.com/brasilsolidario

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Brasil Solidário