Kaatsu Massage & Fysioterapi

What Kaatsu Massage & Fysioterapi does

Kaatsu Massage & Fysioterapi is a Copenhagen-based massage and physiotherapy clinic founded in 2018, operating five physical locations across Copenhagen and Frederiksberg: Amager (Hotel Radisson Scandinavia), Nordhavn/Østerbro (co-located with Dóttir Hot Yoga Studio), Vesterbro/Nørreport (Sporting Health Club), Frederiksberg (Hotel & Restaurant Allégade), and Kompagnistræde. The company employs approximately 24 named practitioners, many of whom are dual-qualified as both massage therapists and physiotherapists, and delivers a broad portfolio of services including sports massage, physiurgical massage, wellness massage, pregnancy massage, lymphatic drainage, fertility massage, Japanese lifting facial massage, firmamassage (corporate massage), physiotherapy, and rehabilitation (genoptræning). The brand name references the Japanese term for hard, continuous pressure, signaling a positioning around deep, anatomically-informed treatment rather than superficial wellness.

The business operates a direct-to-consumer model supported by 24/7 phone booking and the OnlineBooq self-serve scheduling system, with a parallel B2B firmamassage channel targeting Copenhagen employers for on-site workplace wellness. Revenue is generated through unit-priced individual sessions (e.g., 375 DKK per 30-minute physiotherapy), a 10-treatment klippekort multi-visit card with a 20% discount, and gift cards (gavekort) distributed via the third-party lifepeaks.dk platform. Technology exposure is minimal: there is no proprietary software, no mobile app, and no disclosed AI capability — the offering is fundamentally a manual, practitioner-delivered service.

Commercially, Kaatsu is privately held with no disclosed external funding, no parent company, and no published revenue. Customer acquisition relies on organic social channels (Facebook, Instagram, LinkedIn), an extensive Danish-language health-content blog, and review-side social proof (4.7/5 on Google across 133 reviews; 4.6/5 on Trustpilot across 237 reviews). Notable athlete testimonials — including Olympic swimmer Sarah Bro and professional MMA fighter Jonas Bødker Mågård — function as brand credibility rather than as concentrated enterprise revenue.

Name

Kaatsu Massage & Fysioterapi

Legal name

Kaatsu Massage

Website

https://kaatsumassage.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaatsu Massage & Fysioterapi is a Copenhagen-based clinic operating five locations that delivers sports, physiurgical, wellness, pregnancy, lymphatic, fertility, and corporate massage alongside physiotherapy and rehabilitation, serving individual consumers and Copenhagen employers through roughly 24 dual-qualified practitioners.

Ownership category

akta.pro rank

Product category

Therapeutic Massage and Physiotherapy Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSALAEAB

Deep Tissue Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSADAHAO

Chair Massage & Corporate/On-Site Massage

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSALAEAD

Prenatal & Postnatal Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHLADAJAI

Orthopedic & Post-Surgical Rehabilitation Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Sports massage therapy
• Physiotherapy services
• Corporate wellness massage
• Pregnancy massage therapy
• Manual therapy treatments

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual massage and physiotherapy sessions: Revenue from individual treatment sessions (massage and physiotherapy) sold directly to consumers. Sessions are sold by duration (e.g., 60 min, 90 min). The company also offers gift cards (gavekort) purchased by consumers for gifting purposes.
2. Corporate / firmamassage (B2B): Corporate massage arrangements where Kaatsu's therapists provide on-site massage services at employer locations. This is marketed to Copenhagen businesses as an employee wellness benefit to reduce absenteeism and increase productivity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kaatsu Massage & Fysioterapi provides manual therapeutic massage and physiotherapy treatments delivered by trained physiotherapists and sports massage therapists across five Copenhagen-area clinic locations. The core menu includes eight massage modalities (sports, physiurgical, wellness, pregnancy, lymphatic drainage, fertility, Japanese lifting, and corporate) together with physiotherapy and rehabilitation services, sold primarily as individual sessions by duration, with multi-visit klippekort packages and gift cards available.

Product overview

Kaatsu Massage & Fysioterapi is a Copenhagen-based massage and physiotherapy clinic offering a comprehensive portfolio of therapeutic services. The core offering includes eight distinct massage types (sports massage, physiurgical massage, wellness massage, pregnancy massage, corporate massage, lymphatic drainage massage, fertility massage, and Japanese lifting massage) alongside physiotherapy and rehabilitation services. Gift cards are available as an add-on across all services. The company operates multiple locations across Copenhagen and offers both in-clinic treatments and corporate on-site massage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsmassage (Sports Massage) Deep, intensive massage targeting athletes and physically active individuals, designed to treat sports-related muscle tension, injuries, and performance recovery.
• Fysiurgisk massage (Physiurgical Massage) Therapeutic massage focused on treating chronic muscle tension, physiological imbalances, and chronic pain conditions through deep tissue techniques.
• Wellnessmassage (Wellness Massage) Relaxation-focused massage offering gentle, soothing treatment for stress relief and general well-being.
• Graviditetsmassage (Pregnancy Massage) Specialized massage for pregnant women addressing back pain, swollen feet, and preparation for childbirth.
• Firmamassage (Corporate Massage) Workplace massage services offered to businesses for employee wellness, including on-site massage at company locations and in-clinic treatments for corporate clients in Copenhagen.
• Lymfedrænage Massage (Lymphatic Drainage Massage) Specialized gentle massage technique that stimulates the lymphatic system to reduce fluid retention, swelling, and hormonal imbalances.
• Fertilitets Massage (Fertility Massage) Specialized massage therapy aimed at improving reproductive health and supporting fertility treatments through targeted techniques.
• Japansk Lifting Massage (Japanese Lifting Massage) Facial massage treatment combining ancient Japanese techniques with modern skincare that stimulates facial muscles, improves lymphatic drainage, and promotes natural collagen production as an alternative to Botox.
• Fysioterapi (Physiotherapy) Professional physiotherapy services including acute physiotherapy for same-day appointments, rehabilitation exercises, and treatment for musculoskeletal conditions.
• Genoptræning (Rehabilitation) Rehabilitation programs designed to restore function, strength, and mobility following injuries or surgery.
• Gavekort (Gift Cards) Gift certificates available for purchase online covering all massage services, valid for 12 months, with options for duration and massage type selection.

Quantifiable outcome

• Cortisol levels reduced by up to 31% after massage treatment (per cited meta-analysis in International Journal of Neuroscience)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kropsterapi.dk: Danish massage therapy provider offering sports massage, wellness massage, and corporate massage to Copenhagen and other Danish markets. Directly comparable in service mix and geography to Kaatsu's consumer and corporate offerings.
• FysioDanmark: Danish physiotherapy clinic chain offering physiotherapy, rehabilitation, and related manual therapy services across multiple Danish locations. Directly comparable as a domestic Danish multi-clinic physiotherapy operator with overlapping rehabilitation and manual therapy services.

Emerging players

• ClassPass: Global subscription platform aggregating fitness, wellness, and massage studios. Comparable as an alternative demand channel that competes with direct-booking studios like Kaatsu for end-customer attention and price sensitivity.
• Urban Sports Club: European (Germany-headquartered, multi-country) corporate and consumer wellness subscription platform that partners with massage and physiotherapy studios. Comparable as both a potential distribution partner and a competitive threat to Kaatsu's direct-to-consumer bookings.

Broad incumbents

• Massage Envy: Largest US franchised massage and skin care chain with 1,000+ locations. Comparable to Kaatsu as a multi-location massage concept but operates at vastly greater scale and primarily through a franchise model that Kaatsu has not adopted.
• Elements Massage: US franchised therapeutic massage studio chain focused on deep tissue, sports, and Swedish massage. Closely comparable to Kaatsu's therapeutic, deep-pressure positioning rather than spa-style relaxation.
• Massage Green Spa: US franchised massage and wellness studio chain with a comparable flat-rate session-based pricing model and multi-location footprint targeting recurring urban clientele.
• Massage Heights: US membership-based massage therapy chain with multi-location studios offering therapeutic and relaxation massage. Comparable as a membership/repeat-visit model operating across multiple physical sites.
• Hand & Stone Massage and Facial Spa: US franchised chain offering massage, facial, and skincare services across 500+ locations. Comparable in its multi-modality service menu (massage + adjacent wellness) and multi-location operating model.

Direct peers

• The Massage Company: UK-based multi-location membership massage clinic chain offering 30/60/90-minute sports and deep tissue massage in dedicated studios. Directly comparable to Kaatsu as a multi-site massage concept with standardized service menus and online booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/kaatsumassage
• Facebookfacebook.com/kaatsumassage
• LinkedInlinkedin.com/company/kaatsu-massage-fysioterapi
• Instagraminstagram.com/kaatsu_massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaatsu Massage & Fysioterapi