Newfruit Productions

What Newfruit Productions does

Newfruit Productions (trading as New Fruit) is a Bristol, United Kingdom-based video production agency founded in 2010 that creates bespoke corporate, brand, campaign, documentary, social media, and event video content. The company is led by a two-person core team — Rob Hayward (Founder & Director, an award-winning filmmaker with 15 years of experience) and Julia May-Brown (Lead Creative Producer, a former BBC current affairs producer) — supported by a handpicked freelance crew of editors, motion graphics artists, photographers, and sound designers engaged on a per-project basis. Total headcount is in the 1-10 range.

The agency's offering spans brand films, corporate videos, social media content optimized for YouTube, Facebook, Instagram, LinkedIn, and Twitter, campaign and fundraising films, documentary-style storytelling, event after-movies, healthcare communications, and product demonstration videos. Production is delivered end-to-end, including concept development, scripting, shooting, and post-production. Marquee clients include Knight Frank (across multiple 2024-2025 projects including the Wealth Report 2025), Baker Hughes, GSK, GE, EY, IK Investment Partners, VPS, Forthglade, Lloyds Pharmacy, and Elephant Family, alongside charity and SMB clients.

The business operates on a project-based professional services model with bespoke, quote-based pricing. The company is founder-owned and privately held, with no disclosed institutional investment, no parent company, and no subsidiaries. The GTM motion is sales-led and relationship-driven: the agency acquires work through direct outreach, website inquiries, established client relationships, and pro bono engagements in the charity sector. The company is headquartered at the Future Leap Sustainable Business Hub in Bristol and travels nationally and internationally (Bahrain, Rotterdam, Scotland, Manchester) for on-location production.

Name

Newfruit Productions

Legal name

Newfruit Productions

Website

https://newfruit.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Newfruit Productions is a Bristol, UK-based video production agency founded in 2010 that creates bespoke brand, corporate, campaign, social media, and documentary video content for enterprise clients (Knight Frank, Baker Hughes, GSK), charities, and SMBs, delivered by a two-person core team with freelance crew support.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

Keywords

• Video production services
• Corporate video production
• Brand film production
• Social media video
• Campaign video production

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Video Production: Custom video production services billed per project. Includes brand films, corporate videos, social media content, campaign videos, fundraising films, documentary production, and event coverage. Revenue is generated through project fees negotiated based on scope, duration, and complexity.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Newfruit Productions is a Bristol-based video production agency that creates bespoke corporate, campaign, brand, documentary, and social media video content for businesses, charities, and organisations. Services span concept development, scripting, shooting, and post-production, delivered by a two-person founding team (Rob Hayward, Founder & Director, and Julia May-Brown, Lead Creative Producer) supported by a handpicked freelance crew of editors, motion graphics artists, and sound designers.

Product overview

Newfruit Productions is a single-location video production agency based in Bristol, UK, offering a comprehensive suite of bespoke video production services rather than a modular software product. The agency's core offering centers on creative video production spanning corporate communications, social media content, campaigns and fundraising, documentary, healthcare, brand content, promotional, travel, commercial, and local business verticals. Services include concept development, scripting, shooting, and post-production, delivered by a two-person founding team (Rob Hayward as Director and Julia May-Brown as Lead Creative Producer) supported by a handpicked crew of editors, motion graphics artists, still photographers, and sound designers. The agency positions itself as a creative partner for long-term client relationships rather than a one-off production supplier.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Video Production
• Social Media Video Production Social media video content creation optimised for YouTube, Facebook, Instagram, LinkedIn, and Twitter, with platform-specific formats, captions, and length considerations to maximise engagement and organic reach.
• Campaigns & Fundraising Video Production Campaign and fundraising video production to support PR campaigns, charitable causes, and fundraising efforts through emotive storytelling content designed to motivate donations and awareness.
• Documentary Video Production Documentary-style video production for storytelling, campaign support, and human-interest narratives, applying independent filmmaking techniques to client-commissioned content.
• Healthcare Video Production Healthcare and pharmaceutical video production including product instruction videos, campaign videos, and healthcare communications for providers such as Lloyds Pharmacy.
• Brand Video Content Brand launch videos and brand awareness content for social media platforms designed to establish brand identity and create emotional connection with target audiences.
• Promotional Video Production Promotional video production for events, product launches, and marketing campaigns, including event films shown to high-profile audiences such as royal attendees.
• Travel Video Production Travel and lifestyle video production for tourism, mindfulness campaigns, and destination marketing across outdoor and adventure settings.
• Commercial Video Production Commercial advertising video production for products and services, including social media advertising campaigns designed for paid media placement.
• Local Business Video Production Video production services for small and local businesses to support local campaigns and business promotion, often connected to South West regional initiatives.
• Corporate Identity Videos Corporate identity and brand story videos that humanise companies, explain re-brands, and showcase company culture and ethos to internal and external audiences.

Quantifiable outcome

• £400,000+ raised in single evening for Chefs in Schools
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MailchimpminorGTM or Marketing PartnerMailchimp is used as the marketing automation platform for New Fruit's email communications, newsletters, and promotional materials. The platform handles customer data for marketing purposes, with privacy managed according to Mailchimp's policies.
• River Group LtdminorStrategic or Co-development PartnerWorking alongside other agencies is mentioned as part of New Fruit's collaborative approach. River Group Ltd engaged New Fruit for Lloyds Pharmacy Stoptober video campaign, bringing in New Fruit as a specialist production partner.
• Mark Stewart ProductionsminorStrategic or Co-development PartnerMark Stewart Productions commissioned New Fruit for Bahrain International Airshow 2024 Official After Movie. Working with peer production companies on large-scale events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Bear Films: UK boutique film and video production house producing branded content, documentary-style campaigns, and corporate films. Direct boutique competitor with comparable storytelling-led approach.
• Kode Media: UK video production agency creating brand films, social content, and corporate communications for a similar mix of enterprise, charity, and consumer clients. Closely comparable in scope, geography, and creative-led model.
• Branded Films: UK video production company producing branded video, corporate communications, and event content. Comparable service breadth and enterprise client orientation in the UK market.
• The Edge Picture Company: UK corporate video and branded content production company working with major brands on event films, internal comms, and campaigns. Directly comparable in service mix and enterprise client focus.
• Casual Films: London-based video production agency producing brand films, corporate videos, and social content for global brands. Direct peer in the UK boutique-to-mid corporate video agency space serving enterprise marketing teams.
• Wind & Foster: London video production agency specialising in brand stories, corporate films, and social video for enterprise clients. Comparable boutique scale, client mix, and creative-led positioning.
• Pigeon & Co: Independent UK creative agency producing brand films and campaign video content. Comparably sized creative boutique with overlapping client verticals including consumer and charity sectors.

Broad incumbents

• Merman: Multi-award-winning UK commercial and branded content production company with offices in London, New York and LA. Significantly larger incumbent offering similar branded video and corporate storytelling services.
• TwoFour Group: UK-based factual entertainment and corporate content production group with TV production DNA. Larger incumbent providing branded and corporate video at enterprise scale beyond boutique agency capability.
• Lucky Generals (Branded Content arm): UK creative advertising network with branded video and content production capabilities. Adjacent competitor offering integrated creative and video production under an agency model rather than pure-play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newfruitproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfruit Productions