I Love Growing Marijuana

What I Love Growing Marijuana does

I Love Growing Marijuana (ILGM) is a US-based, direct-to-consumer cannabis seed bank founded in 2012 by Robert Bergman and headquartered in Modesto, California. The company sells feminized, autoflowering, and regular cannabis seeds alongside adjacent cultivation inputs including grow kits, fertilizer sets, and a plant protector product. Its core customer segment is individual home-growers in the United States, served entirely through its own e-commerce properties ilgm.com and ilovegrowingmarijuana.com.

The business model is content-led e-commerce: ILGM operates a large educational content platform — grow guides, strain reviews, and a blog — designed to capture organic search traffic and serve as the top of the conversion funnel for seed and supply purchases. The site is supported by an integrated retention stack including Klaviyo for email automation, Kiyoh for customer review collection, and a standalone community forum at ilgmforum.com. Pricing is promotional and volume-oriented, with bundle mechanics such as Buy 10 Get 10 Free indicating a mass-market consumer positioning rather than premium pricing.

ILGM is privately held and founder-controlled, with no disclosed venture funding, acquisitions, or institutional investors. Its US-only geographic positioning is a defining constraint given the global expansion of cannabis legalization, while its decade-plus operating history and integrated content/community assets provide brand recognition and a defensible organic distribution channel within the US home-grow segment.

Name

I Love Growing Marijuana

Legal name

Ilovegrowingmarijuana.com

Website

https://ilovegrowingmarijuana.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

I Love Growing Marijuana is a US-based, founder-controlled cannabis seed bank founded in 2012 that sells feminized, autoflowering, and regular seeds, grow kits, and cultivation supplies direct-to-consumer through content-led e-commerce serving individual home-growers.

Ownership category

akta.pro rank

Product category

Cannabis Seeds and Cultivation Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational/Experiential Cannabis Specialty Retail (Workshops, Product Demos) (CRANAHAK)

akta.pro secondary industries

Dispensary-Owned Online Ordering & Delivery (Direct-to-Consumer) (CRANAGAE), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cannabis seeds
• Cannabis grow guides
• Strain reviews
• Marijuana grow kits
• Cannabis cultivation supplies

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Cannabis Seeds Sales: Primary revenue stream from selling cannabis seeds directly to home growers. Products include feminized seeds, autoflowering seeds, and regular seeds. Seeds comply with federal regulations containing no more than 0.3% THC Delta-9. The company offers promotional deals such as Buy 10 Get 10 Free and percentage discounts on outdoor seeds.
2. Growing Supplies and Accessories: Sale of complementary products including grow kits, fertilizers, plant protectors, and growing equipment. These products are bundled with seeds or sold separately to support the complete growing lifecycle from seed to harvest.
3. Educational Content and Resources: Free and premium grow guides, harvest guides, and strain information delivered digitally. While content is free, it drives seed and product purchases through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

I Love Growing Marijuana (ILGM) sells cannabis seeds directly to home cultivators through its e-commerce store at ilgm.com, offering feminized, autoflowering, and regular seed varieties. The company complements seed sales with a comprehensive library of free educational content—grow guides and strain reviews—hosted on ilovegrowingmarijuana.com, plus branded growing supplies such as Marijuana Grow Kits, Bergman's Plant Protector, and Marijuana Fertilizer Set.

Product overview

I Love Growing Marijuana (ILGM) operates primarily as an educational content platform and cannabis seed bank, offering cannabis seeds as its core commercial product alongside a comprehensive library of free grow guides covering beginners through advanced techniques, strain reviews for hundreds of varieties, and branded growing products including Bergman's Plant Protector, Marijuana Fertilizer Sets, and bundled Marijuana Grow Kits. The company positions itself as 'Home of the Growers' serving cannabis cultivators since 2012, with operations in Modesto, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Seeds Curated selection of cannabis seeds (feminized, autoflowering, regular varieties) sold directly to home cannabis cultivators for personal, medical, or recreational use within legal jurisdictions. Promotional deals include Buy 10 Get 10 Free and 25% off outdoor seeds.
• Marijuana Grow Kits Bundled grow sets containing everything needed to grow cannabis from seed to harvest, typically including 20 feminized seeds, Marijuana Fertilizer Set for 5-10 plants, and Plant Protector for 20 plants, targeted at home growers.
• Bergman's Plant Protector Plant protection product designed to protect cannabis plants from diseases and harmful pests; consists of three 20ml bottles sufficient for up to 20 plants and is suitable for soil, hydroponic, and all other grow mediums.
• Marijuana Fertilizer Set Nutrient package for cannabis plants formulated for use with 5-10 plants to provide essential nutrients throughout the grow cycle.

Quantifiable outcome

• Comprehensive strain database covering hundreds of cannabis strains with detailed reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KiyohminorGTM or Marketing PartnerThird-party review platform used by ILGM to collect and verify customer reviews. Kiyoh checks review authenticity and may request proof of purchase to ensure reviews come from actual customers. Sponsored or free product reviews are clearly disclosed.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Herbies Seeds: Long-running international seed retailer (Herbies) shipping cannabis seeds worldwide with cultivation content and promotional offers. Comparable to ILGM in the bundled content-plus-seeds DTC model.
• MSNL Seeds: Dutch-origin cannabis seed bank selling feminized, autoflower, and medical seeds online with growing guides and strain information. Comparable to ILGM as a DTC seed bank that monetizes through educational content plus seed sales.
• Amsterdam Marijuana Seeds: Amsterdam-based seed bank marketing a broad catalog of strains with grow tips and strain information. Directly comparable to ILGM's content-plus-seeds DTC proposition.
• Royal Queen Seeds: European cannabis seed bank with a strong DTC storefront, own-brand genetics, and educational growing resources. Comparable to ILGM across product breadth, branding, and content-led acquisition.
• Seedsman: One of the largest international cannabis seed banks, offering thousands of strains from multiple breeders with strong educational and community components. Highly comparable to ILGM on the combined seed-retail-plus-content positioning.
• Dutch Passion: Veteran Dutch cannabis seed company selling its own genetics directly to consumers globally with cultivation guides. Comparable to ILGM in combining a curated seed catalog with grower education.
• Sensi Seeds: Amsterdam-based cannabis seed bank founded in 1985 and known for both genetics and extensive cultivation/historical content. Comparable to ILGM as a heritage seed retailer that pairs genetic offerings with authoritative educational material.
• Crop King Seeds: Long-established Canadian cannabis seed bank selling feminized, autoflower, and regular seeds DTC globally. Closely comparable to ILGM in product mix (curated genetics plus cultivation education) and go-to-market (DTC e-commerce with content/SEO).
• Rocket Seeds: Canadian cannabis seed bank aggregating multiple breeders under a single DTC storefront with strain reviews. Comparable to ILGM as a curation-led, content-supported online seed retailer.

Broad incumbents

• Leafly: Larger cannabis information platform and strain database with adjacent commerce and retail-directory functions. Comparable to ILGM as a cannabis content authority, though Leafly operates at significantly broader scale across both legal markets and content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Growing Marijuana