Junge Wilde Academy
Junge Wilde Academy delivers 100% in-person training, coaching, and external personnel-development programs for SMEs in northern Germany, with an IHK-certified 6-month Talent-Program and a tiered annual Membership serving apprentices, young professionals, and junior managers.
- Company typePrivate
- Founded2021
- HeadquartersNeustadt In Holstein, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Junge Wilde Academy does
Junge Wilde Academy is a German SME operating as Junge Wilde GmbH, founded in 2021 and headquartered in Neustadt in Holstein, Schleswig-Holstein. The company delivers 100% in-person (presence-format) training, coaching, and external people-development programs for SMEs in northern Germany — covering Schleswig-Holstein, Hamburg, Mecklenburg-Vorpommern, and Niedersachsen. Its target customers are small and medium-sized enterprises that lack an internal HR or personnel-development function and need structured development for apprentices (Azubis), young professionals (Nachwuchskräfte), and junior managers (Führungskräfte). The company cites 50+ partner companies and 700+ employees developed since inception.
The product portfolio is structured as a ladder: the Basistraining (350 EUR net per person, one-day seminar with personality analysis) is the entry point; the Talent-Programm is a 6-month, IHK-certified program of six monthly in-person modules plus individual coaching; and the Mitgliedschaft (Membership) is the recurring-revenue flagship, with Basic (1,250 EUR/month, 260 credits/year), Premium (2,250 EUR/month equivalent, 550 credits/year), and Enterprise tiers. Supplementary products include the Fokus & Achtsamkeit 3-day residential program (900 EUR/person) and the free People Roadmap 7-dimension online diagnostic. The underlying technology consists of the proprietary Potenzialanalyse / Persönlichkeitsanalyse personality diagnostic, a member-facing app and web platform for credit tracking, seminar booking, and development progress, and the People Roadmap diagnostic tool. There is no AI/ML capability, no API, and no online delivery — all training is delivered live.
The business model combines one-time transactions (Basistraining, Talent-Programm, Fokus & Achtsamkeit) with a subscription-recurring membership that locks in 12-month minimum contracts at 15,000–30,000+ EUR/year per client. Sales are exclusively high-touch via a mandatory 30-minute consultation (phone, email, or online calendar) — no self-serve purchasing. Delivery happens either in-house at the client (only a room required) or at five fixed training venues. The company is owner-managed by Alexander Karnebogen, holds no external funding, operates with a small internal team (1–10 FTE) supplemented by 20+ contracted trainers and coaches, and is a member of the HanseBelt e.V. regional business network.
Junge Wilde Academy firmographics
Firmographics- Name
- Junge Wilde Academy
- Legal name
- Junge Wilde GmbH
- Website
- https://junge-wilde.academy
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Junge Wilde Academy delivers 100% in-person training, coaching, and external personnel-development programs for SMEs in northern Germany, with an IHK-certified 6-month Talent-Program and a tiered annual Membership serving apprentices, young professionals, and junior managers.
- Ownership category
- akta.pro rank
Junge Wilde Academy industry classification
Industry- Product category
- Professional Training and Development Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industries
- Personality & Behavioral Assessments (BPACAMAC), Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
Keywords
Where Junge Wilde Academy is headquartered
LocationHeadquarters
- HQ city
- Neustadt In Holstein
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Junge Wilde Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership (Externe Personalentwicklung): Annual membership with monthly or annual billing. Companies receive a credit budget to flexibly book seminars, coachings, workshops, and in-house trainings. Three tiers: Basic (1,250 EUR/month, 260 credits/year), Premium (2,500 EUR/month, 550 credits/year), and Enterprise (custom). 12-month minimum contract with discounts for 24 or 36 month terms.
- Talent-Programm: IHK-certified 6-month structured development program for young talents. Booked per individual participant. Includes 6 modules, 6 months duration, monthly full-day in-person sessions, and individual coaching conversations.
- Basistraining (Single Day): One-day intensive seminar with personality analysis. Priced at 350 EUR net per person. Single transaction, no subscription required.
- Fokus & Achtsamkeit 3-Day Special: Three-day in-person retreat (06-08 July 2026) in Bad Malente, led by Friedrich Gülzow. 900 EUR net per person for standalone participants; included for Talent-Program Advanced or membership holders (only 250 EUR for accommodation and full board).
- Individual Coaching & Workshops: Single coaching sessions, workshops, and analyses billed via credits within the membership system, or as standalone services for non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Membership: 1,250 EUR/month, 260 credits/year |
| Subscription | Monthly | Premium Membership: 2,500 EUR/month, 550 credits/year |
| Subscription | Annual | Enterprise Membership: custom pricing, on request |
| One time/ perpetual license | Pay-as-you-go | Basistraining: 350 EUR net per person |
| One time/ perpetual license | Pay-as-you-go | Talent-Programm: priced per person, starting from approx. 490 EUR per person |
| One time/ perpetual license | Pay-as-you-go | Fokus & Achtsamkeit 3-Day: 900 EUR net per person |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Junge Wilde Academy product offering
Product offeringCore offering
Junge Wilde Academy delivers in-person personnel and personality development services for SMEs in northern Germany. Its core portfolio includes a one-day introductory Basistraining with personality analysis (350 EUR net), a 6-month IHK-certified Talent-Programm consisting of six monthly full-day modules, and an annual Mitgliedschaft (membership) that bundles 48+ development formats under a credit-based budget with a dedicated contact person. Supplementary offerings include the 3-day Fokus & Achtsamkeit residential special and a free online People Roadmap analysis tool used as a lead magnet.
Product overview
Junge Wilde Academy offers a tiered system of external personnel/personality development services for SMEs in northern Germany. The core portfolio consists of three linked products: (1) the Basistraining — a one-day introductory seminar with personality analysis (350 EUR net) serving as the entry point; (2) the Talent-Programm — a 6-month, IHK-certified structured development program with 6 monthly modules; and (3) the Mitgliedschaft — an annual membership providing a credit-based budget, dedicated account manager, and access to 48+ development formats across Basic, Premium, and Enterprise tiers. Supplementary offerings include the Fokus & Achtsamkeit 3-day special training and the People Roadmap free analysis tool. All formats are delivered in-person (100% presence, no online). The system covers apprentices, junior staff, and managers, and is IHK-certified through the IHK Wirtschaftsakademie Schleswig-Holstein.
Differentiator
Problem solved
Functional benefit
Products and services
- Basistraining (Basisseminar) One-day in-person seminar including a personalized personality analysis and potential assessment, priced at 350 EUR net per person. Serves as the entry point into the academy system for both individual self-paying participants and company-sponsored employees.
- Talent-Programm IHK-certified 6-month structured development program for young talents (apprentices, junior staff, dual students) consisting of six modules covering personality, communication, and self-leadership. Participants attend monthly full-day in-person sessions plus individual coaching conversations and receive an IHK certificate upon completion.
- Mitgliedschaft (Membership) - Externe Personalentwicklung Annual external personnel development membership providing companies a credit-based annual budget, a dedicated single point of contact, and access to over 48 development formats (seminars, coachings, workshops, in-house trainings). Available in Basic (1,250 EUR/month, 260 credits/year), Premium (2,500 EUR/month, 550 credits/year), and Enterprise (custom) tiers, with an app and web platform for credit tracking and booking.
- Fokus & Achtsamkeit (3-Day Special) Three-day intensive residential program on focus, mindfulness, and mental resilience led by Friedrich Gülzow at the Gustav-Heinemann-Bildungsstätte in Bad Malente. Covers perception, breath/energy, stress/resilience, emotional intelligence, conflict/mediation, and self-leadership. Priced at 900 EUR net per person plus 250 EUR for accommodation and full board.
- People Roadmap (Free Analysis Tool) Free online 7-dimension diagnostic tool assessing a company's current state of personnel development across workday/structures, collaboration, learning system, leadership, knowledge transfer, onboarding/culture, and management/strategy. Returns an immediate 5-stage classification (Aufbruch, Wachstum, Struktur, Ausrichtung, Wirkung) and delivers a detailed PDF guide by email; used as a lead-generation mechanism.
- Individual Coaching & Workshops Single coaching sessions, workshops, and analyses billed via credits within the membership system for member companies, or as standalone services for non-members. Includes leadership and team formats delivered in cooperation with partners such as Muchow Business Partner, People & Work Academy, and Leaders Academy.
Quantifiable outcome
- 90% employee retention after training
- +5 more outcomes
Companies that use Junge Wilde Academy
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Junge Wilde Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Junge Wilde Academy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IHK Wirtschaftsakademie Schleswig-Holstein (WAK SH)coreOfficial certification partner for the Talent-Program. The WAK SH issues IHK certificates to participants who complete the 6-month program. This certification provides regulatory credibility and recognized credentialing for graduates.
- Muchow Business PartnercoreTeam and personality development consultancy from Neustadt in Holstein (HAFENRAUM). Close partner for leadership and team formats, co-developing and co-delivering development programs.
- Leaders AcademycoreNationwide partner for leadership development. Implements programs including 360° FÜHRUNG, FOKUS LEADERSHIP, and TOOLSET in northern Germany on behalf of the Junge Wilde Academy.
- Ostsee MedizintechnikminorHost company at Estlandring 7, Lübeck-Genin, providing training space for the academy's Lübeck location. Also listed as a close working partner in the region.
- Struckmeier (System-Büro)minorOffice space and furniture partner from Göttingen. Collaborates on designing and thinking about workspaces and learning environments where real development can take place.
- HWB GruppecoreManagement consulting firm from Kiel and Hamburg focused on value enhancement, financing, transaction, and succession. Shared view on SME business development. Helmut Bauer (founder) is an active ambassador for the academy.
- Friedrich GülzowcoreMental and consciousness trainer and Aikido master. Long-term trainer and companion bringing depth to academy formats around attitude, perception, and inner alignment. Delivers the 3-day Fokus & Achtsamkeit residential program.
- HanseBelt e.V.minorRegional economic development association in the HanseBelt region of Schleswig-Holstein. Provides networking, access to over 160 member companies, business leaders, and HR decision-makers. The academy is a member and participates in the network.
- People & Work AcademycoreStrategic partner under the Muchow Business Partner umbrella, specialized in team and personality development. Collaborates on leadership and team formats within the academy's service portfolio.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Junge Wilde Academy competitors and assessment
Company assessmentEmerging players
- GoodHabitz: Dutch-based online learning platform serving European SMEs with subscription-based professional development content. Comparable as a subscription-driven SME training solution, but differentiated by fully digital (vs. in-person) delivery.
Direct peers
- WBS Training: German vocational and professional training provider delivering in-person and hybrid programs for individuals and corporate clients, with strong SME presence. Comparable business model and target customer base to Junge Wilde Academy.
- Haufe Akademie: One of Germany's largest providers of corporate training and professional development, offering in-person and blended programs to SMEs and enterprises. Directly comparable as a multi-format training provider serving the Mittelstand with structured development paths across roles.
- Staufenbiel Institut: German training and personal development provider offering in-person and online programs targeting young professionals and career entrants. Comparable audience focus (Auszubildende, Nachwuchskräfte) and methodology around personality and career development.
- Management Circle: German corporate training specialist offering seminars and certification programs for managers and specialists across industries. Comparable as a high-touch, in-person continuing education provider serving German Mittelstand decision-makers.
- Akademie der Deutschen Wirtschaft: German corporate academy offering certified professional development and management training for SME employees. Comparable as a structured in-person training provider for the Mittelstand with focus on continuing education.
- Kaderschule München: Bavarian-based academy providing in-person corporate training and professional development programs for SMEs. Comparable as a regionally focused German training academy with similar product structure (seminars, certified programs, in-house training).
- Speakers Excellence: German speaker and training agency providing in-person corporate seminars on personality development, communication, and leadership. Comparable as an in-person personality-and-skills training provider serving German SMEs.
- IHK Wirtschaftsakademie Schleswig-Holstein: The official IHK-affiliated training provider in Schleswig-Holstein that issues Junge Wilde's program certification. Comparable as a regional, certified continuing education provider targeting the same SME audience in northern Germany.
Broad incumbents
- LinkedIn Learning: Global online learning platform from LinkedIn offering professional development courses to individuals and enterprises. Adjacent as a broad incumbent offering skill and personality development at scale, but with digital-only delivery versus Junge Wilde's in-person model.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Junge Wilde Academy social profiles
Digital presenceJunge Wilde Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Junge Wilde Academy leadership team
Management profileNumber of profiles
Profiles1 record
Junge Wilde Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Junge Wilde Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Junge Wilde Academy
What does Junge Wilde Academy do?
Junge Wilde Academy delivers in-person personnel and personality development services for SMEs in northern Germany. Its core portfolio includes a one-day introductory Basistraining with personality analysis (350 EUR net), a 6-month IHK-certified Talent-Programm consisting of six monthly full-day modules, and an annual Mitgliedschaft (membership) that bundles 48+ development formats under a credit-based budget with a dedicated contact person. Supplementary offerings include the 3-day Fokus & Achtsamkeit residential special and a free online People Roadmap analysis tool used as a lead magnet.
Is Junge Wilde Academy a public or private company?
Junge Wilde Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Junge Wilde Academy founded?
Junge Wilde Academy was founded in 2021. It employs 1 to 10 people.
Where is Junge Wilde Academy based?
Junge Wilde Academy is headquartered in Neustadt In Holstein, Germany, in the Europe region.
How does Junge Wilde Academy make money?
Five revenue lines are on record. Membership (Externe Personalentwicklung) is the primary driver. The others are talent-Programm, basistraining (Single Day), fokus & Achtsamkeit 3-Day Special and individual Coaching & Workshops.
Who are Junge Wilde Academy's main competitors?
GoodHabitz is listed as an emerging player. Direct peers are WBS Training, Haufe Akademie, Staufenbiel Institut, Management Circle, Akademie der Deutschen Wirtschaft, Kaderschule München, Speakers Excellence and IHK Wirtschaftsakademie Schleswig-Holstein. LinkedIn Learning is listed as a broad incumbent.
Does Junge Wilde Academy have an API?
No public API is recorded for Junge Wilde Academy.
What industry is Junge Wilde Academy in?
Junge Wilde Academy's product category is Professional Training and Development Services. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 61143 and its SIC code is 8200.