What JuriSoft does

JuriSoft Tecnologia e Educação Ltda. is a Brazilian SaaS company founded in 2018 in Curitiba that provides an integrated digital marketing platform purpose-built for Brazilian lawyers and law firms operating under OAB (Brazilian Bar Association) marketing regulations. The company sells three subscription products — Jurisoft Posts (a library of 7,000+ pre-built, OAB-compliant social media posts for Instagram and Facebook, publishable via a web dashboard or WhatsApp robot), Jurisoft Ads (managed Google Ads campaigns with a proprietary chatbot that pre-qualifies leads before routing them to the lawyer's WhatsApp), and Jurisoft Sites (a no-code website builder with included domain and hosting). Underlying technology integrates Meta's official API (Facebook and Instagram) for automated publishing and a WhatsApp-based publishing robot used by 90% of customers. All products are designed to comply with Provimento nº 205/2021.

JuriSoft operates an invitation-based, sales-led go-to-market: prospective customers request an invitation through the website, attend a ~30-minute consultation with a sales consultant (pricing is not publicly disclosed and varies by geography, specialty, and audience), and are then onboarded by the support team. Day-to-day usage is self-serve through the conta.jurisoft.com.br dashboard. The company also runs a community-led motion, leveraging its OAB-SP technology partnership (announced 2022) and a community of 5,000+ lawyers to drive referrals. Marketing channels include an active blog, SEO targeting legal marketing queries, email newsletter, YouTube, Instagram, LinkedIn, Facebook, and Google Ads (its own product used for its own demand generation).

The business is privately held, founder-led, profitable or self-funded based on absence of disclosed funding rounds, and operates with no parent company or institutional investors per available data. The team of 60+ collaborators includes specialist lawyers across multiple practice areas, designers, programmers, IT professionals, and support staff, with most working remotely from home offices across Brazil. JuriSoft serves individual lawyers and SMB law firms in all five regions of Brazil, impacting over 700,000 social media accounts monthly as of 2023.

Name

JuriSoft

Legal name

JURISOFT TECNOLOGIA E EDUCAÇÃO LTDA

Website

https://jurisoft.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Short description

JuriSoft is a Brazilian SaaS platform founded in 2018 that provides OAB-compliant digital marketing tools — social media posts, Google Ads management, and websites — to over 5,000 lawyers and small law firms across Brazil.

Ownership category

akta.pro rank

Product category

Legal Marketing Software

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Legal & Regulatory Publishing (Case Law, Statutes, Treatises) (MPAJACAA)

akta.pro secondary industry

Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Legal marketing software
• Attorney social media
• Legal content publishing
• OAB-compliant advertising
• Law firm websites

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Jurisoft Platform Subscription: Subscription-based licensing of the Jurisoft platform (Posts, Ads, Sites) with payment collected upfront at checkout. The license is non-exclusive and non-transferable, granted for a negotiated contract period.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

JuriSoft is a SaaS platform purpose-built for Brazilian lawyers that bundles social media content publishing (Jurisoft Posts with thousands of ready-made legal posts for Instagram and Facebook), paid advertising management (Jurisoft Ads with Google Ads campaigns plus chatbot-based lead pre-qualification routing to WhatsApp), and a no-code website builder (Jurisoft Sites with domain and hosting included). All offerings are designed to comply with OAB marketing rules, particularly Provimento nº 205/2021, and require no technical skills from the lawyer customer.

Product overview

JuriSoft is a digital marketing platform for lawyers consisting of three integrated products: Jurisoft Posts (social media content with 3,000+ ready-made posts for Instagram/Facebook), Jurisoft Ads (Google and social media advertising with chatbot-to-WhatsApp lead capture), and Jurisoft Sites (professional website builder with included hosting). All solutions comply with OAB marketing regulations for Brazilian lawyers.

Differentiator

Problem solved

Functional benefit

Brands

• Jurisoft Ads: Paid advertising solution that directs users from Google and social networks to the lawyer's WhatsApp, featuring chatbot-based pre-qualification.
• Jurisoft Posts
• Jurisoft Sites

Products and services

• Jurisoft Posts A subscription-based social media content platform providing access to 7,000+ ready-made legal posts for Brazilian lawyers to publish on Instagram and Facebook. Posts are created by specialist lawyers, reviewed by professional writers, and designed by experienced graphic designers. Customers can schedule up to one year of posts in advance via the online dashboard or publish daily via the proprietary WhatsApp publishing robot (used by ~90% of customers). The product delivers up to 30 publications per month and is targeted at individual lawyers and small-to-medium law firms seeking OAB-compliant digital content.
• Jurisoft Ads A subscription-based paid advertising solution for Brazilian lawyers that creates and manages Google Ads campaigns (and directs users from Google and social networks) to a proprietary text chatbot that pre-qualifies leads before routing only interested prospects to the lawyer's WhatsApp. Subscription fee is combined with a variable Google Ads media spend; investments are positioned as more accessible than traditional media such as TV, radio, or outdoor. All advertisements are designed to comply with OAB marketing rules, and the product includes digital media specialists who build OAB-compliant ads.
• Jurisoft Sites A subscription-based no-code website builder that creates professional law firm websites without requiring programming knowledge from the customer. The monthly subscription (referenced at R$99/month in invitation links) includes a professional visual design, content, domain registration, and hosting for the contract period. The customer's implementation team builds the site from a form submission, and the lawyer edits content through an intuitive online dashboard after launch. Targeted at Brazilian lawyers who want a professional online presence without technical effort.

Quantifiable outcome

• Over 700,000 social media accounts impacted monthly
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• OAB-SP (Ordem dos Advogados do Brasil – São Paulo)coreTechnology or Integration · 1 January 2022JuriSoft became an official technology partner of OAB-SP in 2022. This partnership provides credibility and trust within the Brazilian legal community, facilitating customer acquisition among OAB-registered lawyers. The partnership is framed as a seal of legitimacy for JuriSoft's compliance with OAB ethical standards.
• Meta Platforms Inc. (Facebook and Instagram)coreTechnology or IntegrationJuriSoft integrates with Meta's official API to publish content to Instagram and Facebook accounts on behalf of its customers. The API integration enables automated, secure publishing without JuriSoft accessing customer account credentials. This API integration is fundamental to the JuriSoft Posts product functionality. Meta requires professional (not personal) account types for API access.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advbox: Brazilian SaaS platform offering digital marketing tools specifically for law firms, including social media content, paid advertising, and lead capture. Direct vertical competitor to JuriSoft in the same Brazilian lawyer-marketing niche.
• Marketing Jurídico (Conhecimento Jurídico): Brazilian platform providing marketing content, courses, and digital tools for lawyers. Competes with JuriSoft's Posts product in the lawyer-content and OAB-compliant marketing space.

Emerging players

• Astrea: Brazilian legal tech offering practice management and content tools for lawyers. Adjacent to JuriSoft: same customer (Brazilian lawyers) but focused on case management rather than marketing, with potential to expand into marketing features.
• ProJuris: Brazilian legal practice management SaaS used by small and mid-sized law firms. Adjacent competitor sharing the Brazilian lawyer customer base; could add or partner on marketing functionality over time.
• ClickJus: Brazilian platform offering OAB-compliant content and marketing services for lawyers. Closely comparable niche competitor in legal content publishing with similar target customer.
• Mlabs: Brazilian social media management and influencer platform. Comparable in the social-publishing workflow that JuriSoft Posts automates, but not legal-specialized; a potential competitor or partner.
• Leadfy: Brazilian conversational marketing and chatbot platform integrating with WhatsApp. Comparable to JuriSoft's chatbot lead pre-qualifier functionality in Jurisoft Ads, and shares WhatsApp-native SMB motion.

Broad incumbents

• HubSpot: Global CRM and marketing platform with strong SMB presence in Brazil. Overlaps with JuriSoft on content publishing, ads, and website building, though not specialized for OAB-compliant legal marketing.
• JusBrasil: Largest Brazilian legal information portal with a large lawyer audience and adjacent marketing/visibility services. Indirect competitor for lawyer attention and customer acquisition, and a potential distribution channel or competitor for content-driven legal marketing.
• RD Station: Brazil's leading marketing automation and inbound platform used by SMBs across industries. While not legal-specialized, it competes with JuriSoft Ads and could enter the legal vertical with templates and OAB-compliant content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Jurisoft.Brasil
• Facebookfacebook.com/p/Jurisoft-100064033395260/?locale=pt_BR
• LinkedInlinkedin.com/company/jurisoft-brasil
• Instagraminstagram.com/jurisoft.com.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JuriSoft