Leadfy
Leadfy is a Brazilian B2B SaaS company providing AI-powered lead automation to automotive dealerships, connecting dealer inventory to digital ad channels and qualifying leads via a 24/7 Portuguese NLP chatbot before routing to dealer CRMs.
- Company typePrivate
- Founded2023
- HeadquartersBrasília, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leadfy does
Leadfy is a Brazil-based B2B SaaS company headquartered in Brasília, founded in May 2023. The company operates an AI-powered lead automation platform targeting automotive dealerships across Brazil. The platform connects dealer inventory to digital advertising channels (Google, Meta, and TikTok), qualifies inbound leads via a 24/7 NLP-based virtual sales assistant in Portuguese, and routes sales-ready prospects into dealer CRMs. Reported scale metrics include 15,000+ connected vehicles, 350+ dealership sales points served, 30,000+ monthly conversions, and operational reach across all 27 Brazilian states with 20+ states hosting active operations.
The platform's technical stack centers on automated inventory-to-campaign synchronization, behavioral lead scoring, predictive sales forecasting, funnel anomaly detection, and a vehicle recommendation engine. It exposes 30+ documented integrations covering Brazilian dealer CRMs (Syonet, BNDV, and others), major advertising platforms, Brazilian automotive portals (iCarros, WebMotors, and MobiAuto), and WhatsApp as a primary lead delivery channel. AI capabilities are concentrated in applied natural language processing, predictive analytics, and process automation rather than proprietary foundation models.
Revenue is generated through a tiered monthly subscription scaled to inventory size, supplemented by a one-time setup or implementation fee and quote-based pricing for larger or custom deployments. The company has been recognized as a 2023 SEBRAE Top 100 Brazilian startup, participated in the Techstars Toronto Accelerator in September 2023 with reported funding of approximately $120,000, and was featured by FENAUTO in 2025. Team size is reported in the 11-50 employee range.
Leadfy firmographics
Firmographics- Name
- Leadfy
- Legal name
- Leadfy Marketing e Tecnologia LTDA
- Website
- https://leadfy.me
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadfy is a Brazilian B2B SaaS company providing AI-powered lead automation to automotive dealerships, connecting dealer inventory to digital ad channels and qualifying leads via a 24/7 Portuguese NLP chatbot before routing to dealer CRMs.
- Ownership category
- akta.pro rank
Leadfy industry classification
Industry- Product category
- Automotive Marketing Software
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where Leadfy is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Leadfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Subscription Platform License: Monthly subscription model for access to the Leadfy platform, with different plan tiers based on dealership size and needs. The company is remunerated monthly according to the chosen plan.
- Setup/Implementation Fee: One-time setup (implantação inicial) fee charged at contract signing, payable within 7 business days of invoice issuance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based tiered pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Leadfy product offering
Product offeringCore offering
Leadfy is a B2B lead automation platform built for automotive dealerships in Brazil. It connects live vehicle inventory in real time to digital advertising channels (Google, Meta, TikTok), automatically qualifies inbound leads 24/7 via an AI conversational agent, and delivers sales-ready leads directly into the dealership's CRM or WhatsApp. The platform is sold as a monthly subscription with tiered plans based on inventory size, plus a one-time setup fee.
Product overview
Leadfy is a B2B lead automation-as-a-service platform purpose-built for automotive dealerships in Brazil. The platform is architected as a unified system with three interconnected modules: Leads Qualificados (intelligent paid traffic automation), Qualificação e Atendimento (AI-powered 24/7 virtual sales agent), and Previsibilidade de Vendas (real-time sales performance and forecasting dashboards). These modules share a common data layer — inventory, lead, and behavior data flows automatically from the inventory sync through ad distribution and AI qualification to CRM delivery. Beneath the product surface, the company operates on its proprietary leadfyOS framework. A supplementary community offering called Leadfy Pro provides ongoing education and peer networking for client dealerships. The company was founded in May 2023 and has grown to serve over 300 automotive sales points across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- leadfyOS: Proprietary operational system that orients behaviors, decisions, and value delivery within the company.
- Leadfy PRO
- Leadfy Experience
Products and services
- Leadfy Platform - Lead Automation for Dealerships A SaaS lead automation platform for automotive dealerships that connects live vehicle inventory to digital ad channels, qualifies leads through an AI chatbot 24/7, and delivers qualified leads directly into the dealer's CRM or WhatsApp.
- Leads Qualificados (Intelligent Lead Generation) An automated paid-traffic solution that creates and distributes dynamic ads across Google, Meta, and TikTok based on real-time dealership inventory, targeting buyers ready to purchase a specific vehicle.
- Qualificação e Atendimento (Virtual Sales Assistant 24/7) An AI conversational agent that engages leads in Portuguese 24/7, answers vehicle/pricing/financing questions, qualifies intent in real time, and routes warm leads to the sales team via WhatsApp or CRM.
- Previsibilidade de Vendas (Sales Predictability) A commercial performance dashboard module providing real-time funnel visibility by channel and stage, conversion trend analysis, and AI-generated forecasts of future sales results based on historical and operational data.
Quantifiable outcome
- Up to 98% reduction in CAC (Customer Acquisition Cost) in conversions
- +6 more outcomes
Companies that use Leadfy
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Leadfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability7 records
Feature5 records
Leadfy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Google AdscorePlatform for paid search campaigns and digital advertising, part of Leadfy's multi-channel distribution strategy connecting dealership inventory to potential buyers through search advertising.
- Meta (Facebook, Instagram)corePrimary social media advertising platform integrated with Leadfy's system for automated campaign distribution to dealership inventory targeting.
- TikTok AdscoreShort-form video advertising platform for reaching younger automotive buyers through automated, inventory-based campaigns.
- WhatsAppcoreIntegration for automated lead delivery and customer communication, enabling instant messaging with qualified leads directly to dealership sales teams.
- iCarroscoreMajor Brazilian automotive portal for classified listings, enabling Leadfy customers to distribute inventory and capture leads through one of Brazil's largest automotive marketplaces.
- WebMotorscoreLeading automotive portal providing inventory distribution and lead generation capabilities integrated with Leadfy's platform.
- MobiAutocoreAutomotive marketplace platform integrated for inventory synchronization and lead capture capabilities.
- RD StationcoreBrazilian marketing automation and CRM platform providing lead management and marketing workflow integration capabilities.
- BNDVcoreDealer management system integrated with Leadfy for seamless lead flow and inventory synchronization.
- HyperGestorcoreAutomotive dealer management system integrated for lead management and sales process automation.
- DuLeadscoreLead management platform integrated for automotive lead tracking and qualification workflows.
- MotorLeadscoreAutomotive lead management system providing integrated lead capture and qualification capabilities.
- SyonetcoreAutomotive CRM and dealer management platform integrated for lead distribution and sales tracking.
- RevendaPROcoreUsed car dealer management system integrated for inventory and lead management capabilities.
- eCompletocoreAutomotive dealer management platform integrated for comprehensive dealership operations and lead management.
- Dealer SpacecoreAutomotive dealer management system providing inventory and customer relationship management integration.
Scale indicators8 records
Recent moves4 records
Expansion highlights6 records
Leadfy competitors and assessment
Company assessmentDirect peers
- Tekion: Cloud-native automotive retail platform serving dealer groups with integrated CRM, inventory, and lead management. Comparable as a modern, vertical-specific automotive SaaS competitor to Leadfy.
- WebMotors: Brazil's leading auto marketplace, owned by Banco Santander. Currently integrated as a Leadfy distribution partner, but a comparable competitor if it expands into native lead automation and dealer SaaS.
- iCarros: One of Brazil's largest automotive classifieds portals, owned by Cars.com. Currently a Leadfy channel partner and integration, but also a direct threat as a portal that could launch its own native lead automation.
- VinSolutions: A major automotive CRM and lead management platform within the Cox Automotive family, built for dealership groups. Highly comparable to Leadfy's CRM-delivery and lead qualification module for dealers in the US market.
Broad incumbents
- Resultados Digitais (RD Station): Brazil's largest marketing automation and CRM SaaS platform and one of Leadfy's listed integrations. A broad incumbent that competes for dealer marketing budget and could add vertical automotive features over time.
- Cox Automotive: A leading global automotive technology and services provider (parent of VinSolutions, Dealertrack, Manheim) serving dealers, OEMs, and consumers. Comparable as an end-to-end automotive SaaS and data platform that Leadfy competes against at the high end of the dealer market.
- Salesforce: Enterprise CRM and Einstein AI platform, explicitly listed as a Leadfy integration partner. A broad incumbent whose AI-driven sales automation capabilities compete at the enterprise dealership-group end of the market.
- HubSpot: Global marketing, sales, and CRM platform with strong inbound lead qualification and automation capabilities. A broad incumbent competing for the same mid-market dealership marketing wallet Leadfy targets.
Emerging players
- Drift (Salesloft): Conversational AI platform for B2B sales and marketing, recently acquired by Salesloft. Highly comparable to Leadfy's 24/7 virtual seller chatbot for inbound lead qualification and routing.
- Podium: AI-driven lead engagement and messaging platform for local businesses including auto dealers. Comparable to Leadfy's WhatsApp-delivered virtual seller and lead qualification functionality for SMB dealerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Leadfy social profiles
Digital presenceLeadfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadfy leadership team
Management profileNumber of profiles
Profiles3 records
Leadfy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadfy
What does Leadfy do?
Leadfy is a B2B lead automation platform built for automotive dealerships in Brazil. It connects live vehicle inventory in real time to digital advertising channels (Google, Meta, TikTok), automatically qualifies inbound leads 24/7 via an AI conversational agent, and delivers sales-ready leads directly into the dealership's CRM or WhatsApp. The platform is sold as a monthly subscription with tiered plans based on inventory size, plus a one-time setup fee.
Is Leadfy a public or private company?
Leadfy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leadfy founded?
Leadfy was founded in 2023. It employs 11 to 50 people.
Where is Leadfy based?
Leadfy is headquartered in Brasília, Brazil, in the Latin America region.
How does Leadfy make money?
Two revenue lines are on record. Subscription Platform License is the primary driver. The others are setup/Implementation Fee.
Who are Leadfy's main competitors?
Direct peers on record are Tekion, WebMotors, iCarros and VinSolutions. Broad incumbents are Resultados Digitais (RD Station), Cox Automotive, Salesforce and HubSpot. Emerging players are Drift (Salesloft) and Podium.
Does Leadfy have an API?
No public API is recorded for Leadfy.
What industry is Leadfy in?
Leadfy's product category is Automotive Marketing Software. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54183 and its SIC code is 7372.