Liaisons Meetings & Events, A Bcd Company
- Company typePrivate
- Founded-
- HeadquartersKnoxville, United States
- Headcount—
- GTM typeB2B
- OfferingServices
Liaisons Meetings & Events, A Bcd Company firmographics
Firmographics- Name
- Liaisons Meetings & Events, A Bcd Company
- Legal name
- BCD Travel Services B.V.
- Website
- https://liaisonscorp.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Liaisons Meetings & Events, A Bcd Company industry classification
Industry- Product category
- Corporate Meeting and Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Travel Agencies (56151)
- SIC
- Services-Management Services (8741), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Meeting & Room Logistics Management (Space, Seating, Catering, A/V) (THAHAIAK)
Keywords
Where Liaisons Meetings & Events, A Bcd Company is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liaisons Meetings & Events, A Bcd Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Management Services: Full-service event management fees for planning and executing corporate meetings, conferences, incentive programs, and hybrid events. Revenue generated through professional service engagements with enterprise clients.
- Travel and Logistics Services: Coordinated group travel services leveraging BCD Travel's global supplier relationships, including exclusive discounts and VIP airfares for event attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Liaisons Meetings & Events, A Bcd Company product offering
Product offeringCore offering
Liaisons Meetings & Events is a corporate meeting and event management division of BCD Travel that delivers full-service planning and execution of business events globally. The company offers four core service pillars—Global Meetings Management, Event Solutions, Motivational Strategies, and Creative Communications—covering everything from strategic event design to on-site logistics, production, registration technology, and post-event reporting for enterprise clients.
Product overview
Liaisons Meetings & Events, A BCD Company provides a comprehensive suite of meetings and events services as a single unified offering. The portfolio centers on Global Meetings Management for travel optimization, Event Solutions for end-to-end event execution, Motivational Strategies for incentive programs, and Creative Communications for branded experiences. These core service pillars are delivered through distinct event types including Incentives + Retreats, Sales Kick-off + Product Launches, Training + Road Shows, and Annual Conferences, supported by logistics, production, and technology capabilities including registration and mobile event management solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Meetings Management
- Event Solutions
- Motivational Strategies
- Creative Communications
Companies that use Liaisons Meetings & Events, A Bcd Company
Customer profileSegments2 records
Ideal customer profiles1 record
Liaisons Meetings & Events, A Bcd Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Liaisons Meetings & Events, A Bcd Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BCD TravelflagshipLiaisons Meetings & Events operates as a dedicated division of BCD Travel, leveraging the parent company's global reach, supplier relationships, and infrastructure to deliver integrated meeting and event solutions. This relationship provides access to exclusive travel discounts, VIP airfares, and industry partnerships.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Liaisons Meetings & Events, A Bcd Company competitors and assessment
Company assessmentDirect peers
- BI WORLDWIDE: Global engagement agency specializing in incentive travel, meetings and events, and loyalty solutions for large enterprises. Closely comparable to Liaisons' Motivational Strategies and incentive program offerings.
- BCD Meetings & Events: Sibling MICE division of BCD Travel, the same parent that owns Liaisons. Operates as the global meetings and events arm of BCD alongside Liaisons and is the closest comparable in scope, customer base, and distribution model.
- Maritz Global Events: One of the largest privately-held corporate meetings, incentives, and events management firms globally. Direct competitor to Liaisons in enterprise event management, incentive travel programs, and global meeting logistics with a comparable full-service model.
- HelmsBriscoe: Global meetings procurement and venue sourcing company for corporate clients. Comparable to Liaisons in the meetings planning and venue/hotel sourcing layer of enterprise event management.
- ITA Group: Employee engagement and incentive travel company delivering meetings, events, and loyalty programs to enterprise clients. Directly comparable to Liaisons in the corporate incentive and meetings management segment.
- ConferenceDirect: Global meeting planning and site selection company serving associations and corporations. Comparable to Liaisons in conference and large-scale meeting planning, with similar enterprise and association clients.
Others
- Cvent: Leading enterprise event management technology platform offering registration, venue sourcing, and event marketing software. Adjacent / enabling peer to Liaisons, as Cvent's SaaS tools increasingly compete with or complement traditional full-service event agencies.
Broad incumbents
- American Express Global Business Travel (Meetings & Events): Meetings & Events practice of Amex GBT, one of the largest corporate travel management firms. Comparable as a broad incumbent offering integrated travel and event solutions to large global enterprises.
- CWT Meetings & Events: Meetings, events, and travel management division of CWT, a global corporate travel management company. Comparable model to Liaisons as a meetings & events arm inside a major TMC, serving large multinational enterprises.
Emerging players
- Eventbrite: Self-service event creation and ticketing platform with growing enterprise and hybrid event capabilities. Adjacent peer representing the technology-led, lower-touch end of the events market that pressures traditional agencies on smaller engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Liaisons Meetings & Events, A Bcd Company social profiles
Digital presenceLiaisons Meetings & Events, A Bcd Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liaisons Meetings & Events, A Bcd Company leadership team
Management profileNumber of profiles
Liaisons Meetings & Events, A Bcd Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liaisons Meetings & Events, A Bcd Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liaisons Meetings & Events, A Bcd Company
What does Liaisons Meetings & Events, A Bcd Company do?
Liaisons Meetings & Events is a corporate meeting and event management division of BCD Travel that delivers full-service planning and execution of business events globally. The company offers four core service pillars—Global Meetings Management, Event Solutions, Motivational Strategies, and Creative Communications—covering everything from strategic event design to on-site logistics, production, registration technology, and post-event reporting for enterprise clients.
Is Liaisons Meetings & Events, A Bcd Company a public or private company?
Liaisons Meetings & Events, A Bcd Company is a private company. It is classified as corporate owned and is currently operating.
When was Liaisons Meetings & Events, A Bcd Company founded?
Liaisons Meetings & Events, A Bcd Company was founded in -1.
Where is Liaisons Meetings & Events, A Bcd Company based?
Liaisons Meetings & Events, A Bcd Company is headquartered in Knoxville, United States, in the North America region.
How does Liaisons Meetings & Events, A Bcd Company make money?
Two revenue lines are on record. Event Management Services are the primary driver. The others are travel and Logistics Services.
Who are Liaisons Meetings & Events, A Bcd Company's main competitors?
Direct peers on record are BI WORLDWIDE, BCD Meetings & Events, Maritz Global Events, HelmsBriscoe, ITA Group and ConferenceDirect. Cvent is listed as an others. Broad incumbents are American Express Global Business Travel (Meetings & Events) and CWT Meetings & Events. Eventbrite is listed as an emerging player.
Does Liaisons Meetings & Events, A Bcd Company have an API?
No public API is recorded for Liaisons Meetings & Events, A Bcd Company.
What industry is Liaisons Meetings & Events, A Bcd Company in?
Liaisons Meetings & Events, A Bcd Company's product category is Corporate Meeting and Event Management Services. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of THAKAMAC, Meetings & Group Travel Management (Corporate Groups). Its NAICS code is 561920 and its SIC code is 8741.