Ksp Mental Performance

What Ksp Mental Performance does

KSP Mental Performance is a private mental performance coaching business serving athletes, founded by Lindsey Ervin and headquartered in Castle Pines, Colorado. The company delivers one-on-one coaching, group classes, workshops, and organizational programs aimed at building the psychological skills — focus, confidence, resilience, and composure — required for athletic performance. Its stated positioning combines performance psychology with broader personal development, encapsulated in its trademarked Human First Athlete Always™ philosophy.

KSP's core intellectual property is codified in the SPARK Model, a proprietary coaching framework that structures how engagements are delivered. Service delivery is primarily human-led and 1:1 in nature, with virtual formats extending reach beyond the Colorado base. The company reports working with 'hundreds of athletes,' a mix that includes individual clients, teams, and organizational buyers. There is no disclosed software platform, mobile app, API, or technology stack supporting the offering; the product is effectively the coaching engagement itself, packaged with branded methodology.

The business operates on a professional services model with custom, non-publicly-disclosed pricing. Distribution combines direct-to-athlete marketing with select institutional partnerships, including a relationship with The Clarity Group for organizational programming. KSP is bootstrapped with no disclosed outside funding, and operates with a small team of approximately five people. Customer references include a speaking engagement tied to the U.S. Olympic and Paralympic Committee, which does not appear to be a recurring revenue account.

Name

Ksp Mental Performance

Legal name

KSP Mental Performance

Website

https://kspmp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

KSP Mental Performance is a Colorado-based, founder-led coaching practice that delivers mental performance training to individual athletes, teams, and organizations, using its proprietary SPARK Model and Human First Athlete Always™ methodology.

Ownership category

akta.pro rank

Product category

Sports Psychology and Athlete Mental Performance Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• Sports psychology coaching
• Athlete mental performance
• Youth athletic wellness
• Mental skills training
• Performance coaching services

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Mental Performance Coaching: One-on-one confidential coaching sessions with mental performance providers. Sessions are typically 50 minutes and available in-person or virtually for athletes ages 10 and up.
2. Group Coaching Classes: Virtual and in-person group coaching classes to develop mental performance skills for athletes.
3. Workshops: Educational workshops for athletes, coaches, and parents, providing evidence-based skills and strategies for athlete wellness.
4. Athlete Wellness Programs: Signature online platform bringing wellness to entire organizations with wrap-around support including coach and parent involvement. Custom pricing for organizations.
5. 8 Week SPARK Program: Structured group, team, or individual program spanning 8 weeks, evaluated from there for ongoing engagement.
6. Parent Coaching: Individual and group coaching for parents to support their athletes effectively.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KSP Mental Performance provides mental performance training and athlete wellness services for athletes ages 10 and up, as well as for coaches, parents, and youth sports organizations. Offerings include individual one-on-one coaching, group classes, workshops, an 8 Week SPARK Program, parent coaching, and an organizational Athlete Wellness Programs platform — all built around the proprietary SPARK Model of Mental Performance© and the Human First Athlete Always™ philosophy. Services are delivered in-person (Colorado base) and virtually.

Product overview

KSP Mental Performance offers a unified mental performance training ecosystem built around its SPARK Model of Mental Performance© framework. The core portfolio includes individualized one-on-one coaching, the 8 Week SPARK Program, group classes, workshops, and an online Athlete Wellness Programs platform featuring The 2 Minute Spark video-based content. Human First Athlete Always™ Programs provide organization-level wellness solutions for youth sports organizations. Supporting services include parent coaching and complimentary discovery calls. All offerings integrate evidence-based mental skills training with micro-learning and micro-habits to build lasting wellness memory for athletes ages 10 and up.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Mental Performance Coaching Personalized one-on-one mental performance coaching sessions (typically 50 minutes) delivered in-person or virtually to athletes ages 10 and up, focusing on skills to maximize athlete wellness and performance.
• 8 Week SPARK Program An eight-week structured mental performance program available for group, team, or individual sessions, designed to build consistent mental skills and habits.
• Group Classes Virtual and in-person group coaching classes designed to develop mental performance skills for athletes in a peer setting.
• Workshops Educational workshops for athletes, coaches, and parents delivering evidence-based skills and strategies for athlete wellness, including specialized parent workshops.
• Athlete Wellness Programs Signature organizational wellness platform bringing wellness to entire youth sports organizations, schools, and teams with wraparound support including coach and parent involvement, featuring The 2 Minute Spark video-based programs.
• Parent Coaching Individual and group coaching for parents providing language, communication tools, and skills to effectively support their athlete children through the sports journey.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Clarity GroupcoreStrategic or Co-development PartnerLindsey Ervin, Founder & Owner of KSP Mental Performance, is a partner at The Clarity Group in Castle Pines, Colorado where she sees clients in her private practice. This partnership provides clinical mental health counseling services in addition to mental performance training.
• U.S. Olympic and Paralympic CommitteeminorStrategic or Co-development PartnerLindsey Ervin spoke on the topic of female athletes and ADHD for the U.S. Olympic and Paralympic Committee, establishing thought leadership and credibility in the elite athlete space.
• Partner Organizations (Realogo, Kulalogo)minorOthersKSP Mental Performance supports partner organizations through their services, with Realogo and Kulalogo referenced as partner organizations on their website. Specific partnership details not disclosed.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Modern Health: Mental health platform primarily serving employers with coaching, therapy, and wellness programs. Larger enterprise-focused incumbent that competes with KSP's organizational Athlete Wellness Programs for the same youth sports organization budgets.
• Talkspace: Online therapy platform including mental performance and sports-related counseling through licensed therapists. Broader enterprise and consumer offering that overlaps with KSP's individual and organizational mental health services.
• BetterHelp: Large online therapy platform serving athletes and general consumers with licensed counselors. Broader teletherapy offering that overlaps with KSP's individual mental health counseling and coaching components.
• Calm: Mental wellness platform offering meditation, sleep, and sports visualization content to a broad consumer base. Larger incumbent with overlapping athlete/performance content that competes for the same end-customer attention and subscription dollars.
• Headspace: Consumer mental wellness app with broader offerings including sports and athletic performance content. A scaled incumbent with significant brand recognition, marketing budget, and content library that overlaps with KSP's wellness and performance positioning.

Direct peers

• Peak Performance Sports: Dr. Patrick Cohn's sports psychology practice offering mental toughness training, individual coaching, and educational products for athletes. Direct competitor in the same niche with similar individual coaching offerings and athlete audience.
• 10 Minute Toughness / Dr. Jason Selk: Dr. Jason Selk's mental toughness training and consulting business offering structured programs for athletes and teams. Comparable to KSP's 8 Week SPARK Program with similar structured training methodology and team-focused offerings.
• Compete to Create: Founded by former Navy SEAL Mark Divine, Compete to Create provides sports mental performance coaching for athletes and teams, including leadership and team dynamics programs. It is a direct competitor in the sports mental performance niche with comparable methodology and customer base.
• Dr. Jim Afremow / The Champion's Mind: Sports psychologist and best-selling author of "The Champion's Mind" providing mental performance coaching to athletes of all levels, including Olympic and professional athletes. Direct competitor with similar elite-athlete credibility and individual coaching model.
• Athlete Assessments: Provides athlete assessments and mental skills coaching for sports teams, schools, and individuals, including team and corporate packages. Comparable to KSP's Athlete Wellness Programs platform and organizational workshop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ksp-mental-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ksp Mental Performance