What Hula Bowl does

Hula Bowl All Star Game, LLC is a privately held sports event company that operates the nation's longest-running college football all-star game for senior athletes, established in 1946 and celebrating its 80th anniversary in 2026. Headquartered in Bristol, Tennessee, with operations in Orlando and DeLand, Florida, the company selects approximately 120 top NCAA senior football players annually to compete in a showcase game where scouts from all NFL, UFL, and CFL teams conduct player evaluations and one-on-one interviews during game-week practices. Athletes are sourced from colleges across the United States, Canada, Australia, and Japan, with a notable emphasis on Polynesian heritage tied to the event's Hawaiian origins.

The company's product ecosystem extends beyond the annual game itself to include athlete and scout registration services (managed through the RegFox platform), media credentialing, a Hall of Fame program founded in 2019, and several annual award programs including the Joe Roth Award (character), Trail Blazer Award (overlooked contributors), Military Ambassador Award, and MVP selections. The organization also operates game-day ticket sales for fans and a Hall of Fame banquet as ancillary event products. The technology footprint is minimal — the company uses Squarespace for its web presence, RegFox for registration workflows, and Pixieset for photo distribution, but does not develop proprietary technology products.

Hula Bowl generates revenue through five primary streams: ticket sales, corporate sponsorship packages (with Altrua Healthshare as title sponsor for 2026, alongside AdventHealth, Sony, ZOA Energy, Chick-fil-A, Wingstop, Truist, and others), athlete registration fees, scout registration fees, and Hall of Fame banquet tickets. Pricing is not publicly disclosed; sponsorship sales are handled through direct outreach via email and phone. The organization is independently operated with a small leadership team including Executive Director Rachael Logan and Marketing Director Anthony Ricker, with no disclosed outside investors or parent company.

Name

Hula Bowl

Legal name

HULA BOWL ALL STAR GAME, LLC

Website

https://hulabowl.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Collegiate & Scholastic Tournament Organizers (MPAKADAG)

akta.pro secondary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

• College football all-star game
• Football scouting showcase
• Sports event ticketing
• Athlete recruitment event
• Event sponsorship sales

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Ticket Sales: Game day tickets sold to fans attending the live event
2. Sponsorship Packages: Various sponsorship packages available for companies wanting brand visibility during the event, including logo placement, activation opportunities, and event partnerships
3. Athlete Registration Fees: College football seniors pay registration fees to participate in the all-star game and showcase their talent to professional scouts
4. Scout Registration Fees: Professional football team scouts register to attend and evaluate players during game week practices
5. Hall of Fame Banquet Tickets: Special event tickets for the Hall of Fame banquet honoring legendary players and coaches

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hula Bowl organizes and operates an annual college football all-star game dedicated to senior athletes, held at Spec Martin Memorial Stadium in DeLand, Florida. Approximately 120 top senior players are selected to participate, with NFL, UFL, and CFL scouts attending practices and the game to evaluate talent through gameplay and one-on-one interviews. The organization also provides athlete and scout registration, game day ticketing, media credentialing, sponsorship packages, and related ancillary events including the Hall of Fame banquet.

Product overview

The Hula Bowl is an annual college football all-star game event established in 1946, celebrating its 80th anniversary in 2026. The core product is the Hula Bowl game itself, held in Florida, where approximately 120 top senior college football players showcase their talent for scouts from NFL, UFL, and CFL teams. The product ecosystem includes athlete selection and registration services (via RegFox), game day ticketing, media credentialing, and various award programs including the Joe Roth Award, Trail Blazer Award, MVP Selections, Hall of Fame, and Military Ambassador Program. The event also offers sponsorship opportunities for businesses. Players are selected by a committee of former college and professional coaches and players, with scouts providing input for additional evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hula Bowl Annual Game The nation's longest running college football all-star game dedicated to seniors, held at Spec Martin Memorial Stadium in DeLand, Florida. Approximately 120 top senior athletes are selected to showcase their talent to NFL, UFL, and CFL scouts through game week practices and the showcase game itself.
• Athlete Registration Registration service for college football seniors to apply and be selected for participation in the annual Hula Bowl game and game week practices. Athletes from the United States, Canada, Japan, and Australia can register.
• Scout Registration Registration service for NFL, UFL, and CFL team scouts to attend Hula Bowl week practices and conduct player evaluations.
• Game Day Tickets Ticket sales for the annual Hula Bowl game held at Spec Martin Memorial Stadium in DeLand, Florida, offering fans the opportunity to attend the college football all-star showcase in person.
• Media Registration Media credential application service providing working press with access to team practices and the press box on game day, including field access for photographers and videographers. Requires government-issued photo ID and press ID.
• Sponsorship Packages Sponsorship packages offering businesses brand visibility during the Hula Bowl, including logo placement, activation opportunities, and event partnerships. Sold directly via outreach to companies.
• Hall of Fame Banquet Tickets Tickets to the Hall of Fame banquet held during Hula Bowl game week, honoring legendary players and coaches inducted into the Hula Bowl Hall of Fame, including NFL MVPs, Heisman winners, and Hall of Famers.

Quantifiable outcome

• Hundreds of Hula Bowl players drafted and signed to NFL, UFL, and CFL teams
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, major and minor.

• AdventHealthcoreGTM or Marketing PartnerHealthcare sponsor of the Hula Bowl. AdventHealth logo appears prominently on the website and event materials. AdventHealth is a major healthcare system providing medical services and wellness programs.
• Altrua HealthsharecoreGTM or Marketing PartnerTitle sponsor for the 2026 Hula Bowl as Altrua Healthshare Hula Bowl. Healthshare organization providing sponsorship and promotional support.
• ZOA Energy DrinkmajorGTM or Marketing PartnerEnergy drink sponsor appearing on the Hula Bowl website with logo placement.
• SonymajorGTM or Marketing PartnerElectronics sponsor with logo displayed on Hula Bowl website.
• Tijuana FlatsminorGTM or Marketing PartnerRestaurant sponsor with logo placement on the Hula Bowl website.
• WingstopminorGTM or Marketing PartnerRestaurant chain sponsor with logo displayed on the event website.
• Little CaesarsminorGTM or Marketing PartnerPizza chain sponsor appearing on the Hula Bowl website.
• Chick-fil-AminorGTM or Marketing PartnerRestaurant sponsor with logo placement on Hula Bowl website.
• Sonny's BBQminorGTM or Marketing PartnerRestaurant sponsor with logo displayed on the event website.
• TruistminorGTM or Marketing PartnerBanking and financial services sponsor with logo on Hula Bowl website.
• Blue EmuminorGTM or Marketing PartnerProduct sponsor with logo displayed on Hula Bowl website.
• Firefly RecoveryminorGTM or Marketing PartnerRecovery product sponsor with logo on Hula Bowl website.
• Patriot MobileminorGTM or Marketing PartnerMobile services sponsor with logo placement.
• No RivalsminorGTM or Marketing PartnerBrand sponsor with logo displayed on the Hula Bowl website.
• Pfister FinancialminorGTM or Marketing PartnerFinancial services sponsor with logo on Hula Bowl website.
• Excel EmpireminorGTM or Marketing PartnerSponsor with logo displayed on the event website.
• Zumer SportminorGTM or Marketing PartnerSports apparel/equipment sponsor with logo on Hula Bowl website.
• Custom CometminorGTM or Marketing PartnerSponsor with logo displayed on the Hula Bowl website.
• BTM CoachesminorGTM or Marketing PartnerCoaching services sponsor with logo on Hula Bowl website.
• EnduraphinminorGTM or Marketing PartnerPerformance supplement sponsor with logo displayed on event website.
• Undrdog AthletixminorGTM or Marketing PartnerAthletic apparel/equipment sponsor with logo on Hula Bowl website.
• America CryominorGTM or Marketing PartnerCryotherapy/cold therapy sponsor with logo displayed.
• Buy HawaiianminorGTM or Marketing PartnerHawaiian products retailer sponsor with logo on website.
• Crystal ImagesminorGTM or Marketing PartnerPhotography/imaging sponsor with logo on Hula Bowl website.
• Blenders EyewearminorGTM or Marketing PartnerEyewear sponsor with logo displayed on the event website.
• Just IngredientsminorGTM or Marketing PartnerHealth/wellness sponsor with logo on Hula Bowl website.
• The Leaf ProgramminorGTM or Marketing PartnerSponsor with logo displayed on the Hula Bowl website.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Polynesian Bowl: Polynesian-focused college football all-star game highlighting Polynesian heritage athletes. Directly comparable as a college all-star showcase with cultural/heritage branding, overlapping with Hula Bowl's Polynesian identity and similar scout-facing value proposition.
• Reese's Senior Bowl: The longest-standing and most prestigious U.S. college football senior all-star game, held annually in Mobile, Alabama. Directly comparable because it targets the same senior athlete pool, the same NFL/UFL/CFL scouting audience, and sells a similar sponsorship/ticket model — competing head-to-head for top prospects and scout attention.
• NFLPA Collegiate Bowl: College football all-star game operated by the NFL Players Association, featuring senior prospects. Directly comparable as it targets the same scouting audience, athlete pool, and sponsorship categories, competing with Hula Bowl for relevance in the postseason all-star calendar.
• East-West Shrine Bowl: Annual college football all-star game benefiting Shriners Hospitals. Directly comparable because it also features senior college players, draws NFL scouts, and competes for the same athlete participation and corporate sponsorship dollars as Hula Bowl.
• Army All-American Bowl: High-profile high school all-star game featuring elite pre-college prospects. Comparable as an all-star football showcase with national broadcast and major sponsor relationships, though targeted at high school rather than college seniors — a related but distinct audience.

Others

• NFL Scouting Combine: The NFL's centralized scouting evaluation event held annually in Indianapolis. Adjacent comparator because it has increasingly absorbed the pre-draft evaluation function that all-star games like Hula Bowl historically served — a structural substitute rather than a direct competitor.

Broad incumbents

• ESPN Events: Operates a portfolio of college football bowl games and ancillary events on behalf of ESPN/Disney. Comparable as an organizer and commercializer of college football postseason events with established broadcast, sponsorship, and operational infrastructure that dwarfs a single independent game like Hula Bowl.

Emerging players

• HBCU Legacy Bowl: Newer all-star showcase for HBCU senior football players held annually in New Orleans. Partial overlap with Hula Bowl in that it targets senior college football players seeking professional exposure, but focused specifically on HBCU athletes and talent pipelines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hulabowl
• Xx.com/Hula_Bowl
• LinkedInlinkedin.com/company/hulabowl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula Bowl