LABARONS POWER SPORTS
LaBaron's Power Sports is a Michigan-based, vertically integrated powersports service, machine shop, and parts retailer serving dirt bike, ATV, UTV, and snowmobile owners across the U.S. since 1971.
- Company typePrivate
- Founded1971
- HeadquartersBrown City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LABARONS POWER SPORTS does
LaBaron's Power Sports is a vertically integrated powersports service and parts retailer founded in 1971 in Michigan and currently based in Brown City, MI. The company operates four interrelated business lines: (1) a full-service repair shop handling engine rebuilds, suspension service, dyno tuning, and maintenance for dirt bikes, ATVs, UTVs, and snowmobiles across all major OEMs (Honda, Yamaha, Kawasaki, Suzuki, KTM, Polaris, Can-Am, Arctic Cat, etc.); (2) an in-house machine shop offering cylinder boring and honing (up to 101mm bore), CNC cylinder head machining, crankshaft rebuilding (achieving sub-.001" run-out vs. OEM .015" spec), and Nikasil re-plating through Millennium Technologies; (3) a Shopify-powered e-commerce storefront carrying 28,000+ SKUs with 2-3 day shipping from 16 U.S. warehouses via distribution partnerships; and (4) the LaBaron's MX Track, a 38-acre motocross facility opened in 2024.
LABARONS POWER SPORTS firmographics
Firmographics- Name
- LABARONS POWER SPORTS
- Legal name
- LaBaron's Power Sports
- Website
- https://labaronspowersports.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LaBaron's Power Sports is a Michigan-based, vertically integrated powersports service, machine shop, and parts retailer serving dirt bike, ATV, UTV, and snowmobile owners across the U.S. since 1971.
- Ownership category
- akta.pro rank
Where LABARONS POWER SPORTS is headquartered
LocationHeadquarters
- HQ city
- Brown City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LABARONS POWER SPORTS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Parts and Accessories E-commerce: Online sales of aftermarket parts and accessories for dirt bikes, ATVs, and UTVs. The company stocks over 28,000 products across 16 US warehouses, offering competitive pricing and fast 2-3 day shipping. Products include tires, boots, goggles, engine components, and riding gear.
- Repair and Service Labor: Full-service repair shop offering engine rebuilds, suspension services, dyno tuning, maintenance packages, and diagnostics for dirt bikes, ATVs, and UTVs. Services range from basic tune-ups to complete engine rebuilds.
- Machine Shop Services: In-house machine shop providing cylinder boring, crankshaft rebuilding, cylinder head repair, and Nikasil plating services for both retail customers and dealer accounts.
- Dealer Services: Specialized machine shop services for power sports dealers including priority service and dealer pricing for cylinder boring, cylinder head repair, crankshaft rebuilding, and Nikasil plating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ATV Diagnostic Inspection |
| Unit Pricing | Pay-as-you-go | Dirt Bike Maintenance Package |
| Unit Pricing | Pay-as-you-go | ATV Standard Package |
| Unit Pricing | Pay-as-you-go | ATV Plus+ Package |
| Unit Pricing | Pay-as-you-go | Side by Side Plus+ Package |
| Unit Pricing | Pay-as-you-go | Dyno Tuning - Base Run Only |
| Unit Pricing | Pay-as-you-go | Dyno Tuning - Carburetor |
| Unit Pricing | Pay-as-you-go | Dyno Tuning - EFI Pre-configured Map |
| Unit Pricing | Pay-as-you-go | Dyno Tuning - EFI Custom Map |
| Unit Pricing | Pay-as-you-go | Suspension Service - Dirt Bike Forks |
| Unit Pricing | Pay-as-you-go | Suspension Service - Shock |
| Unit Pricing | Pay-as-you-go | Snowmobile Shock Services |
| Unit Pricing | Pay-as-you-go | Engine Disassembly & Inspection |
| Unit Pricing | Pay-as-you-go | Cylinder Boring |
| Unit Pricing | Pay-as-you-go | Crankshaft Rebuilding |
| Unit Pricing | Pay-as-you-go | Cylinder Head Service |
| Unit Pricing | Pay-as-you-go | Tire Mounting - Dirt Bike |
| Unit Pricing | Pay-as-you-go | Tire Mounting - ATV & UTV |
| Unit Pricing | Pay-as-you-go | Nikasil Plating |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
LABARONS POWER SPORTS product offering
Product offeringCore offering
LaBaron's Power Sports is a full-service powersports repair shop, machine shop, and aftermarket parts retailer serving dirt bike, ATV, and UTV owners. The company provides engine rebuilding, suspension service, dyno tuning, cylinder boring, crankshaft rebuilding, cylinder head repair, and Nikasil plating, complemented by an e-commerce storefront with over 28,000 parts and nationwide shipping from 16 warehouses.
Product overview
LaBaron's Power Sports is a full-service powersports repair shop, machine shop, and parts supplier founded in 1971. The company operates as a single integrated business offering: (1) retail e-commerce sales of aftermarket and OEM parts for dirt bikes, ATVs, and UTVs through their Shopify-powered online store with 16 US warehouses for fast shipping; (2) comprehensive repair services including engine rebuilding, suspension work, dyno tuning, and general maintenance; (3) an in-house machine shop providing cylinder boring, crankshaft rebuilding, cylinder head repair, and nikasil plating; and (4) an owned motocross track (LaBaron's MX Track) for customer use. The company primarily serves off-road powersports enthusiasts across Michigan and nationwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 16,240+ repairs completed since 1971
- +4 more outcomes
Companies that use LABARONS POWER SPORTS
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
LABARONS POWER SPORTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LABARONS POWER SPORTS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Western Power SportscoreDistribution partnership enabling access to inventory across 16 U.S. warehouses for fast 2-3 day shipping nationwide. Western Power Sports is a major powersports parts distributor.
- Parts UnlimitedcoreDistribution partnership providing access to extensive parts inventory for same-day or next-day shipping capabilities.
- Automatic DistributorsminorDistribution partnership for parts inventory access and fast shipping capabilities.
- Turn 14 DistributionminorDistribution partnership for additional inventory access and shipping options.
- DynojetcoreAuthorized Dynojet tuning center providing Power Commander V fuel controller services. Dynojet is a leading manufacturer of fuel controllers and dynamometers for powersports vehicles.
- Millennium TechnologiescoreAuthorized dealer for Nikasil re-plating services through Millennium Technologies. Millennium provides advanced engine solutions with lifetime warranty on plating service.
- Bel RayminorAuthorized Bel Ray oil dealer. Bel Ray is a manufacturer of high-performance lubricants for powersports applications.
- MaximaminorAuthorized Maxima oil dealer. Maxima produces premium oils and chemicals for powersports engines.
Scale indicators10 records
Recent moves10 records
Expansion highlights4 records
LABARONS POWER SPORTS competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
LABARONS POWER SPORTS social profiles
Digital presenceLABARONS POWER SPORTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LABARONS POWER SPORTS leadership team
Management profileNumber of profiles
LABARONS POWER SPORTS subsidiaries and ownership
Company hierarchySubsidiaries3 records
LABARONS POWER SPORTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LABARONS POWER SPORTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LABARONS POWER SPORTS
What does LABARONS POWER SPORTS do?
LaBaron's Power Sports is a full-service powersports repair shop, machine shop, and aftermarket parts retailer serving dirt bike, ATV, and UTV owners. The company provides engine rebuilding, suspension service, dyno tuning, cylinder boring, crankshaft rebuilding, cylinder head repair, and Nikasil plating, complemented by an e-commerce storefront with over 28,000 parts and nationwide shipping from 16 warehouses.
Is LABARONS POWER SPORTS a public or private company?
LABARONS POWER SPORTS is a private company. It is currently operating.
When was LABARONS POWER SPORTS founded?
LABARONS POWER SPORTS was founded in 1971. It employs 1 to 10 people.
Where is LABARONS POWER SPORTS based?
LABARONS POWER SPORTS is headquartered in Brown City, United States, in the North America region.
How does LABARONS POWER SPORTS make money?
Four revenue lines are on record. Parts and Accessories E-commerce is the primary driver. The others are repair and Service Labor, machine Shop Services and dealer Services.
Does LABARONS POWER SPORTS have an API?
No public API is recorded for LABARONS POWER SPORTS.