What Martens Multimedia does

Martens Multimedia is a Dutch family-owned multimedia production company founded in 1976 as a photography studio in Delfshaven, Rotterdam, and now operating from Nieuwerkerk aan den IJssel. The firm delivers visual content and marketing services to construction, maritime/port, and industrial clients across the Netherlands, with a portfolio that includes the Virtual Visit platform, professional photo/video production, certified drone operations, 360°/VR experiences, and a Marketing as a Service (MaaS) subscription.

The Virtual Visit platform is the operational core: a timelapse and livestream camera system with a secure online dashboard enabling 24/7 remote project monitoring, downloadable content, and stakeholder sharing, deployed on construction sites and port facilities for multi-year terms. This is complemented by tiered bouwproject packages (Start from €5,500, Plus from €11,800, Pro from €22,500 on 12-month contracts) that bundle 4K timelapse, aerial drone photography, and milestone capture. The company runs certified drone pilots, dedicated 360° camera hardware, and an in-house Mediahub for digital delivery. A new Content Creation Workshop (launched March 2026) extends the offering into training, while an AI consultancy line is delivered via partner UnoDeka.

Revenue is generated through a mix of one-time project fees (photography, video, drone, events, VR), recurring Virtual Visit camera rentals on multi-year terms, monthly MaaS subscriptions (one-month cancellation notice), professional-services workshops, and AI consultancy. Distribution is direct and consultative — primarily via website contact forms, phone, email, and Calendly — targeting mid-market and enterprise clients in the Rotterdam metro area and beyond, with no channel/reseller model. The firm is a VOF (Dutch limited partnership), family-led with no external investors, no subsidiaries, and no disclosed funding.

Name

Martens Multimedia

Legal name

Martens Multimedia VOF

Website

https://www.martensmultimedia.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Martens Multimedia is a Dutch family-owned multimedia production company serving construction, maritime, and industrial clients with a Virtual Visit timelapse/livestream platform, photography, drone, 360°/VR, and Marketing-as-a-Service subscription offerings across the Netherlands.

Ownership category

akta.pro rank

Product category

Visual Media Production Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Visual media production
• Construction documentation services
• Drone photography services
• Marketing as a service
• Timelapse livestream systems

Headquarters

HQ city

Nieuwerkerk Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Media Production: One-time project fees for photo/video/drone production, event coverage, and campaign content. Quotes are customized based on project scope, deliverables, and duration. Standard delivery includes concept and up to two revision rounds. Also includes specialized services such as VR experiences, podcast production, and urban photography for events.
2. Virtual Visit (Camera System Rental): Recurring revenue from rental of timelapse and livestream camera systems installed on client sites. Standard rental term is one year or longer. Payment can be made upfront or in installments (at installation and then semi-annually or annually). 4G connectivity option available where Martens Multimedia provides the internet connection.
3. Marketing as a Service (MaaS): Monthly subscription for ongoing marketing support including content planning, social media management, newsletters, video production, and campaign execution. Billed on a monthly cadence with one-month cancellation notice. Packages are tailored per client.
4. Content Creation Workshops: One-time fees for educational workshops on content creation, targeting organizations and entrepreneurs wanting to improve their own social media and online communication skills.
5. AI Consultancy & Training (via UnoDeka): AI consultancy and training services provided via the UnoDeka brand, covering AI integration, workflow automation, and smart technology adoption for business processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Martens Multimedia is a Dutch visual media production and communications company that produces photography, video, drone, livestream, timelapse, and 360°/VR content for construction, maritime, and industrial clients. Its flagship Virtual Visit platform combines fixed timelapse and livestream cameras with a secure online dashboard giving stakeholders 24/7 project visibility and downloadable content. The company complements production services with Marketing as a Service (MaaS) subscriptions, tiered construction documentation packages, and AI consultancy delivered via partner UnoDeka.

Product overview

Martens Multimedia is a Dutch media production and communications company founded in 1976, offering a unified portfolio of visual content and marketing services. The core offering centres on the Virtual Visit platform (timelapse + livestream camera systems), supplemented by professional photography and video production, drone/aerial services, and 360-degree/VR experiences. Above these sits Marketing as a Service (MaaS) — a subscription providing ongoing social media management, newsletters, and campaign support — alongside an AI consultancy line delivered via partner UnoDeka. Construction-sector clients can purchase tiered bouwproject (construction documentation) packages (Start, Plus, Pro) bundling timelapse, livestream, drone photography, and milestone capture. The company also runs a Content Creation Workshop for organisations wanting to self-produce content. Media is delivered digitally via WeTransfer or the proprietary Mediahub platform.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Visit: Timelapse and livestream camera systems for construction and project monitoring
• Marketing as a Service (MaaS)

Products and services

• Virtual Visit
• Foto en Video Productie
• Marketing as a Service (MaaS)
• 360 Graden / Virtual Reality
• Bouwproject Pakketten (Start / Plus / Pro)
• AI Consultancy (via UnoDeka)
• Content Creation Workshop

Quantifiable outcome

• RPPC LinkedIn following grew to over 7,500 followers through consistent content management since 2020
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, core and supporting.

• Cam on WheelsminorGTM or Marketing Partner · 1 October 2023Martens Multimedia delivered a 360° workshop to Cam on Wheels as a kickstart to their collaboration. Jelle van Kleef (AV Specialist, Cam on Wheels) provided positive feedback on the workshop and expressed excitement for future joint productions.
• RPPC (Rotterdam Port Promotion Council)coreStrategic or Co-development Partner · 1 January 2020Long-term media partnership beginning in 2020 during COVID-19. Martens Multimedia provided 360° videos, webinar support, LinkedIn management (grew to 7,500+ followers), newsletter and blog support, and ongoing event coverage. Jasper Tavenier was embedded two days per week on-site. Partnership scaled flexibly with RPPC's internal resourcing changes. An ex-colleague of Martens Multimedia later joined RPPC's staff.
• Wij Zijn TechnischsupportingImplementation/ SI/ Consulting PartnerInstallation partner for Virtual Visit camera systems. When Martens Multimedia cannot install systems themselves, Wij Zijn Technisch handles the on-site installation, working within the project planning agreed with the client.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DEPT: Large Amsterdam-based digital agency offering creative, marketing, and technology services across multiple verticals. Broader scale and portfolio than Martens, but overlaps on the marketing-as-a-service and content production side.
• MediaMonks: Global creative and production agency (part of S4 Capital) with broad marketing, content, and technology capabilities. Much larger scale than Martens, but overlapping on content production and marketing services for enterprise clients.

Direct peers

• Multivista: Provider of construction photo, video, and 3D documentation services for the built environment. Direct competitor in the construction visual documentation service model comparable to Martens' bouwproject packages.
• Submarine: Amsterdam-based creative production agency with strong documentary and brand storytelling capability. Comparable in scale and Dutch market presence to Martens, with overlap in video production and brand content services.
• EarthCam: US-based provider of construction camera systems, timelapse, and AI-powered visual documentation for jobsite monitoring. Directly competes with Martens' Virtual Visit platform in the construction documentation category, though at much larger global scale.
• Brinno: Timelapse camera hardware and software provider for construction and outdoor documentation. Competes with the hardware layer of Martens' Virtual Visit offering, though Brinno is primarily a product company rather than a full-service operator.
• OxBlue: Construction camera and jobsite intelligence platform offering timelapse, live monitoring, and project documentation. Comparable to Martens' Virtual Visit service in core functionality and customer use case.

Emerging players

• OpenSpace: AI-powered construction progress monitoring platform combining 360° capture with automated documentation. Adjacent to Martens' Virtual Visit and 360° offerings, but serves larger enterprise contractors with software-led rather than service-led delivery.
• DroneDeploy: Drone mapping and inspection platform for construction, energy, and agriculture. Adjacent to Martens' drone photography services, though DroneDeploy is software-led with self-service capture rather than full-service production.

Others

• Heijmans (in-house communications): Major Dutch construction company that is both a Martens customer and operator of in-house visual communications for projects. Represents the in-house alternative to outsourcing media production that Martens competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@martensmultimedia
• Facebookfacebook.com/p/Martens-Multimedia-100077102559775
• LinkedInlinkedin.com/company/martens-multimedia
• Instagraminstagram.com/martensmultimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martens Multimedia