Wij zijn Merlin
Wij zijn Merlin is a privately held Dutch IT services company founded in 1997, headquartered in Harderwijk. It delivers custom software, API integrations, managed ICT (Office 365, cloud, VoIP), WordPress web development, and security services to SMBs and self-employed professionals across the Netherlands.
- Company typePrivate
- Founded1997
- HeadquartersNetherlands, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wij zijn Merlin does
Wij zijn Merlin is a privately held Dutch IT services company headquartered in Harderwijk, Netherlands, founded in 1997. It operates as an "allround" (generalist) IT partner for Dutch small and mid-sized businesses (MKB) and self-employed professionals (ZZP), delivering three core service pillars: custom software development and API integrations, ICT management (system administration, Office 365, cloud workplaces, and VoIP telephony), and WordPress-based website development, supplemented by a security suite (audits, daily backups, virus scanning). Technically, the firm builds bespoke API connections between Dutch SMB platforms (Exact Online, Mollie, WooCommerce, Shopify, SnelStart, Moneybird, Unit4, AccountView, Tribe CRM, Realworks, Timewax, Autotask) and maintains a small remote-support helpdesk tool and a business fiber (Glasvezel) offering via a Matrix IT partnership.
The business model is predominantly a direct, sales-led managed services operation with annual subscription packages for managed ICT and project-based pricing for custom software, API integration, and web development work. Distribution is entirely direct-to-customer (website, phone, email) with SEO-optimized local landing pages across central and eastern Dutch provinces (Gelderland, Overijssel, Flevoland, plus cities such as Amersfoort, Apeldoorn, Arnhem, Almere, Zwolle, Ermelo). Revenue is not publicly disclosed; the company has no external funding, is independently owned, and is led by Director Gijsbert van den Ham. The customer base spans SMBs, nonprofits, and select enterprise accounts, with TopParken (13+ year relationship) being the most prominent named enterprise logo.
Wij zijn Merlin firmographics
Firmographics- Name
- Wij zijn Merlin
- Legal name
- Wij zijn Merlin
- Website
- https://wijzijnmerlin.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wij zijn Merlin is a privately held Dutch IT services company founded in 1997, headquartered in Harderwijk. It delivers custom software, API integrations, managed ICT (Office 365, cloud, VoIP), WordPress web development, and security services to SMBs and self-employed professionals across the Netherlands.
- Ownership category
- akta.pro rank
Wij zijn Merlin industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Wij zijn Merlin is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wij zijn Merlin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed ICT Services: Recurring managed services including system administration, cloud workspace management, and Office 365 management. Provides predictable recurring revenue with monthly or annual billing.
- Custom Software Development: One-time project-based custom software, API integrations, and web development services. Charged per project or engagement.
- Professional Services: Implementation services for Office 365, VoIP systems, and cloud solutions. Also includes security audits and consulting.
- Website Development: WordPress website development, technical solutions, and Core Web Vitals optimization services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom managed ICT packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wij zijn Merlin product offering
Product offeringCore offering
Wij zijn Merlin delivers managed IT services and bespoke software for Dutch SMBs and self-employed professionals. Its offering spans custom software development and API integrations (connecting e-commerce, accounting, CRM and payment systems), day-to-day ICT administration (Office 365, cloud workplaces, VOIP telephony, system administration), WordPress/WooCommerce website development, and IT security (audits, backups, virus scanning). Services are sold as subscription-style managed packages and project-based engagements.
Product overview
Wij zijn Merlin is an allround IT company offering a comprehensive portfolio of services centered around three main pillars: Software Development (Maatwerk Software and API Connections), ICT Management (System Administration, Office 365, Cloud Workplaces, and VOIP Telephony), and Websites (WordPress, Technical Solutions, and Core Web Vitals Optimization). The company also provides security services including audits, backups, and virus scanning. Their service offering is unified under the motto 'Alles kan, alles werkt!' (Everything is possible, everything works!) and is delivered primarily to SMB and ZZP (self-employed) clients in the Netherlands. The company has been active since 1997 and operates from Harderwijk, serving clients throughout the country including areas around Amersfoort, Apeldoorn, Arnhem, Almere, Zwolle, and Gelderland.
Differentiator
Problem solved
Functional benefit
Products and services
- Maatwerk Software (Custom Software) Allround custom software development and management — tailored software solutions and API connections built to client requirements, designed for optimal efficiency and speed of business processes. Targeted at Dutch SMBs and self-employed professionals needing bespoke software or integrations.
- API Koppelingen (API Integrations) Software integration services that connect multiple applications and systems (webshops, accounting software, CRM, and payment providers) to enable seamless data sharing and automated workflows for Dutch SMB clients.
- Systeembeheer (System Administration) Comprehensive day-to-day system administration including maintenance, troubleshooting, and preventive measures to ensure optimal performance of hardware, software, and networks for Dutch SMBs.
- Office 365 Implementation and Management Implementation, configuration, and ongoing administration of Microsoft Office 365 (Word, Excel, Outlook, Teams, SharePoint, OneDrive) for Dutch SMB customers.
- Online Werkplekken (Cloud Workplaces) Cloud-based work environment that allows employees to access files and applications from any location, including secure data storage and real-time collaboration features, sold as a fixed-price managed package.
- VOIP Telefonie (Business Telephony) Voice-over-IP business telephony solutions with features including automatic call forwarding, voicemail, queuing, bel menus, and custom programming of phone systems for Dutch SMBs.
- WordPress Website Development WordPress website and webshop development services, including custom plugin development, WooCommerce integration, and technical solutions for unique applications, targeted at Dutch SMBs, organizations, and self-employed professionals.
- Technische Oplossingen (Technical Web Solutions) Custom technical web solutions including unique WordPress applications, OpenStreetMap integrations, event pages, and backend login systems with custom user roles.
- Core Web Vitals Optimalisatie Google-aligned website optimization service focused on Core Web Vitals metrics including Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
- Security Audit IT security auditing services to assess and improve the security of digital environments for Dutch SMB customers.
- Security Backup Daily backup services designed to prevent data loss and ensure business continuity for Dutch SMB customers.
- Security Virusscanners (Virus Scanners) Smart virus-scanning solutions to protect files and prevent malware infections for Dutch SMB customers.
- Helpdesk Remote Support Tool Downloadable remote IT support tool for Windows and macOS that allows Wij zijn Merlin technicians to provide remote assistance to clients.
- Glasvezel voor Bedrijven (Business Fiber Internet) Business fiber internet connection services with speeds up to 10 Gbit/s, delivered in partnership with Matrix IT for Dutch business customers, particularly in the Gelderland region.
Quantifiable outcome
- Faster payment processing - 86% of payments received faster with Exact Online betaallinks
Companies that use Wij zijn Merlin
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Wij zijn Merlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature4 records
Wij zijn Merlin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Exact OnlinecoreDeep integration expertise with Exact Online API for connecting accounting/ERP systems. Developed unique solution for betaallinks (payment links) that reportedly results in 86% faster payment processing for clients.
- MolliecoreSpecialized payment gateway integration partner. Extensive experience connecting Mollie payment processing to various platforms including WooCommerce, Shopify, Exact Online, SnelStart, Moneybird, and custom solutions.
- WooCommercecorePrimary e-commerce platform expertise. Numerous integrations with WooCommerce connecting to accounting software (Exact, SnelStart), payment providers (Mollie), and custom systems.
- ShopifycoreE-commerce platform integration partner. Specialized in connecting Shopify stores to Mollie payment gateway and other business systems.
- SnelStartcoreAccounting software integration partner. Expertise in connecting SnelStart to WooCommerce and Mollie for automated financial processing.
- MoneybirdcoreAccounting software integration partner. Specializes in connecting Moneybird to payment platforms for streamlined invoicing and payment processing.
- Tribe CRMcoreCRM integration partner. Experience connecting Tribe CRM with e-commerce platforms, accounting software, and implementing automated workflows.
- RealworkscoreCRM for real estate professionals. Offers specialized integrations with Wonen API, Aankoop API, and Relatie API for property companies and brokers.
- TimewaxcoreProject management software integration partner. Expertise in Timewax API for streamlining project management processes.
- AutotaskcorePSA (Professional Services Automation) integration partner. Experience connecting Autotask with CRM platforms and project management tools.
- Unit4coreERP system integration partner. Specialized in Unit4 HR & Salaris Gemak, Unit4 Boekhoud Gemak, and Unit4 Multivers integrations.
- AccountViewcoreAccounting software integration partner. Experience with AccountView API connections and Magento integrations.
- Microsoft Office 365coreKey technology partner for productivity suite implementation and management. Offers Office 365 implementation, configuration, and ongoing management services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wij zijn Merlin competitors and assessment
Company assessmentDirect peers
- Wortell: Dutch managed services and Microsoft cloud provider serving MKB and enterprise customers across the Netherlands. Highly comparable in service mix (managed ICT, Office 365, cloud, security) and Dutch SMB focus, though Wortell is meaningfully larger.
- SLTN: Dutch IT services and managed services company offering system administration, cloud, and workplace services primarily to Dutch mid-market and enterprise clients. Directly comparable in service portfolio and target geography.
- Detron: Netherlands-based managed IT services and cloud provider serving MKB and large enterprise. Comparable in offering managed workplace, cloud, and security services to Dutch organizations.
- ACC ICT: Dutch IT services and managed services firm focused on MKB customers with system administration, cloud workspace, and connectivity services. Closely comparable customer segment and service mix.
- VCD IT Groep: Dutch IT services provider offering managed services, cloud, and workplace solutions to mid-market clients. Comparable in target segment and core managed ICT / cloud offering.
- Macaw: Dutch IT services and cloud solutions company with focus on Microsoft, cloud modernization, and managed services for mid-market clients in the Netherlands. Comparable in technology stack and customer profile.
- Rapid Circle: Dutch-origin Microsoft-focused cloud and managed services provider serving mid-market and enterprise customers across Europe. Comparable Microsoft/Office 365 implementation and managed services orientation.
Broad incumbents
- KPN: Largest Dutch telecom and ICT services incumbent, offering managed workplace, cloud, security, and connectivity to both MKB and large enterprise. Overlaps with Wij zijn Merlin's managed ICT and VoIP offerings but at vastly greater scale and with broader portfolio.
- Coolblue Business: Dutch technology retailer and B2B IT services arm providing hardware, connectivity, and managed services to SMBs. Comparable in Dutch MKB focus and managed services offering, but bundled with hardware distribution.
Regional players
- Claranet: European managed services and cloud provider with presence in the Benelux region. Comparable managed hosting, cloud, and IT services portfolio, though primarily operating at larger enterprise scale outside the Netherlands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wij zijn Merlin social profiles
Digital presenceWij zijn Merlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wij zijn Merlin leadership team
Management profileNumber of profiles
Profiles1 record
Wij zijn Merlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wij zijn Merlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wij zijn Merlin
What does Wij zijn Merlin do?
Wij zijn Merlin delivers managed IT services and bespoke software for Dutch SMBs and self-employed professionals. Its offering spans custom software development and API integrations (connecting e-commerce, accounting, CRM and payment systems), day-to-day ICT administration (Office 365, cloud workplaces, VOIP telephony, system administration), WordPress/WooCommerce website development, and IT security (audits, backups, virus scanning). Services are sold as subscription-style managed packages and project-based engagements.
Is Wij zijn Merlin a public or private company?
Wij zijn Merlin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wij zijn Merlin founded?
Wij zijn Merlin was founded in 1997. It employs 11 to 50 people.
Where is Wij zijn Merlin based?
Wij zijn Merlin is headquartered in Netherlands, United States, in the North America region.
How does Wij zijn Merlin make money?
Four revenue lines are on record. Managed ICT Services are the primary driver. The others are custom Software Development, professional Services and website Development.
Who are Wij zijn Merlin's main competitors?
Direct peers on record are Wortell, SLTN, Detron, ACC ICT, VCD IT Groep, Macaw and Rapid Circle. Broad incumbents are KPN and Coolblue Business. Claranet is listed as a regional player.
Does Wij zijn Merlin have an API?
No public API is recorded for Wij zijn Merlin.
What industry is Wij zijn Merlin in?
Wij zijn Merlin's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 54151 and its SIC code is 7370.