What Paradigm Shift Enterprises Ltd does

Paradigm Shift Enterprises Ltd is a boutique leadership development and behavioural-change consultancy headquartered in Auckland, New Zealand, founded in 2011 by Rebecca Morris. The firm delivers coaching programmes, public workshops, and consulting engagements to more than 100 organizations across healthcare, central and local government, real estate, and the private sector, including named clients Auckland Eye, Taranaki Regional Council, Acton International, Primo, NZDF, Southland District Council, and Ray White Ponsonby. Its service methodology is built on three proprietary frameworks — Observational Intelligence (OI), the Wedgie Model, and OMNIA Profiling — which structure how client behaviour and leadership capability are assessed and developed.

The firm operates a founder-led service model with 1–10 employees and has remained bootstrapped for 14 years without external funding. Revenue is generated through three streams: bespoke coaching and consulting programmes (enterprise and government retainers), public workshops priced at NZD 250+GST per attendee, and book sales. In 2017 the firm extended its footprint by founding the MORE Summit, an event-format extension of its leadership development practice. The go-to-market is predominantly relationship-driven, anchored on the founder's 25+ years of experience and personal brand.

There is no technology platform, no AI/ML component, and no evidence of a productized SaaS offering. The business is fundamentally a professional services firm monetizing founder expertise and codified methodology, with limited leverage beyond the principal's billable capacity. Scaling would require either new senior practitioners, deeper productization of frameworks, or channel expansion — none of which are evidenced in the available data.

Name

Paradigm Shift Enterprises Ltd

Legal name

Paradigm Shift

Website

https://paradigmshift.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradigm Shift Enterprises Ltd is a founder-led boutique leadership development and behavioural-change consultancy based in Auckland, New Zealand, founded in 2011 by Rebecca Morris. It serves 100+ organizations across healthcare, government, and the private sector using proprietary frameworks including Observational Intelligence and the Wedgie Model.

Ownership category

akta.pro rank

Product category

Leadership Development and Culture Transformation Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Leadership development
• Executive coaching
• Culture transformation
• Behavioural change consulting
• Team alignment workshops

Headquarters

HQ city

Newmarket, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leadership Development & Coaching Programmes: Bespoke multi-phase leadership development programmes for individuals, teams, and entire organisations. Delivered as one-on-one coaching sessions, leadership pods/workshops, and full-day immersive sessions. Pricing is likely quote-based / custom per engagement.
2. Public Workshops (Shift Your Leadership): Series of bite-sized, high-impact 2-hour workshops on specific leadership topics (e.g., Own Your First Impression, Build the Team You Want, Feedback That Actually Works). Priced at $250 + GST per person per workshop, with discounts for multiple bookings.
3. Book Sales: Sale of two authored books by Rebecca Morris: 'The Reset Code' (available as hard copy via Stripe and digital copy via Amazon) and 'Empower Me: The Magic is in Believing It's Possible'. A 2-book bundle is also offered at a discounted rate.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Paradigm Shift Enterprises Ltd is a boutique leadership development and culture transformation consultancy that designs and delivers bespoke multi-phase leadership development programmes, executive and team coaching, behavioural change consulting, and culture transformation engagements for organisations. It also runs a public 2-hour live online workshop series ("Shift Your Leadership") and sells two authored books as supplementary offerings. Service delivery is grounded in behavioural science, neuroscience, emotional intelligence, and educational psychology, and is structured around a proprietary Discover-Interrupt-Reset methodology.

Product overview

Paradigm Shift Enterprises Ltd operates as a leadership development and culture transformation consultancy, not a traditional software product company. Their offering is a services-based practice centered on behavioral change, executive coaching, and organisational development. The core offering consists of leadership development programs, culture transformation services, and behavioral change consulting. Their methodology follows a Discover-Interrupt-Reset three-phase approach. Key proprietary tools include the Wedgie Model (for identifying organizational dysfunction), the Observational Intelligence (OI) Framework (for recognizing behavioral patterns), and OMNIA Behavioural Profiling (for analyzing leadership styles and team dynamics). These tools are integrated into their consulting engagements and workshop offerings. They also offer a suite of standalone 2-hour leadership workshops under the 'Shift Your Leadership' brand, including topics like 'Own Your First Impression,' 'Nail Your First 90 Days,' 'Meetings That Matter,' 'Feedback That Actually Works,' and 'Build a High-Performing Team.' Two published books—The Reset Code and Empower Me—supplement their coaching methodology. Programs range from 3-month POWER Up courses to 10-month Executive Development programmes, delivered virtually, onsite, or in hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Shift Your Leadership Workshops

Quantifiable outcome

• 76% improvement in employee engagement scores at Auckland Eye following a multi-phase leadership development programme
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BetterUp: Global leadership and executive coaching platform combining 1:1 coaching with behavioural science assessments. Directly comparable to Paradigm Shift's coaching + behavioural profiling model, though at vastly greater scale and with technology-enabled delivery.
• Six Seconds: Emotional intelligence and leadership development network offering assessments, certification, and coaching. Directly comparable to Paradigm Shift's EQ-anchored coaching and proprietary behavioural profiling approach, with a global practitioner network.
• Barrett Values Centre: Culture transformation consultancy built around proprietary values-based assessment tools. Directly comparable to Paradigm Shift's culture transformation and behavioural change consulting, with a similar assessment-plus-consulting commercial model.
• Emergenetics International: Behavioural and cognitive profiling provider selling assessments (similar in role to OMNIA) and offering associate certification. Closely comparable tool-product-plus-consulting model to Paradigm Shift's OMNIA Profiling offering.
• CoachHub: Digital coaching platform offering leadership coaching and behavioural diagnostics to enterprises. Mirrors Paradigm Shift's coaching-plus-profiling combination but operates via a tech platform across multiple geographies.

Emerging players

• InsideOut Development: Boutique leadership development consultancy delivering coaching, team workshops, and culture programmes. Closest scale and delivery model comparable to Paradigm Shift as a founder-led, services-based leadership consultancy.

Broad incumbents

• DDI (Development Dimensions International): Global leadership development firm specialising in leadership assessment, coaching, and behaviour change systems. Closely comparable to Paradigm Shift's Discover-Interrupt-Reset style of structured leadership transformation programmes.
• Center for Creative Leadership: Research-driven leadership development provider offering assessments, executive coaching, and customised programmes. Comparable methodology orientation (evidence-based behavioural leadership) to Paradigm Shift's behavioural science foundation.
• Korn Ferry: Global organisational consulting firm offering leadership development, executive coaching, and culture transformation. Overlaps with Paradigm Shift's bespoke leadership and culture programmes but with significantly broader enterprise reach and IP depth.
• FranklinCovey: Global leadership and organisational performance consultancy with proprietary frameworks (e.g., The 7 Habits) and enterprise training programmes. Comparable to Paradigm Shift's leadership development and culture transformation services, but at much broader scale and with registered IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paradigm-shift

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm Shift Enterprises Ltd