Mac Look Carapreta Ltda

What Mac Look Carapreta Ltda does

Mac Look Carapreta Ltda (Carapreta) is a Brazilian direct-to-consumer e-commerce retailer of premium and noble-grade meats, headquartered in Belo Horizonte and founded in 2019. The company sells Angus, Wagyu, and Nelore beef alongside lamb, pork, poultry, seafood, sausages, burgers, and ready-to-cook kits through a VTEX-based storefront, supplemented by native iOS and Android mobile applications. Its core technical differentiation centers on German vacuum-packaging technology applied to the cold chain, supporting nationwide motoboy-based same-day and next-day delivery across Brazil.

The business operates a multi-channel model: a DTC storefront with prices ranging from R$5 to R$836 and free shipping above R$600; the Assinaturas subscription program with recurring meat-box tiers; the Super Box bulk-package format for high-volume and gifting purchases; and a B2B Revenda program that distributes Carapreta SKUs through third-party resellers. Customer service is delivered via WhatsApp, and the Empório category extends the assortment through supplier partnerships such as Vó Izaura. The company is private, with no disclosed funding rounds, leadership team, awards, or certifications in the available data.

Name

Mac Look Carapreta Ltda

Legal name

Mac Look Carapreta Ltda

Website

https://carapretaoficial.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mac Look Carapreta Ltda is a Belo Horizonte-based DTC e-commerce retailer of premium Brazilian meats (Angus, Wagyu, Nelore beef plus lamb, pork, poultry, and seafood) operating on VTEX with nationwide motoboy delivery and B2B, subscription, and bulk-purchase channels.

Ownership category

akta.pro rank

Product category

Premium Meat E-commerce

NAICS

Meat Retailers (445240), Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD)

akta.pro secondary industries

Butcher Shops & Meat Markets (CRAHAHAB), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)

Keywords

• Premium meat e-commerce
• Frozen beef delivery
• Angus Wagyu cuts
• BBQ meal kits
• Meat subscription service

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The primary revenue stream comes from direct product sales through the company's e-commerce website. Customers purchase individual premium meat cuts, with prices ranging from R$5 to R$835+ per item. Products are sold frozen with delivery via motoboy (same-day/next-day) or standard shipping.
2. Subscription/Recurring Purchases: The Compra Recorrente (recurring purchase) program allows customers to automate deliveries of their favorite products with weekly, bi-weekly, or monthly frequencies. Subscribers receive VIP benefits and exclusive discounts.
3. Super Box Bulk Packages: Bulk wholesale packages containing large quantities of single product types (e.g., 24 units of sausages, 10kg of Flat Iron). These higher-margin bulk products appeal to families, events, and businesses.
4. Curated Meal Kits: Pre-packaged meal kits combining various meat cuts with suggested servings for specific occasions (Kit Churrasco for barbecues, Kit Dia a Dia for everyday meals, Kit Premium for special occasions).
5. B2B Resale: Business-to-business resale program where partners can purchase Carapreta products wholesale for redistribution. The company actively recruits resellers through their B2B channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Carapreta sells premium beef (Angus, Wagyu, Nelore), lamb, pork, poultry, seafood, sausages, and burgers directly to Brazilian consumers through its VTEX-based e-commerce storefront, with nationwide home delivery via motoboy and standard shipping. The company also offers Super Box bulk cases, curated BBQ and everyday meal kits, a recurring-purchase subscription service (Assinaturas/Compra Recorrente) with VIP benefits, and a B2B resale program for partner businesses.

Product overview

Carapreta is a Brazilian premium meat e-commerce platform operating as a single unified website built on VTEX, offering a comprehensive portfolio of premium beef (Angus, Wagyu, Nelore), lamb, and delicatessen products. The platform combines an e-commerce store with subscription services (Assinaturas), bulk wholesale options (Super Box), curated meal kits (Kits), and B2B resale capabilities. Product lines span from individual cuts (Picanha, Filé Mignon, Costela) to processed items (burgers, sausages) to complete meal solutions. The offering centers on premium chilled and frozen meats with home delivery, emphasizing quality breed sourcing and vacuum-sealed German packaging technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Carapreta E-commerce Storefront VTEX-based online storefront (carapretaoficial.com.br) where Brazilian consumers purchase premium meats, browse product categories, manage subscriptions, and access the B2B resale program.
• Bovinos (Bovine Products) Premium beef product line across Angus, Wagyu, and Nelore breeds, including Churrasco cuts, Dia a Dia everyday cuts, Picanha, Filé Mignon, Costela, and Fralda Red.
• Cordeiro (Lamb Products) Premium lamb product line including Short Rack, Stinco, Picanha Cordeiro, French Rack, Paleta, Pernil Bola, and lamb sausages.
• Super Box Bulk wholesale case packages (R$168-R$2,177) containing multiple units of single product types such as Super Box Filé Mignon, Burger, Linguiça, Flat Iron, and Skirt Steak, targeted at families, events, and B2B resellers.
• Kits (Curated Meal Kits) Curated BBQ and meal kits for specific group sizes and occasions, including Kit Churrasco (5/10/15/20 persons), Kit Churrasco Premium, Kit Churrasco Classic, Kit Dia a Dia, Kit 5 Refeições, Kit Mães, and Combo FIT.
• Assinaturas (Recurring Subscription Service) Recurring-purchase subscription service (Compra Recorrente) enabling automated delivery of selected products on weekly, bi-weekly, or monthly schedules, with VIP group access and exclusive discounts.
• Empório (Delicatessen) Delicatessen assortment of accessories, accompaniments, poultry (chicken hearts, tulips, thighs), pork items, and prepared meats such as garlic bread with cheese and wine-marinated chicken hearts.
• Hambúrgueres (Burgers) Pre-formed beef burgers in multiple varieties: Angus (120G, 360G), Wagyu 360G, Brisket 360G, Costela (120G, 360G), FIT 120G with reduced saturated fat, and Mini Hambúrguer Kids 6x60G.
• Linguiças (Sausages) Premium sausages including Linguiça Caracol Angus, Linguiça De Cordeiro, Linguiça Com Costela, Linguiça Com Costela Apimentada, Linguiça Com Costela e Queijo, and seasoned lamb sausage varieties.
• B2B Revenda (Resale Program) Business-to-business resale program allowing partner restaurants, steakhouses, specialty meat shops, and caterers to purchase Carapreta products wholesale for redistribution, with dedicated B2B contact via WhatsApp.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Vó IzauraminorOthersVó Izaura is a third-party supplier that develops the 'Coração Ao Vinho Temperado' (Chicken Heart with Wine) product, which is sold through Carapreta's Empório (delicatessen) section. The product is developed by Vó Izaura with Carapreta's quality curation and standards, indicating a supplier relationship where Carapreta provides market access and quality oversight in exchange for product supply.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• ButcherBox: US-based DTC meat subscription company delivering 100% grass-fed beef, organic chicken, and heritage pork. Highly comparable on subscription-led DTC model, premium breed sourcing, and curated box mechanics, even though geography differs.
• Good Chop: Brazilian direct-to-consumer meat subscription service delivering premium cuts (Angus, Wagyu) directly to households. Closely comparable to Carapreta in target customer, channel mix (DTC + subscription), and premium breed positioning.
• Barn Carnes: Brazilian DTC butchery brand offering curated premium meat boxes and individual cuts via e-commerce. Directly comparable on product-mix, subscription-style boxes, and premium Brazilian consumer targeting.

Broad incumbents

• Friboi (JBS): Brazil's largest beef brand owned by JBS, distributing across retail, foodservice, and increasingly DTC channels (e.g., Mercado da Carne). Comparable as a broad incumbent in the same category with overlapping premium beef products.
• Minerva Foods: One of the largest beef producers in South America with branded and B2B operations. Comparable as a large incumbent in the same protein category with growing premium branded exposure.
• Swift (Marfrig): Major Brazilian meat brand owned by Marfrig, offering beef and processed meats across retail and foodservice. Comparable as a broad incumbent with overlapping product categories and emerging digital channels.

Emerging players

• FarMeat: Brazilian DTC meat startup delivering curated cuts directly to consumers. Emerging player in the same niche with partial overlap on product mix and target customer.
• A.Cougue: Brazilian online butchery bringing independent butcher shops onto a digital storefront. Comparable as an emerging e-commerce-meets-butcher model competing for the same DTC premium meat customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carapreta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac Look Carapreta Ltda