FarMeatCo

What FarMeatCo does

FarMeatCo (legal name: Farm Meat Co.) is a Delhi-based, privately held e-commerce startup founded in 2019 that delivers fresh halal meat and adjacent fresh-food products directly to households in Delhi NCR, with a stated 90-minute home-delivery promise. The company is positioned as a B2B/D2C hybrid serving individual household consumers as its primary segment while also accepting bulk and commercial orders. Its catalogue spans chicken (whole, curry cut, boneless, keema, lollypop), mutton and goat cuts including offals, fresh seafood (surmai, rohu, basa, pomfret, prawns), ready-to-cook and kebab ranges (Seekh, Shami, Malai, Kakori, Angara, Turkish, Piri Piri and others), cold cuts (chicken and mutton salami), ready-to-eat biryani and curries, eggs in 6/12/30 packs, and a full masala line, plus dedicated B2B bulk supply.

The technology layer is a standard consumer-facing e-commerce stack: a website (farmeatco.com), a mobile application, and integration with Paytm and Razorpay for payments, backed by ordering via WhatsApp and a phone line. The physical infrastructure is a mechanized integrated abattoir and meat-processing plant equipped with machinery sourced from Australia, New Zealand and Europe, supporting automated slaughter-to-packaging workflows. The company holds a dense certification stack covering FSSAI, APEDA, HALAL, FSSC 22000, ISO 9001-2000, HACCP, CODEX and SGS, plus Startup India (DIPP63643) recognition, and procures livestock from registered farmers using scientifically trained practices.

The business model is direct retail of perishable meat under a transaction-based, pay-as-you-go unit-pricing model, with combo bundles and 'Hot Deals' used as promotional levers (e.g., Chicken Curry Cut 500g + Mutton Curry Cut at INR475, marked down from INR500). Revenue streams are one-time transactional purchases across the product catalogue, with B2B bulk orders layered on top. No subscription, membership, or recurring contract structure is disclosed. The company does not publicly report revenue, funding, or headcount beyond a stated 1-10 employee range and a single-city (Delhi) operating footprint.

Name

FarMeatCo

Legal name

Farm Meat Co.

Website

https://farmeatco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FarMeatCo is a Delhi-based e-commerce startup founded in 2019 that delivers fresh halal meat, seafood, ready-to-cook, ready-to-eat curries, eggs and masala to households and bulk B2B buyers across Delhi NCR with a 90-minute delivery promise.

Ownership category

akta.pro rank

Product category

Online Fresh Meat Retail

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Poultry and Poultry Product Merchant Wholesalers (42444), Perishable Prepared Food Manufacturing (311991), Broilers and Other Meat Type Chicken Production (112320)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Poultry Processing & Packing (AFAKALAC), Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)

Keywords

• Fresh meat delivery
• Halal meat retail
• Online meat shop
• Ready to cook kebabs
• Farm sourced chicken mutton

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Meat Sales: Direct retail sales of fresh meat products to consumers through e-commerce platform. Products include chicken, mutton, seafood, ready-to-cook items, kebabs, cold cuts, biryani/curries, eggs, and spices. Sales are transaction-based with per-unit pricing, offering both individual products and combo deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

FarMeatCo is a Delhi-based online retailer delivering farm-sourced fresh halal meat and related products directly to consumers and businesses in Delhi NCR. The company sells raw chicken, mutton, and seafood alongside ready-to-cook kebabs, cold cuts, ready-to-eat biryani and curries, eggs, and masala spices through its own e-commerce website, mobile app, WhatsApp, and phone ordering channels with a 90-minute home delivery promise. All products are processed at a mechanized integrated abattoir and meat processing facility with international machinery and multiple food-safety certifications.

Product overview

FarMeatCo is a Delhi-based online meat and fresh food e-commerce platform offering farm-fresh chicken, mutton, seafood, eggs, and spices through web and mobile app ordering with 90-minute home delivery. The product portfolio consists of core fresh meat categories (Chicken, Mutton, Sea Food) supplemented by value-added Ready To Cook products like marinated kebabs and tikka; processed Cold Cuts including salamis; ready-to-eat Biryani and Curry dishes; Eggs in various pack sizes; and a comprehensive Masala/Spice range. The company also serves B2B bulk buyers and offers Hot Deals combo packages. All products are sourced from registered farms and processed at a mechanized, certified facility with quality checks at every stage from farm to doorstep.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Chicken Farm-sourced fresh chicken including whole chicken, curry cuts, boneless portions, drumsticks, wings, breast, thigh, keema, lollypop, soup, and gizzards. Sold to individual households and B2B buyers in Delhi NCR via the e-commerce site and mobile app.
• Fresh Mutton Goat and lamb meat offerings including curry cuts, korma cuts, biryani cuts, nahari cuts, chops, mince, boneless, and offal such as liver, heart, kidney, brain, paya, and haddi guddi. Targeted at home cooks and commercial buyers.
• Fresh Sea Food Fresh seafood assortment including Surmai/Seer, Catfish, Catla, Basa, Sole Fish, Rohu, Malli, Pomfret, and Fresh Water Prawns. Sold to individual households and B2B buyers in Delhi.
• Ready To Cook (Marinated) Pre-marinated meat products such as Chicken Tikka and other marinated preparations ready for cooking, for consumers wanting convenient home-cooked meals.
• Kebab Delights Assorted kebab varieties including Mutton Seekh, Daily, Momos, Shami, Kofta, and Kakori kebabs; and Chicken variants such as Seekh, Malai, Haryali, Angara, Momos, Shami, Kofta, Kakori, Turkish, Mughlai, 3 Pepper, Piri Piri, Onion, and Ajwaini kebabs.
• Cold Cuts Processed meat products including Chicken Salami Plain, Chicken Salami Spicy, and Mutton Salami for sandwiches, platters, and party use.
• Biryani 'N' Curries Ready-to-eat biryani and curry dishes including Chicken Korma, Nahri, Changezi, Butter Chicken, Chicken Biryani, and corresponding Mutton varieties for convenient ready-to-eat meals.
• Eggs Fresh eggs available in Pack of 6, Pack of 12, and Pack of 30 for household and small-business needs.
• Masala (Spices) Ground spices, whole spices, and ready-to-cook spice blends including Garam Masala, Meat Masala, Seekh Kebab Masala, Biryani Masala, Nahari Masala, Achaar Ghosht Masala, Butter Chicken Masala, Tandoori Chicken Masala, and other regional masalas.
• B2B Bulk Meat Supply Bulk business-to-business fresh meat and seafood supply service for commercial customers such as restaurants, caterers, and event organizers in Delhi.
• Hot Deals / Combo Offers Discounted bundled meat and kebab combo packages such as Chicken Curry Cut with Mutton Curry Cut or Chicken Drumstick with Chicken Tikka Cut, offering savings versus individual items.

Quantifiable outcome

• 90-minute delivery guarantee

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Licious: India's largest venture-backed D2C fresh meat and seafood brand. Directly comparable to FarMeatCo on product mix (chicken, mutton, seafood, ready-to-cook) and D2C model, but operating at national scale with significantly larger funding and headcount.
• TenderCuts: Chennai-based D2C fresh meat and seafood brand. Comparable product catalog (chicken, mutton, seafood, kebabs, cold cuts) and online ordering model, with similar focus on hygiene and quality as a differentiator.
• ZappFresh: Gurugram-based D2C fresh meat brand with strong North India presence. Directly comparable on product categories (chicken, mutton, seafood, marinades), 90-minute delivery promise, and Delhi-NCR customer base.
• Meatigo: Delhi-NCR focused online fresh meat and seafood brand. Closely comparable on geography, halal-friendly positioning, and D2C delivery of fresh and marinated meat to urban Indian households.
• FreshToHome: Bengaluru-based online fresh fish, meat, and seafood platform. Closely comparable to FarMeatCo on fresh-meat D2C delivery, value-added cuts, and technology-led sourcing, and competes head-on in metro India.
• Godrej Real Good Chicken: Godrej Agrovet's branded fresh chicken business with processing and cold-chain. Comparable as a certified, processed poultry brand in India, though distributed mainly via retail rather than D2C.

Emerging players

• Country Delight: D2C dairy and fresh foods brand that has expanded into bakery and adjacent fresh categories. Comparable on farm-sourced, quality-first, app-led D2C model serving urban Indian households, though meat is not its core category.

Broad incumbents

• Bigbasket: India's largest online grocery platform, including a growing fresh meat and seafood vertical. Comparable as a broader incumbent selling meat D2C, but as part of a much wider grocery assortment rather than a meat specialist.
• Swiggy Instamart: Quick-commerce platform from Swiggy that stocks fresh meat, seafood, and ready-to-cook items in multiple cities. Comparable as an online channel for fresh and RTC meat, but as part of a broad q-commerce assortment rather than a dedicated meat brand.

Regional players

• Nandus's (Nandus): Hyderabad-based processed meat and kebab brand under Vahdam Group. Comparable on kebabs, cold cuts, and processed poultry products, with a more retail and HORECA-led model versus FarMeatCo's D2C focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farmeatco

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarMeatCo