Logtivity
Logtivity is a hosted WordPress activity and error logging SaaS that records user actions, plugin changes, and PHP errors off-site and exposes them via searchable dashboards, Slack/email alerts, and white-label dashboards for WordPress agencies and maintenance services managing multiple client sites.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Logtivity does
Logtivity is a hosted WordPress activity and error logging SaaS platform founded in 2021 by Steve Burge and Ralph Morris. The product records user actions, plugin/theme changes, and PHP errors (including fatal errors with full stack traces) across connected WordPress sites, stores them off-site on AWS infrastructure (eu-west-2, London), and exposes them through a searchable dashboard with chart-based visualization, large-volume exports, email and Slack alerting, and webhook delivery. A native WordPress plugin connects sites in roughly 60 seconds, and white-label mode allows agencies to rebrand or fully hide the product from end clients. Deep integrations with WooCommerce, Easy Digital Downloads, Formidable Forms, Code Snippets, and WPCloudDeploy extend logging into eCommerce, forms, and managed-infrastructure workflows.
The business operates on a self-serve product-led growth model with a 10-day free trial and per-site subscription pricing of approximately $1.99 per site per month, with disclosed average revenue per customer of about $17 per month. Primary customer segments are WordPress agencies, freelancers, and maintenance services managing multiple client sites, with secondary use cases among hosting providers, large WordPress installations, and WordPress Multisite networks. The company reached 1,000+ active installs in March 2023 and was acquired by PublishPress in April 2024, becoming part of a portfolio that also includes MetaSlider and TaxoPress. Following the ownership change, the operating entity migrated from the United Kingdom to the United States; data continues to reside on AWS in London, and GDPR-compliant data processing remains in place. The team consists of the two co-founders plus a small engineering function (1-10 employees total), operating as a distributed/remote organization.
Logtivity firmographics
Firmographics- Name
- Logtivity
- Legal name
- Logtivity LTD
- Website
- https://logtivity.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Logtivity is a hosted WordPress activity and error logging SaaS that records user actions, plugin changes, and PHP errors off-site and exposes them via searchable dashboards, Slack/email alerts, and white-label dashboards for WordPress agencies and maintenance services managing multiple client sites.
- Ownership category
- akta.pro rank
Logtivity industry classification
Industry- Product category
- WordPress Site Monitoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Log Management & Analytics (HDABAJAC)
- akta.pro secondary industry
- SIEM Platforms & Log Management (HDADAGAA)
Keywords
Where Logtivity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Logtivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription - Per Site: SaaS subscription model charging per WordPress site monitored. Pricing is approximately $1.99 per site per month (previously mentioned as $1 per site per month). Customers pay for the number of sites they connect to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Per site per month subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Logtivity product offering
Product offeringCore offering
Logtivity provides a hosted SaaS platform that records and stores WordPress activity logs and PHP error logs off-site, with built-in alerts (email and Slack), charts, large-scale exports, and white-label support. Customers install a WordPress plugin to connect their sites and gain centralized monitoring and accountability across multiple client sites. Pricing is per-site per month with a 10-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Logtivity SaaS Platform A hosted SaaS platform for WordPress activity and error log monitoring priced per site per month (approximately $1.99 per site per month) with a 10-day free trial. Records user actions, content changes, plugin/theme modifications, and PHP errors across connected WordPress sites. Logs are stored off-site on Logtivity's AWS infrastructure (eu-west-2), ensuring they survive site compromises. Includes instant email and Slack alerts, charts, large exports, white-label mode, heartbeats, webhooks, and integrations with WooCommerce, Easy Digital Downloads, Formidable Forms, Code Snippets, and WPCloudDeploy. Customers connect sites via a WordPress plugin in 60 seconds and can manage multiple sites in bulk via Team API Keys.
Quantifiable outcome
- 100% record of hacker activity during site compromise (38-second hack documented with full audit trail)
- +2 more outcomes
Companies that use Logtivity
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Logtivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Logtivity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web ServicescoreAWS RDS (eu-west-2) is used for secure, encrypted database storage. All data is encrypted via SSL/TLS when transmitted and backed up encrypted. This is the core infrastructure for Logtivity's hosted service.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Logtivity competitors and assessment
Company assessmentDirect peers
- MainWP: Self-hosted WordPress site management dashboard used by agencies to manage many client sites from a single interface. Overlaps with Logtivity on multi-site monitoring, error visibility, and agency workflows.
- Stream: Established free WordPress activity log plugin that records user and system actions across WordPress sites. Competes head-on with Logtivity at the basic logging use case, though Logtivity differentiates on hosted, off-site storage.
- WP Activity Log (Melapress): Direct competitor offering one of the most widely used WordPress activity log plugins, including free and premium tiers. Overlaps directly with Logtivity's core activity logging and security audit use cases for WordPress administrators and agencies.
- InfiniteWP: Self-hosted WordPress management dashboard for managing many WordPress sites from a single panel, including updates, backups, and monitoring. Comparable to Logtivity for agencies and freelancers running multi-site operations.
- WP Umbrella: Monitoring, reporting, and maintenance tool purpose-built for WordPress agencies managing multiple client sites. Highly comparable to Logtivity's agency and maintenance service persona and multi-site workflow.
Broad incumbents
- WPMU DEV: Established WordPress platform offering hosting, security, backups, and a suite of plugins for agencies and site owners. Competes with Logtivity in the agency/multi-site space as a broader incumbent with adjacent monitoring and security tools.
- Sucuri: Established WordPress security and monitoring platform offering malware scanning, integrity monitoring, and audit logs. Overlaps with Logtivity in the security-adjacent activity monitoring and alert space, though as a broader security vendor.
- Jetpack (Automattic): Automattic's broad WordPress plugin/suite that includes activity logging, security scanning, downtime monitoring, and backups. Overlaps with Logtivity on error monitoring and activity insights, but as part of a much larger, general-purpose WordPress toolkit.
- ManageWP (GoDaddy): Broadly adopted WordPress management platform owned by GoDaddy, providing backup, security, performance, and monitoring across multiple sites. Competes with Logtivity's multi-site monitoring value proposition at much larger scale and with a wider feature set.
Emerging players
- Activity Log plugin by Puri.io: WordPress activity log plugin with audit trail and reporting features targeting small site owners and agencies. Direct competitor at the lighter end of the logging category where Logtivity also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Logtivity social profiles
Digital presenceLogtivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logtivity leadership team
Management profileNumber of profiles
Profiles3 records
Logtivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logtivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logtivity
What does Logtivity do?
Logtivity provides a hosted SaaS platform that records and stores WordPress activity logs and PHP error logs off-site, with built-in alerts (email and Slack), charts, large-scale exports, and white-label support. Customers install a WordPress plugin to connect their sites and gain centralized monitoring and accountability across multiple client sites. Pricing is per-site per month with a 10-day free trial.
Is Logtivity a public or private company?
Logtivity is a private company. It is classified as corporate owned and is currently operating.
When was Logtivity founded?
Logtivity was founded in 2021. It employs 1 to 10 people.
Where is Logtivity based?
Logtivity is headquartered in London, United Kingdom, in the Europe region.
How does Logtivity make money?
One revenue line is on record: subscription - Per Site.
Who are Logtivity's main competitors?
Direct peers on record are MainWP, Stream, WP Activity Log (Melapress), InfiniteWP and WP Umbrella. Broad incumbents are WPMU DEV, Sucuri, Jetpack (Automattic) and ManageWP (GoDaddy). Activity Log plugin by Puri.io is listed as an emerging player.
Does Logtivity have an API?
Yes. Logtivity offers an API that allows programmatic access to its services. The API can be used by developers to connect WordPress sites to Logtivity programmatically. Using the API, developers can register sites, configure logging settings, and manage the service via code snippets. The API supports both individual site API keys and Team API Keys for bulk operations. Access is available through the WordPress plugin and code-based implementations.
What industry is Logtivity in?
Logtivity's product category is WordPress Site Monitoring Software. Its primary akta.pro industry code is HDABAJAC, Log Management & Analytics, with a secondary code of HDADAGAA, SIEM Platforms & Log Management. Its NAICS code is 518 and its SIC code is 7372.