Offprice
OFFPRICE is a privately held Russian outlet retail chain founded in 2015 that operates 30+ large-format stores selling 1,000+ branded apparel, footwear, and accessories at up to 85% discounts to value-seeking consumers and families across five Russian cities.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Offprice does
OFFPRICE (legal entity ООО «ОФФПРАЙС») is a privately held Russian outlet retail chain founded in 2015 by Petr Kovalenko. The company operates 30+ large-format physical stores (each exceeding 1,000 square meters) located in shopping centers across Moscow, the Moscow region, St. Petersburg, Voronezh, and Yekaterinburg. OFFPRICE purchases surplus and recent-season inventory directly from more than 1,000 Russian, European, Asian, and American brands (including Zara, Levi's, Adidas, Diesel, Pinko, Camper, Massimo Dutti, Guess, and Dr. Martens) and resells it to consumers at discounts of up to 85% off manufacturer retail. Pricing is unit-based and varies by item, with reported savings typically in the 60-80% range. The company has no e-commerce sales channel for merchandise; all product transactions occur at point-of-sale terminals in physical outlets, accepting cash, card, and SBP (Russian System of Fast Payments).
The company's commercial ecosystem extends beyond the stores. A loyalty program offers up to 17% cashback (10% base plus a 7% bonus for SBP payments), with bonuses vesting 14 days after purchase and expiring after 180 days. Members receive Tuesday discounts, birthday discounts, and access to closed sales. A Telegram bot (built on salebot.site) allows cross-store inventory lookups by barcode, bonus balance checks, and store addresses, and provides a 1,000 RUB registration incentive. Gift certificates in 1,000-10,000 RUB denominations are sold online via offprice.eu and redeemed in stores. Adjacent services include in-store stylists (partially payable in loyalty bonuses) and the "Hunters Chat" Telegram community where customers share deals. Founder Petr Kovalenko hosts the weekly "Poslushay Petra" interview podcast distributed on YouTube, Rutube, and VK.
OFFPRICE makes money almost exclusively through physical point-of-sale transactions at outlet locations, with ancillary revenue from gift certificate sales. The company pursues a content-and-community-driven marketing strategy combining a brand-history blog, Telegram and VK channels, email newsletters, earned media in Russian outlets (Kommersant, Snob, OK Magazine, The Voice Mag), and the founder's podcast. It has no disclosed external investors, no funding rounds, no subsidiaries, and no public listing; ownership and control remain with the founder under the Moscow-registered LLC. Customer segments are primarily fashion-conscious value-seeking consumers and families, with a secondary gift-purchaser segment introduced through the certificate program. The company is targeting further geographic expansion within Russia.
Offprice firmographics
Firmographics- Name
- Offprice
- Legal name
- Общество с ограниченной ответственностью «ОФФПРАЙС»
- Website
- https://offprice.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- OFFPRICE is a privately held Russian outlet retail chain founded in 2015 that operates 30+ large-format stores selling 1,000+ branded apparel, footwear, and accessories at up to 85% discounts to value-seeking consumers and families across five Russian cities.
- Ownership category
- akta.pro rank
Offprice industry classification
Industry- Product category
- Discount Retail / Outlet Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Off-Price Department Store Chains (National) (CRAGAEAG)
- akta.pro secondary industries
- Off-Price Department Stores (Apparel-Led) (CRAEABAB), Off-Price Apparel Chains (National/Regional) (CRAEABAA), Off-Price Luxury / Designer Off-Price Department Stores (CRAGAEAF), Footwear Outlet & Off-Price Retail (CRAAADAI)
Keywords
Where Offprice is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices5 records
Markets served
Offprice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Branded Apparel, Footwear, and Accessories: OFFPRICE operates physical outlet stores selling clothing, footwear, and accessories from over 1000 known brands (Russian, European, Asian, and US). The company purchases surplus inventory from recent seasons directly from brands at reduced prices and sells to consumers at discounts up to 85%. Revenue is generated through point-of-sale transactions in physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with deep discounts on branded merchandise |
| One time/ perpetual license | One time/ perpetual license | Gift certificates in fixed denominations |
| Hybrid | Monthly | Loyalty program with bonus accumulation and redemption |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Offprice product offering
Product offeringCore offering
OFFPRICE operates a chain of 30+ large-format outlet stores across major Russian cities, selling new and certified branded clothing, footwear, and accessories from over 1,000 brands at discounts of up to 85% off original retail prices. Merchandise is sourced via direct contracts with Russian, European, Asian, and American brands from recent seasons. The chain supplements sales with a loyalty cashback program, gift certificates, professional in-store stylist services, and a Telegram bot for cross-outlet product availability lookups.
Product overview
OFFPRICE is an outlet retail chain offering branded clothing, footwear, and accessories at discounts up to 85%. The company operates 30+ physical stores across Moscow, Moscow Region, St. Petersburg, Voronezh, and Yekaterinburg. The portfolio includes the core outlet network, a loyalty program with cashback (up to 17%), gift certificates, professional styling services, and the "Listen to Peter" podcast. The company sells over 1,000 brands including Zara, Levi's, Adidas, Pinko, Diesel, and others, sourcing directly from brands to ensure authenticity.
Differentiator
Problem solved
Functional benefit
Products and services
- OFFPRICE Outlet Network Network of 30+ large-format outlet stores across Moscow, Moscow Oblast, St. Petersburg, Voronezh, and Yekaterinburg selling branded clothing, footwear, and accessories from over 1,000 Russian, European, Asian, and American brands at discounts of up to 85% off original retail prices.
- OFFPRICE Loyalty Program (Программа лояльности) Customer loyalty program offering up to 17% cashback on purchases (10% base + 7% bonus for SBP payments), Tuesday discounts on purchases over 3,000 RUB, birthday discounts, and access to exclusive closed-sale events. Bonuses vest 14 days after purchase and expire after 180 days.
- OFFPRICE Gift Certificates (Подарочные сертификаты) Gift certificates available in denominations from 1,000 to 10,000 RUB, valid for one year from purchase, redeemable at any OFFPRICE outlet, and able to cover up to 99.99% of a purchase.
- Styling Services (Услуги стилиста) In-store professional stylist service that helps customers select clothing items and build a personal style; up to 100% of the stylist fee can be paid using loyalty program bonuses.
Quantifiable outcome
- Up to 85% savings on branded merchandise compared to original retail prices
- +3 more outcomes
Companies that use Offprice
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Offprice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Offprice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GifteryminorGiftery provides gift certificate management and support services. Customers experiencing issues with lost certificates contact [email protected] or call 8-800-700-90-90 (toll-free) for certificate recovery.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Offprice competitors and assessment
Company assessmentEmerging players
- KupiVIP: Russian online off-price platform selling branded apparel and accessories at deep discounts. Represents the digital-native competitor to OFFPRICE's physical-only model, sharing the same brand-surplus sourcing thesis.
Broad incumbents
- Stockmann Russia: Department store operator in Russia offering branded fashion at multiple price tiers, including outlet-style promotions. Operates as a broader-line incumbent compared to OFFPRICE's apparel-led off-price focus.
- Wildberries: Russia's dominant e-commerce marketplace with deep apparel, footwear, and accessories assortment. Overlaps with OFFPRICE's branded goods offering and increasingly competes on discount fashion via third-party sellers.
- Lamoda: One of Russia's largest online fashion retailers offering branded apparel, footwear, and accessories. Comparable in product categories and target customer, but competes via e-commerce rather than physical outlets.
Direct peers
- Familia: Russia's leading off-price apparel and footwear chain operating a similar outlet-store model selling branded goods at deep discounts. Directly comparable to OFFPRICE in customer target, brand sourcing model, and physical outlet focus across Russian cities.
- TJ Collection: Russian off-price multibrand retailer offering branded clothing and footwear at outlet prices. Competes head-to-head with OFFPRICE for the same fashion-conscious value-seeking customer.
- Centro (Tsentro): Russian off-price chain selling branded apparel, footwear, and accessories at significant discounts through a network of physical outlets. Comparable business model and customer value proposition to OFFPRICE.
Others
- Mango (Russian operations): One of the brands OFFPRICE sources from; Mango also sells through its own Russian stores and online. Comparable as a branded apparel vendor and partial inventory source for OFFPRICE.
- Zara (Inditex Russian operations): A key brand OFFPRICE carries in its outlet assortment. Both sell Zara branded goods in Russia, though Inditex exited its own Russian stores and OFFPRICE now serves as a discount access point to the brand's surplus inventory.
Regional players
- Sela: Russian fashion retailer operating its own branded stores across Russia with value-positioned pricing. Competes for similar fashion-conscious value-seeking customers, though with proprietary brands rather than off-price surplus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Offprice social profiles
Digital presenceOffprice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offprice leadership team
Management profileNumber of profiles
Profiles1 record
Offprice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offprice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offprice
What does Offprice do?
OFFPRICE operates a chain of 30+ large-format outlet stores across major Russian cities, selling new and certified branded clothing, footwear, and accessories from over 1,000 brands at discounts of up to 85% off original retail prices. Merchandise is sourced via direct contracts with Russian, European, Asian, and American brands from recent seasons. The chain supplements sales with a loyalty cashback program, gift certificates, professional in-store stylist services, and a Telegram bot for cross-outlet product availability lookups.
Is Offprice a public or private company?
Offprice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offprice founded?
Offprice was founded in 2015. It employs 501 to 1,000 people.
Where is Offprice based?
Offprice is headquartered in Moscow, Russia, in the Europe region.
How does Offprice make money?
One revenue line is on record: retail Sales of Branded Apparel, Footwear, and Accessories.
Who are Offprice's main competitors?
KupiVIP is listed as an emerging player. Broad incumbents are Stockmann Russia, Wildberries and Lamoda. Direct peers are Familia, TJ Collection and Centro (Tsentro). Others are Mango (Russian operations) and Zara (Inditex Russian operations). Sela is listed as a regional player.
Does Offprice have an API?
No public API is recorded for Offprice.
What industry is Offprice in?
Offprice's product category is Discount Retail / Outlet Apparel. Its primary akta.pro industry code is CRAGAEAG, Off-Price Department Store Chains (National), with a secondary code of CRAEABAB, Off-Price Department Stores (Apparel-Led). Its NAICS code is 458110 and its SIC code is 5651.