Living Plate, LLC

What Living Plate, LLC does

Living Plate Rx, the operating brand of Living Plate, LLC, is a US-domiciled private LLC that runs a subscription-based digital content platform serving registered dietitians, nutritionists, and other health and wellness professionals. The company delivers white-labeled, evidence-based nutrition content — including meal plans, social media assets, email marketing, marketing funnels, digital courses, and practice materials — through a web-based member portal, with the platform designed so subscribers can edit and brand all assets via Canva. Content is structured around the company's proprietary Behavior Change Blueprint™ methodology, which is packaged together with meal plans and educational content as the trademarked "Complete Nutrition Content Solution™."

The underlying technology is a content-management and delivery stack rather than a software product: a website (livingplaterx.com) and onboarding portal (home.livingplaterx.com) feed the member experience, with content produced by an internal Content Board of nutrition experts and refreshed monthly. There is no native mobile app, no public API, and no documented AI/ML capability in the source material. Brand trademarks (Living Plate Rx, Behavior Change Blueprint™, Complete Nutrition Content Solution™) and a private online community of "thousands" of practitioner members form the surrounding ecosystem.

The business model is predominantly subscription-recurring revenue at $999 per year for the standard plan, with a $74 one-time "Taste of Our Content" entry product and a higher-priced Prime subscription tier ("Ultimate Nutrition Content Subscription") providing additional features and content depth. Go-to-market is product-led and self-serve via the website, supported by content marketing, social media (Instagram, Facebook), a company podcast, and testimonial-based credibility marketing. The company is founder-led by Jeanne Petrucci (MS RDN), is bootstrapped with no disclosed outside funding, and has no recorded M&A, leadership changes, or regulatory actions in the available data.

Name

Living Plate, LLC

Legal name

Living Plate Rx LLC

Website

https://livingplate.com

Company type

Private

Operating status

Operating

Short description

Living Plate Rx, the operating brand of Living Plate, LLC, is a US-based, bootstrapped subscription platform that delivers white-labeled, evidence-based nutrition content, meal plans, and digital courses to health and wellness professionals who rebrand them for their own practices.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Diet and Weight Reducing Centers (812191)

akta.pro industry

PRIMARYHSABAAAC

Meal Preparation & Nutrition Support (Non-Medical)

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

Keywords

• Nutrition content platform
• White-label meal plans
• Digital nutrition courses
• Wellness professional software
• Practice growth tools

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Subscription: Primary revenue stream from annual subscriptions at $999/year providing full access to the Living Plate Rx content library with new content delivered monthly. Subscribers gain access to hundreds of pre-existing content items plus monthly additions.
2. One-Time Content Packs: Entry-level one-time purchases such as the 'Taste of Our Content' pack priced at $74, providing templates, tools, and resources without full subscription commitment.
3. Prime Subscription (Ultimate Nutrition Content): Premium subscription tier offering the ultimate nutrition content subscription with additional features and expanded content library.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Living Plate Rx operates a subscription-based digital platform that delivers white-labeled, evidence-based nutrition content, meal plans, and digital courses to health and wellness professionals. The platform allows dietitians and nutritionists to generate branded client-facing materials (social media posts, emails, meal plans, courses) that can be edited in Canva. An entry-level one-time content pack is also offered for $74, with the full annual subscription priced at $999.

Product overview

Living Plate Rx operates as a unified subscription-based platform offering white-labeled nutrition content solutions for health and wellness professionals. The core Living Plate Rx platform delivers evidence-based nutrition content monthly, which integrates with specialized modules including Meal Plans (done-for-you meal planning tools), Culinary Nutrition Courses (built on the proprietary Behavior Change Blueprint™), Social Media Content (Instagram/Facebook posts, Reels, videos), Email Marketing (newsletters and series), Marketing Funnels (full-funnel content packages), and Practice Materials (branded educational resources). The Prime subscription tier provides comprehensive access to the complete content library. All content is designed to be edited and branded in Canva, enabling professionals to customize materials for their individual practices while maintaining a professional appearance.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Plate Rx Subscription
• Taste of Our Content (One-Time Content Pack)

Quantifiable outcome

• Generate content in minutes instead of hours
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• String MarketingminorOthersString Marketing designed the Living Plate Rx website, providing web design services as a vendor relationship rather than a strategic partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• EatLove: EatLove is a personalized nutrition platform providing meal-plan-generation technology and content licensed to health professionals and food-service operators. Its B2B model of feeding nutritionists with curated, customizable meal plans makes it a direct functional peer to Living Plate Rx.
• Nutrium: Nutrium is nutrition-practice software that combines meal planning, patient tracking, and telehealth for dietitians and nutritionists. It serves the same professional segment with overlapping content-and-meal-plan functionality, making it a direct comparable in the RD-facing nutrition software market.
• Practice Better: Practice Better is a practice management platform for nutritionists, dietitians, health coaches, and wellness practitioners, offering charting, scheduling, billing, and a content/meal-plan library. It targets the same RDN/health-professional customer base as Living Plate Rx and competes for the same budget line.
• Healthie: Healthie is an EHR and practice management platform serving nutritionists, dietitians, and wellness practitioners with charting, telehealth, and client-engagement tooling. It overlaps Living Plate Rx's customer base and increasingly bundles meal-plan and content features that compete with Living Plate's library offering.
• That Clean Life: That Clean Life is a white-label meal planning platform built specifically for registered dietitians and nutrition professionals, offering customizable meal plans and nutrition content they can brand. It is the closest direct competitor to Living Plate Rx in the meal-plan/content-for-RDNs niche.

Emerging players

• Foodzilla: Foodzilla is a nutrition-analysis and meal-planning platform for dietitians and personal trainers, offering branded meal plans, recipes, and a nutrient database. It is comparable to Living Plate Rx on meal-plan customization and white-labeling but is more narrowly focused on nutritional analysis than on full marketing-content production.

Broad incumbents

• Wholistic Matters: Wholistic Matters is a practitioner-facing nutrition education platform offering research-based content, courses, and resources to health professionals across multiple disciplines. It overlaps with Living Plate Rx in delivering evidence-based nutrition content to clinicians, though at a broader, less white-labeled scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Plate, LLC