STRING Marketing

What STRING Marketing does

STRING Marketing Inc. is a privately held, US-domiciled company founded in 2010 by Stephanie Hofhenke that exclusively serves nutrition practitioners — registered dietitians, nutritionists, and health coaches running private practices in North America (USA and Canada). The company's flagship product, STRINGConnect, is a proprietary all-in-one SaaS platform that consolidates CRM, email marketing, SMS, social media scheduling, appointment booking, sales pipelines, customizable funnels/landing pages, course delivery, and WordPress managed hosting into a single dashboard. STRINGConnect is offered in two subscription tiers — Basic at $97/month and Premium at $197/month (with a one-time $149 setup fee) — and includes HIPAA-aware communications tooling, Stripe/PayPal payment integrations, and white-labeled nutrition course content via a partnership with Living Plate Rx.

The company runs a hybrid go-to-market combining a sales-led motion (discovery calls, custom-quoted website design, funnel build, and consulting services) with a self-serve SaaS signup. Complementary service modules — Website Services, Funnel Services, and Consulting & Execution Services (priced hourly, in time buckets, or via project quotes) — are gated to STRINGConnect and hosting clients, creating a flywheel from subscription into higher-margin professional services. Distribution relies on content marketing (active blog, lead magnets), organic social (Instagram, Facebook, founder's LinkedIn), referral/word-of-mouth from existing practitioners, and discovery call booking.

STRING Marketing operates with a small disclosed team of approximately 4–5 people, is bootstrapped (no institutional funding rounds disclosed), and is led by founder Stephanie Hofhenke. The company is registered as STRING Marketing Inc., uses "STRINGConnect" as a sub-brand for its SaaS platform, and is classified as operating with founder-led governance and no parent company or subsidiaries. After 15 years in operation, the company claims to serve hundreds of nutrition practitioners and positions its offering as a $831+/month consolidated replacement for fragmented point tools.

Name

STRING Marketing

Legal name

STRING Marketing Inc

Website

https://stringmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

STRING Marketing Inc. is a US-based, bootstrapped company founded in 2010 that provides STRINGConnect, an all-in-one SaaS marketing and CRM platform, plus website, funnel, and consulting services exclusively to nutrition practitioners across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. STRINGConnect Subscription: Monthly SaaS subscription for the all-in-one marketing platform. Two tiers: Basic at $97/month and Premium at $197/month. Includes WordPress hosting, CRM, email marketing, automation, social scheduling, landing pages, and course delivery (Premium). Additional usage credits for emails/texts beyond monthly allocation charged at standard rates.
2. Consulting & Execution Services: Expert marketing execution for STRINGConnect clients including revenue-generating funnels, strategic implementation, performance optimization, and technical support. Priced via hourly support, time bucket packages, or project-based quotes.
3. Website Services: Custom and semi-custom website design services for nutrition practices. Clients receive custom quotes after booking a demo. Websites are branded, conversion-optimized, integrated with STRINGConnect, and optimized for performance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

STRING Marketing provides a vertical-specific SaaS platform (STRINGConnect) along with done-for-you marketing services — including funnel design, website builds, consulting and execution, and managed WordPress hosting — targeted at nutrition practitioners in the U.S. and Canada. The combined offering allows practitioners to acquire clients, run marketing automation, and host branded web properties through a single specialized vendor.

Product overview

STRING Marketing offers STRINGConnect as its primary all-in-one marketing platform for nutrition practitioners, consolidating CRM, email/SMS marketing, social media scheduling, appointment booking, landing pages, funnels, course delivery, and communications into a single dashboard. This core product is available in Basic ($97/month) and Premium ($197/month) tiers. The portfolio also includes supplementary service modules: Funnel Services for conversion-optimized funnel creation, Website Services for custom/semi-custom websites, Consulting & Execution Services for expert marketing support, and WordPress Managed Hosting (included with STRINGConnect). The company specializes exclusively in nutrition marketing and has served practitioners for 15 years.

Differentiator

Problem solved

Functional benefit

Brands

• STRINGConnect: An all-in-one marketing and contact management system designed for nutrition practitioners, including email marketing, social media scheduling, CRM, sales pipelines, landing pages, course delivery, and WordPress hosting. Available in Basic ($97/month) and Premium ($197/month) plans.

Products and services

• STRINGConnect

Quantifiable outcome

• Practitioners report saving $300+/month by replacing multiple subscriptions with STRINGConnect
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Living Plate RxcoreStrategic or Co-development PartnerPartnership provides STRINGConnect Premium subscribers with access to white-labeled evidence-based nutrition courses. Living Plate Rx content can be posted, shared, and sold through the platform. Practitioners can brand the courses as their own with minimal customization required. The partnership enables practitioners to easily market and sell complete nutrition education programs while STRING provides the delivery infrastructure.
• StripecoreTechnology or IntegrationPayment processor integration enabling practitioners to accept payments for appointments, courses, webinars, group programs, memberships, and other services directly through STRINGConnect.
• PayPalsupportingTechnology or IntegrationAlternative payment processor option for practitioners accepting payments through STRINGConnect.
• WP RocketsupportingTechnology or IntegrationSpeed optimization plugin pre-configured and maintained for WordPress sites on STRINGConnect hosting, improving page load times and search engine rankings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ActiveCampaign: ActiveCampaign is a leading email marketing, automation, and CRM platform for SMBs. STRINGConnect's email, automation, and CRM features directly overlap with ActiveCampaign's core offering, though without the nutrition-specific vertical positioning or HIPAA focus.
• SimplePractice: SimplePractice is a leading practice management platform for health and wellness professionals broadly (therapists, dietitians, coaches). Much larger and well-funded than STRING, with overlapping practitioner customer base though broader scope beyond nutrition marketing.
• Keap: Keap (formerly Infusionsoft) provides CRM, marketing automation, and sales pipeline tools for SMBs. Direct overlap with STRINGConnect's CRM, email automation, and sales pipeline features for service-based small business customers.
• Kajabi: Kajabi is an all-in-one platform for course creators, coaches, and knowledge entrepreneurs offering courses, marketing, CRM, and websites. Overlaps with STRINGConnect's course delivery, funnel, and website features for practitioners selling digital nutrition programs.

Direct peers

• HoneyBook: HoneyBook is a business management platform for service-based SMBs combining CRM, proposals, contracts, and payments. Comparable all-in-one approach for solo practitioners and small service businesses, similar self-serve tiered pricing model.
• Healthie: Healthie offers practice management, telehealth, and EHR built specifically for dietitians, nutritionists, and health coaches. Directly comparable in vertical focus (nutrition practitioners), all-in-one approach, and SMB customer base—competes head-to-head with STRINGConnect.
• Dubsado: Dubsado is an all-in-one business management platform for service-based small businesses combining CRM, contracts, invoicing, and client portals. Comparable SMB service-provider target market and consolidated-tool approach, though not verticalized for nutrition.
• Nutrium: Nutrium is nutrition practice management software for dietitians worldwide, offering meal planning, client tracking, and telehealth. Comparable vertical specificity to nutrition practitioners with practice operations tooling, though more focused on clinical workflow than marketing.
• Practice Better: Practice Better is an all-in-one practice management platform for health and wellness professionals, including nutritionists and dietitians. Direct vertical competitor offering scheduling, charting, billing, and client engagement, overlapping with STRINGConnect's practitioner-focused positioning.

Emerging players

• Fullscript: Fullscript provides supplement dispensing and wellness practice tools for nutritionists, dietitians, and integrative practitioners. Partial overlap in serving nutrition practitioners with practice infrastructure, though focused on supplements rather than marketing automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StringMarketing
• LinkedInlinkedin.com/in/stephaniehofhenke
• Instagraminstagram.com/stringmarketing
• Xx.com/stringmarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRING Marketing