Newport Senior Link

What Newport Senior Link does

Newport Senior Link is a privately held senior placement company headquartered in Winter Park, Florida, operating since 1985. The company helps families navigate the selection of senior housing across four primary care levels: Independent Living, Assisted Living, Residential Assisted Living Homes, and Memory Care. Services are delivered by four documented placement advisors, led by Director of Operations Sara Woodard, and target Central Florida counties including Osceola, Orange, Seminole, Lake, Sumter, Marion, Volusia, and Flagler.

The company's core offering is a free, advisor-led placement service in which Placement Advisors conduct in-person consultations at the family's preferred location, assess care needs, arrange guided facility tours, and assist with rate negotiations. The company generates revenue exclusively through referral commissions paid by senior living communities upon successful placement; consumers are not charged. The business is built on a referral pipeline sourced from hospital case managers, home health agencies, senior center directors, and word-of-mouth. The company has no proprietary technology platform, no apps, and no APIs, operating as a relationship-driven service business.

Beyond placement, Newport Senior Link has diversified its service surface through a partnership with AMD Senior Consulting, offering concierge care management (assessment, advocacy, service coordination, crisis management), and a dedicated veteran benefits advisory track for VA Aid and Attendance qualification. With 1-10 employees, the company operates at a small, owner-operator scale with no outside funding, no acquisitions, and an explicit Southern Florida outreach handled via partner referral agencies rather than direct expansion.

Name

Newport Senior Link

Legal name

Newport Senior Link

Website

https://npseniorlink.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Newport Senior Link is a privately held, advisor-led senior placement company serving families across eight Central Florida counties since 1985, matching seniors with independent living, assisted living, memory care, and residential care facilities at no cost to consumers while earning referral fees from senior living communities.

Ownership category

akta.pro rank

Product category

Senior Living Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior placement services
• Assisted living referral
• Memory care placement
• Senior living advisory
• Elder care consulting

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Referral/Placement Commission: Newport Senior Link provides free senior placement services to families. When a senior moves into a recommended senior living community, the company receives a referral fee from that community. The service is free for consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Newport Senior Link is a Central Florida senior placement company that helps families choose appropriate senior housing options. Professional Placement Advisors conduct in-person consultations, assess care needs, provide guided tours of facilities, and assist with rate negotiations. Services cover Independent Living, Assisted Living, Residential Assisted Living Homes, and Memory Care, and are offered at no cost to families; the company earns a referral fee from the senior living community when a placement is made.

Product overview

Newport Senior Link is Central Florida's Premier Senior Placement Company offering a unified placement service portfolio. The core offering is Senior Placement Services, which encompasses five distinct placement pathways: Independent Living, Assisted Living, Residential Assisted Living Homes, and Memory Care — all guided by professional Placement Advisors at no cost to families. An add-on Care Management Service, delivered through partnership with AMD Senior Consulting, provides additional healthcare navigation support including assessment, advocacy, and crisis management. The company has served Central Florida since 1985 with over 100 years of combined industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Placement Placement service for private apartments or houses within a community of seniors, offering resort-style buildings or cottage/duplex options with services such as meals, housekeeping, activities, transportation, and pet-friendly amenities. Intended for seniors seeking community living without hands-on care.
• Assisted Living Placement Placement service for assisted living communities providing apartment-style living with care services including medication management, bathing, dressing, grooming, incontinence care, and 24-hour staffing, regulated by the State of Florida. Intended for seniors needing daily living support.
• Residential Assisted Living Home Placement Placement service for intimate home-like assisted living environments with 24-hour professional staff, limited to six seniors per home, offering one-on-one attention for seniors with special physical needs. Regulated by the State of Florida.
• Memory Care Placement Placement service for memory care communities or homes specially designed, maintained, and staffed for people with Alzheimer's or other forms of dementia, featuring secured environments, specialized staff training, and dementia-specific activities.
• Care Management Service Concierge care management service delivered through partnership with AMD Senior Consulting, providing assessment, advocacy, coordination of services, and crisis management to help seniors and families navigate complex healthcare choices.

Quantifiable outcome

• One client was placed within 24 hours of initial contact from nursing home discharge
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMD Senior ConsultingcoreStrategic or Co-development PartnerAMD Senior Consulting provides professional concierge care management services to assist seniors in understanding their healthcare choices in a complex healthcare environment. Services include assessment, advocacy, coordination of services, and crisis management. Newport Senior Link partners with them to provide comprehensive support to seniors and families.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CarePatrol: Senior placement franchise with local advisors across the U.S. who help families select assisted living, memory care, and in-home care options—same advisor-led referral model as Newport Senior Link.
• Caring.com: National senior care referral platform offering assisted living, memory care, and home care matching services funded through community referral fees, directly comparable to Newport Senior Link's model.
• Assisted Living Locators: National senior placement advisory franchise matching families to assisted living and memory care communities through local advisors; direct comparable in business model and customer base.
• A Place for Mom: Largest U.S. senior living referral and placement network; competes head-to-head with Newport Senior Link by connecting families to assisted living, memory care, and independent living communities on a commission basis.
• Florida Senior Consulting: Florida-focused senior placement and consulting firm serving families across multiple FL metros; direct regional competitor to Newport Senior Link in assisted living and memory care placement.
• Oasis Senior Advisors: Senior placement franchise providing free, advisor-led matching services to assisted living, memory care, and independent living communities; comparable free-to-family commission model.

Emerging players

• Seniorly: Online senior living marketplace and placement service; competes with Newport Senior Link through a digital-first matching experience for assisted living and memory care.
• SeniorAdvisor.com: Reviews and referral platform for senior living communities; overlaps with Newport Senior Link's placement function by generating leads for assisted living and memory care operators.

Regional players

• Senior Living Specialists: Texas-based senior placement service providing free assisted living and memory care matching; comparable advisor-led referral model operating in a different geography.

Others

• AMD Senior Consulting: Central Florida geriatric care management firm partnering with Newport Senior Link to provide assessment, advocacy, and care coordination; an adjacent rather than competing service in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newport-senior-link

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newport Senior Link