PT Surala Suluh Karsa

What PT Surala Suluh Karsa does

PT Surala Suluh Karsa (operating commercially as Surala Indonesia) is an Indonesian EdTech company headquartered in Bandung, West Java, that operates as a locally-licensed partner of Japanese parent SuRaLa Net Co., Ltd. (Tokyo Stock Exchange Mothers-listed since 2017). The company deploys two primary product lines: Surala Math, an AI-powered adaptive mathematics e-learning platform targeting TK through SMP students (ages 5-15) using interactive animated characters, gamification, the proprietary Kotak Hitung (Box Calculation) method, and automatic assessment; and Surala Nihongo, a Japanese language learning platform covering JLPT N4 and N5 launched in 2024 for grade-10+ students and adult learners, featuring professional Japanese voice-over, native-speaker conversation practice, and AI-based evaluation.

The underlying technology platform was developed by SuRaLa Net Japan and is delivered to Indonesian students through the Surala Learning Station, with live online classes conducted via Zoom and self-paced digital content accessible 24/7. Core AI capabilities include adaptive difficulty adjustment based on individual student understanding, AI-driven weakness diagnosis with automatic remediation, and automatic grading that eliminates facilitator marking workload. The company supports structured data modalities across mathematical learning units (numbers, algebra, geometry, probability) and audio/text modalities for language instruction.

Surala Indonesia operates a dual-channel business model. The direct-to-consumer motion sells subscription packages (Advance group classes at Rp524,400/3 months, Premium mid-tier, and Supreme 1-on-1 tutoring at Rp8,390,400/year) directly to parents through the Surala Math Station website. The institutional motion sells partnerships to schools (20+ named partner schools plus over 100 institutional partners) following a structured onboarding workflow: socialization, cooperation agreement signing, teacher training, parent outreach, student ID issuance, and ongoing monitoring. The institutional channel has been validated by development-finance projects including a 2022-2023 ADB High Tech-High Touch deployment reaching approximately 10,000 grade-7 students across 100 public junior high schools (SMP Negeri) in Jakarta and Central Java, a JETRO Future Classroom pilot (2020-2021), and a JICA international cooperation project with Universitas Pendidikan Indonesia (2015-2017). Self-reported outcomes from 414 parents indicate 96% improvement in student math ability and 91% improvement in self-directed learning habits.

Name

PT Surala Suluh Karsa

Legal name

PT Surala Suluh Karsa

Website

https://surala.co.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Surala Suluh Karsa (Surala Indonesia) is an Indonesian EdTech company that provides AI-powered adaptive e-learning programs in mathematics (Surala Math) for K-12 students and Japanese language (Surala Nihongo), serving both individual consumers and institutional school partners across Indonesia.

Ownership category

akta.pro rank

Product category

Online K-12 Education Technology (E-Learning)

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), K–12 Instructional Video & Multimedia (EDAGALAA), Virtual World Language & Electives Providers (K–12) (EDAJADAK)

Keywords

• Online math education
• E-learning platform
• Japanese language learning
• K-12 adaptive learning
• Gamified education technology

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Individual Math Programs: Subscription-based e-learning programs for individual students (TK/SD/SMP levels) with tiered packages: Advance (group max 8 students), Premium, and Supreme (1-on-1 tutoring). Programs include online classes via Zoom, self-access to materials, and competition coaching.
2. Individual Japanese Language Programs (Surala Nihongo): Online Japanese language e-learning for students grade 10+ with JLPT N5 and N4 preparation packages. Includes video lessons, vocabulary, conversation practice with native speakers, online classes via Zoom, and study materials (Surala Kit).
3. Institutional/School Programs: Partnership programs with schools and educational institutions where Surala provides e-learning content, teacher training, and monitoring systems integrated with school curriculum.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PT Surala Suluh Karsa (operating as Surala Indonesia) delivers AI-powered e-learning programs for K-12 students, primarily Surala Math (interactive online mathematics education for TK/SD/SMP levels using gamified animated characters and the proprietary Kotak Hitung calculation method) and Surala Nihongo (online Japanese language learning with JLPT N5/N4 preparation for grade 10+ students). Programs are offered both directly to individual consumers via subscription tiers and through institutional partnerships with schools across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Surala Math: Online mathematics e-learning program for TK (kindergarten), SD (elementary), and SMP (junior high) levels, featuring interactive animation characters and adaptive learning.
• Surala Nihongo
• Surala Learning Station
• Surala Ninja!
• Surala Math Station (SMS)

Products and services

• Surala Math (Online Mathematics E-Learning Program) AI-powered online mathematics e-learning program for K-12 students (TK/SD/SMP levels) featuring interactive animated characters, gamified content, the proprietary Kotak Hitung (Box Calculation) method, adaptive difficulty adjustment, automatic assessment, and teacher dashboards. Designed for both individual student subscriptions and school-wide institutional deployment.
• Surala Nihongo (Online Japanese Language Learning Program) Online Japanese language learning program for students grade 10 and above, featuring AI-powered assessment, professional Japanese voice-over, text-based lessons in Indonesian/English/Khmer, JLPT N5 and N4 preparation, conversation practice with native Japanese speakers, and over 300 hours of content covering vocabulary, Hiragana, Katakana, Kanji, and practical conversation.
• Surala Math Station (SMS) - Individual E-Learning Mathematics Program Individual subscription-based mathematics e-learning program offered directly to consumers via the Surala Learning Station, with tiered packages (Advance group class, Premium, Supreme 1-on-1 tutoring) for 3, 6, and 12-month durations. Includes online classes via Zoom, self-access to materials, placement tests, monthly evaluation, literacy and numeracy classes, and competition coaching.
• Institutional School Partnership Program B2B partnership program for schools and educational institutions implementing Surala Math and/or Surala Nihongo into their curriculum. Includes a structured implementation workflow: socialization, cooperation agreement signing, teacher training, parent outreach, student ID issuance, curriculum-integrated learning plans, real-time progress monitoring, and ongoing evaluation. Serves 100+ partner schools across Indonesia.

Quantifiable outcome

• 96% of parents reported improvement in student mathematics ability after learning at Surala Math (based on 414 respondents)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered major and core.

• SD Muhammadiyah 7 BandungmajorStrategic or Co-development Partner · 1 January 2023Key institutional partner hosting IDMC 2025 onsite preliminary competition and Surala Tour activities for students; co-developed Future Classroom project with JETRO.
• SMK Mitra Industri MM2100majorStrategic or Co-development Partner · 1 January 2023Vocational school partner for JETRO Japan DX Promotion Project collaboration in ASEAN; conducted facilitator training and baseline testing.
• UPI (Universitas Pendidikan Indonesia)majorStrategic or Co-development Partner · 1 January 2023University partner for multiple projects including JICA international cooperation project and various pilot implementations at UPI Laboratory schools (Tasikmalaya, Cibiru, Bumi Siliwangi).
• ADB (Asian Development Bank)majorStrategic or Co-development Partner · 1 January 2022Selected as High Tech - High Touch project by Asian Development Bank targeting approximately 10,000 grade 7 students from 100 public junior high schools in Jakarta and Central Java (January 2022 - December 2023) to address learning loss through digital education.
• JETRO (Japan External Trade Organization)majorStrategic or Co-development Partner · 1 September 2020Trusted by JETRO and Ministry of Economy, Trade and Industry for Future Classroom pilot project development in collaboration with SD Muhammadiyah 7 and other schools (September 2020 - January 2021).
• SuRaLa Net Co., Ltd. (Japan)coreStrategic or Co-development Partner · 1 June 2015Parent company and strategic partner from Tokyo, Japan providing e-learning content technology, global standards, and international competition platform (IDMC). Surala Indonesia operates as an authorized partner implementing SuRaLa's educational solutions in Indonesia. SuRaLa Net is listed on Tokyo Stock Exchange Mothers and has been developing e-learning materials since 2005.
• JICA (Japan International Cooperation Agency)majorStrategic or Co-development Partner · 1 June 2015JICA supported international cooperation project developing public-private partnership with Universitas Pendidikan Indonesia (UPI) from June 2015 to November 2017, marking Surala's entry into Indonesia.
• Yayasan Pendidikan PancasilacoreStrategic or Co-development PartnerEducational foundation institutional partner with multiple schools implementing Surala Math programs.
• Various Partner Schools (20+ institutions)coreStrategic or Co-development PartnerNetwork of partner schools including SD Alfa Centauri Bandung, SD Ashfiya, SDIT Alpha Rabbani, SD Salsabila Bekasi, SDIT Nur Al Rahman, SD Islam Cikal Harapan BSD, Sekolah Mutiara Nusantara Bandung, SD Pribadi Bilingual Boarding School, SD Dharma Karya UT, SD Ar-Rafi' Bandung, SD Islam Sinar Cendekia Serpong, SDIT Robbani Kendal, SDIT Al Irsyad Al Islamiyah Bandung, SMK Mitra Industri Kampus Pati, SMK Mitra Industri Kampus Putradarma.

Scale indicators6 records

Expansion highlights5 records

Direct peers

• Kelas Pintar: Indonesian K-12 EdTech providing interactive learning, virtual classrooms, and assessment for schools. Overlaps with Surala's institutional partnership model and monitoring dashboard.
• Ruangguru: Indonesia's largest K-12 EdTech platform offering subscription-based tutoring, video lessons, and adaptive learning for SD–SMP students. Directly overlaps with Surala Math in Indonesian student segment and school-channel GTM.
• Zenius: Long-standing Indonesian K-12 EdTech provider delivering video-based math and science learning plus test prep. Competes head-to-head with Surala Math for secondary-school student subscriptions and institutional B2B sales.
• Quipper: Indonesia-school-focused EdTech platform with teacher dashboards, lesson content, and student progress tools. Closely comparable to Surala's institutional channel and adaptive-content offering.
• Bahaso: Indonesian online language-learning platform offering live tutor sessions and subscription packages. Competitor to Surala Nihongo in the Indonesian learner segment pursuing Japanese and other foreign languages.
• Pahamify: Indonesian K-12 adaptive learning platform with video lessons, quizzes, and teacher tools for SD–SMA. Competitor to Surala Math in the same K-12 segment with comparable gamified learning features.
• Cakap: Indonesian online language-learning platform with live tutor sessions and multiple language tracks. Directly comparable to Surala Nihongo's subscription + live-tutor model for non-school foreign-language learners.

Broad incumbents

• IXL Learning: Established global K-12 adaptive math and language-arts platform with school and consumer subscriptions. Comparable to Surala Math on AI-driven personalization, progress analytics, and the dual B2C/B2B go-to-market.
• Duolingo: Global leader in consumer language-learning apps with gamified mechanics and AI-adaptive difficulty. Comparable to Surala Nihongo in product UX and adaptive learning, though serves a global mass-market audience.

Others

• SuRaLa Net Co., Ltd. Tokyo Stock Exchange Mothers-listed parent company providing the core technology, content, and IDMC competition to PT Surala Suluh Karsa. Sister entity rather than competitor, but defines the strategic and product roadmap that Indonesia operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SuralaIndonesia
• Facebookfacebook.com/suralaindonesia
• LinkedInlinkedin.com/company/pt-surala-suluh-karsa
• Instagraminstagram.com/suralaindonesia
• TikToktiktok.com/@suralanihongo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Surala Suluh Karsa