Urban Kiwi

What Urban Kiwi does

Urban Kiwi (legal entity: D+, sole proprietorship) is an interior design studio that delivers office space design services for startups and small businesses, primarily in Berlin, Germany and Slovenia. The founder, Katja Hamler, established the practice from master's thesis research on how companies in Berlin adapted their work environments during and after the pandemic, and the business is operationally delivered by her personally. The company is registered in Muta, Slovenia, while the founder works between Slovenia and Germany and serves the Berlin startup ecosystem.

The service is structured as three sequential packages that can be purchased individually or in combination: VISIONAIR (foundation/concept, from €2,880), DESIGNER (3D design and room concepts, €1,440 per room), and PLANER (execution planning with furniture and partner selection, €720 per room), plus advisory billed at €85 net per hour. There is no proprietary technology platform; the only digital product is a self-service Project Cost Calculator on the company website that estimates office furnishing costs based on room details, design expert involvement, and product price categories. The offering is capped at offices of up to 500m², with full-service projects typically running around four months.

Commercial mechanics are consultative and direct: clients begin with a free 30-minute introductory call via Calendly, followed by an on-site visit, and can then choose advisory-only or full execution support. Pricing is per-project or per-room with a 50% deposit on commencement and 50% on completion. Marketing is community-led, relying on LinkedIn and Instagram presence, newsletter sign-ups, speaking engagements on hybrid work, and recurring events (Plates&Places, Work&Place, Spaces&Stories) co-hosted with partners such as Plantclub, Join Program, thewright.site, Workplace Culture Collective, and Heart(Work)Space. Customers are exclusively startups (audibene, ToolTime, Bulbshare, Stroka, Upvest), and the company has no disclosed institutional investors, parent company, or external funding.

Name

Urban Kiwi

Legal name

D+

Website

https://urban-kiwi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Kiwi is a sole-proprietorship interior design studio founded by Katja Hamler that delivers office design packages and project execution for startups and small businesses in Berlin and Slovenia. Services span concept, 3D design, and execution planning for offices up to 500m².

Ownership category

akta.pro rank

Product category

Office Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Office interior design
• Workspace design services
• Commercial interior design
• Startup office design
• Space planning services

Headquarters

HQ city

Muta

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Design Service Packages: Three-tier package structure: VISIONAIR (concept/foundation), DESIGNER (detailed design with 3D visuals), and PLANER (execution-ready planning). Packages can be purchased individually or in combination. Additional revenue from advisory hours at €85 net per hour and on-site presence add-on services.
2. Project Cost Calculator: Provides cost estimation tool for clients to estimate office furnishing costs, tailored to specific needs including room details, design expert involvement level, and product price categories. Helps clients understand budget requirements before committing to services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Urban Kiwi delivers modular interior design services for startups and small businesses, structured as three sequential packages (VISIONAIR concept/foundation, DESIGNER 3D design, PLANER execution-ready planning) for offices up to 500m². Services are sold individually or in combination, with additional hourly advisory services at €85 net per hour and a self-service Project Cost Calculator for upfront budget estimation.

Product overview

Urban Kiwi offers a modular interior design service for startups and small businesses, structured as three sequential service packages (VISIONAIR, DESIGNER, and PLANER) that clients can purchase individually or as a full-service offering. The VISIONAIR package establishes the strategic foundation with floor plans and budget overview; the DESIGNER package develops 3D visualizations and detailed room concepts; and the PLANER package finalizes execution planning with furniture selection and partner coordination. A Project Cost Calculator tool enables clients to estimate furnishing costs. Services are priced per office or per room, with advisory hours available as an add-on. The company specializes in office spaces up to 500m² in Berlin, Germany and Slovenia.

Differentiator

Problem solved

Functional benefit

Products and services

• VISIONAIR (Foundation Package) Foundation package providing a strategic concept floor plan, design direction, budget overview, and estimated timeline for office spaces up to 500m². Targeted at startups and small businesses starting or reassessing their office setup. Priced from €2,880.
• DESIGNER (Design Package) Design package providing a final floor plan, final design concept, 3D visuals, preliminary cost breakdown, and projected timeline. Priced at €1,440 per room. Builds on the Foundation Package to create a tangible, visual plan tailored to the team's identity, culture, and future plans.
• PLANER (Execution-Ready Package) Execution-ready package including furniture selection, custom elements planning, external partner selection, final execution costs, and final execution timeline. Priced at €720 per room. Designed to move teams seamlessly from vision to reality with expert guidance and partner coordination.
• Advisory Services Flexible hourly advisory services for startups and small businesses covering space assessment, potential office space evaluation, and advisory on office layout and design needs. Priced at €85 net per hour, also billed for changes requested after project confirmation.
• Project Cost Calculator Online self-service calculator that helps estimate the costs of furnishing a new office space, customizable based on room details, design expert involvement level, product price categories, and on-site services such as lighting installation and furniture assembly.
• Urban Kiwi Notebook Branded Urban Kiwi notebook merchandise launched to emphasize the importance of physical, tangible items and the value of in-person collaboration in a digital world.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Ulbrich ElektrotechnikminorImplementation/ SI/ Consulting PartnerElectrical engineering partner for office installations and lighting solutions. Listed as a design friend/partner in Urban Kiwi's ecosystem.
• SygnsminorStrategic or Co-development PartnerDesign partner for signage and visual elements in office spaces. Collaborates on creating cohesive office interiors.
• Furore WerbungminorStrategic or Co-development PartnerAdvertising and branding partner that contributes to office design projects with visual communication elements.
• PlantclubcoreStrategic or Co-development PartnerPlant and greenery partner for workplace biophilic design. Co-organizes Work&Place monthly events with Urban Kiwi and Heart(Work)Space, demonstrating deep collaborative relationship.
• RaumhausminorImplementation/ SI/ Consulting PartnerDesign and furniture partner for office space solutions.
• Dittmar+ FriendsminorStrategic or Co-development PartnerArchitecture/design firm that photographs completed projects. Collaborative relationship shown in project credits.
• Workplace Culture CollectivecoreStrategic or Co-development PartnerCo-creator of Spaces&Stories event series with Urban Kiwi, designed for workplace community exchange and learning.
• Join ProgramcoreGTM or Marketing PartnerRegular co-host of Plates&Places workplace community events featuring office tours and networking.
• thewright.sitecoreGTM or Marketing PartnerCo-host of Plates&Places events with Urban Kiwi and Join Program, contributing to workplace experience community building.
• Heart(Work)SpacecoreStrategic or Co-development PartnerWorkplace well-being facilitator co-organizing Work&Place events with Urban Kiwi and Plantclub. Contributed to panel discussions on workplace design and mental health.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Sedus Stoll: German office furniture and interior solutions provider headquartered in the Black Forest. Directly comparable to Urban Kiwi in the German market for office interior design, but at much larger scale with proprietary furniture products.
• M Moser Associates: Global workplace design and build firm offering interior design, space planning, and furniture specification for offices. Larger, established player operating broadly across the same office-interior category as Urban Kiwi, but at enterprise scale rather than startup/SMB focus.
• Spacestor: Office interior solutions provider focused on space-efficient workspaces, meeting rooms, and acoustic solutions. Comparable to Urban Kiwi in designing startup/SMB-friendly modern offices, though Spacestor delivers primarily through its own proprietary product range.
• Haworth: Global office furniture manufacturer and workplace interior solutions provider. Overlaps with Urban Kiwi in office interior specification and design services, but as part of a much wider product portfolio spanning furniture, architectural products, and technology.
• Vitra: Swiss design company with a major office and workplace interior portfolio, including consulting, space planning, and product specification. Overlaps with Urban Kiwi in office design philosophy and culture-driven workspace creation, though at a much broader, brand-led scale.
• Kinnarps: European office interior company offering interior design and furniture solutions across the Nordics and broader Europe. Similar office design category to Urban Kiwi but with established pan-European operations and a much wider product range.
• Bene: Austrian-headquartered office interior and furniture company serving DACH and international markets. Highly comparable to Urban Kiwi on DACH geographic overlap and office interior focus, but Bene operates as an established incumbent with its own manufacturing and product portfolio.
• Steelcase: One of the largest office furniture and workspace design firms globally, with workplace design services for offices. Comparable to Urban Kiwi in the office design category, but operating at vastly greater scale with their own furniture and technology product lines.

Regional players

• Nowy Styl: Polish office furniture and interior solutions provider serving Central and Eastern Europe. Operates in the same office interior category as Urban Kiwi but in a different geography (CEE), with a broader product portfolio including furniture manufacturing.
• Ahrend: Dutch office furniture manufacturer and workplace interior provider serving the Benelux and broader European markets. Comparable office design and furniture specification category to Urban Kiwi, but focused on the Netherlands and surrounding geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urbankiwi
• Instagraminstagram.com/hey_urbankiwi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Kiwi