PetroCONNECT

Name

PetroCONNECT

Legal name

PetroCONNECT

Website

https://petroconnect.co.za

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Service Station Operations: Comprehensive professional services aimed at optimising efficiencies in the retail industry, specifically tailored solutions to enhance operations within service stations. This includes facilitating buying and selling of service stations with expert guidance, providing compliance support, and skills development programmes.
2. Academy and Training Programmes: Accredited training programmes including the Readiness Programme delivered via an innovative online platform. Candidates are placed as Dealers with various oil companies upon completion.
3. Sales of Sites Solution: Comprehensive sale of site solution encompassing site valuation, marketing/auctions, legal services, finance and retail license application, and facilitating smooth business takeover transitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PetroCONNECT provides professional services for the South African fuel retail industry, centred on service stations. Its offering combines an Academy (an accredited Readiness Programme that trains prospective dealers, plus Skills Development for employee upskilling with tax rebate benefits) with a Sales of Sites solution that handles valuation, marketing/auctions, legal services, finance, retail license applications, and transition support for buying or selling service stations. A PetroCONNECT Hub portal supports account management and referrals.

Product overview

PetroCONNECT is a unified professional services platform for the fuel retail industry, offering three interconnected service pillars: (1) Academy – comprising the Readiness Programme (accredited dealer training with over 100 successful placements) and Skills Development (employee upskilling with tax rebate benefits); (2) Sales of Sites – a comprehensive end-to-end solution covering site valuation, marketing/auctions, legal services, finance, and retail license application; and (3) the PetroCONNECT Hub – a client portal for account management. The platform also facilitates the buying and selling of service stations with expert guidance and ensures compliance with labour laws.

Differentiator

Problem solved

Functional benefit

Brands

• Academy: Training platform offering Readiness Programme and Skills Development for the retail industry
• PetroCONNECT Hub

Quantifiable outcome

• Over 100 successful candidates placed as Dealers with various oil companies

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Total EnergiescoreStrategic or Co-development PartnerTotal Energies is a key partner in PetroCONNECT's dealer placement programme. PetroCONNECT facilitates the placement of trained candidates as dealers with Total Energies service stations, and provides ongoing skills development services to Total Energies franchisees such as Sbusiso Goba at Total Energies Bhamshela.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Knight Frank South Africa: South African arm of the global real estate consultancy, active in commercial property transactions and valuations including fuel retail and forecourt assets. Comparable as a broad incumbent offering professional services that overlap with PetroCONNECT's Sales of Sites and site valuation functions.
• Dover Fueling Solutions: Global fuel retail equipment, automation, and services provider serving operators and oil majors worldwide. Comparable as a broader incumbent in the fuel retail value chain offering services and platforms that touch the same dealer and operator base that PetroCONNECT serves, but at much larger scale and with technology-led delivery.
• Gilbarco Veeder-Root: Global provider of fuel retail technology, equipment, and services to service station operators and oil companies. Comparable as a broad incumbent serving the same end customers (fuel retailers) with an overlapping services-plus-platform proposition, although it focuses on hardware and software rather than training and brokerage.
• CBRE South Africa: South African operation of global commercial real estate firm CBRE, with valuation, brokerage, and advisory coverage that includes fuel and convenience retail sites. Comparable as a broad incumbent in site sales and valuation for service stations in the same domestic market where PetroCONNECT operates.
• JLL South Africa: South African arm of global real estate services firm JLL, with capital markets, valuation, and transaction advisory that includes fuel retail and forecourt properties. Comparable as a much larger professional services counterpart providing site valuation and transaction support to fuel retailers, complementing (and partly competing with) PetroCONNECT's Sales of Sites offering.

Emerging players

• P97 Networks: Provider of mobile commerce, payments, and digital experience platforms for the fuel and convenience retail industry. Comparable as an emerging technology partner to fuel retailers that, like PetroCONNECT, is building platform-based services to bridge oil companies, dealers, and end consumers.
• Invenco by GVR: Fuel retail technology provider focused on outdoor payment terminals, cloud connectivity, and forecourt digital transformation. Comparable as an emerging player embedding itself as a technology and services layer between oil companies and site operators, addressing the same digital enablement gap that PetroCONNECT addresses on the services side.

Regional players

• Broll Property Group: South African commercial real estate services firm with active brokerage, valuation, and advisory work across fuel retail and forecourt properties. Comparable because it operates in the same country, serves overlapping buyer/seller segments for service station transactions, and offers professional services that partially overlap with PetroCONNECT's Sales of Sites offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyhJZl6FYujpQEMEgpOlhOA
• Facebookfacebook.com/PetroCONNECTAfrica
• LinkedInlinkedin.com/company/petroconnect
• Instagraminstagram.com/petroconnect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetroCONNECT