Paws On Chicon Llc

What Paws On Chicon Llc does

Paws on Chicon LLC is a privately held, independent pet supply retailer founded in 2018 by certified pet nutritionist Keith Zeiler and headquartered in Austin, Texas. The company operates three brick-and-mortar stores — East Austin (1301 Chicon St), Easton Park (7101 E. William Cannon Dr), and South Congress (7601 S Congress Ave) — alongside a direct-to-consumer e-commerce site built on Shopify. Its core product offering spans premium dog and cat food across multiple formats (dry kibble, canned, frozen raw, freeze-dried, air-dried, and toppers), an extensive treats/chews assortment (145+ SKUs), toys, supplements, and supplies, with a stated emphasis on products free from corn, wheat, soy, dyes, and by-products. The assortment is curated across ~750+ SKUs spanning both dogs and cats.

Beyond product retail, the company generates ancillary revenue through a self-serve dog wash service (no appointment required) and an in-house goat's milk froyo frozen treat (served soft-serve on weekends and available as take-home cups). Distribution is omnichannel: in-store purchases, online ordering with in-store pickup, and proprietary local delivery covering ~14 Austin zip codes (free over $65, $9.99 fee below). A Frequent Buyer loyalty program supports repeat purchasing of participating pet food brands.

The business model is straightforward B2C unit retail with no disclosed enterprise or wholesale channels, no institutional investment, and no parent company. Headcount is reported at 1–10 employees. Revenue is not publicly disclosed, and the company has not raised any external funding. Marketing relies on the e-commerce site, organic social (Facebook/Instagram), email newsletter, blog content on pet nutrition/health, and local SEO/Yelp presence — the latter recognized with a Yelp Top 100 Local Business award in 2024. There is no disclosed AI/ML capability, no patents or trademarks, and no disclosed partnerships or M&A activity. The strategic positioning is that of a locally entrenched, nutrition-led independent retailer rather than a scaling multi-market brand.

Name

Paws On Chicon Llc

Legal name

Paws on Chicon LLC

Website

https://www.pawsonchicon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paws on Chicon is an independent Austin, TX pet supply retailer operating three stores and a Shopify e-commerce site, serving local dog and cat owners with premium nutrition-focused food, supplements, toys, self-serve dog wash, and goat's milk froyo.

Ownership category

akta.pro rank

Product category

Pet Retail & Supplies

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet retail store
• Premium pet food
• Pet supplies
• Dog nutrition services
• Self-serve pet wash

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Pet Product Sales: Revenue generated through direct retail sales of pet food, treats, toys, supplies, and accessories across three Austin store locations and an e-commerce website. Additional revenue stream from in-store services including self-serve dog wash and goat's milk froyo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paws On Chicon is a locally-owned, independent pet supply retailer in Austin, Texas, selling premium dog and cat food, treats, toys, and supplies. The company operates multiple neighborhood storefronts and complements its product assortment with experiential pet services including self-serve dog wash stations and goat's milk frozen yogurt for pets, plus local delivery for nearby customers.

Product overview

Paws on Chicon is a locally-owned pet supply retailer operating three physical store locations in Austin, TX (East Austin, Easton Park, and South Congress), plus an e-commerce website powered by Shopify. The company offers a comprehensive portfolio of pet food and supplies centered around premium, nutrition-focused products. Their core offerings span multiple dog food formats (dry kibble, canned, frozen raw, freeze-dried, air-dried, and toppers), an extensive selection of dog toys (chew, plush, interactive, fetch, and rope toys), dog treats and chews (145+ products), dog supplements, and dog supplies. They also carry complete cat food lines (dry, canned, freeze-dried, frozen), cat supplies, cat toys, cat treats, and cat supplements. Beyond retail products, they offer services including a self-serve dog wash (no appointment required), in-house made goat's milk froyo for dogs and cats (probiotic frozen treat), free local delivery on orders over $65, in-store pickup, and a Frequent Buyer loyalty program. The company emphasizes products free from corn, wheat, soy, artificial dyes, and animal by-products, partnering with certified pet nutritionists to curate their selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Dog & Cat Food
• Pet Treats, Toys, and Supplies
• Self-Serve Dog Wash
• Goat's Milk Frozen Yogurt for Pets
• Local Pet Supply Delivery

Quantifiable outcome

• Free local delivery on orders over $65
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Natural Pawz: Texas-based independent pet retailer focused on natural and holistic pet food, treats, and supplies with in-store expertise. Closely comparable to Paws on Chicon in product curation philosophy, premium positioning, and multi-store regional footprint, though larger and more established.
• Kriser's Natural Pet: Independent pet retailer offering natural foods, grooming, and self-serve dog wash with a strong neighborhood-store concept. Highly comparable to Paws on Chicon's natural-product focus and in-store service attach strategy.
• PetPeople: Mid-size independent pet retail chain emphasizing natural foods, knowledgeable staff, and in-store services such as self-serve dog wash. Directly comparable to Paws on Chicon's neighborhood-store model and curated natural-product mix.
• Mud Bay: Pacific Northwest independent pet retailer specializing in natural and holistic pet food and supplies, with multiple storefronts and an e-commerce site. Comparable to Paws on Chicon in curated natural-product focus, expert staff positioning, and integrated online/local delivery model.

Broad incumbents

• PetSmart: Largest North American pet specialty retailer with stores, grooming, training, and in-store services. The dominant incumbent in the same product and service categories Paws on Chicon competes in.
• Pet Supplies Plus: Larger regional pet supply franchise/chain with a neighborhood-store format that overlaps with Paws on Chicon's footprint concept, though with broader assortment and lower price-point focus rather than premium curation.
• Petco: National big-box pet retailer offering food, supplies, grooming, and services including self-serve dog wash. A broad incumbent competing on assortment, price, and scale against independents like Paws on Chicon.
• Chewy: Leading online pet food and supplies retailer with subscription Autoship and broad assortment of the same premium brands (Orijen, Fromm, Stella & Chewy's, Nulo) that Paws on Chicon carries. A direct online competitor pressuring the company's e-commerce and delivery economics.

Emerging players

• BarkBox: Subscription-based pet product company focused on toys, treats, and chews delivered monthly. Comparable to Paws on Chicon's treat/chew category and subscription infrastructure (Seals Subscriptions), though entirely digital-first with no physical stores.
• Dogtopia: National franchise providing daycare, boarding, and spa services for dogs with a retail/supplies component. Comparable as a service-led pet business that attaches product sales to dog-care experiences, similar to Paws on Chicon's dog wash and froyo-driven store visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pawsonchicon
• Instagraminstagram.com/pawsonchicon
• LinkedInlinkedin.com/company/paws-on-chicon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paws On Chicon Llc