HeyDo! Apps GmbH

What HeyDo! Apps GmbH does

HeyDo! Apps GmbH is a Hannover-based, privately held German GmbH founded in 2017 that builds and distributes the HeyDo! digital shopfloor management platform for manufacturing companies. The product is a five-module SaaS suite — Shopfloor Management (team coordination with shopfloor boards and integrated web meetings), Problem Management / HeyDo!Assistance (chat-based problem capture with photos, image annotation, and Speech-to-Text, routed to the right solver in under 30 seconds), Project Management (agile boards linking problems to projects and sub-tasks), Visual Management (real-time KPI and Andon boards across the value stream), and Order Management (digital order processing with manual and machine time tracking and digital documents). The platform is mobile-first, delivered via cloud subscription with an on-premise option, and emphasizes 24-hour implementation without internal IT resources.

The company monetizes through recurring SaaS subscriptions, with monthly and longer-term contract options (longer commitments receive discounts) and a freemium test phase that includes a cloud environment and optional test tablets. Go-to-market is sales-led with live web-meeting demonstrations and is augmented by a partner network of eight solution partners — LEAN and change-management consultancies (soletti, Factory Consultants, PTA, Reis Consulting, BANATENG, Pitman Solutions) plus technology integrations with MPDV Mikrolab (MIP platform, ~900K users across 1,400 manufacturers), Bitmotec (IoT/sensor data), and Kundert Automation. Academic showroom relationships with item GmbH's Learning Factory Hannover, the LFF at Ruhr-Universität Bochum, and the CETPM LEAN 4.0 Lab at Hochschule Ansbach embed HeyDo! in LEAN training environments. The company serves manufacturing production teams, administration teams, and LEAN-focused mid-market manufacturers primarily in the DACH region, and operates with a 1–10 employee team under managing directors Marius Müller-Seegers and Andreas Elscher.

Name

HeyDo! Apps GmbH

Legal name

HeyDo Apps GmbH

Website

https://heydo-apps.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyDo! Apps GmbH, founded in 2017 in Hannover, develops a five-module SaaS platform for digital shopfloor and factory management — including problem capture, visual KPI boards, project management, and order processing — sold on subscription primarily to mid-market DACH manufacturers through direct sales and a network of LEAN consulting and technology partners.

Ownership category

akta.pro rank

Product category

Manufacturing Execution Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

akta.pro secondary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Shopfloor management software
• Factory management platform
• LEAN manufacturing software
• Digital shopfloor management
• Industrial software solutions

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS-based shopfloor management software with cloud deployment option. The platform is delivered as a subscription with options for monthly or longer-term contract commitments. Longer contract commitments offer discounts compared to monthly cancellation rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HeyDo! is a unified digital shopfloor management software platform delivered as a suite of five integrated modules: HeyDo! Shopfloor Management (core team coordination with real-time communication), HeyDo!Assistance (problem capture with photos, videos, and Speech-to-Text), HeyDo!Project (agile project handling), HeyDo! Visual Management (KPI dashboards and Andon boards), and HeyDo! Order Management (digital order processing with time tracking). The platform is offered as a SaaS subscription with cloud deployment, designed for manufacturing production and administration teams following LEAN principles.

Product overview

HeyDo! is a unified digital Shopfloor Management software platform delivered as a suite of five integrated modules: HeyDo! Shopfloor Management (core platform for team coordination and real-time communication), HeyDo! Problem Management (problem capture with HeyDo!Assistance), HeyDo! Project Management (for agile project handling), HeyDo! Visual Management (KPI dashboards and Andon boards), and HeyDo! Order Management (digital order processing with time tracking). All modules share a common data layer and can be configured individually for production and administration teams.

Differentiator

Problem solved

Functional benefit

Products and services

• HeyDo! Shopfloor Management The core platform for managing teams on the shopfloor and in administration, featuring configurable apps, real-time communication, integrated web meetings, and Shopfloor Boards for sharing, escalating, and tracking information across all hierarchy levels. Configurable individually for production and administration teams.
• HeyDo!Assistance (Problem Management) Quick problem capture module that allows recording problems in under 30 seconds via chat-based interface with photos, videos, image marking/annotation, and Speech-to-Text functionality, automatically routing information to the right problem solvers.
• HeyDo!Project (Project Management) Agile project handling module that links reported problems directly to projects, enables visualization of schedule deviations, and provides creation and tracking of sub-tasks for cross-departmental and sustainable problem resolution.
• HeyDo! Visual Management Visual KPI dashboard and Andon board system that visualizes KPIs, trends, current problem reports, workplace situations, and open cases in real-time with customizable layouts across the entire value stream, providing one visual standard across the entire value stream.
• HeyDo! Order Management Digital order processing module that enables 100% digital work with time tracking for manual and machine workstations, order data viewing and booking at the workplace, digital documents, and real-time/trend KPIs. Fully integrable into existing IT landscapes via interfaces to legacy systems.
• HeyDo! Einführungsprozess (Implementation Service) Structured implementation service following LEAN principles with a three-phase approach: Direct Start or Test Phase, Ramp-up Phase, and Operational Phase. Requires no IT resources and delivers immediate improvements following the LEAN small-steps principle.

Quantifiable outcome

• Problem capture completed in under 30 seconds with immediate routing to problem solvers

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• soletti consulting GmbHcoreImplementation/ SI/ Consulting PartnerSupports customers in building individual shopfloor management systems and implements complete LEAN work organizations (Arbeitsorganisation). Helps with AO vision, functional target management processes, and role definitions for managers and employees in process improvement environments.
• Factory Consultants GmbHcoreImplementation/ SI/ Consulting PartnerProvides consulting and simulation games for LEAN performance improvement in development, administration, and production. Reduces complexity and costs with innovative LEAN strategies and methods for companies with high product variance and value-added depth.
• PTA GmbHcoreImplementation/ SI/ Consulting PartnerBrings people and processes together. As a personnel and organizational developer, PTA has provided effective services for 25 years for companies developing their employees and executives. Covers Shop Floor Management, leadership, personnel development, and teamwork, plus future topics of Digitalization, Agility, and New Work.
• Reis ConsultingminorImplementation/ SI/ Consulting PartnerInnovative planning office successful for over 20 years in factory planning and LEAN consulting. Focuses on simplifying production processes and increasing productivity, including implementation of common LEAN methods and establishment of production digitalization.
• BANATENG GmbHminorImplementation/ SI/ Consulting PartnerSupports holistic consideration of stamping and forming technology questions with offices in Freiburg and Arad, Romania. Improves processes along the product development process with planners, concept developers, and implementers.
• Pitman Solutions GmbHminorGTM or Marketing PartnerSolution provider in digital transformation for globally active medium-sized companies in mechanical and plant engineering. Offers flexible, targeted, and resource-conserving change management along the entire value chain.
• MPDV Mikrolab GmbHcoreTechnology or IntegrationMarket leader for IT solutions in manufacturing with over 40 years of project experience. MPDV's Manufacturing Integration Platform (MIP) enables integration with HeyDo! for comprehensive smart factory solutions. Over 900,000 users worldwide across 1,400 manufacturing companies.
• Bitmotec GmbHcoreTechnology or IntegrationIoT platform BITMOTECOsystem provides easy machine and sensor data capture integrated into HeyDo! Shopfloor Boards. Enables Condition Monitoring, production-near quality management, Predictive Maintenance with improved data transparency and reduced downtime risks.
• item GmbHminorOthersPioneer and global market leader in industrial modular assembly systems since 1976. Operates a Learning Factory in Hannover where workshop participants analyze multi-stage manufacturing processes and observe optimization results via HeyDo! Shopfloor Boards.
• Lern- und Forschungsfabrik (LFF)minorOthersLearning and research factory operated by the Chair for Production Systems (LPS) at Ruhr-Universität Bochum. Provides realistic work environment for training where participants apply LEAN methods with digitalization solutions like HeyDo!
• CETPMminorOthersInstitute at Hochschule Ansbach leading provider of seminars and events in Operational Excellence. Operates LEAN 4.0 Lab demonstrating LEAN principles where HeyDo! supports the production environment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visual Factory: Provider of shopfloor digital display boards, Andon solutions, and KPI visualization tools for manufacturing plants. Directly overlaps HeyDo! Visual Management and Andon board features for production environments.
• iObeya: Digital visual management platform used to run shopfloor boards, Obeya rooms, and continuous-improvement rituals. Highly comparable in LEAN methodology embedding and digital shopboard functionality.
• MPDV Mikrolab GmbH: German market leader for IT solutions in manufacturing with the MIP platform used by 900,000+ users across 1,400 manufacturers. Direct overlap with HeyDo! on shopfloor data and MES-adjacent functionality; also a current technology partner, making it both a competitor and channel.
• FORCAM GmbH: German-headquartered provider of MES and shopfloor connectivity solutions for discrete manufacturing. Comparable customer base (German/European mid-market manufacturers) and similar focus on real-time shopfloor data — directly competes for the same LEAN-oriented buyers.

Broad incumbents

• Critical Manufacturing S.A. Provider of a modern MES for complex discrete manufacturers, with strong shopfloor visualization and execution capabilities. Comparable in serving Industry 4.0 transformation projects in mid-market and large manufacturers across Europe.
• Dassault Systèmes DELMIA: Enterprise MES and manufacturing operations management suite from Dassault Systèmes; competes in shopfloor execution and visual management for larger manufacturers, setting the upper bound of the market HeyDo! addresses.

Emerging players

• Tulip Interfaces: Frontline operations / connected-worker platform with no-code app building for shopfloor tasks, problem capture, and visual instructions. Targets the same LEAN/continuous-improvement use cases as HeyDo! in discrete manufacturing, with stronger U.S. traction.
• Aegis Software (FactoryLogix): MES/MOM vendor focused on discrete manufacturing with strong shopfloor execution and traceability capabilities. Comparable in mid-market electronics/industrial manufacturer targeting.
• Poka (Procore): Connected-worker platform for knowledge sharing, problem reporting, and standard work on the shopfloor. Comparable on chat/photo problem capture and tiered escalation workflows that mirror HeyDo!Assistance.

Regional players

• Asprova GmbH: German-Japanese provider of advanced planning and scheduling (APS) for manufacturing, with shopfloor integration. Comparable in serving German mid-market discrete manufacturers and LEAN-focused operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heydo-apps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeyDo! Apps GmbH