Oki Doki Rent Srl
Oki Doki Rent S.r.l. is a Bergamo-based equipment rental company supplying cameras, lighting, grip, and technical facilities to film, television, advertising, and corporate production clients across Northern Italy, with delivery, consultation, and an integrated AI Generativa service offering.
- Company typePrivate
- Founded2017
- HeadquartersBergamo, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Oki Doki Rent Srl does
Oki Doki Rent S.r.l. is an Italian equipment rental company founded in 2017, headquartered in Caravaggio (Bergamo province) and operating as the rental arm of the broader Oki Doki creative group. The company provides cameras, lighting, grip equipment, and technical facilities for film, television, advertising, and corporate video productions, with services spanning equipment selection, technical consultation, and direct delivery to filming locations via variable vehicle sizes. It also runs a discounted student rental program (50% off Light & Grip, 30% off camera department) targeted at cinema school participants.
The rental catalog is refreshed annually, with the 2026 edition introducing Sony BURANO, Ultra Arm Motocrane, Nucleus-M II, and Cooke SP3 lenses, and adding specialized configurations such as a Motocrane-on-Polaris automotive rig developed with Artik Road. The company maintains manufacturer partnerships (notably with Panatronics for RED, Aputure, and Orion products), hosts industry events like BeHIDE for the Italian production community, and operates with a small team (1-10 employees) out of dedicated facilities in Lombardy, Northern Italy.
Revenue is generated primarily through per-rental, pay-as-you-go pricing to professional production clients, supplemented by student discounts and event-driven marketing. The business is tightly integrated with sister entities Oki Doki Film, Oki Doki Advertising, Oki Doki Corporate, and Oki Doki Lab, providing cross-referral and shared creative infrastructure. An emerging AI Generativa service line and the METODO AI masterclass extend the offering into AI-assisted pre-visualization, digital set extensions, and visual enhancement for client productions.
Oki Doki Rent Srl firmographics
Firmographics- Name
- Oki Doki Rent Srl
- Legal name
- Oki Doki Rent S.r.l.
- Website
- https://weareokidoki.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oki Doki Rent S.r.l. is a Bergamo-based equipment rental company supplying cameras, lighting, grip, and technical facilities to film, television, advertising, and corporate production clients across Northern Italy, with delivery, consultation, and an integrated AI Generativa service offering.
- Ownership category
- akta.pro rank
Oki Doki Rent Srl industry classification
Industry- Product category
- Film Equipment Rental Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Audio & Communications Equipment Rental (MPADAFAC), Studio Lighting & Grip Infrastructure Services (MPADAIAF)
Keywords
Where Oki Doki Rent Srl is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Oki Doki Rent Srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Film Equipment Rental: Rental of technical and cinematographic equipment for film, television, and advertising productions. Services include equipment rental, technical consultation, delivery to set, pickup and return management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Professional Rental |
| Unit Pricing | Pay-as-you-go | Student Rental Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Oki Doki Rent Srl product offering
Product offeringCore offering
Oki Doki Rent Srl provides technical and cinematographic equipment rental for film, television, and advertising productions. The service spans cameras, lighting, grip equipment, and facilities, supported by technical consultation, equipment selection guidance, and direct delivery to filming locations across northern Italy.
Product overview
Oki Doki is a creative network consisting of five business units: Oki Doki Film (cinema production), Oki Doki Advertising (commercials/branded content), Oki Doki Corporate (corporate storytelling), Oki Doki Rent (equipment rental), and Oki Doki Lab (cultural/education). The group provides end-to-end audiovisual production services from development through post-production, with Oki Doki Rent supplying technical equipment for productions. AI Generativa is integrated across production services for concept visualization and content enhancement.
Differentiator
Problem solved
Functional benefit
Products and services
- Oki Doki Rent Equipment Rental
- Automotive Set Up
- Student Rental Discount Program
Companies that use Oki Doki Rent Srl
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Oki Doki Rent Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Oki Doki Rent Srl partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bruum StudiominorEvent venue host for BeHIDE 2025, Oki Doki Rent's industry networking event in Brescia.
- PanatronicscoreEquipment supplier for RED, Aputure, and Orion brands. Partnered for Open Day events (March 2024) to showcase RED Komod X, RED Raptor X, Aputure 900C, and ElectroStorm XT26 products.
- Artik Visual / Artik RoadcoreCollaboration for complete automotive filming setup. Motocrane on Polaris 4x4 configured for road and off-road use, ready for any production needs. Successfully tested for Sangiovanni's 'Finiscimi' music video at Sanremo 2024.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Oki Doki Rent Srl competitors and assessment
Company assessmentBroad incumbents
- ARRI Rental: Global premium film equipment rental arm of ARRI, offering cameras, lenses, and lighting at scale across multiple countries. Comparable to Oki Doki Rent on catalog scope (cameras, lighting) but with far larger inventory, geographic reach, and production-grade infrastructure.
- Panavision: World's largest provider of cinema cameras, lenses, and lighting for film and television productions. Operates in a similar commercial model to Oki Doki Rent but at global scale with proprietary optics and integrated production services.
- Keslow Camera: US-based cinema and television equipment rental house supplying high-end cameras, lenses, lighting, and accessories to feature, episodic, and commercial productions. Comparable business model and customer segments to Oki Doki Rent, though at substantially greater scale.
- Otto Nemenz International: Long-established Los Angeles-based cinema camera and lens rental house serving feature films, television, and advertising. Direct analog in equipment category and B2B rental model to Oki Doki Rent's MDP (camera) department.
- Band Pro Film & Digital Inc. Global cinema equipment reseller and rental house representing Sony, RED, and other top-tier brands. Comparable to Oki Doki Rent in carrying flagship camera and lighting brands and serving professional film/TV/advertising customers.
Regional players
- HotCam: UK-based camera and equipment rental provider for television drama, features, and documentaries. Comparable to Oki Doki Rent in equipment rental model and broadcast/cinema customer mix, but serving primarily the UK market.
- Vantage Film: Germany-headquartered European film equipment rental house serving cinema productions across continental Europe. Comparable to Oki Doki Rent on equipment categories and customer base, but operating in a different European geography.
Direct peers
- Panalight Italia: Italian arm of a European lighting and grip rental specialist, serving film, TV, and commercial productions in Italy. Directly comparable in equipment category (lighting, grip, camera support) and customer segments to Oki Doki Rent.
- Camera Service Italy (CSI Rent): Italian provider of high-end cinema cameras, lenses, and accessories for film and advertising productions. Competes head-to-head with Oki Doki Rent on camera packages and crew support for Italian commercials and features.
- Movietech Srl: Italy-based cinema and broadcast equipment rental house serving film, TV, and advertising productions — the most direct domestic comparable to Oki Doki Rent in terms of customer base, catalog (cameras, lenses, lighting, grip), and delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oki Doki Rent Srl social profiles
Digital presenceOki Doki Rent Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oki Doki Rent Srl leadership team
Management profileNumber of profiles
Profiles6 records
Oki Doki Rent Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oki Doki Rent Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oki Doki Rent Srl
What does Oki Doki Rent Srl do?
Oki Doki Rent Srl provides technical and cinematographic equipment rental for film, television, and advertising productions. The service spans cameras, lighting, grip equipment, and facilities, supported by technical consultation, equipment selection guidance, and direct delivery to filming locations across northern Italy.
Is Oki Doki Rent Srl a public or private company?
Oki Doki Rent Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oki Doki Rent Srl founded?
Oki Doki Rent Srl was founded in 2017. It employs 1 to 10 people.
Where is Oki Doki Rent Srl based?
Oki Doki Rent Srl is headquartered in Bergamo, Italy, in the Europe region.
How does Oki Doki Rent Srl make money?
One revenue line is on record: film Equipment Rental.
Who are Oki Doki Rent Srl's main competitors?
Broad incumbents on record are ARRI Rental, Panavision, Keslow Camera, Otto Nemenz International and Band Pro Film & Digital Inc.. Regional players are HotCam and Vantage Film. Direct peers are Panalight Italia, Camera Service Italy (CSI Rent) and Movietech Srl.
Does Oki Doki Rent Srl have an API?
No public API is recorded for Oki Doki Rent Srl.
What industry is Oki Doki Rent Srl in?
Oki Doki Rent Srl's product category is Film Equipment Rental Services. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of MPADAFAC, Audio & Communications Equipment Rental. Its NAICS code is 5324 and its SIC code is 7819.