Foundations Therapy

What Foundations Therapy does

Foundations Therapy is a solo Licensed Clinical Social Worker (LCSW) private practice operated as Foundations Therapy, LCSW, PLLC, founded by Jill Hartrich in Brooklyn, New York. The practice provides evidence-based therapy to children and adolescents and parent training services to families, with a clinical focus on ADHD, anxiety disorders, disruptive behavior disorders, OCD, and Selective Mutism in children ages 18 months to 12 years.

The service portfolio is built around a suite of evidence-based modalities delivered directly by the founder, including Cognitive Behavioral Therapy (CBT) and Exposure and Response Prevention (ERP) for child therapy, and Parent-Child Interaction Therapy (PCIT), PCIT for Selective Mutism, Parent Management Training (PMT), and Supportive Parenting for Anxious Childhood Emotions (SPACE) for parent training. Sessions are conducted in person at 26 Court Street in Brooklyn or virtually via telehealth. Additional offerings include school consultation and educator collaboration, clinical training for newer clinicians, a specialized gender-informed ADHD assessment track for girls and young women, an extensive educational blog, and Fall 2026 Parent Groups. Treatment plans incorporate session-by-session behavioral measurement to track outcomes and adjust protocols.

The business model is a founder-owned professional services practice with no external funding, operating as a direct-to-consumer healthcare provider. Revenue is generated through hourly and session-based fees for therapy, parent coaching, and consultations, with both insurance reimbursement and self-pay accepted. The go-to-market motion is sales-led and content-driven, relying on the Resources for Parents blog, social media (Instagram and Facebook), email newsletter, and inbound inquiries via website and phone to attract Brooklyn-area and telehealth-eligible families.

Name

Foundations Therapy

Legal name

Foundations Therapy, LCSW, PLLC

Website

https://foundationsnyc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Foundations Therapy is a solo LCSW private practice in Brooklyn, NY, providing evidence-based child therapy (CBT, ERP) and parent training (PCIT, PMT, SPACE) for families with children ages 18 months to 12 years experiencing ADHD, anxiety, and disruptive behavior disorders.

Ownership category

akta.pro rank

Product category

Child and Family Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLALAEAF

Child & Adolescent Behavioral Health Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Child therapy services
• Parent training programs
• Behavioral parent coaching
• Childhood ADHD treatment
• Family mental health

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Child Therapy Services: Individual therapy sessions for children using CBT and ERP modalities. Conducted in-person or virtually. Billing includes insurance acceptance and self-pay options.
2. Parent Coaching and Training: Parent training programs including PCIT, PMT, PCIT-SM, and SPACE. Includes live coaching, weekly sessions, and home practice guidance.
3. School Consultation Services: Individualized school consultations, school training, and collaboration with educators as part of comprehensive treatment approach.
4. Clinical Training Services: Training services for newer clinicians offered as part of practice offerings.
5. Parent Groups: Fall 2026 Parent Groups offered as group programming for families.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Foundations Therapy provides evidence-based individual child therapy and parent training for children ages 18 months to 12 years, specializing in ADHD, anxiety, OCD, Selective Mutism, and disruptive behavior disorders. Core services are delivered one-on-one (in-person or via telehealth) using CBT, ERP, PCIT, PCIT-SM, PMT, and SPACE modalities, supplemented by school consultations, clinical training for clinicians, and seasonal parent groups. The practice operates as a single-clinician LCSW private practice in Brooklyn, NY.

Product overview

Foundations Therapy is a specialized child therapy and parent training practice offering evidence-based therapeutic services. The core offering consists of Child Therapy using Cognitive-Behavioral Therapy (CBT) and Exposure and Response Prevention (ERP), and Parent Coaching programs including Parent-Child Interaction Therapy (PCIT), PCIT for Selective Mutism, Parent Management Training (PMT), and Supportive Parenting for Anxious Childhood Emotions (SPACE). Additional services include school consultations, clinical training for clinicians, and seasonal parent group programs. The practice also provides free educational resources and articles for parents on topics including ADHD, anxiety, behavior management, and Selective Mutism.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Therapy

Quantifiable outcome

• PCIT and PMT have shown moderate to large effect sizes for reducing child behavior problems in randomized controlled trials
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) and therapy programs for adolescents and young adults with anxiety, depression, and behavioral health needs. Comparable evidence-based therapeutic approach for youth populations, though higher-acuity and broader age range than Foundations Therapy's outpatient child focus.
• Mantra Health: Mantra Health provides teletherapy and psychiatry for college and young adult populations, with focus on anxiety and depression. Partially comparable in evidence-based therapy delivery and parent-engagement approach, though targeted at older populations than Foundations Therapy.
• Understood.org: Understood.org provides resources, support, and telehealth-based ADHD and learning disability services for children and families. It overlaps with Foundations Therapy's evidence-based ADHD focus, parent education, and child-and-family centered approach, though it operates at significantly larger scale.
• Hazel Health: Hazel Health delivers in-school and virtual mental health services for K-12 students, including therapy and parent engagement. Overlaps with Foundations Therapy's school consultation work and child mental health focus, but operates at school-system rather than individual family level.

Direct peers

• InStride Health: InStride Health specializes in anxiety and OCD treatment for children, adolescents, and young adults, using evidence-based modalities including ERP and CBT. Directly overlaps with Foundations Therapy's anxiety/OCD specialization, ERP modality, and family-inclusive approach.
• Little Otter: Little Otter is a pediatric mental health practice offering therapy, parent coaching, and psychiatry for children 0-14 and their families, with a strong parent-training component. Directly comparable to Foundations Therapy's child + parent therapy model for the same age band and similar conditions (anxiety, ADHD, behavioral issues).
• Brightline Health: Brightline is a venture-backed pediatric behavioral health platform offering therapy, psychiatry, and coaching for children and teens with anxiety, ADHD, and behavioral concerns. It is the most direct competitor to Foundations Therapy on modality (CBT, parent coaching) and population (children/adolescents), with a similar insurance-accepting model but at much greater scale.
• Bend Health: Bend Health is a pediatric mental health provider offering therapy, psychiatry, and coaching for children and teens with anxiety, ADHD, and depression. Directly comparable to Foundations Therapy's modality mix (CBT, parent coaching) and child-and-family population.
• Two Chairs: Two Chairs operates a therapy practice matching clients with evidence-based therapists, including for anxiety and family-related concerns. Comparable therapy-practice business model with multi-clinician delivery, though broader adult focus versus Foundations Therapy's pediatric and parent-training specialization.
• Cartwheel Health: Cartwheel provides teletherapy and psychiatric services to school-aged children and adolescents, partnering with schools and families. Comparable in pediatric behavioral health focus and school consultation component, though more focused on school partnerships than Foundations Therapy's parent-training emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/foundationsnyc
• LinkedInlinkedin.com/company/foundationstherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundations Therapy