IN-BOX
IN-BOX designs and sells the SMSBOX PRO, an integrated NFC-enabled hardware terminal plus web panel for SMB customer data capture, loyalty programs, and SMS marketing, serving small and medium businesses across Iran including clinics, salons, retail stores, gyms, and restaurants.
- Company typePrivate
- Founded-
- HeadquartersTehran, Iran
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What IN-BOX does
IN-BOX (Persian: اینباکس) is a privately held, Tehran-based knowledge-based company that designs, manufactures, and sells an integrated customer relationship management terminal targeted at small and medium-sized businesses in Iran. Founded in 1395 (2016/2017) by IT and computer engineering specialists, the company has progressed through three product generations — SMSBOX S360 (1396), SMSBOX S360 Plus (1399), and SMSBOX PRO (1403) — culminating in a portable hardware device that combines NFC/RFID card issuance, a dual-core processor, a capacitive touch keyboard, a color display, a 2500mAh battery, USB Type-C charging, and WiFi connectivity with a cloud-backed web management panel and an Android mobile companion app.
The SMSBOX PRO device and its supporting panel deliver a vertically integrated stack for SMB customer engagement: customer data capture (phone numbers, birthdays, segmentation into VIP/Loyal/Regular/At-Risk/Inactive/New cohorts), NFC and virtual wallet-based credit and loyalty card issuance, group and targeted SMS marketing via dedicated service lines that can reach blacklisted numbers, automated birthday and wedding anniversary greetings, smart queueing and appointment booking with reminders, customer satisfaction surveys, referral marketing, lottery and prize-wheel gamification, and NFC-based staff attendance tracking with overtime, tardiness, and early-departure calculation. The device operates fully offline and supports webhook integrations (GET/POST) for export to external CRM, accounting, and loyalty systems, plus over-the-air firmware updates. Software features include an AI-powered SMS campaign builder, an AI assistant for panel guidance, and bilingual Persian/English interfaces.
IN-BOX monetizes through a hybrid hardware-plus-subscription-plus-usage model: one-time device sales at approximately 7.6 million Tomans including 18 months of warranty and five years of after-sales service, an annual panel subscription at approximately 399,000 Tomans per year from year two (year one is bundled free with the device), usage-based SMS credits priced between 144 and 180 Tomans per message with volume discounts, and ancillary sales of PVC and NFC loyalty cards and tags. Go-to-market is product-led: customers self-serve through in-box.ir/shop and Digikala, with WhatsApp and phone-based purchase consultation. The company serves fragmented SMB segments — medical and dental clinics, beauty salons, retail stores, fitness clubs, restaurants and cafes, and chain stores — across Iran, with no documented international expansion, external institutional funding, or named enterprise customers.
IN-BOX firmographics
Firmographics- Name
- IN-BOX
- Legal name
- شرکت اینباکس (Inbox Company)
- Website
- https://in-box.ir
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IN-BOX designs and sells the SMSBOX PRO, an integrated NFC-enabled hardware terminal plus web panel for SMB customer data capture, loyalty programs, and SMS marketing, serving small and medium businesses across Iran including clinics, salons, retail stores, gyms, and restaurants.
- Ownership category
- akta.pro rank
IN-BOX industry classification
Industry- Product category
- Customer Communication Hardware
- NAICS
- Telephone Apparatus Manufacturing (33421), Communications Equipment Manufacturing (3342)
- SIC
- Telephone & Telegraph Apparatus (3661), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where IN-BOX is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
IN-BOX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of SMSBOX PRO customer communication devices. The main product is priced at 7,600,000 Tomans. Includes 18-month warranty and 5 years after-sales service.
- Annual Panel Subscription: Annual subscription for web-based management panel access. Priced at 399,000 Tomans per year (as of 1404). First year is free with device purchase. Used for panel development and enhancement.
- SMS Credits: Usage-based SMS credit purchases for sending messages through the device and panel. Pricing is floating based on charge amount, ranging from 144-180 Tomans per SMS. Service uses dedicated service lines that can reach blacklisted numbers.
- Customer Cards and Tags: Sale of PVC cards (raw, digital print, offset print) and NFC tags for customer loyalty programs. Available in multiple formats to suit different business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SMSBOX PRO Device - 7,600,000 Tomans |
| Subscription | Annual | Annual Panel Subscription - 399,000 Tomans/year |
| Usage-based | Pay-as-you-go | SMS Credits - 144-180 Tomans per message |
| Unit Pricing | Pay-as-you-go | Customer Cards - PVC/NFC tags |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
IN-BOX product offering
Product offeringCore offering
IN-BOX designs, manufactures, and sells the SMSBOX PRO, a portable customer communication hardware device for capturing customer phone numbers, issuing NFC/RFID loyalty and credit cards, and running digital wallets. The hardware is sold alongside a web-based User Panel (panel.in-box.ir) and an Android mobile application that enable SMS marketing campaigns, appointment scheduling, smart queuing, attendance tracking, customer segmentation, and webhook integrations. The integrated system targets small and medium Iranian businesses (retail stores, medical offices, salons, restaurants, gyms, and chain stores) and operates online and offline without requiring servers or network infrastructure.
Product overview
IN-BOX offers a unified customer relationship management and communication system centered on the SMSBOX PRO hardware device — a third-generation customer communication terminal sold alongside a web-based User Panel and an Android mobile application. The product portfolio includes the SMSBOX PRO device itself (the core hardware), Customer Club NFC cards and tags (add-on physical components), and the IN-BOX Pro mobile app (complementary software for on-the-go management). Together they enable businesses to collect customer data, issue loyalty/credit cards, send group SMS, manage appointments, track attendance, run referral marketing, conduct surveys, automate birthday/anniversary greetings, and more. The company also offers a CLUBBOX device line (second generation) alongside the PRO line, both sharing the same panel infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- SMSBOX: Line of customer communication hardware devices; includes SMSBOX S360, SMSBOX S360 Plus, and SMSBOX PRO (third generation).
- SMSBOX PRO
- CLUBBOX
Products and services
- SMSBOX PRO Flagship third-generation portable hardware device for customer relationship management and communication. Features a 2500mAh battery, 2.4-inch color display, capacitive touch keyboard, NFC smart card issuance, dual-core processor, USB Type-C, and 14+ hours of continuous operation. Supports offline customer registration, credit/loyalty card issuance, QR code display, attendance tracking, and online firmware updates. Sold alongside a web panel for managing all device functions. Designed for small and medium businesses in Iran.
- Customer Club Cards (NFC/RFID Cards and Tags) Physical NFC/RFID smart cards and tags issued through the SMSBOX PRO device for customer loyalty programs. Available in three models: raw PVC, PVC with digital print, and PVC with offset print, plus NFC sticker tags. Custom branding available. Used for customer loyalty credit, wallet identification, and attendance tracking.
- User Panel (Web Dashboard) Web-based management panel (panel.in-box.ir) for the customer club system, sold as an annual subscription (399,000 Toman/year as of 1404). Features include group SMS sending, smart referral marketing, customer surveys, birthday/anniversary auto-greetings, credit management, lottery management, wallet management, customer segmentation, smart discounts, appointment booking, webhook configuration, and the SMS bank template library. First year is bundled free with device purchase.
- IN-BOX Pro Mobile Application Android mobile application for managing the SMSBOX PRO system and customer club from a smartphone. Supports SMS sending, customer club management, birthday/anniversary greetings, surveys, lottery/prize wheel, attendance tracking, referral marketing, smart discounts, appointment booking, invoice sending, push notifications, and a home-screen widget displaying panel balance and member stats.
Quantifiable outcome
- Reduces customer no-shows by up to 80% with automated appointment reminders
- +4 more outcomes
Companies that use IN-BOX
Customer profileSegments6 records
Ideal customer profiles5 records
IN-BOX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature10 records
IN-BOX partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
IN-BOX competitors and assessment
Company assessmentBroad incumbents
- Toast: Restaurant-focused POS and customer engagement platform with built-in loyalty, gift cards, SMS marketing, and online ordering. Comparable on the restaurant-and-SMB customer-loyalty/marketing stack IN-BOX addresses, with much broader US/global scale and software-only delivery.
- SumUp: Provider of mobile POS card readers and integrated payments/customer tools for SMBs across Europe and beyond. Comparable on the portable handheld hardware-for-SMBs category that SMSBOX PRO targets, though SumUp's stack is payments-centric rather than CRM/loyalty-centric.
- Lightspeed Retail: Retail POS and commerce platform with customer profiles, loyalty programs, and integrated marketing. Comparable as an incumbent retail-customer-engagement suite addressing the same retail-loyalty use cases IN-BOX serves for Iranian SMBs.
- Square (Block) — Square Loyalty / Square Marketing: Global SMB commerce platform with integrated POS, loyalty, and SMS/email marketing tools. Comparable on the customer-loyalty + CRM + automated-messaging problem IN-BOX solves, though serves a much broader merchant base globally with software-only delivery.
Direct peers
- Melipayamak: Iranian bulk SMS service provider and panel offering for businesses, including CRM-style messaging features. Comparable as a domestic SMS-marketing platform targeting Iranian SMBs; IN-BOX extends this with hardware, NFC issuance, and loyalty automation.
- SMS.ir: Iranian SMS marketing and customer engagement platform offering bulk SMS, CRM, loyalty, and automation tools. Directly comparable as a local SMB-focused SMS/loyalty software stack that competes for the same Iranian small-business wallet — though IN-BOX differentiates with bundled hardware.
- Kaveh Negar: Iranian messaging API and SMS panel provider with marketing and verification offerings for developers and SMBs. Comparable as a software-first SMS/CRM infrastructure provider in the same local market; IN-BOX differentiates by bundling a portable device.
- Faraz SMS: Iranian SMS gateway and panel provider serving SMBs with bulk SMS, OTP, and marketing tools. Competes for the same customer data capture and messaging wallet that IN-BOX targets, but without the proprietary hardware terminal.
Emerging players
- Poynt: Smart portable POS terminal for SMBs with built-in customer engagement, loyalty, and CRM apps on a handheld device. Comparable as a portable, all-in-one SMB terminal play — same hardware-software convergence pattern that defines IN-BOX's SMSBOX PRO, though in a payments-first rather than messaging-first context.
- Stamp Me: Digital loyalty/stamp-card platform for SMBs with SMS, mobile wallet, and CRM features. Comparable on the loyalty + SMS + customer-data-capture proposition IN-BOX delivers, but as a software-only cloud platform versus IN-BOX's bundled hardware approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IN-BOX social profiles
Digital presenceIN-BOX compliance and trust
Trust signalCompliance1 record
IN-BOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
IN-BOX leadership team
Management profileNumber of profiles
IN-BOX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IN-BOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IN-BOX
What does IN-BOX do?
IN-BOX designs, manufactures, and sells the SMSBOX PRO, a portable customer communication hardware device for capturing customer phone numbers, issuing NFC/RFID loyalty and credit cards, and running digital wallets. The hardware is sold alongside a web-based User Panel (panel.in-box.ir) and an Android mobile application that enable SMS marketing campaigns, appointment scheduling, smart queuing, attendance tracking, customer segmentation, and webhook integrations. The integrated system targets small and medium Iranian businesses (retail stores, medical offices, salons, restaurants, gyms, and chain stores) and operates online and offline without requiring servers or network infrastructure.
Is IN-BOX a public or private company?
IN-BOX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IN-BOX founded?
IN-BOX was founded in -1. It employs 1 to 10 people.
Where is IN-BOX based?
IN-BOX is headquartered in Tehran, Iran, in the Middle East region.
How does IN-BOX make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are annual Panel Subscription, SMS Credits and customer Cards and Tags.
Who are IN-BOX's main competitors?
Broad incumbents on record are Toast, SumUp, Lightspeed Retail and Square (Block) — Square Loyalty / Square Marketing. Direct peers are Melipayamak, SMS.ir, Kaveh Negar and Faraz SMS. Emerging players are Poynt and Stamp Me.
Does IN-BOX have an API?
No public API is recorded for IN-BOX.
What industry is IN-BOX in?
IN-BOX's product category is Customer Communication Hardware. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 33421 and its SIC code is 3661.