By Michèl

Name

By Michèl

Legal name

By Michèl B.V.

Website

https://bymichel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

By Michèl is a Dutch family-owned manufacturer of premium roller shutters and zip screens, selling exclusively through a network of 150+ professional dealer partners in the Netherlands using Heroal aluminum components and Somfy motorization, including solar-powered and Fast Lane 10-day delivery options.

Ownership category

akta.pro rank

Product category

Sun Protection Products (Roller Shutters and Zip Screens)

NAICS

Blind and Shade Manufacturing (33792)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Roller shutters manufacturing
• Zip screen production
• Sun protection systems
• Motorized window coverings
• External sun shading

Headquarters

HQ city

Oostrum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: By Michèl generates revenue through selling high-quality roller shutters and zipscreens exclusively to professional dealer partners (window suppliers, sun protection companies, and installation partners). Products are manufactured in the Netherlands and sold as finished goods. Revenue comes from product sales with pricing based on product specifications, quantities, and customization requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

By Michèl manufactures roller shutters (rolluiken) and zip screens (zipscreens) at its production facility in Oostrum, Netherlands, using premium Heroal aluminum components and Somfy motorization systems. Products are sold exclusively to a network of 150+ professional dealer partners (window/frame suppliers, sun protection installers, and mounting partners) across the Netherlands. The company also offers the Fast Lane concept, delivering selected models within 10 working days, and a Somfy Solar variant with wireless solar-powered motorization backed by a 7-year warranty.

Product overview

By Michèl is a Dutch family-owned manufacturing company producing high-quality roller shutters (Rolluiken) and zip screens (Zipscreens) for professional dealers in window and sun shading industries. The core product portfolio centers on two main categories: roller shutters featuring German Heroal RS38 lamels with Somfy RS100 io motorization, and zip screens with fiberglass fabric offering superior weather resistance. The Somfy Solar line provides solar-powered motorization for both product lines. The Fast Lane Concept enables rapid production of selected models within 10 working days while maintaining A-quality standards. Products are distributed exclusively through professional dealer partners (150+ premium partners) who handle installation for end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolluiken (Roller Shutters) Roller shutters manufactured in the Netherlands using Heroal RS38 aluminum lamels with Somfy RS100 io motorization. Features whisper-quiet operation, soft start/stop, obstacle detection, and enhanced burglary resistance. Sold to professional dealers for residential and commercial installations.
• Zipscreens Zip screens with fiberglass fabric providing heat reduction, glare control, comfort and privacy. Features a zip-guided rail system stable in winds up to 145 km/h. Sold to professional dealers for installation on residential and commercial buildings.
• Somfy Solar (RS100 io Solar) Somfy RS100 io Solar motorized shading solution powered by a solar panel and battery. Wireless installation with no grid connection required, whisper-quiet operation, up to 45 days battery life in complete darkness, soft start/stop, obstacle detection and frost protection. Compatible with the Somfy TaHoma smart home platform. Backed by a 7-year warranty.

Quantifiable outcome

• Fast Lane production within 10 working days
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SomfycoreTechnology or IntegrationSomfy is a key technology partner providing motorization systems for By Michèl's roller shutters and screens. Products include the RS100 io (whisper-quiet motorized operation with soft start/stop) and RS100 io Solar (solar-powered motorization with battery backup). Somfy provides 7-year warranty on motors, solar panels and batteries. Somfy is a leading French manufacturer of automated window and door motors.
• HeroalcoreTechnology or IntegrationHeroal is a German manufacturer supplying premium aluminum components for By Michèl roller shutters. Products include the RS38 lamel (compact roll-up diameter, strong armor behavior, attractive colors and durable coating). Heroal is known for German engineering quality and is a leading European supplier of aluminum systems for buildings.
• CRE8 MediacoreGTM or Marketing PartnerCRE8 Media provides marketing support to By Michèl and its dealer partners through strategy, video content creation, and advertising campaigns on Meta and Google platforms. The partnership helps generate measurable leads for dealers searching for sun protection solutions, supporting partner sales and growth.
• Vera VenrayminorStrategic or Co-development PartnerVera Venray is the assembly/mounting division of By Michèl, operating under the same roof. Together with Vera Venray, By Michèl serves a team of approximately 60 employees across production, office, assembly and support functions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ROMA: German manufacturer of aluminum roller shutters, blinds and insect screens with motors, serving the same European professional dealer channel as By Michèl. Closest functional and product analogue in roller shutters.
• Markilux: German specialist in awnings, zip screens and pergolas with motor integration and dealer-distributed go-to-market. Competes for premium shading projects across the Netherlands and Germany.
• Alukon: German maker of roller shutters, screens and insect-protection systems with Somfy-compatible motorization, competing for the same dealer/install base in DACH and Benelux as By Michèl.

Regional players

• Winsol: Belgian manufacturer of roller shutters, screens, awnings and garage doors, serving a Benelux dealer network structurally similar to By Michèl's domestic channel.
• Brustor: Belgian manufacturer of pergolas, awnings and screens for the Benelux dealer channel. Comparable in scale and channel model, competing for the same end customers and premium Belgian/Dutch dealers.

Broad incumbents

• Hunter Douglas: Global leader in window coverings (blinds, shades, shutters), with a Dutch Luxaflex brand presence. Operates the same residential/commercial sun-protection category at far broader scale.
• WAREMA: Large German sun protection specialist (external venetian blinds, awnings, roller shutters, screens). Overlaps directly on zip screens and roller shutters but at significantly broader scale and product breadth.
• Luxaflex: Dutch premium window-covering brand (Hunter Douglas group) selling shutters, blinds and screens via dealers and showrooms in the Netherlands. Direct overlap on shutter/screen SKUs and dealer distribution.

Others

• Heroal: By Michèl's German aluminum component supplier, which also markets its own roller shutter and screen systems under the Heroal brand, making it both a partner and an adjacent competitor in roller shutters.
• Somfy: Somfy supplies motors and the TaHoma smart-home platform to By Michèl, but also sells its own motorised shading solutions and partners with other manufacturers, representing both an enabler and an adjacent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ByMichel
• LinkedInlinkedin.com/company/bymichel

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By Michèl