Hotsale.ge

What Hotsale.ge does

Hotsale.ge is a Georgian online deals and discount marketplace founded in 2011 and headquartered at 49 Tina Iosebidze Street, Tbilisi. The company operates under parent Proservice and runs a voucher-based platform accessible via its website and native iOS and Android applications, offering discounts of 15-67% across categories including tourism (hotels, resorts, mountain and seaside stays), food and dining, beauty and wellness, entertainment, health and sports, children and family services, and an expanding set of physical-goods verticals (air conditioners, pharmacy/personal care, textiles). Customers purchase promo codes on the platform and redeem them at 2,000+ partner businesses located across Georgian destinations (Tbilisi, Batumi, Gudauri, Bakuriani, Kakheti) and, as of 2026, Dubai.

The company monetizes through two streams: per-code fees on promo code purchases (codes typically priced 7-30 GEL), and marketplace commissions on transactions facilitated between consumers and partners. Pricing is variable and deal-based, with two purchase models — buying a code at a discount and paying the balance at the venue, or paying in full on the platform and presenting a QR code for redemption. Payments are accepted via VISA, MasterCard, Apple Pay, Google Pay, and installment plans through TBC Bank and Credo Bank. Distribution is direct-to-consumer, with marketing conducted through Facebook, Instagram, YouTube, LinkedIn, a blog, app push notifications, and event co-sponsorships (e.g., a 2026 summer season launch event with Travelfy, Around the World, and Dreamland Oasis).

Operationally, Hotsale.ge is a thin-employee company (11-50 staff) running a curated two-sided marketplace in a small economy. The platform has not disclosed external funding, management team details, revenue figures, AI/ML capabilities, or patents. No API is publicly documented. The business is privately held and operating with no subsidiaries.

Name

Hotsale.ge

Legal name

Hotsale.ge

Website

https://hotsale.ge

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotsale.ge is a Tbilisi-based online deals marketplace, founded in 2011, that sells discounted promo codes across tourism, dining, beauty, wellness, and consumer goods to Georgian consumers via web and mobile apps, monetizing through code fees and partner commissions from a network of 2,000+ Georgian businesses.

Ownership category

akta.pro rank

Product category

Online deals and discounts marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Online deals marketplace
• Discount voucher platform
• Promo code marketplace
• Daily deals aggregator
• Consumer discount platform

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Promo Code Sales: The platform charges customers for promo codes that provide discounted access to partner services. Customers can also pay the full price through the platform and receive a promo code for redemption at partner locations. Revenue is generated per transaction through the spread between the promotional price paid and the value of the service received, as well as per-code fees.
2. Commission from Partner Transactions: Hotsale.ge earns revenue by facilitating transactions between consumers and partner businesses. Partners gain increased customer volume through the platform while Hotsale.ge takes a commission on each deal redeemed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hotsale.ge operates an online deals and discounts marketplace (web + iOS/Android apps) where Georgian consumers can browse and purchase promo codes and vouchers for discounted services and products from 2,000+ partner businesses. Customers either buy a promo code (typically 7-30 GEL) and present it at the partner venue for the discounted price, or pay the full price through the platform and receive a code for redemption at the partner location. The platform earns revenue through promo code fees and commissions on transactions facilitated between consumers and partner businesses.

Product overview

Hotsale.ge is a Georgian daily deals marketplace operating as a web platform and mobile applications (iOS and Android). The platform aggregates discount vouchers and promotional codes from partner businesses across Georgia, allowing users to purchase access to services at reduced prices. The ecosystem includes the core Hotsale.ge web platform and dedicated mobile apps, organized across distinct product categories: Tourism & Accommodation (hotels, resorts, mountain and seaside stays), Food & Dining (restaurants, cafes, bars), Beauty & Wellness (spa, salons, cosmetic procedures), Entertainment & Recreation (clubs, pools, activities), Health & Sports (dentistry, fitness), Children & Family services, Air Conditioners, and specialized verticals like Shock Deals and Last Minute Deals. The platform has partnered with over 2,000 Georgian businesses since 2011, operating on a voucher/promo code model where users purchase codes and redeem them at partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotsale.ge Website Platform Main web-based discount marketplace where users browse and purchase promotional codes for services and products from partner businesses across Georgia.
• Hotsale.ge Android App Native Android mobile application providing access to daily deals, exclusive in-app discounts, and voucher purchases for Georgian consumers.
• Hotsale.ge iOS App Native iOS mobile application providing access to daily deals, exclusive in-app discounts, and voucher purchases for Georgian consumers.
• Tourism & Accommodation Deals Discounted vouchers for hotels, resorts, mountain and seaside accommodations, and vacation rentals across Georgia including Tbilisi, Batumi, Gudauri, Bakuriani, and Kakheti.
• Food & Dining Deals Restaurant, cafe, bar, club, karaoke lounge, Asian cuisine, burger bar, pub, and outdoor venue vouchers offering Georgian and international dining experiences.
• Beauty & Wellness Deals Vouchers for hair removal (epilation), cosmetology, weight loss treatments, massage, manicure/pedicure, salon services, solarium, and spray tanning.
• Entertainment & Recreation Deals Vouchers for clubs, lounges, karaoke venues, teen parties, entertainment activities, party venues, and photography sessions.
• Swimming Pool Deals Day passes and packages for outdoor and indoor pools, pool parties, and aquatic venues.
• Health & Sports Deals Vouchers for dentistry, fitness and yoga, complex medical examinations, aesthetic medicine, and sports facility access.
• Children & Family Deals Family-oriented vouchers including children's entertainment centers, character appearances, and toys.
• Air Conditioner Deals Discounted vouchers for ON/OFF and inverter air conditioners with size-based categories ranging from 20-30 sq.m. to 100-120 sq.m.
• Shock Deals Limited-time, deeply discounted deals across hotels, epilation, aesthetics, Christmas trees, and dentistry categories.
• ISS Pharma / EC EMI Personal Care Deals Discounted pharmacy and beauty care products including facial, hair, and body care items.
• PUFFY Textile Deals Discounted bedding and textile products including blankets, pillows, mattress protectors, bed sheet sets, bed covers, rubber sheets, and pillow cases.
• HotFood Deals Dedicated food delivery and dining deals category within the marketplace for restaurants and food-related offers.
• Last Minute Deals Time-limited discount offers for last-minute bookings and purchases across partner categories.

Quantifiable outcome

• 2,000+ partner companies across Georgia since 2011
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Dreamland Oasis ChakviflagshipStrategic or Co-development Partner · 1 June 2026Dreamland Oasis Chakvi was the main sponsor and venue host for the summer season opening event co-organized with Travelfy, Around the World, and Hotsale.ge. The event featured pool parties, live music, dinners, and competitions with prizes provided by the partner companies.
• TravelfycoreStrategic or Co-development Partner · 1 June 2026Tourism company Travelfy co-organized the summer season opening event with Around the World and Hotsale.ge. Travelfy offers travel packages and experiences, and partnered with Hotsale.ge for joint event sponsorship and prize contributions.
• Around the WorldcoreStrategic or Co-development Partner · 1 June 2026Tourism company Around the World co-organized the summer season opening event with Travelfy and Hotsale.ge, serving as joint organizer and prize sponsor for the event at Dreamland Oasis.
• Vortex FitnessminorChannel Partner/ Reseller/ Distributor · 1 June 2026Vortex Fitness supported the summer season opening event as an event partner, contributing to the collaborative sponsorship ecosystem around Hotsale.ge.
• Tavismasti VerandaminorChannel Partner/ Reseller/ Distributor · 1 June 2026Event supporter for the summer season opening event organized by Travelfy, Around the World, and Hotsale.ge.
• Nail SunnyminorChannel Partner/ Reseller/ Distributor · 1 June 2026Beauty service provider Nail Sunny supported the summer season opening event as an event partner, contributing prizes and promotional support.
• Boutique Hotel TutaminorChannel Partner/ Reseller/ Distributor · 1 June 2026Boutique Hotel Tuta participated as an event supporter for the summer season opening event, contributing to the prize pool.
• WiniveriaminorChannel Partner/ Reseller/ Distributor · 1 June 2026Winiveria supported the summer season opening event as an event partner, providing contributions to the prize pool.
• Creative CloudminorChannel Partner/ Reseller/ Distributor · 1 June 2026Creative Cloud supported the summer season opening event as an event partner.
• Event by Megi NizharadzeminorChannel Partner/ Reseller/ Distributor · 1 June 2026Event management company Event by Megi Nizharadze supported the summer season opening event as an event partner.
• Vortex Fitness, SHAVDIA, Kotesi, Caru, Nomio, Blue Drop, Friends' Wine, AlubaliminorChannel Partner/ Reseller/ Distributor · 1 June 2026Multiple additional businesses (Vortex Fitness, SHAVDIA, Kotesi, Caru, Nomio, Blue Drop, Friends' Wine, Alubali) participated as event supporters for the summer season opening event, contributing to the prize pool and promotional activities.
• Techno BoomminorChannel Partner/ Reseller/ Distributor · 1 January 2021Techno Boom joined Hotsale.ge's partner network in 2021. Operating since 2010, Techno Boom is a major electronics retailer in Georgia, offering a range of tech products on the platform.
• 2,000+ Georgian Partner CompaniescoreChannel Partner/ Reseller/ Distributor · 1 January 2011Since 2011, Hotsale.ge has partnered with over 2,000 leading Georgian companies across tourism, F&B, beauty, entertainment, healthcare, and retail. Partners include: Park Hotel Tsinandali, Zuzumbo Resort & Spa, Orbi Hotels, Aversi, Salt Restaurant, Unique Terrace Lounge, Ilitek, Kani Beauty Studio, Dreamland Oasis, Techno Boom, and many others. These partners offer exclusive deals on the platform, and Hotsale.ge markets their services to its consumer base.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• HotelsCombined: HotelsCombined is a hotel price comparison and deals platform. While adjacent rather than directly competitive, it shares the travel-deals aggregation function that is core to Hotsale.ge's tourism category.

Broad incumbents

• RetailMeNot: RetailMeNot is a major global coupon, deals, and cashback platform serving many markets. Comparable to Hotsale.ge as a voucher/deals aggregator but with much broader scale and a wider geographic footprint.

Direct peers

• Letyshops: Letyshops is a global cashback and deals platform connecting consumers with merchant discounts via promo codes and vouchers. Comparable to Hotsale.ge in monetization model (commission on partner transactions) and deal-voucher delivery.
• Groupon: Groupon is the global pioneer of the daily deals/voucher marketplace model that Hotsale.ge operates. Both platforms aggregate discount vouchers from local merchants across dining, beauty, travel, and entertainment, taking commissions per redeemed deal.
• Groupalia: Groupalia is a Spanish daily deals marketplace offering vouchers for restaurants, beauty, travel, and entertainment from local merchants — closely mirroring Hotsale.ge's voucher-based business model and category mix.
• MyDeal (Australia): MyDeal is an Australian online deals marketplace offering discounted vouchers for travel, dining, and lifestyle services. Similar in operating model to Hotsale.ge but in a more developed and larger national market.

Regional players

• Cuponomia: Cuponomia is Latin America's leading coupon and cashback aggregator, sharing Hotsale.ge's voucher-based marketplace model and commission revenue structure, though operating in Portuguese/Spanish-speaking markets.
• VoucherCodes.co.uk: VoucherCodes.co.uk is the UK's largest voucher codes and deals platform, partnering with thousands of merchants. Comparable to Hotsale.ge as a national deals aggregator focused on a single regional market.
• Pepper.pl: Pepper.pl is Poland's largest deals and cashback community, operating a voucher/coupon-based marketplace for local merchants. Highly comparable to Hotsale.ge as a regional deals platform focused on a single mid-sized European market.
• HipHip (Israel): HipHip is Israel's leading deals and coupons platform, similar to Hotsale.ge in operating as a regional deals aggregator serving a single national market with voucher-based discounts across local merchants. Comparable as a small-market deals platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX4hf3AxCgkn6r-iG--awxQ
• Facebookfacebook.com/HOTSALE.GE
• LinkedInlinkedin.com/company/hotsale-ge
• Instagraminstagram.com/hotsale.ge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotsale.ge