Oh Oh Company Limited

What Oh Oh Company Limited does

Oh Oh Company Limited, doing business as Oh My Gears, is a privately held Vietnam-based direct-to-consumer e-commerce retailer founded in 2019 and headquartered in Ho Chi Minh City. The company sells triathlon and endurance sports equipment, accessories, nutrition, and recovery products across the three core disciplines of swimming, cycling, and running, serving Vietnamese triathlon athletes and recreational endurance-sport participants. The mission framing emphasizes prevention of cardiovascular disease through education, healthy living, and physical activity, supported by an educational blog and a brand presence across Facebook, Zalo, Instagram, YouTube, and TikTok.

The product catalog spans entry-level accessories priced from roughly 126,000 VND (such as swim caps) to premium recovery hardware priced at 32,890,000 VND (Therabody RecoveryAir PRO), drawing on authorized reseller relationships with Garmin, Shimano, Therabody, Hammer Nutrition, Giant, Arena, Speedo, 2XU, Polar, Kardia, Continental, Ultimate Nutrition, 57 Nutrition, YBL, and SANTIC. The store runs on a standardized Vietnamese storefront platform with self-serve online purchasing, a hotline/Zalo inside-sales layer, and the OMG TRI Club loyalty membership conferring free nationwide delivery.

The revenue model is one-time product sales across categories (swim, bike, run, nutrition, recovery), supplemented by adjacent fee- or service-based offerings including swimming coaching, bicycle maintenance and transport, running shoe cleaning and sole regluing, and nutrition planning. Distribution is single-country (Vietnam) with nationwide delivery; customer acquisition is primarily organic via content marketing and social channels rather than paid funnel at scale. The company is small (1–10 employees), founder/operator managed, with no disclosed external funding or parent/subsidiary relationships in the available data.

Name

Oh Oh Company Limited

Legal name

Oh My Gears

Website

https://ohmygears.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Oh My Gears (Oh Oh Company Limited) is a Vietnam-based direct-to-consumer e-commerce retailer selling triathlon and endurance sports equipment, nutrition, and recovery products to Vietnamese athletes and recreational participants in swimming, cycling, and running.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Backpacking & Trekking Gear Retail (CRAMAAAA)

akta.pro secondary industry

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

Keywords

• Triathlon equipment
• Cycling gear retail
• Running gear retail
• Sports nutrition
• Endurance sports accessories

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales (Retail): Direct retail sales of sports equipment, accessories, nutrition, and recovery products through e-commerce platform. Revenue generated from one-time product purchases across categories including cycling, swimming, running, nutrition, and recovery devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oh Oh Company Limited, doing business as Oh My Gears (OMG), is a Vietnam-based authorized retailer of triathlon and endurance-sports equipment and nutrition, selling multi-brand products (e.g., Garmin, Shimano, Therabody, Hammer Nutrition) through an online store and a physical shop in Ho Chi Minh City. Beyond retail, it offers ancillary services including swimming coaching, bicycle cleaning/maintenance, running shoe cleaning, and nutrition planning, and runs the OMG TRI Club membership with free delivery benefits.

Product overview

Oh My Gears is a triathlon sports retailer offering equipment and accessories across three core disciplines: swimming (goggles, caps, fins, swim floats from Arena, Speedo, YBL brands), cycling (components, GPS computers, smart trainers from Shimano, Garmin, Giant, Continental brands), and running (compression wear, socks, caps from 2XU brand). The company also provides health monitoring devices like KardiaMobile 6L for ECG tracking, and a comprehensive range of recovery devices from Therabody including Theragun massage guns, RecoveryAir compression boots, TheraFace LED masks, and SmartGoggles. Sports nutrition products from Hammer Nutrition, Ultimate Nutrition, and 57 Nutrition complement the offerings. The business model includes both e-commerce sales and services such as swimming coaching, bicycle maintenance/cleaning, and running shoe care. A membership program (OMG TRI Club) provides free delivery and exclusive benefits to members.

Differentiator

Problem solved

Functional benefit

Brands

• OMG TRI Club: Membership club for OMG members offering free delivery benefits

Products and services

• Swimming Gears

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• GarmincoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Garmin products including Edge cycling computers, Rally power meters, Varia radar systems, HRM heart rate monitors, and Tacx smart trainers. Featured as a key brand partner on the platform.
• ShimanocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Shimano bicycle components including pedals, brake rotors, cassettes, chains, and electronic DI2 drivetrain components.
• TherabodycoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Therabody recovery devices including Theragun massage guns, RecoveryAir compression boots, Theraface facial devices, and SmartGoggles eye massage products.
• Hammer NutritioncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Hammer Nutrition sports supplements including Perpetuem, Hammer Gel, Endurolytes, Recoverite, and Hammer Bars.
• GiantminorChannel Partner/ Reseller/ DistributorReseller of Giant bicycles and accessories including Axact speedometers and bike bags.
• ArenaminorChannel Partner/ Reseller/ DistributorReseller of Arena swimming gear including swim caps, goggles, and swimwear.
• SpeedominorChannel Partner/ Reseller/ DistributorReseller of Speedo swimming accessories and equipment.
• 2XUminorChannel Partner/ Reseller/ DistributorReseller of 2XU compression wear including running caps, compression socks, and athletic apparel.
• PolarminorChannel Partner/ Reseller/ DistributorReseller of Polar heart rate monitors and fitness tracking devices.
• KardiaminorChannel Partner/ Reseller/ DistributorReseller of KardiaMobile personal ECG devices including KardiaMobile 6L for home heart monitoring.
• ContinentalminorChannel Partner/ Reseller/ DistributorReseller of Continental bicycle tires including Ultra Sport III series.
• Ultimate NutritionminorChannel Partner/ Reseller/ DistributorReseller of Ultimate Nutrition supplements including Iso Sensation 93 whey protein.
• 57 NutritionminorChannel Partner/ Reseller/ DistributorReseller of 57 Nutrition Vietnamese sports nutrition products including energy gels, granola, and peanut butter.
• YBLminorChannel Partner/ Reseller/ DistributorReseller of YBL swimming gear including competition goggles, swim caps, kickboards, and open water floats.
• SANTICminorChannel Partner/ Reseller/ DistributorReseller of SANTIC cycling shoes including Ares Velcro and Picasso Buckle models.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wiggle: UK-based online specialist retailer of cycling, running, swimming and triathlon gear, nutrition, and components. Closely comparable business model to Oh My Gears (curated endurance-sports e-commerce, premium brand reseller, content-driven).
• Decathlon: World's largest sporting-goods retailer with established retail and e-commerce operations in Vietnam. Direct competitor in cycling, running, swimming and triathlon gear, but at much broader scale and lower price points than Oh My Gears.
• Chain Reaction Cycles: Global online cycling retailer covering bikes, components, accessories and apparel. Comparable as a dedicated online cycling/endurance retailer shipping internationally with a similar premium-brand product mix to Oh My Gears' cycling catalog.
• ProBikeKit: International online cycling and triathlon retailer stocking premium brands. Operates a similar pure-play e-commerce reseller model in endurance sports to Oh My Gears.
• Competitive Cyclist: US online specialty cycling retailer focused on premium road, mountain, and gravel products. Comparable as a curated, premium-brand-led cycling e-commerce specialist serving serious endurance athletes, similar to Oh My Gears' cycling positioning.

Regional players

• Sportitude: Asia-Pacific (Australia-based) running specialty retailer with online and physical presence. Comparable as a running/endurance specialist e-commerce store with brand-ambassador community programs analogous to Oh My Gears' OMG TRI Club.

Broad incumbents

• Shopee Vietnam: Dominant Southeast Asian e-commerce platform with significant Vietnam presence, hosting many sporting-goods sellers. Competes with Oh My Gears for online sports-equipment traffic and pricing benchmarks in Vietnam.
• Backcountry: US-based online specialty retailer of premium outdoor, cycling, and endurance gear. Comparable curated e-commerce model with premium-brand partnerships and content-driven merchandising, similar in concept to Oh My Gears' positioning.
• REI Co-op: US outdoor and endurance-sports retailer with curated premium-brand assortment, strong content/education platform and loyalty program. Conceptually analogous as a multi-channel outdoor/endurance specialist, though at vastly greater scale and in a different geography.
• Tiki: Leading Vietnamese general e-commerce platform selling sporting goods alongside broader categories. Not endurance-specialized, but a direct competitor for online sports equipment purchases in Oh My Gears' home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ohmygears
• Facebookfacebook.com/ohmygearsvn
• Instagraminstagram.com/ohmygearsvn
• TikToktiktok.com/@ohmygearsvn
• LinkedInlinkedin.com/company/oh-my-gears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Oh Company Limited