Kunst!rasen Gmbh

What Kunst!rasen Gmbh does

Kunst!rasen GmbH is a privately held German limited liability company (GmbH) operating Bonn's largest open-air summer music festival from a fixed venue in the Rheinaue park on the Rhine. Founded in 2008 (with venue operations from 2012) and led by Managing Directors Martin J. Nötzel and Katrin Weinreis, the company runs ~24 concerts per summer season serving 90,000+ visitors, alongside corporate event hosting for 200–6,000 persons and a guest tent for up to 350. The core product is a programming-led summer festival with a "Hall of Fame" of 130+ artists spanning rock, pop, electronic, progressive metal, and German carnival acts (e.g., Deep Purple, Sting, Scorpions, Nick Cave, OMD, Roland Kaiser, Moby, Roxette, Kasalla, Brings).

The technology stack is conventional and content-light: a custom ticketing storefront (tickets.kunstrasen-bonn.de) operated via White Label eCommerce (wlec) with Print@Home and mobile ticket delivery, plus payment integrations (Sofort, Saferpay, Apple Pay, Google Pay), Google Analytics, Facebook Pixel, Mailjet email, and Google Tag Manager. Distribution is multi-channel — own platform, Ticketmaster, CTS EVENTIM, Bonnticket, and vivenu for partner events — supplemented by presenting-radio partnerships (Radio Bonn Rhein Sieg, Radio BOB) and a Spotify/Podigee podcast.

Revenue is generated across seven interlocking streams: ticket sales across four price categories (standing, FOS, seated, VIP) with VIP packages priced at €160 plus ticket, on-site food and beverage (cash and cashless), corporate event rentals, gift vouchers (€10–€100, 3-year validity), branded merchandise (via love-your-local.de), HanseMerkur ticket insurance (€0.95–€79.90), and parking (€8/evening) plus E-bike parking (€4). The firm runs a 1–10 core team augmented by 300+ event-time helpers, with marketing driven by artist line-up reveals, radio partnerships, and email/newsletter campaigns.

Name

Kunst!rasen Gmbh

Legal name

Kunst!Rasen GmbH

Website

https://kunstrasen-bonn.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunst!rasen GmbH operates Bonn's largest open-air music festival in the Rheinaue park on the Rhine, hosting ~24 concerts per summer for 90,000+ visitors. It sells tiered tickets, VIP packages, corporate event hosting, food and beverage, merchandise, and parking.

Ownership category

akta.pro rank

Product category

Live Entertainment / Open-Air Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Open-air music venue
• Live concert festival
• Event ticketing services
• Corporate event venue
• Live entertainment host

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from sale of entry tickets across multiple price categories (standing, front-of-stage, seated tribunes, VIP) through own ticketing platform, authorized online resellers (Ticketmaster, CTS EVENTIM, Bonnticket), and on-site box offices.
2. VIP Tickets and Arrangements: Premium VIP experience packages priced at 160 EUR plus ticket, including best views from terrace or FOS area, parking in parkhaus, buffet with fine foods and free drinks, access to VIP tent with terrace, club furniture, standing tables and private sanitary facilities.
3. Food and Beverage: On-site catering services offering a wide range of food and drinks including lemonade, beer, cocktails, fries, sausages, and vegan options. Sales can be made cash or cashless.
4. Corporate Events: Venue rental for company events (200-6000 persons) and celebrations in guest tent (up to 350 persons) located at the open-air venue in the Bonner Rheinaue.
5. Ticket Insurance: Partnership with HanseMerkur Versicherung offering ticket protection insurance with premiums ranging from 0.95 EUR to 79.90 EUR depending on ticket price.
6. Merchandise: Sale of branded merchandise including T-shirts (such as Music Lobster shirt), bags, socks, and other KUNST!RASEN items available on-site and online through love-your-local.de.
7. Gift Vouchers: Sale of gift vouchers in print-at-home format with festival or classic designs, available in denominations from 10 to 100 EUR. Vouchers are redeemable online for three years.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

KUNST!RASEN GmbH operates Bonn's largest summer open-air music festival, held annually from July to September in the Rheinaue park along the Rhine. The festival hosts approximately 24 concerts per season featuring international and national artists across rock, pop, electronic, synthpop, progressive metal, and carnival music genres. The company sells tickets across multiple price categories (standing, Front of Stage, seated tribunes, VIP), offers premium VIP arrangements, on-site food and beverage, merchandise, gift vouchers, parking, and corporate event venue rental for 200-6,000 persons.

Product overview

KUNST!RASEN GmbH operates Bonn's largest summer open-air music festival, located in the Rheinaue park along the Rhine. The core offering is the KUNST!RASEN Sommerfestival featuring world-class concerts from July to September with over 90,000 annual visitors. The product portfolio includes an online ticketing platform (tickets.kunstrasen-bonn.de) for purchasing tickets across multiple categories (standing, front-of-stage, seating, VIP), complemented by on-site services such as food & beverage, parking, E-bike facilities, and a photo booth. Additional offerings include corporate event hosting (200-6,000 persons), gift vouchers, merchandise, a podcast, and ticket insurance. The venue hosts diverse events including the DONOTS Grand Kiddie Slam (family concerts), the Oh wie schön Festival (carnival celebration), and the Rheinkilometer 652 Open Air (feminist empowerment festival).

Differentiator

Problem solved

Functional benefit

Products and services

• KUNST!RASEN Sommerfestival (Bonn Open-Air Music Festival) Annual open-air music festival held July-September in Bonn's Rheinaue, hosting approximately 24 concerts per season across rock, pop, electronic, synthpop, progressive metal, and carnival genres; attracting 90,000+ visitors annually with programming from a 130+ artist Hall of Fame spanning international and national acts.
• KUNST!RASEN VIP Tickets / Arrangements Premium VIP ticket package priced at €160 on top of the event ticket, including best views from terrace or Front of Stage area, parking in the parkhaus, buffet with fine foods and free drinks, and access to the VIP tent with terrace, club furniture, standing tables, and private sanitary facilities. Available to concert-goers seeking a hospitality-enhanced festival experience.
• KUNST!RASEN Firmenevents (Corporate Event Venue Rental) Venue rental service for corporate events and private celebrations of 200-6,000 persons at the open-air venue in the Bonner Rheinaue, plus a dedicated guest tent for private celebrations of up to 350 persons. Targeted at businesses and organizations seeking a unique Rhine-riverside setting for company events.
• Gastronomie & Getränke (On-site Food & Beverage) On-site food and beverage service at the open-air venue offering soft drinks, beer, cocktails, fries, sausages, and vegan options, with both cash and cashless payment options. Serves festival attendees and corporate event clients.
• KUNST!RASEN Merch & More (Branded Merchandise) Sale of branded KUNST!RASEN merchandise including T-shirts (e.g., Music Lobster shirt), bags, socks, and other festival-branded items, available both on-site at the venue and online via love-your-local.de.
• KUNST!RASEN Gutscheine (Gift Vouchers) Print-at-home gift vouchers in €10, 20, 30, 40, 50, 60, 70, 80, 90, and 100 denominations, available in festival or classic designs and redeemable online via voucher code at checkout. Vouchers remain valid for three years from the date of issuance.
• KUNST!RASEN Photomobil (Photo Booth Service) Photo booth service available at the open-air venue during concerts and available for rental for private events and celebrations, providing attendees with on-site photo souvenirs.
• Parkplatz & E-Bike (Parking Services) On-site parking service available for €8 per evening, with complimentary parking options in surrounding areas. Secure attended E-bike parking is offered near the venue entrance for €4. Targeted at concert-goers and event attendees.

Quantifiable outcome

• 90,000+ annual visitors to the summer festival
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ELH Promotion GmbHcoreStrategic or Co-development Partner · 1 January 2012Cooperation partner in the KUNST!RASEN BONN venue operation alongside Kunst!Rasen GmbH. ELH Promotion GmbH, led by Geschäftsführer Ernst Ludwig Hartz (HRB 44864), is based at Heisterbachstrasse 25, 53173 Bonn and operates the noise now platform.
• Radio Bonn Rhein SiegminorGTM or Marketing PartnerRegional radio station serving as presenting partner for specific events such as the DONOTS Kiddie Slam, providing marketing and promotional support.
• Radio BOBminorGTM or Marketing PartnerRegional radio station serving as presenting partner for specific events such as the DONOTS Kiddie Slam, providing marketing and promotional support.
• Ticketmaster GmbHcoreChannel Partner/ Reseller/ DistributorAuthorized online ticket reseller operating Spree Forum, Alt-Moabit 60, 10555 Berlin. One of the primary third-party distribution channels for KUNST!RASEN tickets.
• CTS EVENTIM AG & Co. KGaAcoreChannel Partner/ Reseller/ DistributorAuthorized online ticket reseller based at Contrescarpe 75a, 28195 Bremen. One of the primary third-party distribution channels for KUNST!RASEN tickets.
• Bonnticket GmbHcoreChannel Partner/ Reseller/ DistributorAuthorized local ticket reseller based at Heussallee 11, 53113 Bonn. Primary local point-of-sale for the Bonn region, including both online and physical ticket outlets.
• White Label eCommerce GmbHcoreTechnology or IntegrationTechnical ticketing platform provider enabling the KUNST!RASEN online ticket shop (tickets.kunstrasen-bonn.de). Provides seat plan management, payment processing, ticket delivery (print@home, mobile), and customer account functionality.
• HanseMerkur VersicherungminorGTM or Marketing PartnerInsurance partner offering ticket protection insurance to KUNST!RASEN ticket buyers. Coverage includes accident, unexpected serious illness, death, public transport delays, job loss, property damage, exam failures, pregnancy, and other qualifying events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haldern Pop Festival: Long-running German indie/rock open-air festival with comparable programming philosophy, regional-reputation dynamics, and mid-capacity venue economics in a small-town park setting.
• MS Dockville GmbH: Hamburg-based open-air music and arts festival with comparable size, multi-genre booking, family-friendly areas and VIP amenities — analogous indie-leaning German outdoor festival.
• Semmel Concerts Entertainment GmbH: Major German open-air festival and concert promoter (Frequency, Beatschmiede, and various open-air series). Highly comparable in operating large outdoor festivals with standing/VIP/seated tiered ticket structures.
• FKP Scorpio Konzertproduktionen GmbH: One of Germany's largest independent concert and festival promoters (Hurricane, Southside, Rolling Stone Weekender, Deichbrand). Directly comparable as a festival/event organizer and live music programmer with similar artist-booking economics and ticketing model.
• Stadtpark Open Air Hamburg (karsten jahnke): Hamburg's signature open-air concert series held in a public park (Stadtpark) — direct parallel to KUNST!RASEN's use of the Bonner Rheinaue for ticketed summer concerts with capacity in the multi-thousand range.
• karsten jahnke Konzertdirektion GmbH: Hamburg-based concert promoter operating open-air venues (Stadtpark, Barclaycard Arena) and tours. Comparable as a promoter of ticketed live music events with multi-tier pricing, VIP and venue-rental services for corporate clients.
• DEAG Deutsche Entertainment AG: German live entertainment promoter and venue operator (now part of CTS Eventim group). Comparable as both promoter and operator of concert events, with similar reliance on ticket sales, VIP packages and corporate event rentals.
• Zelt-Musik-Festival (ZMF) Freiburg: Major annual open-air music festival in Freiburg spanning rock, pop, world and classical. Comparable mid-sized German summer festival with diverse genre programming, VIP hospitality and ~24+ show annual lineup in a park setting.

Broad incumbents

• Live Nation GmbH (Germany): Global live entertainment major with German operations in concert promotion and venue programming. Comparable in ticketing and artist booking, though at substantially larger scale and broader portfolio than KUNST!RASEN's focused Bonn venue.
• Tollwood GmbH: Munich-based multi-format festival organizer (summer and winter editions) with broader scale and a more diversified programming slate. Comparable business model as an open-air festival promoter with corporate-event and VIP elements, but larger and more established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kunstrasen-bonn
• LinkedInlinkedin.com/company/kunst-rasen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunst!rasen Gmbh