What Instabilelab Srl does

Instabilelab Srl is an Italian design company founded in 2015 and headquartered in Santa Maria di Sala, near Venice, that designs, produces, and distributes customizable wallpaper, decorative textiles, curtains, and carpets/rugs for interior and exterior decoration. The company's technical foundation is digital printing applied across multiple substrate materials — including New Middle (vinyl with linen texture), Cross (raw fabric-like), Green (PVC-free cellulose), Fibratex (water-resistant for kitchens, bathrooms and outdoors), Prestige Gold/Rose Gold (metallic foil lamination), and One Color (monochromatic) — enabling full customization of wallcoverings, upholstery fabrics, and floor coverings under a 100% Made-in-Italy production claim. Customer-facing tools include the proprietary Real Wall configurator and the Live Room visualization experience powered by the third-party Roomvo platform.

The product portfolio is organized into nine named collections spanning wallpapers (I.magine, In.colore, My Way, Avenue, 24K, Materia, Remember me, Sfumature di magnolia), decorative and curtain fabrics (CurtainLab, Collezione Privata upholstered furniture), and rugs (CarpetiaLAB). Strategic go-to-market is hybrid: direct B2B relationships with architects, interior designers, and decorators; four owned showrooms (the Club at Venice HQ plus Toronto, Madrid, and Paris); recurring presence at Salone del Mobile di Milano; B2B reseller partnerships with furniture retailers and ceramic/bathroom distributors; and direct-to-consumer e-commerce with website content available in five languages. Revenue is generated through one-time product sales with quote-based, non-publicly-disclosed pricing, and customer references span mid-market residential projects across Italy, Switzerland, and the USA, alongside selected hospitality accounts such as Hotel Feldhof in Merano.

The company operates as a privately held Italian Srl with no disclosed parent, no external funding rounds, and no publicly listed management team beyond general contact channels. Headcount is in the 11-50 band and the firm emphasizes founder-led creative experimentation, positioning itself as a "creative laboratory" coordinating walls, upholstery, and floors under a single design system.

Name

Instabilelab Srl

Legal name

Instabilelab Srl

Website

https://instabilelab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Instabilelab Srl is an Italian design firm that designs, produces, and distributes customizable Made-in-Italy wallpaper, decorative textiles, curtains, and carpets for architects, interior designers, decorators, and high-end residential and hospitality customers through showrooms, trade shows, and channel partners.

Ownership category

akta.pro rank

Product category

Designer Wallcoverings and Decorative Textiles

NAICS

Home Furnishings Retailers (44912), Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273), Household Furniture (2510)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industries

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Design wallpaper manufacturing
• Decorative textile production
• Custom carpet design
• Interior decoration supplies
• Made in Italy fabrics

Headquarters

HQ city

Santa Maria Di Sala

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallcovering Sales: Sale of design wallpaper/wallcoverings through catalogs (I.magine, In.colore, My Way, Avenue, Materia, 24K) and custom orders. Products are produced in Italy and distributed directly and through channel partners.
2. Textile and Upholstery Fabric Sales: Sale of printed upholstery fabrics for furniture, curtains (CurtainLab), and other interior textile applications. Fabrics can be customized with any pattern from the collection.
3. Carpet and Rug Sales: Sale of custom-designed carpets and rugs through CarpetiaLAB collection. Products transform My Way graphics into unique floor coverings.
4. B2B Professional Partnerships: Partnerships with furniture stores, decorators, upholsterers, architects, and interior designers who resell or specify Instabilelab products for their client projects.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Instabilelab designs, produces and distributes customizable wallpaper, upholstery fabrics, curtain textiles and carpets/rugs Made in Italy for interior and exterior decoration. Its portfolio spans multiple named collections (I.magine, In.colore, My Way, Avenue, 24K, Materia, Remember me, Sfumature di magnolia, CurtainLab, CarpetiaLAB) plus the Collezione Privata of upholstered furniture, all printable on a wide range of substrates. The company sells primarily to architects, interior designers and decorators, supplemented by showroom sales to high-end residential consumers and channel partnerships with furniture retailers and material distributors.

Product overview

Instabilelab Srl is a creative company specializing in design wallpaper, decorative textiles, and carpets/rugs, all 100% Made in Italy. The product portfolio centers on three core categories: Carta da Parati (wallpaper) offered through collections including I.magine, In.colore, My Way, Avenue, 24K, Materia, Remember me, and Sfumature di magnolia; Tessuti d'Arredo (decorative fabrics) for upholstery and furnishing; and CurtainLab (curtain/drapery fabrics). The company also offers CarpetiaLAB (carpets and rugs) featuring designs from the My Way collection, and a Collezione Privata (private collection) of upholstered furniture. Supporting tools include Real Wall (wallpaper configurator) and Live Room (room visualization via Roomvo). Instabilelab positions itself as a partner for architects and interior designers seeking exclusive, customizable design solutions, providing products from design through installation.

Differentiator

Problem solved

Functional benefit

Brands

• CurtainLab: Curtain and curtain fabrics collection for elegant interior window treatments
• CarpetiaLAB
• I.magine
• My Way
• Collezione Privata
• 24K
• Avenue
• Materia
• In.colore
• The Club

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cole & Son: Heritage British wallpaper and fabric brand selling decorative wallcoverings through designer and retail channels. Comparable designer-facing wallpaper/fabric portfolio.
• Fromental: British bespoke hand-printed wallpaper and textile maker serving luxury residential, hospitality, and designer clients worldwide. Comparable in customization, luxury positioning, and architect/designer channel.
• Glamora: Italian designer of bespoke digital-printed wallcoverings serving architects and interior designers with custom graphics and textures. Directly comparable product and GTM motion.
• Missoni Home: Italian luxury home brand extending graphic Missoni aesthetics into wallpaper, textiles, and rugs. Overlaps with Instabilelab in Made-in-Italy premium graphic interiors for designers and luxury residential/hospitality.
• Coordonné: Spanish designer wallcovering and textile brand sold through architects, decorators, and retailers. Comparable B2B-led designer wallpaper business, with regional overlap in the Iberian market.
• Élitis: French editor of high-end wallcoverings, upholsteries, and curtains with a strong designer collection catalogue. Overlaps with Instabilelab across wallpaper, fabrics, and curtain ranges for the premium interior design segment.
• Casamance: French editor of designer wallcoverings, fabrics, and coordinating home textiles sold through interior designers. Comparable multi-surface decorative product offering.
• Wall&decò: Italian premium design wallpaper manufacturer offering customizable graphic wallcoverings to architects and designers. Closest head-to-head competitor in the Made-in-Italy design wallpaper niche.
• Arte (wallcoverings): Belgian/European premium wallcovering manufacturer with designer collections distributed through architect and decorator channels. Strong overlap in designer-specified wallpaper segment.

Broad incumbents

• York Wallcoverings: Largest North American wallcovering manufacturer with broad designer and mass-market product lines. Comparable in product category but at much larger scale and a mass-market orientation; Instabilelab competes only in the premium niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/instabilelab/?locale=it_IT
• LinkedInlinkedin.com/company/instabilelab
• Instagraminstagram.com/instabilelab
• Pinterestpinterest.it/instabilelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instabilelab Srl