What Lino Design does

Lino Design (legal entity Lino s.r.o.) is a privately held Czech design furniture retailer and interior design services provider founded in 1994 and operating in the Czech Republic and Slovakia. The company operates a curated portfolio of more than 80 international premium furniture brands — including Vitra, HAY, Fritz Hansen, Cassina, La Palma, Bolia, Mattiazzi, Gubi, Artisan, Zieta Studio, and TIROLO — distributed through its owned e-commerce platform at lino.cz and two physical showrooms located in Prague-Karlín (AFI Karlín building B, opened April 2021) and Brno city center (Václavská 2). The registered headquarters is in Střelice u Brna.

The product offering spans chairs, armchairs, sofas and modular seating, dining and coffee tables, bar stools, beds, lighting, outdoor furniture (Fermob, Vitra outdoor), office furniture, and accessories. Recent product launches include Zieta Studio (May 2025) and the HAY Amanta Sofa System (September 2025). Beyond retail, Lino Design runs a B2B project business delivering custom interior solutions — including bespoke furniture manufacturing, project management, delivery, and installation — for commercial fit-outs such as offices, coworking spaces, hotels, restaurants, and residential developments. Notable enterprise clients include NOTINO (Office of the Year 2025), Mews (IT Offices of the Year 2025), Scott.weber, Grandhotel Brno, FRAGMENT-Trigema Projekt (exclusive supplier across 140 apartments / 9,800 m²), and JIC.

The business model combines one-time retail sales through e-commerce and showrooms with one-time B2B project contracts. Pricing is multi-tiered: e-commerce orders above 6,600 Kč (ex-VAT) ship free, with standard delivery tiers below that; B2B project pricing is custom and contract-based. Go-to-market spans a dedicated architect partnership program (Pro Architekty), an enterprise field-sales motion for commercial projects, direct-to-consumer e-commerce, and showroom-based consultative sales. The company does not disclose revenue, has no funding rounds, and operates without disclosed parent-entity or institutional-investor backing.

Name

Lino Design

Legal name

Lino s.r.o.

Website

https://lino.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lino Design is a Czech design furniture retailer and interior services provider operating in the Czech Republic and Slovakia. It offers over 80 international premium furniture brands via e-commerce and two showrooms, alongside custom B2B fit-out services.

Ownership category

akta.pro rank

Product category

Design Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Design furniture
• Interior design services
• Commercial furniture
• Furniture retail
• Custom furniture

Headquarters

HQ city

Střelice u Brna

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Furniture Product Sales: One-time sales of design furniture from over 80 international brands including chairs, sofas, tables, lighting, beds, and accessories. Products sold at retail prices through e-commerce and showrooms.
2. B2B Project Sales & Custom Interiors: Custom interior design projects for commercial clients including offices, hotels, restaurants, and residential developments. Includes bespoke furniture manufacturing, delivery, and installation services for large-scale projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lino Design supplies design furniture and interior solutions to residential and commercial customers across the Czech Republic and Slovakia. It retails over 80 international premium furniture brands through its e-commerce site www.lino.cz and two showrooms in Prague-Karlín and Brno. The company also delivers B2B commercial interior projects, including custom furniture manufacturing, space planning, delivery, installation, and a dedicated partnership program for architects.

Product overview

Lino Design operates as a design furniture e-commerce platform offering a curated portfolio of over 80 international premium furniture brands, including Vitra, HAY, Fritz Hansen, Cassina, Zieta, La Palma, TIROLO, Artisan, Bolia, Mattiazzi, Gubi, and Softline. The product offering spans multiple categories: chairs (Židle), armchairs (Křesla), sofas and seating (Sedací soupravy), tables (Stoly), coffee tables (Konferenční stolky), bar stools (Barové židle), beds (Postele), lighting (Svítidla), outdoor furniture (Zahradní nábytek), office furniture (Kancelářský nábytek), and accessories (Doplňky). The company also provides B2B project services for furnishing commercial spaces and architects partnership programs. Featured products include Eames DSW, Trifidae Armchair, Match Sofa, Amanta Sofa System, Ball Clock, Palissade Arm Chair, Grand Repos Chair, Neva Chair, and Allen Bed. La Palma contributes chairs, bar stools, tables, and accessories with timeless Italian design, while TIROLO offers upholstered furniture with extensive customization. Zieta Studio adds innovative metal furniture using FiDU technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Židle (Design Chairs) Wide range of design chairs from over 80 international premium brands including Eames DSW, AAC 26, Palissade Arm, and Neva models, sold to residential and commercial customers via e-commerce and showrooms.
• Křesla (Design Armchairs) Design armchairs and lounge chairs from premium manufacturers including Trifidae, Queen, Grand Repos, Lounge Chair, and Nora models for residential and commercial interiors.
• Sedací soupravy (Designer Sofas) Modular and fixed sofa systems including Match, Moncloud, and Amanta from brands such as Cassina and HAY, sold for residential and commercial interiors.
• Stoly (Designer Tables) Dining tables and work tables including the Hanny table and designs from La Palma and other premium brands.
• Konferenční stolky (Designer Coffee Tables) Design coffee tables including Bloop, Rondo, JEY, TOÉ, and YO models from La Palma and other premium brands.
• Barové židle (Designer Bar Stools) Bar and counter stools including Lem, Continuum, MAK, Ryo, and Stil models from La Palma and other premium brands.
• Postele (Designer Beds) Design beds including the Allen bed from premium manufacturers, for residential bedrooms.
• Svítidla (Designer Lighting) Design lighting fixtures including the Coil pendant lamp and lighting products from Slamp, Brokis, and Zieta Studio.
• Zahradní nábytek (Designer Outdoor Furniture) Outdoor furniture collections including Fermob and Vitra outdoor lines for terraces, balconies, and gardens.
• Kancelářský nábytek (Designer Office Furniture) Office furniture including the Foil office chair and tailored solutions for commercial spaces and B2B projects.
• Doplňky (Designer Accessories) Design accessories including the Ball Clock, Eames House Bird, and other decorative items.
• La Palma Collection Italian furniture brand founded in 1980 by the Marcato brothers, distributed through Lino Design, specializing in chairs, bar stools, tables, and accessories using natural and recyclable materials with timeless designs for residential and public spaces.
• Zieta Studio Collection Innovative design studio brand led by architect Oskar Zięta, using proprietary FiDU technology to shape metal through internal pressure. The collection includes Rondo mirror, Plopp stool, and G-Table with organic, sculptural aesthetics.
• TIROLO Collection Italian company representing tradition and quality, products feature attention to detail and customization options for public spaces, available in many upholstery and staining variants.
• Amanta Sofa System by HAY Modular sofa system designed by Mario Bellini in 1966, reissued by HAY, with an organic silhouette, modular configuration, recycled ABS construction, biomass-foam upholstery, and fully disassemblable design for sustainability.
• Výprodej (Sale / Outlet Section) Outlet section of www.lino.cz featuring selected design furniture at discounted prices, with in-stock items ready for pickup.
• B2B Commercial Interior Project Services Commercial space furnishing services including custom interior design, project management, and coordination for offices, hotels, restaurants, and residential developments, with bespoke furniture manufacturing, delivery, and installation.
• Pro Architekty (Architect Partnership Program) Dedicated partnership program for architects including project support, technical consultation, access to product specifications, samples, and special pricing for client projects.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• QARTA ArchitekturacoreStrategic or Co-development Partner · 1 January 2025Architectural studio providing interior design for Lino's commercial projects including Restaurace Brasileiro Slovanský dům. QARTA creates modern interiors that blend contemporary elegance with authentic character of spaces.
• KOGAAcoreStrategic or Co-development Partner · 1 January 2023Brno-based architecture studio that repurposes old buildings. Partnered with Lino for JIC HQ Retrofit project, transforming former laboratory spaces into modern innovation center.
• Wick Architects (Nermin Fehimović)minorStrategic or Co-development Partner · 1 January 2021London-based architectural studio led by Nermin Fehimović. Collaborated on Designblok exhibition and showroom design projects.
• VISUALOVEminorStrategic or Co-development Partner · 1 January 2020Multimedia architects creating immersive experiences at the intersection of architecture, light design, event design, videomapping, scenography, and stage design. Collaborated on Designblok 2020 exhibition.
• ToptransminorOthersDelivery partner for furniture transportation across Czech Republic and Slovakia.
• GeisminorOthersDelivery partner for furniture transportation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bolia: Danish design furniture brand that operates its own DTC e-commerce and brand showrooms across Europe. Both a supplier-style partner for Lino and a vertical competitor as it expands direct retail in CZ/CE markets.
• HAY: Danish design furniture brand with flagship HAY House showrooms in major European cities and growing DTC. Sells both through Lino and directly to consumers and architects, creating channel-overlap risk for the distributor.

Others

• Vitra: Swiss premium design furniture manufacturer and a flagship supplier of Lino's brand portfolio. Vitra's own VitraHaus and showroom network overlaps partially with Lino's end-customer audience, making it simultaneously a partner and a structural competitor.

Direct peers

• Westwing Czech Republic: Pan-Central-European design-focused furniture e-commerce platform actively serving the Czech market. Competes with Lino for online designer furniture spend and operates a club/discount model that pressures Lino's showroom-led premium positioning.
• Bonami: Czech e-commerce furniture retailer with a strong focus on designer and premium brands, operating a similar online-plus-brand-portfolio model to Lino Design in the same CZ market. Closest head-to-head competitor for both consumer and small-project B2B sales.
• Mobili: Czech/Slovak premium furniture retail chain with physical showrooms and a multi-brand assortment. Comparable to Lino in channel mix (showroom + e-commerce) and in serving both consumers and project buyers in the CZ/SK region.
• Asko nábytek: Long-standing Czech multi-category furniture retailer with showrooms and online operations. Overlaps with Lino on the broader furniture retail side, though Lino is more design/architect-specialist while Asko spans mass-premium.
• Sconto nábytek: Czech furniture retail chain combining showroom retail with online and project sales in the same CZ geography. Comparable channel structure to Lino and a direct competitor for mid-premium household and home-office furniture.

Broad incumbents

• IKEA: Global furniture retail incumbent with deep Czech footprint and growing IKEA for Business offerings. Not a design-curation competitor, but sets price anchors and influences consumer expectations around delivery, assembly and project services that Lino must match.
• XXXLutz: Austrian-headquartered mass-premium furniture retail giant with substantial Czech store presence and full project services. A much larger incumbent competing with Lino on B2B project volume and breadth of assortment, albeit in a broader (less design-curated) segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LinoDesign
• LinkedInlinkedin.com/company/lino-design
• Instagraminstagram.com/lino_design_cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lino Design