What Sconto Sb Der Möbelmarkt does

Sconto SB Der M\u00f6belmarkt, legally organized as Sconto Online GmbH & Co. KG and headquartered in Sch\u00f6nefeld near Berlin, is a privately held German discount furniture and home goods retailer operating a hybrid physical-and-digital retail model. The company runs 22 brick-and-mortar showrooms concentrated in eastern and central Germany and a nationwide e-commerce platform at sconto.de, supported by a 3D kitchen planner and custom wardrobe configurators (Dreamer, Ma\u00dfwerk). It sells a broad assortment spanning upholstered furniture, bedroom and dining furniture, complete kitchen series, outdoor furniture, lighting, bedding, dinnerware, cookware, small appliances, and home textiles to value-conscious German consumers, with a smaller dedicated corporate customer (Firmenkunden) channel for office and facility furnishing.

The core technology stack is a multi-channel e-commerce platform integrated with physical-store inventory, offering 360-degree product visualization, 3D kitchen design, made-to-measure wardrobe configuration, Click & Collect stock checking, and a BFSG / BFSGV accessibility-compliant online shop. Delivery is fulfilled through third-party logistics: DHL for parcel items (\u20ac7.90\u2013\u20ac19), Rhenus for freight (\u20ac59) with optional assembly, and myhermes for returns. Payment options include standard cards (Visa, Mastercard, Amex), PayPal, Google Pay, wire transfer via HSH Nordbank, 0% financing through Targobank for purchases above \u20ac100, and invoice-based BNPL via Riverty. The business model is fundamentally transactional retail with one-time purchases at discount prices, augmented by fee-based delivery and assembly services (assembly at 10% of goods value plus a \u20ac89 base fee), with cost discipline achieved through lean store formats and no proprietary delivery fleet.

Name

Sconto Sb Der Möbelmarkt

Legal name

Sconto Online GmbH & Co. KG

Website

https://sconto.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sconto SB Der M\u00f6belmarkt is a privately held German discount furniture and home goods retailer operating 22 showrooms across Germany and a nationwide e-commerce platform, serving value-conscious households with brand-name furniture, kitchens, and home accessories at discounted prices.

Ownership category

akta.pro rank

Product category

Discount Furniture Retail

NAICS

Furniture Retailers (44911)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Off-Price Furniture & Upholstery Retail (CRAEACAB)

akta.pro secondary industry

Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD)

Keywords

• Discount furniture retail
• Home furnishings store
• Kitchen planning services
• Furniture e-commerce
• Home goods marketplace

Headquarters

HQ city

Schönefeld

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Home Goods Retail: Sconto generates revenue primarily through direct sales of furniture, home goods, kitchen appliances, bedding, lighting, and decorative items to consumers through its physical stores and online shop. Products are sold at discounted prices with no expensive decoration or proprietary delivery fleet to minimize costs.
2. Financing Services: Sconto offers 0% financing through partner Targobank for purchases over €100, with terms up to 72 months. The company earns revenue through facilitated financing agreements with retail customers.
3. Delivery and Assembly Services: Optional paid services including Speditionsversand (€59 freight delivery), Paketversand (€7.90-19 parcel delivery), and furniture assembly at 10% of goods value plus base fee (€89).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Sconto SB Der Möbelmarkt is a German discount furniture retailer (Möbeldiscounter) that sells furniture, kitchens, and home accessories at discounted prices through 22 physical showroom stores across Germany and an online shop at sconto.de. The catalog covers upholstered furniture (sofas, armchairs), beds and mattresses, wardrobes and dressers, tables and chairs, shelving, outdoor furniture, complete kitchen solutions, small appliances, dinnerware, lighting, bedding, and home decor. The retailer emphasizes immediate in-store availability and same-day takeaway, supported by interactive online configurators for kitchens and wardrobes, Click & Collect pickup, paid freight delivery, optional furniture assembly, and 0% consumer financing through partner Targobank.

Product overview

Sconto is a German furniture discounter (SB Möbelhaus) offering a comprehensive home furnishings portfolio centered on physical furniture products with integrated e-commerce capabilities. The core offering consists of upholstered furniture (sofas, armchairs), bedroom furniture (beds, mattresses, wardrobes, dressers), dining and living room furniture (tables, chairs, shelving, wall units), outdoor furniture, and complete kitchen solutions. Online configurator tools for wardrobes (Dreamer, Maßwerk) and kitchen planning (3D-Küchenplaner) enable customization. The business model emphasizes immediate availability from warehouse stock with self-pickup options, supplemented by freight delivery and assembly services. Additional product categories include household items, kitchen appliances, cookware, dinnerware, lighting, bedding, and home textiles. Services include 0% financing through Targobank, phone consultation, kitchen design consultation, and Click & Collect online ordering with in-store pickup. The company operates 21 physical store locations across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas & Couches Upholstered seating including corner sofas, single sofas, big sofas, sofa beds, 2-seaters, 3-seaters, and living landscapes, targeted at value-conscious German households furnishing living rooms.
• Beds Bed frames and sleeping furniture including box spring beds, double beds, bed frames, upholstered beds, single beds, guest beds, bed setups, baby beds, and children's beds for residential customers.
• Mattresses & Slatted Frames Mattresses (cold foam, spring core, pocket spring core, foam, comfort foam, Bonnell spring core, folding, children's mattresses) and slatted frames (roll, fixed, adjustable) plus toppers.
• Wardrobes & Cabinets Storage furniture including wardrobes, bathroom cabinets, shoe cabinets, display cabinets, office cabinets, hallway cabinets, buffets, and children's cabinets for residential rooms.
• Dressers & Sideboards Chest of drawers, sideboards, lowboards, TV furniture, highboards, nightstands, and roll containers for living room storage.
• Tables Dining tables, coffee tables, desks, dressing tables, side tables, HiFi & TV tables, table groups, and bar tables.
• Chairs Dining room chairs, office chairs, tilting chairs, bar stools, kitchen chairs, upholstered chairs, wooden chairs, folding chairs, and seating groups.
• Shelving Book shelves, hanging shelves, room dividers, wall boards, wall shelves, office shelves, bathroom shelves, shoe shelves, and corner shelves.
• Hallway & Coat Storage Furniture Hall trees, coat stands, wall-mounted coat racks, hallway panels, and hallway benches for entryways.
• Armchairs Single armchairs, TV chairs, recliners, and bean bag chairs.
• Living Room Wall Units Complete living room wall units and entertainment centers for integrated living space organization.
• Garden & Outdoor Furniture Garden tables, chairs, loungers, armchairs, hanging chairs, seating groups, lounge furniture, benches, and children's outdoor furniture.
• Online Kitchens Ready-to-purchase kitchen units and modular cabinet series available online, including complete kitchen series Den Haag, Mol, Spa, and Genk, as well as base cabinets, tall cabinets, wall cabinets, and accessory cabinets.
• Small Kitchen & Household Appliances Small kitchen appliances including toasters, coffee machines, kettles, vacuum cleaners, microwaves, mixers, and irons, plus general household items such as storage and organization products.
• Dinnerware, Glassware & Cookware Dinnerware and cutlery (plates, bowls, dinnerware sets, cutlery sets, cups, mugs, serving dishes), glasses and decanters, and cookware including pots, pans, and pot/pan sets.
• Kitchen Accessories Kitchen accessories including storage containers, kitchen helpers, waste separation, baking molds, roasting dishes, bread baskets, and cutting boards.
• Lighting & Lamps Floor lamps, ceiling lamps, table lamps, spots, desk lamps, pendant lights, children's lamps, furniture lights, wall lights, ceiling floodlights, and LED variants.
• Bedding & Bed Linens Bed linens in various materials (flannel, seersucker, Renforce, silk, microfiber, damask), bed sheets, comforters (summer, all-season, winter), pillows of various sizes, and neck support pillows.
• Home Décor & Textiles Vases, lanterns, candles, picture frames, artificial flowers, rugs (short-pile, long-pile, outdoor), home textiles (towels, cushions, throws, bathroom textiles, tablecloths), curtains and window treatments.
• 0% Consumer Financing Interest-free consumer financing up to 18 months for purchases over €100, with extended installment options up to 72 months provided through partner Targobank (0% APR for up to 18 months, 4.49% APR for 19–72 months; minimum income €600 net monthly).
• Delivery & Furniture Assembly Service Parcel delivery via DHL (€7.90), bulky goods via Sperrgut (€19.00), freight delivery via Rhenus (Speditionsversand) at €59 with delivery appointment scheduling, and optional professional furniture assembly at 10% of goods value + €89 base fee (flat-pack at 20% of goods value + €89, capped at €449 per basket; reduced rates €49 for upholstered furniture, beds, tables/chairs, commodes).
• Click & Collect Online ordering with in-store pickup at any of the 22 Sconto locations across Germany, with real-time product availability check and free pickup.
• Kitchen Studio Consultation Free professional kitchen consultation including in-store kitchen design and home consultation services with personalized planning for complete kitchen purchases.
• Phone Consultation & Telephone Ordering Phone consultation service allowing customers to receive expert product advice and complete orders by phone during specified hours.

Quantifiable outcome

• Polsterecke (corner sofa) reduced from €649 to €399 (38% savings)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Riverty (Unzer)coreTechnology or IntegrationSconto uses Riverty (formerly Unzer) for 'Kauf auf Rechnung' (buy now, pay later) payment services. Riverty handles invoice generation and payment processing for deferred payment purchases, sending payment information within 3 days of goods receipt.
• DHLcoreOthersDHL handles parcel delivery for smaller Sconto products. Standard shipping costs €7.90 per parcel with 2-3 business day delivery timeframe.
• RhenuscoreOthersRhenus logistics handles freight delivery of larger furniture items. Speditionsversand costs €59 per shipment and includes delivery appointment scheduling and optional white-glove delivery with assembly.
• myhermesminorOthersmyhermes provides parcel return logistics for Sconto's online orders. Return shipping labels are included in package deliveries for customer convenience.
• Kahla (Porzellanmanufaktur)minorOthersKahla is a German porcelain manufacturer whose products are sold through Sconto's home goods assortment, including the 'Rosella' dinnerware series with traditional Zwiebelmuster (onion pattern) design.
• Peill+PutzlerminorOthersPeill+Putzler is a German glass and ceramics manufacturer supplying dinnerware, bowls, plates, and serving items to Sconto. Products include hand-painted porcelain items from Siena series and various stoneware collections.
• Ritzenhoff & BrekerminorOthersRitzenhoff & Breker supplies premium tableware and serving collections to Sconto, including table services, coffee sets, and children's dinnerware sets with various decorative patterns.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Möbel Roller: Möbel Roller is one of Germany's largest discount furniture chains with a comparable no-frills, low-price physical and online retail model. Directly competes with Sconto on the 'Möbeldiscounter' positioning across Germany, with similar product breadth and price-sensitive value proposition.
• Mömax: Mömax is the discount arm of the XXXLutz group operating in Germany with a similar value-oriented furniture and home furnishings assortment. Competes head-to-head with Sconto on furniture, kitchen, and home decor at comparable discount price points.
• SB Möbel Boss: SB Möbel Boss is a German self-service discount furniture chain (part of Porta group) with a comparable show-and-take-away discounter model. Closely mirrors Sconto's value proposition and showroom-based retail approach.
• Ostermann: Ostermann is a regional German furniture discounter with a similar take-away show-and-go model and discount pricing philosophy. Comparable in assortment and value proposition to Sconto, particularly in northern and western Germany.

Broad incumbents

• Höffner: Höffner is one of Germany's largest full-line furniture retailers with extensive showroom and online operations. Overlaps with Sconto's furniture assortment but operates a much broader premium-to-mid market portfolio across larger mega-store formats.
• XXXLutz: XXXLutz is the largest furniture retailer in Europe with German operations spanning discount (Mömax), mid-market (XXXLutz), and premium segments. Competes with Sconto across most furniture categories but at significantly greater scale and brand portfolio breadth.
• IKEA Deutschland: IKEA operates a dominant self-service furniture showroom and e-commerce model in Germany with comparable take-home and configurator experiences. While IKEA's assortment and brand are far broader, it competes directly with Sconto for value-conscious German home furnishers.
• Möbel Porta: Porta is a large German furniture retail group operating mid-market and discount (SB Möbel Boss) formats. Competes with Sconto across price points and shares the eastern German store footprint overlap.

Emerging players

• Westwing: Westwing is a German online-first home and living retailer with curated designer furniture and decor. While not a direct discount competitor, it overlaps with Sconto's home decor and textile categories via a digital-native, customer-segment-different GTM.
• Wayfair Deutschland: Wayfair operates a major pure-play online furniture and home goods marketplace in Germany. Competes with Sconto for online furniture shoppers, especially in categories like sofas, beds, and decor, with broader assortment but less discount positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sconto.moebel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sconto Sb Der Möbelmarkt