Krajicek Foundation

What Krajicek Foundation does

The Krajicek Foundation (Stichting Krajicek Foundation) is a Dutch charitable foundation established on 4 July 1997 by former Wimbledon champion Richard Krajicek, operating as an ANBI-recognized public benefit institution with CBF certification. The foundation delivers free sports and play programming for children and adolescents (ages 8-18) in disadvantaged urban neighborhoods across the Netherlands through a network of 139 multifunctional Krajicek Playgrounds in 43-44 municipalities, supplemented by the Krajicek Scholarship Programme (study grants of up to €1,000 per school year for ~285 youth mentors aged 15-27 who organize activities in exchange for community service) and the Krajicek Academy training curriculum launched in 2020.

The foundation's core service model — the "Krajicek Model" — combines three integrated components: purpose-built physical Playgrounds in priority neighborhoods, professional community sport coaching at least twice weekly (delivered by ~200 professionals), and locally recruited Scholarshippers acting as role models. Programming is supported by a portfolio of recurring events including the Krajicek Meiden Event (girls' sports), Tournament Day (urban sports), FC STRAAT street football (co-organized with Johan Cruyff Foundation), and The Outdoor Generation playground renovation project (funded by a €2.5 million Nationale Postcode Loterij grant in 2020). All services are free to end users.

Revenue is generated through a multi-stream model rather than pricing: corporate and foundation partnerships (Nike, Nijha, KSP Kunstgras, Griekspoor, Nationale Postcode Loterij, VriendenLoterij), municipal co-financing contracts, housing corporation sponsorships (Staedion, Haag Wonen, Hof Wonen, Arcade), individual donations (including Tikkie QR-code giving), event fundraising (e.g., €22,975 raised at the 2025 Padel Cup), and bequests. The foundation is governed by a board chaired by Jan Hamming (Mayor of Zaanstad) and operates from a 13-person core team based in Den Haag.

Name

Krajicek Foundation

Legal name

Stichting Krajicek Foundation

Website

https://krajicek.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Krajicek Foundation is a Dutch charitable foundation operating 139 free sports Playgrounds across 44 municipalities, serving disadvantaged children aged 8-18 with professional coaching and a youth mentorship Scholarship Programme.

Ownership category

akta.pro rank

Product category

Youth Community Sports Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Grantmaking and Giving Services (81321)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community sports programs
• Youth development
• Charitable foundation
• Urban playground infrastructure
• Scholarship programme

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate & Foundation Partnerships: Structured partnerships with companies (Nike, Griekspoor, KSP Kunstgras) and foundations (Nationale Postcode Loterij, VriendenLoterij) providing financial contributions, in-kind donations (sports equipment, clothing), and services (AV for events).
2. Individual Donations: One-time and periodic gifts from individual donors. Facilitated via online donation forms and Tikkie QR-code fundraising.
3. Municipal Contracts: Municipalities co-finance the establishment and maintenance of Playgrounds in their districts as part of urban development and youth welfare programs.
4. Woningcorporatie (Housing Corporation) Support: Housing corporations (Staedion, Haag Wonen, Hof Wonen, Arcade) support Playgrounds in disadvantaged neighborhoods they own, investing in neighborhood livability.
5. Event Fundraising: Events such as the Krajicek Padel Cup and Gala generate fundraising revenue. The 2025 Padel Cup raised €22,975.
6. Legacies & Bequests: The foundation accepts bequests and legacies from individuals as part of estate planning, facilitated through notaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

The Krajicek Foundation builds and operates a national network of Krajicek Playgrounds — multifunctional sports courts in disadvantaged Dutch urban neighborhoods — where children aged 8–18 receive free, supervised outdoor sports and play programming at least twice per week, led by professional community sport coaches and supported by local youth mentors (Scholarshippers) who organize activities in exchange for a study grant. The foundation is funded by donations, corporate and lottery partnerships, and municipal co-financing.

Product overview

The Krajicek Foundation operates a platform-based social sports intervention model consisting of three interconnected core components: Krajicek Playgrounds (multifunctional sports courts), the Scholarship Programme (study grants for youth organizers), and the Krajicek Academy (educational curriculum). These are supported by multiple event programmes including the Meiden Event, Tournament Day, FC STRAAT football tournament, Streetserve, and The Outdoor Generation project. The organization focuses on getting children in Dutch disadvantaged urban areas to exercise more by providing safe, accessible sports facilities with professional coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Krajicek Playgrounds Multifunctional sports courts in Dutch disadvantaged urban areas where children aged 8–18 can play and exercise in a socially safe environment close to home, with professional coaching at least twice weekly.
• Krajicek Scholarship Programme Study grant programme for young people aged 15–27 from the neighborhood who organize sports and play activities on Krajicek Playgrounds in exchange for financial support for their education (up to €1,000 per school year for at least 100 hours of community service).
• Krajicek Academy Educational curriculum launched in 2020 that teaches Scholarshippers everything about work on and around Playgrounds, developing their talents through workshops and sports clinics.
• Krajicek Meiden Event Annual national sports event for girls aged 8–16 from Krajicek Playgrounds, featuring football tournaments and creative activities, with attendance reaching 420 girls in 2025.
• Krajicek Tournament Day Urban sports event featuring a 3x3 basketball tournament plus side events like BMX, skateboarding, and freestyle sports for boys and girls aged 8–18.
• FC STRAAT Football Tournament Street football tournament co-organized with Cruyff Foundation and FC STRAAT, the largest street football tournament in the Netherlands, with preliminary rounds, playoffs, and league format.
• Streetserve Sports initiative focused on getting children and youth active through street sports, featuring pickleball and community engagement.
• The Outdoor Generation Project to transform 10 existing Krajicek Playgrounds into modern, green, and sports-oriented meeting places, made possible by a €2.5 million contribution from the Nationale Postcode Loterij.
• Koningsspelen Annual event during Koningsdag (King's Day) where children participate in sports activities and games.

Quantifiable outcome

• 97.4% of children report feeling happy on the Playground (social safety)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• KSP KunstgrascoreStrategic or Co-development Partner · 1 January 2021Since 2006, KSP Kunstgras installs high-quality sports and play surfaces and handles maintenance and renovation with a focus on circularity, quality, and safety. Since 2021 a formal partner, supporting the development and execution of the Krajicek Academy.
• GriekspoorminorStrategic or Co-development Partner · 1 January 2021Family civil engineering company specializing in the construction, maintenance, and renovation of play and sports fields. Since 2021 partner; installed new play equipment at Krajicek Playground Henrick de Keijser in Amsterdam. Both organizations share a top-sport mentality.
• HeuvelmanminorGTM or Marketing Partner · 1 January 2013Leading audiovisual solutions provider for over 50 years. Since 2013, Heuvelman provides sound, lighting, and video for the Krajicek Foundation Gala.
• NijhacoreStrategic or Co-development Partner · 1 January 2004Designer and installer of sports and play spaces since 2004. Provides financial support and delivers sport and play material packages for Playgrounds. Aligns with Krajicek Foundation's vision of enabling all children to play and exercise close to home.
• NikecoreGTM or Marketing PartnerWorld's largest sports brand and long-standing partner of the Krajicek Foundation. Provides financial contributions and sports clothing for Scholarshippers. The distinctive red Nike sportswear makes Scholarshippers recognizable at Playgrounds and events.
• 100% Media & Partner NetwerkminorChannel Partner/ Reseller/ DistributorMatchmaker that connects partners with other partners to create successful collaborations. The network has 270 partners, of which the Krajicek Foundation is one.
• LappsetminorStrategic or Co-development PartnerCreates inspiring and challenging play and sport environments worldwide. Their goal is to strengthen the heartbeat of over a billion people by enabling play, sport, and movement through innovative equipment and distinctive services. Partner in The Outdoor Generation project.
• YEARTH AcademyminorStrategic or Co-development PartnerDevelops training programmes for individuals, teams, and organizations, making each learning journey personal. The Krajicek team uses the training and education offered by YEARTH Academy.
• IT4KidsminorGTM or Marketing PartnerCollects retired hardware, securely erases data, and uses proceeds to create structural sports opportunities for children. Companies can donate old laptops, desktops, smartphones, tablets, and more (from 15 units) at no cost.
• BPD (Bouwfonds Gebiedsontwikkeling)minorStrategic or Co-development PartnerReal estate developer operating throughout the Netherlands, creating living environments where affordability and sustainability come first. Committed to the physical, spatial, and social dimensions of housing.
• AcrisureminorOthersIndependent international insurance broker specializing in insurance solutions and risk management for businesses and (semi-)public sector organizations including municipalities, housing corporations, healthcare and education institutions.
• Stead AdvisoryminorImplementation/ SI/ Consulting PartnerProject management firm that led The Outdoor Generation project execution for renovating 10 Playgrounds. Guided the transformation process across 9 municipalities.
• Johan Cruyff FoundationcoreStrategic or Co-development PartnerCo-organizer with Krajicek Foundation and FC STRAAT of the FC STRAAT street football tournament, the largest in the Netherlands (season 3 started 2025). Both foundations share a mission of getting children off screens and onto outdoor sports.
• FC STRAATcoreStrategic or Co-development PartnerStreet football platform co-organizing the FC STRAAT tournament with Krajicek Foundation and Cruyff Foundation. Organizes the final FC STRAAT League. Active in 2023–2026.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right To Play: International NGO using sport and play to educate and empower children in disadvantaged communities. Closely comparable theory of change — sport as a vehicle for child development and social inclusion — with similar programming for marginalized youth in schools and communities.
• Johan Cruyff Foundation: Dutch sport-for-development foundation that builds and operates Cruyff Courts (small urban sports pitches) across the Netherlands and internationally. Directly comparable mission, target population (disadvantaged youth), and delivery model; the two foundations are even formal partners via the FC STRAAT tournament.
• Laureus Sport for Good Foundation: Global foundation that uses sport to address social challenges facing youth, funding community sport programs worldwide. Comparable sport-for-development mission, grantmaking to community organizations, and reliance on high-profile ambassadors (Laureus World Sports Academy).

Others

• Fundação FIFA: FIFA's social-impact arm funding community football infrastructure and programs worldwide. Comparable in building sports facilities and youth programming in disadvantaged communities, but operating at a much larger scale as part of a global governing body.
• Common Goal: Global movement that connects professional footballers and the sport industry with community-based sport-for-development organizations. Comparable target ecosystem and beneficiary population; functions as a funding/network intermediary rather than operating programs directly.
• streetfootballworld: Global network of more than 130 organizations using football for social development. Krajicek is connected through the FC STRAAT partnership; comparable mission and beneficiary population but acts as a network convener, not direct service provider.
• Deutsche Sportjugend: German youth sports umbrella organization within the German Olympic Sports Confederation, supporting youth sport and development programs nationwide. Comparable in promoting youth sport participation and policy advocacy, but operates as an umbrella rather than direct service provider.

Regional players

• America SCORES: US nonprofit combining soccer, poetry, and service-learning for urban youth. Closely comparable model of using community sport plus youth leadership in low-income neighborhoods, but US-only and adds an arts/education layer Krajicek does not run.
• Soccer in the Streets: Atlanta-based nonprofit building soccer programs and fields in underserved urban communities. Comparable model — community sports infrastructure for disadvantaged youth — but geographically limited to the US Southeast.

Emerging players

• Coaches Across Continents: Sport-for-development social enterprise operating in underserved communities globally with a partner-network model. Comparable in using sport coaching as a development intervention, but smaller scale and operating primarily in Africa, Latin America, and Asia rather than Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/krajiceknl
• Facebookfacebook.com/KrajicekFoundation
• Instagraminstagram.com/krajicekfoundation
• LinkedInlinkedin.com/company/krajicek-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Krajicek Foundation