What Mobato Oficial does

Mobato Oficial, operated by the legal entity IDEA IT SOLUTIONS LTDA (CNPJ 18.260.707/0001-00) and headquartered in Campinas, Brazil, is a vertical SaaS platform that digitizes automotive post-sale operations for dealerships and car manufacturers. Founded in 1996 as a division of Grupo Revise, Mobato sells subscription-based access to a workflow system covering service reception, digital checklists, integrated customer chat, budget creation, document centralization, real-time dashboards, and customer-facing online scheduling and service tracking. The platform is built to integrate with major Dealer Management Systems (DMS) and CRMs in the Brazilian market, centralizing data that previously lived in fragmented, paper-based processes.

The product portfolio comprises two core modules — Pós-Venda for end-to-end service operations and Mobato Data Field for manufacturer network performance management — plus a growing set of dedicated manufacturer offerings including D-Check (vehicle inspection for Toyota/ABRADIT), PVX 360 (Renault post-sale solution), and Serviço Chevrolet Conectado (GM connected-service). Mobato serves roughly 1,800 dealerships, supports 11,700 monthly active users, and reports cumulative volumes of 5 million+ service orders, 16.7 million+ digital checklists, and 19 million+ services executed on the platform.

The business model is enterprise SaaS with quote-based, multi-year subscriptions sold through direct field sales to dealerships and manufacturer accounts, with eight major automakers (Hyundai, JR, Renault, Nissan, Fiat, Citroën, GM/Chevrolet, Peugeot) having homologated the platform for use across their authorized Brazilian dealer networks. Distribution is domestic (Brazil-only), with manufacturer-mandated adoption functioning as an indirect channel.

Name

Mobato Oficial

Legal name

IDEA IT SOLUTIONS LTDA

Website

https://mobato.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobato Oficial is a Brazilian vertical-SaaS platform that digitizes automotive post-sale workflows for roughly 1,800 dealerships and eight homologated manufacturers, integrating with DMS and CRM systems to manage service operations and network performance.

Ownership category

akta.pro rank

Product category

Automotive Post-Sale Software

NAICS

Business Service Centers (56143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

akta.pro secondary industries

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Automotive post-sale software
• Dealer management platform
• Service workflow automation
• Automotive data analytics
• DMS integration software

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Mobato digital platform for post-sale management and data analytics. The platform is sold to both automotive dealerships and manufacturers, likely with per-dealership or enterprise-level pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mobato is a SaaS workflow and data insights platform specialized for the automotive sector, providing digital post-sale management for car dealerships and manufacturers. Its core modules cover end-to-end vehicle service operations — from reception to delivery — with digital checklists, integrated chat, financial dashboards, budget creation, and centralized document management. The platform integrates with major Dealer Management Systems (DMS) and CRMs to eliminate paper processes, centralize data, and enable real-time operational visibility for both dealerships and automakers.

Product overview

Mobato is a workflow and data insights platform specialized in automotive technology, operating as part of Grupo Revise with over 29 years of market experience. The platform offers a comprehensive system for post-sale operations and data analytics serving dealerships and automakers. The core product portfolio includes the Pós-Venda module for end-to-end vehicle service management with digital checklists, integrated chat, dashboards, and document centralization; and Mobato Data Field for network performance analytics with visit planning, goal tracking, and strategic KPI monitoring. Additional specialized solutions include D-Check for vehicle inspection, PVX 360 for Renault dealer networks, and Serviço Chevrolet Conectado for the Chevrolet network. The platform integrates with DMS and CRM systems to centralize operations and eliminate data duplication.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobato Pós-Venda (Atendimento e pós-venda) Post-sale module that optimizes vehicle service operations from reception to delivery. Includes digital checklists, integrated chat, financial dashboards, budget creation, service quality validation, and centralized document management for dealerships and manufacturers seeking to digitize and standardize post-sale workflows.
• Mobato Data Field Network performance management module for automakers, enabling planning and tracking of field consultant visits, goal setting, action plan recording, and monitoring of strategic indicators to ensure standardization, efficiency, and focus on results across the dealer network.
• D-Check by Mobato Innovative vehicle inspection solution introduced for the Toyota dealer network (ABRADIT), providing digital capabilities for vehicle condition assessment as part of the Mobato platform.
• PVX 360 Post-sale solution presented to the Renault dealer network during regional meetings, providing comprehensive service management capabilities tailored to Renault dealers.
• Serviço Chevrolet Conectado Connected service solution developed for the Chevrolet dealer network, presented at the Convenção Nacional de Pós-Vendas Chevrolet 2026, integrating Mobato's platform with Chevrolet's connected service experience.

Quantifiable outcome

• 5+ million service orders processed on the platform
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• HyundaicoreTechnology or Integration · 1 January 2024Mobato has received homologation from Hyundai to provide its post-sale digital platform to the Hyundai dealer network in Brazil. The partnership was highlighted at the Hyundai National Services and Parts Conference where Mobato presented innovative integration solutions.
• RenaultcoreTechnology or Integration · 1 January 2024Mobato has received manufacturer homologation from Renault. The company presented its PVX 360 solution for post-sale at Renault regional events and participates in Renault National Conventions to support the dealer network.
• Chevrolet (General Motors)coreTechnology or Integration · 1 January 2024Mobato participated in the GM National Post-Sale Convention presenting the 'Connected Chevrolet Service' project and technology solutions. The platform is homologated for use in the Chevrolet dealer network.
• FiatcoreTechnology or Integration · 1 January 2024Mobato participates in Fiat events including the launch of the new Fiat Toro 2026, demonstrating their integration with Fiat's dealer network and post-sale solutions.
• NissancoreTechnology or Integration · 1 January 2024Mobato has received homologation from Nissan for its post-sale platform solutions in the Nissan dealer network.
• PeugeotcoreTechnology or Integration · 1 January 2024Mobato has received homologation from Peugeot for its post-sale digital platform in the Peugeot dealer network.
• CitroëncoreTechnology or Integration · 1 January 2024Mobato has received homologation from Citroën for its post-sale platform solutions in the Citroën dealer network.
• Toyota (ABRADIT)coreTechnology or Integration · 1 January 2024Mobato presented the innovative D-Check solution at ABRADIT (Toyota dealer association) regional meetings, strengthening their presence in the Toyota dealer network. The company showcased their product at the ABRADIT Regional Meeting in Fortaleza.
• Grupo RevisecoreStrategic or Co-development PartnerMobato is a brand within Grupo Revise, a company with over 29 years of experience in the automotive sector. Grupo Revise provides vehicle review products and services, and Mobato serves as the technology and digitalization division focused on post-sale workflow and data insights.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Shopmonkey: Vertical SaaS for automotive service shops with digital inspections, workflow automation, and customer communication — directly analogous to Mobato's Pós-Venda module but focused on independent shops rather than OEM-affiliated dealerships.
• Podium: Customer communication and workflow platform with significant automotive dealer adoption, competing for the same dealership CRM and customer-engagement wallet share as Mobato in adjacent geographies.
• ELEAD1ONE (ELEAD): CRM and dealer engagement platform purpose-built for automotive retail, overlapping Mobato's CRM-integration and customer communication value proposition within the same vertical.

Broad incumbents

• Cox Automotive / Dealertrack: Cox Automotive's Dealertrack and related platforms provide integrated dealer workflow, CRM, and DMS capabilities comparable to Mobato — a broad incumbent operating at much larger scale.
• CDK Global: Global incumbent in dealership management systems, with deep integrations into dealer service workflows, CRM, and OEM programs — analogous to Mobato's offering but as part of a much broader global portfolio.
• Reynolds and Reynolds: Long-established US dealership software provider whose DMS, document management, and retail management system covers similar workflow territory to Mobato's Pós-Venda module in the dealer context.

Direct peers

• TOTVS: Brazil's largest enterprise software vendor, with a dedicated TOTVS Auto line serving dealerships and OEMs including DMS, CRM, and aftermarket modules — closest direct competitor in the Brazilian automotive dealer software market.

Regional players

• BitAuto (Yiche): China-based automotive digital platform serving dealer networks with CRM and customer management tools; comparable vertical SaaS thesis as Mobato but serving the Chinese market rather than Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mobato.oficial
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Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobato Oficial