Nutritional Solutions

What Nutritional Solutions does

Nutritional Solutions is a South African private dietetic practice founded in 2010 that delivers personalized nutrition services to individual consumers and corporate clients. The core service is one-on-one nutrition consultations: an initial 1-hour comprehensive assessment, a 40-minute second consultation with a personalized meal plan, and ongoing 20-minute follow-ups, delivered in-person across six South African branches (Bryanston, Pretoria, Waverley, JHB South, Sandton, Stellenbosch) and virtually via Zoom, Microsoft Teams, or WhatsApp. The team of 10+ HPCSA- and ADSA-registered dietitians provides evidence-based medical nutrition therapy for adults and children, spanning weight management, diabetes, PCOS, pediatric and family feeding, sports nutrition, and digestive health.\n\nBeyond consultations, the practice operates two additional revenue lines. The Workplace Wellness B2B channel offers corporate clients wellness challenges, nutrition presentations, cooking classes, and employee consultations on quote-based, multi-year contracts. A direct-to-consumer digital storefront sells 25+ products in three categories: programs (R650–R8,620, including the R499/month Dietitians Club subscription), masterclasses (R650–R1,050), and downloadable guides (R129–R495), delivered via a WooCommerce shop and supported by a Kajabi-based email newsletter.\n\nCommercially, the practice runs a hybrid B2C/B2B go-to-market: long-tail individual consumer acquisition through content marketing, organic social (Instagram, Facebook, Twitter), and referral/testimonial social proof, paired with field sales to corporate decision-makers for the wellness line. Operations are powered by standard SaaS tooling (Bookem for scheduling, WooCommerce, Kajabi) with no disclosed AI/ML capability or external funding; ownership is privately held with no parent company, investors, or M&A activity identified.

Name

Nutritional Solutions

Legal name

Nutritional Solutions

Website

https://nutritionalsolutions.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutritional Solutions is a South African HPCSA-registered dietetic practice, founded in 2010, providing personalized one-on-one nutrition consultations, corporate workplace wellness programs, and a catalog of 25+ digital nutrition products to individual consumers and enterprise clients across South Africa.

Ownership category

akta.pro rank

Product category

Dietetic and Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Personalized nutrition consultations
• Corporate wellness programs
• Medical nutrition therapy
• Dietitian-led meal planning
• Digital nutrition guides

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Personalized Nutrition Consultations: One-on-one consultations with registered dietitians including initial assessment (1 hour), second consultation with meal plan (40 minutes), and follow-up consultations (20 minutes). Services available in-person and virtual.
2. Digital Programs and Products: Sale of digital nutrition programs (Nourish In Minutes, PCOS Boss, Practice Makes Perfect, The Dietitians Club subscription, The PCOS Solution, Tiny Tummies), masterclasses, and educational guides sold through the online shop
3. Corporate Workplace Wellness: B2B services including corporate wellness programs, nutrition presentations, cooking classes, and employee wellness consultations for organizations
4. Online Courses and Masterclasses: Educational content including Being Socially Savvy, Healthy Eating For Kids, Oh So Simple Solids, and related starter packs sold as digital products

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nutritional Solutions is a South African dietetic practice that delivers one-on-one personalized nutrition consultations with HPCSA- and ADSA-registered dietitians, including an initial assessment, a follow-up consultation with a personalized meal plan, and ongoing 20-minute follow-up sessions. It also sells an extensive library of digital nutrition products (programs, masterclasses, and downloadable guides) through its online shop, and offers tailored workplace wellness programs to corporate clients.

Product overview

Nutritional Solutions is a dietetic practice offering personalized nutrition consultations and corporate wellness services through a multi-channel model. The core service delivery consists of one-on-one personalized nutrition consultations (initial, second, and follow-up sessions) and workplace wellness programs (corporate nutrition, presentations, and cooking classes). The digital product portfolio includes three product categories: Programs (6 offerings including Nourish In Minutes, PCOS Boss, The Dietitians Club subscription, and Tiny Tummies), Masterclasses (4 offerings including Healthy Eating For Kids and Oh So Simple Solids), and Guides (15 downloadable eGuides including Jade's Recipe series, diabetes management guides, and kids nutrition guides). All digital products are sold through their WooCommerce-powered online shop with prices in South African Rand.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalised Nutrition Consultations One-on-one consultations with qualified registered dietitians providing tailored nutrition plans, health condition management, and ongoing accountability support for individual clients. Available in-person at branch locations and virtually via Zoom, Teams, or WhatsApp.
• Workplace Wellness Corporate wellness program for organizations including tailored nutrition challenges, webinars, group nutrition education sessions, cooking classes, and one-on-one consultations for employees. Pricing is custom and quote-based.
• Online Courses / Masterclasses Digital educational offerings including masterclasses and self-paced learning programs on nutrition topics, accessible through the online shop.
• Nourish In Minutes A nutrition program offering quick and efficient meal solutions, priced at R980.00.
• PCOS Boss A specialized nutrition program designed for managing Polycystic Ovary Syndrome, priced at R8,620.00.
• Practice Makes Perfect A nutrition program offering comprehensive nutrition education and practice, currently priced at R5,999.00 (reduced from R12,000.00).
• The Dietitians Club A monthly subscription program priced at R499.00 per month, providing ongoing dietitian support and resources.
• The PCOS Solution A nutrition solution program for PCOS management, priced at R2,800.00.
• Tiny Tummies An infant and toddler nutrition program focused on first foods and early nutrition, currently priced at R650.00 (reduced from R950.00).
• Being Socially Savvy A masterclass on social eating and nutrition navigation, priced at R840.00.
• Healthy Eating For Kids Masterclass A masterclass on healthy eating for children, currently priced at R1,050.00 (reduced from R1,499.00).
• Oh So Simple Solids A masterclass on introducing solid foods to babies, currently priced at R650.00 (reduced from R950.00).
• Oh So Simple Solids Starter Pack A starter pack for parents beginning solid foods with their babies, priced at R290.00.
• A Guide to ADHD-Friendly Eating A digital guide helping parents support children with ADHD through nutrition, priced at R149.00.
• Diabetes – The Nutrition Solution A comprehensive guide for managing Diabetes, Pre-Diabetes, and Gestational Diabetes through nutrition by Ria, currently priced at R199.00 (reduced from R299.00).
• Easy Peasy Nutrition Festive Guide A holiday-season nutrition guide with dietitian-approved festive meals, snacks, and treats, priced at R395.00.
• Easy Peasy Nutrition Guide A meal planner guide simplifying grocery shopping and cooking with easy, affordable meal ideas, priced at R495.00.
• Healthy Eating Guide for Tweens and Teens A practical nutrition guide for parents navigating nutrition for tweens and teens, covering lunchboxes, sport nutrition, and key nutrients, priced at R249.00.
• Healthy Eating Kids Cookbook and Guide A family cookbook with kid-friendly recipes including breakfasts, smoothies, snacks, and main meals, priced at R199.00.
• Help! I Have a Picky Eater Guide A guide providing strategies for parents dealing with picky eating, transforming mealtime challenges into positive experiences, priced at R149.00.
• Jade's Breakfast Recipe Guide A digital breakfast recipe guide with over 20 recipes including smoothies, toasties, overnight oats, and more, priced at R149.00.
• Jade's Lunch Recipe Guide A digital lunch guide with over 20 recipes including salad jars, warm bowls, soup recipes, and balanced lunch ideas, priced at R149.00.
• Jade's Supper Recipe Guide A digital supper guide with over 25 recipes including 15-minute dinners and family-friendly options, priced at R149.00.
• Jade's Salads, Veg & Sides Recipe Guide A digital guide with over 20 recipes for making salads and vegetables more interesting and delicious, currently priced at R129.00 (reduced from R179.00).
• Jade's Recipe Guide Bundle A bundle including all four of Jade's recipe guides (Breakfast, Lunch, Supper, and Veg & Sides) with over 20 recipes each, currently priced at R299.00 (50% discount from R599.00).
• Winter Well Recipe eGuide A winter recipe eGuide by Jade Seeliger with 30+ wholesome recipes, practical nutrition education, and immune-supporting nutrition tips, currently priced at R129.00 (reduced from R179.00).
• Your Ultimate Lunchbox Guide A guide by Jade for creating healthy and tasty lunchboxes, including balanced lunchbox steps, favorite recipes, and convenience snack recommendations, priced at R249.00.

Quantifiable outcome

• Client testimonials report weight loss of 10-15kg in 3-4 months with sustained results
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• MyFitnessPal: Leading nutrition tracking app with food database and basic guidance. Comparable as an adjacent ecosystem player that consumers use alongside dietitian consultations for nutrition logging and self-management.

Emerging players

• Zoe: Personalized nutrition platform using biomarker testing and science-led coaching. Comparable as an emerging player offering personalized, evidence-based nutrition guidance at the intersection of health science and consumer product.
• Lifesum: Subscription nutrition and meal-planning app with personalized guidance. Comparable as an emerging digital wellness player delivering meal planning and nutrition coaching to consumers.

Broad incumbents

• WW (Weight Watchers): Global weight management brand with structured programs and community support. Comparable as a broad incumbent serving weight-management customers, though operating at much larger scale.
• Jenny Craig: Established weight management brand combining meal delivery with personal coaching. Comparable as a broad incumbent in the personalized weight-management category, though structured around food products rather than consultations.
• Noom: Global digital weight-management platform combining coaching with app-based tracking. Comparable as a large-scale incumbent offering personalized nutrition and behavior-change programs, though not relying exclusively on registered dietitians.

Direct peers

• Weigh-Less: Established South African weight management program with group meetings and dietitian support. Comparable as a domestic peer offering structured nutrition programs with a South African footprint.
• DietDoc: South African online diet service providing personalized meal plans and consultations with registered dietitians. Directly comparable as a fellow SA-based dietitian-led practice offering personalized nutrition services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nsdietitianssa
• Facebookfacebook.com/nutritionalsolutionssa
• Instagraminstagram.com/nutritionalsolutionssa
• LinkedInlinkedin.com/company/nutritional-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritional Solutions